HomeMy WebLinkAbout02 - CC-4 - Request for Sale, Service and Consumptio - 4/7/2015C/TY COUNC/L A GENDA REPORT
MEETING DATE: APRIL 7, 2015 ITEM NUMBER: CC -4
SUBJECT: REQUEST FOR SALE, SERVICE AND CONSUMPTION OF BEER AND WINE
BEVERAGES AT FAIRVIEW PARK FOR 2015 CONCERTS IN THE PARK
SERIES
DATE: MARCH 17, 2015
FROM: PARKS & COMMUNITY SERVICES DEPARTMENT
PRESENTATION BY: TRAVIS KARLEN, RECREATION MANAGER
FOR FURTHER INFORMATION CONTACT: JUSTIN MARTIN, RECREATION SUPERVISOR
AT (714) 754-5065.
RECOMMENDATION:
Staff recommends that the C i ty Council approve the request by the Costa Mesa Community
Foundation for the sale, service, and consumption of beer and wine beverages at Fairview Park
during the 2015 Summer Concerts in the Park series. It is further recommended, that the City
Council grant administrative authority to the CEO to annually authorize such request. The CEO
will notify council via memo of said requests and approvals.
BACKGROUND:
The Foundation is a 501(c)(3) non-profit organization that has contributed to, financially
supported, and co -organized the Summer Concerts in the Park series. The Summer Concerts
in the Park series is a free annual event presented by the Foundation and the City of Costa
Mesa. The event takes place every Tuesday in July at Fairview Park and features live music,
kids' activities, and gourmet food trucks.
Since 2011, the event also features a beer and wine garden with net proceeds supporting the
Foundation's Community Grants Program. This program targets local initiatives that serve and
enhance youth education, recreation, public safety and parks; and build community pride.
ANALYSIS -
According to Title 11, Chapter 1, Section 11-3 (Drinking in Public) of the Costa Mesa Municipal
Code, "no person shall drink or consume wine, beer, whiskey, brandy, or any alcoholic liquors
or beverages on public streets, including public alleys, sidewalks and parkways, nor in public
restrooms, parking lots, vacant lots, parked motor vehicles, or public parks, except in any
area of a public park where drinking has been expressly approved by the city council or its
designee and is so posted" (Attachment 1).
The Foundation will obtain the temporary license from the State of California Alcohol Beverage
Control (ABC) Department to sell and serve beer and wine beverages. As executed in years
2011 through 2014, the Costa Mesa Foundation directors and trained volunteers will serve as
drink servers/bartenders; all Foundation participating directors have completed the
recommended ABC online training course, and all volunteers involved with the alcohol portion
of the event will be required to complete the online training. The Foundation will ensure full
compliance with all ABC requirements and any other conditions imposed.
In accordance with ABC laws, alcohol can only be served and consumed within a confined area, and
this area will be designated with fencing around the area. Additionally, the Foundation board and
select volunteers will provide security to ensure that alcohol consumption is within the confined area.
In 2014, there were no reported incidents related to the service and consumption of beer and wine
beverages.
Per the municipal code, the City Council must approve the request to allow the consumption of
beer and wine beverages at Fairview Park before the Foundation can proceed with obtaining a
permit from the ABC Department for the sale and service of alcohol.
ALTERNATIVES CONSIDERED:
The City Council may deny the sale, service, and consumption of beer and wine at the event.
However, the denial will prevent the Foundation from generating any revenue from the sale of
alcohol, and consequently affect the Foundation's funds which are used to support community efforts.
FISCAL REVIEW:
Allowing the Foundation to sell wine and beer will have no fiscal impact on the City as the group
will pay all costs to set up and operate the wine and beer garden. Revenue from the proposed
wine and beer garden will generate funding for the Foundation to further their assistance to Costa
Mesa groups.
LEGAL REVIEW:
No legal review is required for this item.
CONCLUSION:
Through community fundraising efforts, the Costa Mesa Community Foundation has been a
longstanding financial patron and supporter of the Costa Mesa community, schools and other
programs which promote the city. Therefore, staff requests that the Council allow the sale, service
and consumption of beer and wine beverages at Fairview Park for the 2015 Summer Concerts in
the Park series.
Travis Karlen Tamara S. Letourneau
Recreation Manager Assistant Chief Executive Officer
ATTACHMENTS: 1. CMMC Section Regarding Drinking in Public