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RECon is the world's largest retail real estate exhibition and conference and is a must -attend event for shopping center industry
executives, retailers, financial companies, and product and service suppliers, if you're in the shopping center industry, you can't
afford not to attend RECon, When over 34,000 of the best and brightest in the industry come together, the opportunities are limitless.
Professional Development Day
Before the exhlblt halls open, take advantage of non -compete
time to enhance your career skills with a day dedicated to
education and training, With a choice of quick -hitting sessions
or in-depth educational courses on industry concepts from
ICSCs world-class speakers and faculty, this program offers a
variety of timeiytoplcs across a range of disciplines, all included
in your full access RECon registration. Exhibitors, SPREE RECon,
Marketplace Mall and MAXIS attendees are invited to upgrade
at a nominal fee.
, c uoational Sessions
This Is your year to expand your RECon experience with
enhanced learning opportunities. Academy -style courses,
lndustry panels, blockbuster keynotes, power sessions and
more are offered throughout the day on Monday and Tuesday,
and are categorized by specialty to help you find exactly what
you're looking for to enhance your career. Choose the topics
and times that work for you, all included in your full access
RECon registration.
SPREERECon
The world's largest show for the cart, kiosk, and temporary
retail industry is coming to RECon. SPREE has become a fixture
in the specialty retail industry, offering cart, kiosk and pop-up
store retailers, wholesalers, specialty leasing professionals, and
service providers the unique opportunity to gather under one
roof and make deals, #SPREEshow
Talent Development Pavilion
Visit the first-ever Valent Development Pavilion to gain a
deeper appreciation of ICSC's broad-based programs and
services that will support your professional development at
any stage of your career. The Pavilion will feature university
programs in retailing and real estate, student mentoring
programs, as well as innovative opportunities such as
resume coaching, complimentary professional head shot
photographs, and power sessions on wide-ranging topics to
catapult your career,
Sunday, May 17, 2015
1:00 — 2;00 pm
,t;
2;30 — 3;30 pm
Peyton Nlanning,
?_, .`
John C. INIamliell is
Denver Broncos
{ - `
a #1 New York Times
quarterback, the
Bestselling author,
league's only five-
I
coach and speaker
time MVP and a
who has sold more
13 -time Pro Bowl
than 24 million books
selection, has earned
in 50 languages,
his place among the NFL's greatest
quarterbacks and most recently set
the NFL record for the most career
passing touchdowns, His 13 postseason
appearances rank first by a quarterback
in league annals along with his 84
career 300 -yard pissing games.
2
Often called America',- #1 leadership
authority, he was identified as the most
popular leadership expert in the world by
Inc, magaiine in 2014.
Monday, May 18, 2015
2;30 — 3;30 pan
Commander Rorke T.
Denver has run every
phase of traWng for
the U.S. Navy SEALs
and led special -
forces missions. He
starred in the hit film
Act of Valor, which is based on true
SEAL adventures. his New York Times
Bestseller, Damn Few: Making the
Modern SEAL Warrior, takes you inside
his personal story and the fascinating,
demanding SEAL training program he
oversaw.
leasing Mall
Whether you're a shopping center owner, looking to lease
space in a new or existing shopping center, or a retailer, looking
to expand into new markets, the Leasing Mall is the place
where the deals get donel With over 900 of the world's largest
shopping center development companies and retailers in
attendance, the Leasing Mali Is the most cost-efficient means of
doing business.
Marketplace Mall
The Marketplace Mall will feature over 300 product suppliers
and service companies, grouped together in one convenient
location so that you can quickly and easily learn about the latest
innovations to -improve your profitabfMy. Whether you are
looking for signage, shopping carts, and more, you can find it at
the Marketplace Mall,
Finance Pavilion
The Finance Pavilion is one convenient stop for attendees to
meet with financial companies, banks, and lenders to discuss
Incentives and financing opportunities that will make their
development dreams come true.
Tuesday, May 19, 2015
91:15 am -12:15 pm
Erik ( lUalman, author,
speaker, professor,
entrepreneur —
called a Digital Dale
Carnegie, is the author
of Socialnomics,
which was a finalist for
"Book of the Year" and on Amazon's #1
Bestselling List, He made Forbes Top 50
Power Influencers list.
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As Vegas Convention_
Cities of the World Pavilion
Las News, NV
#RECon15
The Cities of the World Pavilion will feature cities and
municipalities, as well as government and non-profit
organizations, that are looking to attract retail real estate
development to communities throughout the world. The
Pavilion will allow attendees to conveniently learn about all the
incentives, inducements, and development opportunities that
exist in communities near and far.
ICSC F-oundation Gala Dinner
Jump startyour RFCon at the ICSC Foundation Gain Dinner,
This who's who of retail real estate is the ideal opportunity to
give back, while entertaining your clientele or staff. Join us at
this private engagement for a night of networking and song
with a tribute to Frankie Valli and The Four Seasons, Separate
registration fee required,
IAeet the Trustees Breakfast
This is your opportunity to discuss key fndustry issues with
iCSC's Board of Trustees in an interactive, roundtable setting,
12:30 — 2;00 nm
Michael R, Francis
Chief Global Brand
officer of DreamWorks
Animation SKG,
RK/ is responsible
IM
., for global brand
strategy, location -
based entertainment, digtial, publishing
and franchise development. Idis prior
oxperience in the retail industry Includes,
serving as President of J.C. Penney,
Global Chief Marketing Officer with
Target Corporation and overseeing the
Target Foundation.
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Page 3 of 22
9
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SPECIALTY SUNDAY, MAY 17 Professional Development Day
8:00 am — 5:00 pm Registration
3:45 --10:30 am Global Delegates Networking Breakfast and Leadership Summit By invitation only
-:1 NJ 9:30 —10:45 am Cold CaiJIng and Prospecting For New Business
10:30 -- '11:45 am j Volunteer Appreciation Brunch with Distinguished Trustee Service Award
By invitation only
.'1 11:00 am —12:30 pm Increase Your Sales and Profits with Powerful Negotiation
IN .I El Increasing Income Through Superior Customer Experience
M High -Performance and Sustainability in Retail Facility Management
Reinvention: Property Redevelopment and Repositioning
I� Driving Revenue from Social Campaigns
12:45 --1:00 pm 2015 VIVA " Sest of the Best" Awards Presentation
91 1:00 — 2:00 pm Keynote and Opening Session y- Peyton Manning
Z1 2:30 — 3:30 p n Blockbuster Session John C. Maxwell
.11 W 2:30 -- 3:45 pi -n i The Mail as a Retail Medium
M my m 2:30 -- 4:00 pm I Omni -Channel Presence and Personalization
3:00 -- 5:00 pm Volunteer Leadership Orientation ey invitation only
12 4:00 — 5;15 pm Specialty Leasing & Deaf Making
1 M tit 4,00 — 5:30 pm Retail Real Estate Market and Feasibility Analysis
Introductory Training in ARGUS°
m ® Maximizing Productivity — Enhancing Shopping Experiences
Essential Restaurant Fundarnentals and Leasing Strategies
5:30 — 7:00 pm I US, MAX[ Awards Ceremony
6:00 — 930 pm I ICSC Foundation Gala Dinner
7:30 — 9:30 p i I Opening Reception
4
MONDAY, MAY IS
7:00 am — 5;00 pm I Registratiorl
8:00 am 5:00 pm I Leasing Mall / Marketpiace Mall/ SPREE RECon
9:00 —'10:30 am J CMD Global Certification Brief
.A M 0 Luxury Retail Consumer Trends � Worldwide and in Your Neighborhood
'1 10:00 —"11:00 am Capital Markets
901 Successful Strategies to Attract and Retain Downtown Retailers
91 11:00 am —12;30 pm CDP Global Cerl'ification Brief
M 11;15 am —12:15 pin Blockbuster Session -- CEO Retail Power Panel
D specialty Leasing 10 Marketing
-1 Assat Management 0 Retailing
'I Operations 0 Leasing 18 AI! Audiences
IM Public sector ® Development
SPECIALTY
Ifl 12:30 - 2;00 pm I Lunch and Keynote Presentation
® 2;30 - 3:30 pm Blockbuster Session - Commander Rorke T, Denver
3:30 -- 5:00 pm J Cities of the World Reception
M CRX Global Certification Brief
W Im New Rules for Consumer Engagement in the SoLoMo Revolution
New Priorities in Asset Management
73M 4:00 - 5:00 pm Broker-ology: Retail Broker Best Practices
4:15 -- 4:30 pm I Annual Meeting of Members
W 5:30 - 7:00 pm I Fortune Tellers Reception and Researcher Award Ceremony
530 - 7:30 pm f Diversity Reception
5:30-- 0;30 pm SPREE RECon Cocktail Reception
8:00 --11:00 pm Latin American Reception ay invitation only
TUESDAY, MAY 19 .
6;30 am - 5:00 pm Registration
7;00 - 8:30 am Meet the Trustees Breakfast
3:00 am - 5:00 pm Leasing Mall /Marketplace Mall / SPREE RECon
II 9:00 -- 70;30 am CSM Global Certification Brief
r The Economics of a Lease: Developer and Retailer Perspectives
R 9:30-'11;00 am Envision 2020 Town Hall Meeting
M `10:00 - 11:00 am Advanced Leasing Techniques - Enhancing Your Shopping Center
N 11:00 am --12:30 pm CLS Global Certification Brief
® Getting Compernsation and Benefits Right in Today's Evolving Marketplace
M 11:15 am -12:15 pm Blockbuster Session Erik Qualman
W 12.30 - 2:00 pm Lunch and Keynote Presentation - Michael R. Francis
0 -.I 230 - 3;30 pm 1 The Continuing Conversation in Social Media
® The Mall of the Future
A 3:30 - 5:00 pm I Management Strategies to Thrive in a New Era of Retailing
N Optirnizing Tenant Mix for Downtown Business Districts
0 ® m X6:00-5:00 pm i Quantum Leap: Deal Making in the 21st Century Using Current Technologies
WEDNESDAY, MAY 20
7;00 am - 2:00 pm I Registration
5;00 am - 2:00 pill j Leasing Mall / Marketplace Mall / SPREE RECon
wwwicscrecon.org 1 #RECor115 5
Page 5 of 22
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SATURDAY, MAY 16
12:00 noon - 6:00 pm I Registration
(LVCC)
SUNDAY, MAY 17 — Professional Development Day
8:00 am - 5;00 pm j Registration
(LVCQ
3;45 -10:30 am J Global Delegates Networking Breakfast and Leadership Summit
ay invitation only (Wynn Hotel)
9.30 -10;45 alit � Cold Calling and Prospecting For New Business
A 0 (Westgate Notal)
Telophono prospecting, "door -knocking", canvassing ---there are many names for -this early stage in
connecting to prospective retail tenants. Whether face-to-face or in the Cloud, effective canvassing
strategies—including use of cold -calling techniques and when to approach retailers—is an essential
tool in the specialty leasing manager's tool kit. Gain new prospectfng techniques in email marketing,
social media marketing, and online searches. This course Is designed to teach the art of approaching
someone to identify and create new business possibilities with successful guidance on how to follow up
and make deals.
INSTRUCTOR
Arlaen Dalton, 5LD
V
ca President, Business Development
General Growth Properties, Inc,
` �'':'-• Chicago, IL
10:30 ...11:x-5 an) � Volunteer Appreciation Brunch with Distinguished Trustee Service Award
By invitation only (Wynn Hotel)
11;00 am --12:30 pm i increase Your Sales and profits with Powerful Negotiation
,J {Westgate Hotel)
Negotiation is an important process when collaborating on a lease for a space in a shoppfng center.
Retailers may evaluate whether their rants are in line with market rates, ask for discounts, or any myriad of
concessions ---ranging from help with build -outs to termination and kick -out clauses. Through this course
you will learn how to prepare for what you want and understand whatyour prospective tenant needs to
get to create a win-win deal,
6 A Specialty Leasing 0 Marketing Operatlons J1 Leasing 0 All Audiences
+ Asset Management IM Retelhng W Public Sector M Development
—. --
age o -
INSTRUCTOR
Marc Feldman, CLS
fi President
'.Y NPI Partners
Cleveland, OH
111:00 am -12;30 pm I Increasing Income Through SLlperior Customer Experience
M I'A (Westgate Hotel)
Shopping centers today are moving beyond the basic definitions of lifestyle center, urban entertainment
center, town center, or main streets. The new imperative for retail real estate is place making and
relationship management through tangibles like differentiated tenant mix that reflects the local
character of your property and through intangibles that create a sense of rootedness and authenticity
with consumers. Learn to achieve long-term value and increased net operating income by creating an
atmosphere of community in your development that will be remembered affectionately by customers
generating longer stays, repeat visits, and ultimately customer loyalty.
INSTRU0'OR
Michael Ruckman
President & CEO
Senteo Incorporated
Henderson, NV
11:00 am -1230 pini I High -Performance and Sustainability in Retail Facility Management
: W In conjunction with PRISM and EOMI (Westgate Hotel)
Growing occupant demand, investor pressures, and building code requirements have led to a new
standard in high-performance building, driving many markets to mandate comprehensive sustainability
and energy -efficiency programs, In this course, learn how industry leaders are applying sustainable
Initiatives, optimizing current and future high-performance building operations, maximizing cost -savings
and environmental stewardship, and Increasing their earning potential in the industry,
INSTRUCTORS
Cary M. Fronstin, RPA, LEER GA Jeffrey A, Horn
Associate Oirector 4 t President & CEO
y Newmark Grubb Knight Frank r 30MI International
10 Management hl Annapolis, MD
Boca Raton, FL
1'1:00 am -12:30 pm I Reinventlont Property Redevelopment and Repositioning
i (Westgate Hotel)
Factors such as overbuilding, recession, e-commerce, dependency on department stores, the
experience economy, and of course, the ever charging consumer, have ail coma together demanding
change frorn shopping centers and malls, Embracfng change can sometimes be hard to swallow. But if
you have accepted that your property is ready for a new approach to reach its full potential, this course
may help you define it, You will explore innovative strategles that transcend traditional thinking and
understand the key components of redevelopment plans that achieve triple bottom line success, Delve
into the challenges and opportunities, successes and failures with a view toward lessons learned and
value enhancement.
INSTRUCTOR
John•david W. Franklin, cRx, cf s
seniorvice President
Madison Marquette
Philadelphia, PA
Page 7 of 22
a4)( S U IN DAY, iMAY 17
tcsc
1100 ani --12 30 pm I Driving Revenue from Social Campaigns
Q (Westgate Hotel)
Social media holds a prominent place in the marketing mix today alongside print and broadcast as
an essential marketing channel for retail and shopping center management. As such, marketing and
management must learn to hold social media to the same standard as those channels and social media
ROI needs to contribute to the bottom line. In this course, you will explore the most successful strategies
for leveraging digital channels to drive revenue and capture business intelligence. You will discover how
to evolve your" live marketing campaigns in real-time to reach more consumers, gain skills necessary to
generate business intelligence from social media analytics, and monitor, measure, and react to online
activity in real-time.
INSTRUCTORS
Corbett Guest Brian Lutz
CCO 1 Director - Mobile & Digital
Imaginuity Interactive 11,Strategies
Dallas, TX CBL & Associates
Properties, Inc.
Chattanooga, TN
12;45--1:00 pm 12015 VIVA "Best of the Dest" Awards Presentation
(Westgate Note/)
5
IRI�
ICSC's Annual VIVA "Beat of the Best" Awards honors and recognizes the most outstanding examples of
shopping center marketing, design and development, sustainability, and community service worldwide,
1;00 -- 2;00 prn I Keynote and Opening Session - The Future Starts Now
Q (Westgate Hotel)
Peyton Manning, Denver Broncos quarterback, the league's only Ne -tune: MVP and a 13 -time Pro
Bowl selection, has earned his place among the NFL's greatest quarterbacks and most recently set
the NFL record for the most career passing touchdowns. His 13 postseason appearances rankfirst by
a quarterback in league annals along with his 84 career 300 -yard passing games. In two seasons with
Denver, Manning has led the Broncos to consecutive 13 -win seasons and No. 1 conference seeds while
throwing for an NFL -best 100 touchdowns in the regular season and playoffs. He compiled the best
statistical season by a quarterback in NFL history during the 2013 campaign, setting single -season
records for passing yards and touchdown passes, helping the Broncos become the most prolific offense
in NFL history, setting a league single -season record for points scored while extending his NFL record
with his fifth Most Valuable Player Award from the Associated press, and being named Sportsman of the
Year by Sports Illustrated. His 2013 season ended with a trip to Super Bowl XLVAI, making him only the
third quarterback in NFL history -to lead multiple teams to a Super Bowl,
SPEAKER
Peyton Manning
Quarterback
Denver Qroncos
2;30 -- 3:30 pm Blockbuster Session
0 (Westgate Hotel)
John G. Maxwell is a NF1 New York rimes bestselling author, coach, and speaker who has sold more than
24 million books in fifty languages, Often called America's 41 leadership authority, Maxwell was identified
as the most popular leadership expert in the world by Inc, magazine in 2014. And he has been voted
the top leadership professional six years in a row on LeadershiloGurus.net. He is the founder of The
';;I Specialty Leasing N Marketing ` Operations 'D Leasing Q AIIAudiences �` x
•I Asset Management 0 Retailing 0 Public sector 0 Development
- image $ 8f2
John Maxwell Company, The John Maxwell Team, and EQUIP, a non-profit organization that has trained
more than 5 million leaders in 180 countries. Each year Maxwell speaks to Fortune 500 companies,
presidents of nations, and many of the world's top business ieaders, He can be followed at Twitter.com/
JohnCMaxwell. For more information about him visit JohnMaxwell.com.
SPEAKER
R John C, Maxweil
Bestsefling Authcr, Coach
t ! Founder, The John Maxwell Company,
The John Maxwell Team, EQUIP
2:30 - 3:45 pm l The Malf as a Retail Medium
I M (Westgate Hotel)
Developing the concept of the mall as an advertising medium requires establishing opportunities to
market programs to existing mall traffic from a virtually endless range of possibilities in your center.
Gain insight into what major brands are looking for when establishing long-term partnerships and
implementing shopping center sponsorship and advertising programs. Learn whattype of brand ,
exposure they are seeking, how the consumer experiences the brand, how to deliver value to the
sponsors, and how to measure results,
INSTRUCTOR
} Erik R, Carlson
Vice President- Mad Retail - East
Wastfield, LLC
Tampa, FL
2:30 - 4:00 prn I Omni -Channel Presence and Personalization
0 A A M (Westgate Hotel)
The customer power shift is in full swing and the game has changed. To win mindshare, retailers and
brands are reformulating their supply chain strategies to match this paradigm shirt in consumer demand. -- - -- -_-
It's not physical or digital; it's physical with digital where the omni -channel consumer Is the central force
shaping the future of e-commerce and brick -and -mortar stores alike. Tackling tho Impart of emerging
omni -channel strategy, from the changing business needs of tenants to real time inventory challenges
can be intimidating. Thiel course is your chance to explore how shopping centers and retailers can best
work together in an online + in -center partnership to drive traffic and sales,
INSTRUCTOR
Patrick Flanagan
VP of Digital Marketing & Strategy
Simon
Indianapolis, IN
3:00-5:00 prn � Volunteer Leadership Orientation
8y invitation orly (Wynn Hotel)
4:00 -- 5:15 prn I Specialty Leasing & Deaf Making
.i M (Westgate Hotel)
Specialty leasing representatives have a full plate, from locating, evaluating, and developing potential
leasing tenants and income -generating opportunities for common area and temporary in -cine space, to
negotiating agreements to achieve the financial objectives of the property, referring prospective tenants
for approval, and coordinating short-term leasing administration and tenant presentation. In this course,
learn about the different types of temporary and permanent deals for indoor or outdoor carts, kiosks,
and displays, Discoverthe art of creative deal making and different approaches to closing the deal, Learn
about deal structure, and come away from this class with the tools to work with a permanent leasing team.
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Page 9 of 22
�4 SUNDAY, MAY 17
ICSC
M
10
4:00 -- 5.30 pre I Retail Real Estate Market and Feasibility Analysis
I W 7J (Westgate Hotel)
Before diving into your next project and hoping for the best,'learn the process of a feasibility study to
investigate the possible negative and positive outcomes before investing too much time and money.
This course will explore the relationship between the most successful retail projects and the feasibility
analysis. An analysis of forecasted demand and measured supply, as well as the ability to complete a
project successfully, wlll be discussed, taking into account legal, economic, technological, site, political,
scheduling, and other factors,
INSTRUCTOR
L
Gary M, Ralston, CRx, CLS, CDP, COM, SIOR, SRS, CR8
Managing Partner
Coldwell Banker Commercial -
Saunders Ralston Dantzler
Lakeland, FL
4,00-5:30 pm I introductory Training in ARGUS®
`., {Westgate Hotel)
ARG US Valuation -DCF® software is a popular retail real estate financial analysis program used to
forecast and model cash flows, prepare budgets, and determine property valuations. In this course
fundamental concepts and best practices are introduced, fundamental topics are reinforced, and sample
properties are modeled, providing a hands-on learning environment. You will review the modeling of
general vacancy loss, expense reimbursements, percentage rent, and more,
INSTRUCTOR
Justin C. Landry
g,s Asset/Finance Manager
Stirling Properties
r Baton Rouge, LA
4:00 -• 5:30 pm J Maximizing Productivity - Enhancing Shopping Experiences
15 M M (Westgate Hotel)
Developers and retailers need to maximize ROI on spends against pre and post -shop, while captivating
consumers at the point of purchase. Learn how the Coca-Cola Company is tackling this challenge to
enhance shopping experiences in an evolving retail environment. The key principal of the module is,
in order for brands, retailers, or developors to succeed, it is about effectively managing 'tactics along
"the path to purchase" to differentiate and make the shop experience. Galn insights on leveraging
technology, being laser -focused on guest needs and occasions, and leveraging tactics with retailers and
developers to drive productivity, same store sales, and profit per square foot.
INSTRUCTOR
Scott Ryan
Vice President, National Specialty Retail
Coca-Cola North America Group
Atlanta, GA
4:00-5,30 pm I Essential Restaurant Fundamentals and Leasing Strategies
i1 ® (Westgate Hotel)
Whether in-line, out -parcel, regional mall, lifestyle center or strip/power-located, restaurants are an
essential component of the vitality ofths shopping center fiber. This course will explain the strategies
which every retail real estate professional in asset management, property management, and leasing
should know in order to structure e successful restaurant deal, Topics will include: developing a
strategic and tactical process that helps property managers make better tenant improvements and
71 Specialty Leasing N Marketing Operations
Asset Management W Retailing 0 Public Sector
l Leasing M All Audiences
0 Dovelopmunt
- Page -1$ of 22 - --I
leasing decisions; examining and evaluating restaurant tenant lease terms and profitability statements;
establishing key operational and perforrnance tracking metrics; analyzing sales potential relative to
occupancy costs; and understanding essential restaurant principles and operational cost percentage.
INSTRUCTORS
Mike D'Amieo Kenneth 5, f amy, CRX
Senior Restaurant p President
Consultant `# The Lamy Group, Ltd.
The Lamy Group, Ltd, Mandeville, LA
Mandeville, LA
5:30 — TOO pm I U.S. MAXI Awards Ceremony
ICSC (WYnn Note!)
Global Come and celebrate as ICSC recognizes best practices in retail marketing, new media strategies and
Awards, NOI enhancement programs. Awards will be given to Innovative events and programs that add value to
us, nen shopping centers and companies across the United States,
Separate registration required, Register at wtvw.lcsc.crg/2015MAX],
Stacle Ellis, CMD Jessl Fausett, CMD
�1 2015 U,S. MAXI Co -Chair 2015 U.S, MAXI Co -Chair
Sr. Director, Marketing Vice President, Marketing
Retell Portfolio Forest City Commercial
Irvine Company Retail Group
Properties Cleveland, Oh'
Irvine, CA
6:00 — 930 pm I ICSC Foundation Gala Dinner
(Wynn Hotel)
diaalatca�a This is the place to be on Sunday nightl Year after year the ICSC Foundation Gala is whore RECon
attendees have fun, meet with industry leaders, host clients at a first-class dinner, and enjoy A48t
entertainment. Premler sponsorship opportunities are available and recognized on all event
communications plus as a RFCon sponsor. Showcase your company as a leader to the 34,000+- RECon
attendees and give back to your industry's philanthropic organization.
Separate registration fee required. Register at www.icscfoundation.org/ga1a2015 or with your
RECon registration. Business attire.
Entertainment
OH WHAT A NIGHT: A Tribute to rrankie Valli & The Four Seasons
ICSC Founr,Jation Premier Sponsor
a
SUNDAY, MAY 17
resc
7:30 — 9:30 prn I Opening Reception
(Encore Beach Ciuh)
Deals and networking don't just happen on the show floor, they happen after hours as welll Be sure
to stop by thls year's 0 ening Reception taking place poolside at the Encore Beach Club; Las Vegas'
premier day club, featuring cabanas and bungalows hested by RFCon sponsors! Mingle with friends and
business colleagues while listening to the sounds of one of Las Vegas's renowned DJsl
iNatirurn Soo;isors
MERIDIAN l� Trade Area Systems
IntandAmeClcRn CAPITAL GROUP, LLC °ncr.rgKncwledge,Gtovr,'cQReto,
, geAL SSTATE TflY 67.1,{C.
PID, 111416 wt—
Cole Sconsors
1j BOLZLER'
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Sliver Sponsor
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MONDAY, MAY 18
7:00 am — 5:00 p -n I Registration
{LVCC)
Bw;do-11'i`> ''Y' SHAPE`
P R O A E R T I E S
L.=W DmiDn GruLV
8,00 am -5:00 pm I Leasing Mall/Marketplace Mall/ SPREE RE,Con
(WCC)
9:00-10;30 am J CMD Global Certification Brief
M (Westgate Hotel)
Are you ready to pursue the Certified Marketing Director (CMD) designation but don't know where to
begin? Maybe you've already signed up but don't know how to pull it all together, Regardless of where
cMa you are in the process, this course is your next step. The CMD exam covers a comprehensive body
of knowledge. From customer relationship management, research and analysis, and marketing plan
implementation to retailing and sales development, public and community relations, advertising, and
media buying, there's a .lot of information to review. Assess your knowledge of the content, sort out what
is and is not covered on the exam, identify content areas you need to focus on, and discover the value of
making CMD your mark of excellence in what you do.
INSTRUCTOR
Angela Herlth Sweeney, CPX, CMI)
Chair, CMD Admissions & Governing Committee
Vice President - Corporate Marketing & Communlcatlons
The Peterson Companies
' Fairf2X4 VA
12 ! Specialty Leasing 13 Marketing .:1 operations :1 LaaslnE) W All Audleneds
7 Asset Management M Retailing W Public Sector H Development i
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9:00 -10:30 am I Luxury Retail Consumer Trends - Worldwide and In Your Neighborhood
M H M (Westgate Hotel)
Factors like a burgeoning middle class in emerging markets and new consumers in mature markets have
reportedly generated a more than threefold increase in luxury consumers. Locking ahead, some analysts
predict worldwide luxury goods revenues to grow up to 50% faster than global GDP, In this course
discover the source of these consumers, explore where they present the strangest opportunities, and
learn how luxury brands and shopping centers can capitalize on this potential.
INSTRUCTOR
Sarah Quinlan
SVP and Group Head of Market Insights
' MasterCard Advisors
New York, NY
10:00 -11,00 am I Capital Markets
: (Westgate Hotel)
Attend this panel and hear these highly experienced and high-powered panelists give insights and
advice regarding topics such as lending outlooks for 2015 -- 2016, best lending opportunities (sectors
and sub -sectors) and what to avoid, and if retail real estate lending is the place to be. Also covered wilt
be the matrix for a successful "ask," including equity requirements; preleasing minimums; preferred/
favored tenants; and surprises on the horizon (underwriting standards, interest rates, demand for new
development, etc.). This session will cover all this and more?
MODERATOR
Kieran Quinn
ICSC Past Trustee
Managing Director
Guggenheim Commercial Real Estate Finance, LLC
Atlanta, GA
PANELISTS
Simon Breedon
_. Ken McIntyre
Managing Director
1CSC Trustee
First Key Lending
Senior Vice President
Naw York, NY
Hudson City Savings Bank
Paramus, W
Frederick Van Overbeek Christine 7.arndt
Principal X Senior Vice President
Prudential Mortgage Capitals. Draper and Kramer
San Francisco, CA Chicago, IL
1 , Roddy O'Neal
;F '` Director
Goldman Sachs Commercial
Mortgagor Capital
Irving, TX
10,00 —11:00 am � Successful Strategies to Attract and Retaln Downtown Retailers
KI iii (Westgate Hote))
This panel will focus on how to attract retailers to your downtown. These industry experts, comprised
of public sector representatives and retailers, discuss ways downtowns of all sizes can attract and retain
successful retailers, Attend this panel to identify the retailers that neod to be attracted to a location; how
to attract them; once attracted, how to expedite the process to an executed lease; and, thereafter, to
help there grow, prosper and expand.
MODERATOR
Thomas G. Bolen III
Consulting Associate
_ Crossman & Company
Orlando, FL
www.icscrecomorg I #HCon15
Page 13 of 22
13
,� � MONDAY, JMAY 18
ECSC
10:00 -1"1:00 am I Successful Strategies to Attract and Retain Dollvntown Retailers (continued)
PANELISTS
Kim Ellis
ICSC Trustee
Consultant
Minneapclis, MN
1"7Robert Stark
President & CEO
Stark Enterprises
Cleveland, CH
Bill Fulton
Director
Kinder Institute for
' Urban Research
Houston, TX
11:00 alit -12:30 pm I CDP Global Certification Brief
Carl L. Goertemoeller
', ICSC Trustee
: Senlor Vice President of
All, I Real Estate
Macy's, Inc.
Cincinnati, 0I-1
111 (Westgate Hotel)
Are you ready to pursue the Certified Development, Design and Construction (CDP) designation
(n �f but don't know where to begin? Maybe you've already signed up but don't know how to pull it all
P together, Regardless of where you are in the process, this course is our next step. The CDP exam
9 9 Y P � Y p
covers a comprehensive body of knowledge, From site selection, acquisition, design, and construction
management to project scheduling and phasing, tenant coordination, cost management, sustainability,
regulatory codes and safety; there's a lot of information to review. Assess your knowledge of the content,
sort out what is and is not covered on the exam, identify content areas you need to focus on, and
discover the value of making CDP your mark of excellence in what you do,
INSTRUCTOR
Stephen E. Gallant, CRX, CDP
Chair, CDP Admissions & Governing Committee
Sr. Project Manager - Special Projects
Skye Group
Hampstead, MD
11:15 am -12:15 pm I Blockbuster Session - CBC) Retail Power Panel
)n conjunction with CREW (Westgate Hotel)
This panel of high-powered, female, C -Suite executives will share their views, perspectives, and visions
on all things retail and all things real estate.
MODERATOR
Krlstln Mueiler, CRX, CSM
E=xecutive Vice PreslC ant%CQO
JLL
Atlanta, GA
PANELISTS
Collate English Dixon
Princtpol, Transactions
Prudential Real Estate
Investors
Chicago, IL
Lyn Kirby
Chairman & CEO
Y Beauty Brands, Inc
� 1 Kanans City, MO
12:30 - 2,00 pm I Lunch and Keynote Presentation
NI (Westgate Hotel)
Nancy Whitworth
Director of Economic
Development
City of Greenville
Greenville, 5C
h
11:00 alit -12:30 pm I CDP Global Certification Brief
Carl L. Goertemoeller
', ICSC Trustee
: Senlor Vice President of
All, I Real Estate
Macy's, Inc.
Cincinnati, 0I-1
111 (Westgate Hotel)
Are you ready to pursue the Certified Development, Design and Construction (CDP) designation
(n �f but don't know where to begin? Maybe you've already signed up but don't know how to pull it all
P together, Regardless of where you are in the process, this course is our next step. The CDP exam
9 9 Y P � Y p
covers a comprehensive body of knowledge, From site selection, acquisition, design, and construction
management to project scheduling and phasing, tenant coordination, cost management, sustainability,
regulatory codes and safety; there's a lot of information to review. Assess your knowledge of the content,
sort out what is and is not covered on the exam, identify content areas you need to focus on, and
discover the value of making CDP your mark of excellence in what you do,
INSTRUCTOR
Stephen E. Gallant, CRX, CDP
Chair, CDP Admissions & Governing Committee
Sr. Project Manager - Special Projects
Skye Group
Hampstead, MD
11:15 am -12:15 pm I Blockbuster Session - CBC) Retail Power Panel
)n conjunction with CREW (Westgate Hotel)
This panel of high-powered, female, C -Suite executives will share their views, perspectives, and visions
on all things retail and all things real estate.
MODERATOR
Krlstln Mueiler, CRX, CSM
E=xecutive Vice PreslC ant%CQO
JLL
Atlanta, GA
PANELISTS
Collate English Dixon
Princtpol, Transactions
Prudential Real Estate
Investors
Chicago, IL
Lyn Kirby
Chairman & CEO
Y Beauty Brands, Inc
� 1 Kanans City, MO
12:30 - 2,00 pm I Lunch and Keynote Presentation
NI (Westgate Hotel)
14. _i Specialty Leasing M Marketing i Operations N Leasing Ifl All Audlonces
Asset Managament M Retailing ig Publlc Sector M Development
_ . —_
____._P-age--14-of t-2—.
Jodie McLean
President & Chief
Investment Officer
EVENS
Columbia, $C
14. _i Specialty Leasing M Marketing i Operations N Leasing Ifl All Audlonces
Asset Managament M Retailing ig Publlc Sector M Development
_ . —_
____._P-age--14-of t-2—.
2:30 - 3:30 pn7 { Blockbuster Session
(Westgate Hotel)
Commander Rorke T, Danver, awarded the Bronze Star with "V" for valorous action in combat, has run
every phase of training for the U.S, Navy SEALS and led special -forces missions in the Middle East, Africa,
Latin America and other international hot spots. Denver starred in the hit film Act of Valor, based on true
SEAL adventures, His New York Times Bestseller, Damn Few: Making the Modern SEAL Warrior, takes
you inside his personal story and the fascinating, demanding SEAL training program he oversaw. Join
us for this exciting story and how Commander Denver relates his training to leadership and everyday
business life.
SPEAKER
Commander Rorke T. Denver
i
.� Former U,S. Navy SEAL Bestselling Author
3:30 - 5:00 pni I Cities of the World Reception
(LVCC -- Central Hall)
3:30 -- 5:00 pm I CRX Global Certiflcation Brief
.-1 11 (Westgate Hotel)
Are you ready to pursue the Certified Retail Property Executive (CIBC) designation but don't know where
to begin? Maybe you've already signed up but don't know how to pull it all together. Regardless of
where you are in the process, this course is your next step, The CRX exam covers a comprehensive body
of knowledge. From property management, leasing, development and marketing to financing, portfolio
management, organizational leadership, appraisal and valuation, there's a lot of information to review.
Assess your knowledge of the content, sort out what is and is not covered on the exam, identify content
areas you need to focus on, and discover the value of making CRX your rnark of excellence in what you do,
INSTRUCTOR
Gordon T. Grooby, Jr,, CRX, COP
7� ICSCPastTrustee
Chair, CRX Admissions & Governing Committee
President
The Greeby Companles, Inc,
Lake Bluff, IL
SM prn I New Rules for Consumer Engagement in the SoLoMo Revolution
131 `. 0 (Westgate Hotel)
Today, marketing happens in real time and with or without your marketing department's involvement
through a new global network—the consumers' network. The key principal of Coca-Cola Company's
frameworl(for consumer engagement Is that it is no longer about the placement of messages, but about
the movement of stories simultaneously across multiple screens. Explore numerous exarnplos of how
Coca-Cola is levoragirg today's digital landscape to engage in storytelling and inspire consumers. Learn
how savvy marketers can inspire consumers to do their marketing for there and discover the importance
of innovation in content and delivery.
iNS7RUCTOR
Scott Ryan
1 a Vice President, National Specialty Retail
v } Coca-Cola North America Group
Atianta, GA
r
A,
III � i°k ✓°y., srt,
Page 1'5' bf 22
1CSC
'� n, sES stere-�
3:30 -x:00 pn I New Priorities in Asset Management
I (Westgate Hotel)
With a significant reduction of projects !n the development pipeline, retail property professionals must ,
now look to extract maximum value from existing assets. Gain "hands-on" Insights into a wide variety of
practical issues and solutions facing asset managers In the retail world, all with the goal of influencing
The bottom line and adding value, You will explore strategic and operational planning; budgeting,
forecasting, and cost control; return analysis and financial modeling; hold/sell analysis; Industry and
market trends; center merchandising strategy and development; understanding ownership's goals and
perspectives on the investment; and more!
INSTRUCTOR
Christopher W, Roscoe, CRX, CSM
x
Director, Retail Sector Head
S Clarion Partners
Los Angeles, CA
4.00 - 5:00 pm J Broker-ology: Retail Broker Best Practices
M U (Wostgate Hotel)
Attend this parcel of experienced and successful brokers to improve your business. Learn the proven
principles of effective brokerage to attract and retain prospects, enhance your client relationships, more
effectively teach final agreement, facilitate more efficient resolution of the issues needed to be agreed
upon, then close the deal and get paid with a smile and a thank you, This group, comprised of some
of the best brokers in the nation, will delve into ways the leaders in leasing, tenant rep, and investment
sales separate themselves and get to the top of our industry by answering the proven techniques and
approaches to: signing the client; speeding the Ileal; facilitating the closing; earning and receiving the
commission,
MODERATOR
r Jason Richter, CRX, CLS
.I Principal
Capricorn Asset Management
New York, NY
PANEL15TS
'# Mark Thompson
Executive Vice President
! Managing Director
David Lapierre
Andy Mlslaveg�;
Newmark Grubb
Joanne Podell
Executive Vice President
CBRE
Partner
The Shopping Center Group
-'''
Vice Chairman, Retail
arokerage
Now York, NY
Charlotte, NC
1'.
Cushman & Wakefield
New York, NY
Joff Roseman
'# Mark Thompson
Executive Vice President
! Managing Director
and Principal
Crossman & Company
Newmark Grubb
j�� Orlando, FL
Knight Frank
Naw York, NY
4:15--4:30 pin I Annual Meeting of Members
(LVCC)
5:30 --100 pm I Fortune Fellers Reception and Researcher Award Ceremony
tl (Wynn Hotel)
Open to all with an interest in industry research.
16 G`.i Specialty Leasing 0 Marketing ? Operations
i Asset Management M Retailing M Public Sector
7 Leasing W All Audiences
hl Development
— .--Page4&0#-22—....e_..]
5:30 -7:30 prn I Diversity Reception
(Wynn Hotel)
Join the conversation at the annual Diversity Reception, This celebration of professionals and students
from groups that are traditionally underrepresented in retail real estate attracts national developers, title
companies, rotaiiers, law firms, and real estate investors, all who want to see a more inclusive industry
environment, This year we wifl celebrate a new accomplishment by announcing the first Retail Real
Estate Dlversity Scholarship and Love Scholarship for Diversity recipients. You can support the 1CSC
Foundation's efforts by making a tax deductible donation towards Diversity Initiatives Scholarship Fund
at www,icscfoundation.org/donate,
Separate registration required. Register at www,lcsc.org/2015[)R,
A
5:30 - 3:30 pm J SPREE RECon Cocktail Reception
(VVynn Nagel)
Join specialty retail industry colleagues fora fun evening of networking, a brief Hall of Fame Awards
presentation and dancing.
8:00-11,00 pm I Latin American Reception .
By invitation only (Wynn Hotel)
TUESDAY, MAY 19
6:30 am - 5:00 prn J Registration
(Lvcc)
7:00 -- 8:30 am j Meet the Trustees Breakfast
(Westgate Hotel)
This is your opportunity to meet and discuss key industry issues with ICSC's Board of Trustees in an
Interactive, roundtable setting, This breakfast is open to full access registration attendees only.
See page 24 for a hist of Trustees and topics.
Separate registration required. Register at wwwJcsc.erg/2015TBR.
8:00 ant - 5:00 prn I Leasing Mall / Marketplace Mall / SPREE RECon
(Lvcc)
9:00 - 10:30 an I CSM Global Certification Brief
(Westgate Hotel)
Are you ready to pursue the Certified Shopping Center Manager (CSM) designation but don't know
where to degin7 Maybe you've already signed up but don't know how to pull it all together, Regardless
of where you are in the process, this course is your next step. The CSM exam covers a comprehensive
body of knowledge. From asset management, operations, maintenance, lease negotiations, and contract
administration to retailing, merchandising, marketing, community relations, financing, risk management,
security, human resources and law, there's a lot of information to review. Assess your knowledge of the
vpp,lcscrecon, org I *RCC;oro 6
Page 17 of 22
17
4$4 TU FS DAY, MAY 19
�► lcsc
9,00 -10,30 am I CSM Global Certiflcaticin Brief (continued)
content, sort out what is and is not covered on the exam, identify content areas you need to focus on,
and discover the value of malting CSM your mark of excellence in what you do,
INSTRUCTOR
Janell K. Vaughan, CRX, CMD, CSM
VP, Asset Management - Northeast
General Growth Properties, Inc.
Wayne, NJ
9.00 10:30 am I The Economics of a Lease: Developer and Retaller Perspectives
sl f (Westgate Hotel) "
Economics are the heart of any lease transaction, Whether landlord or tenant, you'll learn the strategies
and tactics of negotiating monetary provisions, including minimum and percentage rent clauses, security
deposits, operating costs, real estate taxes, and merchants/marketing fund payments. You will be led
through an analysis of the key elements of each of the lease provisions such as base rent, percentage
rent, operating costs, real estate taxes, etc.
INSTRUCTOR
Oscar R. Rivera, E3$Q.
F1z4
j Chairman of the Real Property Practice Group
Siegfried, Rivera, Hyman, Lerner, De La Torre, Mars & Sobel, P.A.
ikFort Lauderdale, FL
11
9:30 -- -11:00 am I Envision 2020 Town Hall Meeting
111 (Westgate Hotel)
The retailing and shopping center sector is experiencing one of the most profound and thorough
En'vi6�r�D20 transformations in its 60 -year history, "Envision 2020" is a new BOT -level transformational change
initiative, which wi{I provide the knowledge base and resources necessary #o define the industry changes
to come. Lrivision 2020 represents a unique collaboration of industry leaders, trend experts, academic
authorities, and ICSC's global membership to identify a "way forward" for the retaif real estate industry,
This session will feature a panel of industry leaders and academic authorities who will present the key
Envision 2020 findings on the future of cur industry. There will be an extended Q&A session and an
opportunity to experience the exciting dynamic of the Envision 2020 initiative,
10:00 -11:00 ain I Advanced Leasing Techniques -- Enhancing Your Shopping Center
-1 (Westgate Hotel)
Whether you are a rank beginner, mid-level novice, or seasoned veteran, this session will offer you an
inside look into how the art of leasing shopping centers continues to evolve, as well as the emerging
trends surrounding those changes. The expert leasing professionals presenting at this session will discuss
the ins and outs of Eeasing on a macro and micro level. In addition they will address the follewing "How
to's:" Now to grow and advance your career as a leasing professional; Flow to attract national retailers to
your projects; how to lease the last difficult space in an existing shopping center; and How to assemble
and manage a productive leasing tearn,
MODERATOR
Andre Koleszor
a m Vice President
. .i:
Regency Centers
Atlanta, GA
PANELISTS
jt BethAzor
President
lCa Az s" dvisory Services, Inc,
Davie, FL
1 Specialty Leasing Marketing
Asset Management B Retailing
Anthony P, Buono, CSM
Fxecutivo Managing
Director, Retail Services
C6RE
San Diego, CA
i Operations 71 Leasing 0 All Audiences
M Public Sector M Development
.--Page-18--af..22-;1
1.1:0x) ars) -19:30 pir f CLS Global Certification Brief
A (Westgate Hotel)
Are you ready to pursue the Certified Leasing Specialist (CLS) designation but don't know where to
' begin? Maybe you've already signed up but don't know how to pull it all together. Regardless of where
you are in the process, this course is your next step. The CLS exam covers a comprehensive body of
knowledge, From leasing negotiation, licenses, contract administratlon, and specialty leasing to trade
area analysis, merchandise mix, tenant prospecting, financing and retailing, there's a lot of information to
review. Assess your knowledge of the content, sort out what is and is not covered on the exam, identify
content areas you need to focus on, and discover the value making CLS your mark of excellence in what
you do,
INSTRUCTOR
Holly Rome, CRX, CLS
Chair, GLS Admissions & Governing Committee
" t;$ Vice President Leasing
Foot Locker Inc.
4� Saint Paul, MN
'11:00 an) — IP:30 pi -n j Getting Compensation and Benefits Right in Today's Evolving Marketplace
0 (Westgate Hotel)
Organizations of every type strain to ensure their "people processes" keep pace with a changing
business landscape, With unemployment rates continuing to decline in the U,.S. and competition
for talent heating up worldwide, effective compensatfon systems are imperative to ensure that your
organization can attract, motivate, and retain its employees. In this course, managers and executives
take a deeper look at the trends impacting the industry and examine compensation and benefits from
both the employer's and employee's perspective. You will learn how compensation has changed over
the years and what expectations are going forward, explore how to create a program that can withstand
market cycles, engage and retain top talent, and discover how compensation is perceived and its role
across a multigenerational workforce.
INSTRUCTOR
Jeremy 1, Banoff
Senior Managing Director
FPL Associates L.P.
New York, NY
11:15 airy --12:15 pm I Moci<buster Session - What Happens in Vegas, Stays on YouTube
19 (Wostgate Hotef)
Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics, a #1 bestselling book
and a finalist for the "Book of the Year." His book Digital Leader helped him be voted the 2nd "Most
Likeable Author in the World" behind Harry Potter authorJX Rowling. What Happens in Vegas Stays on
YouTubo is his 201+ release, and it is already being adopted by the top universities and global brands.
Mr. Qualman is listed as a Top 50 MBA Professor and is no stranger to the executive suite, having served
as the Head of Marketing at Travelzoo (TZOO); today he sits on several company boards. Yet, he may be
best known for writing and producing tho world's most watched social media video. Fast Company lists
Professor Qualman as a Top 160 Digital Influencer, and he made Forbes Top 50 Power Influencers Ifst,
SPEAKER
{�. Erik Qualman
i N aesuoiiingAuthoe, Professor, Entrepreneur
�3� Y
is " •.
ick C
TUESDAY, MQl 19
lcsc
12.30 - 2.00 pm � Lunch and Keynote Presentation
W (Westgate Notef)
Michael Francis, the Chief Global Brand Officer for DreamWorks Animation SKG, is responsible for global
brand strategy, location -based entertainment, digital, publishing and franchise development, His prior
experience includes decades in the retail Industry, serving as President of J.C. Penney and spending
more than 26 years with the Target Corporation in various positions, such as Global Chief Marketing
Officer and overseeing the Target Foundation. Advertising Age named Francis one of the world's top
marketers, and Business Week and Fast Company have listed him as one of the top global innovators.
SPEAKER
Michael R. Francis
Chief Global Brand Officer
`. DreamWorks Animation SKG
Glendale, CA
2:30 3:30 pm The Continuing Conversation in Social Media
(Westgate Hote))
While we ail understand that the conversations and exchange of ideas in socia{ media continue to shape
the success of shopping centers, it continues to evolve year after year, With over 1 billion people actively
using Facebook alone, the recurrfng question often getting asked is, "Now can I harness this media to
help my shopping center and our retailers?" This session will feature experts who will share how they
are using Facebook, Twitter, Linkedln, and other social media to market their properties, enhance their
networks, and grow awareness of their projects. What's more, you will learn not only what's happening
now, but where the conversation is going and how YOU can be a part of it.
MODERATOR
Alan McKeon
Presidegt & CEO
Alexander Babbage
Atlanta, GA
,
PANELISTS
Sarah Alter " Liz Gillespie, CMD
Chief Marketing Off Ger j- Partner, Vice President of
i General Growth Properties , Marketing
Chicago, IL Irl North American Propertle9
Atlanta, GA
2:30 _330 pm I The Mail of the Future
z (Westgate Motel)
Whsle nearly 60 years have elapsed since the first enclosed shopping mall opened in the United States,
the evolution of technology continues to transform the enclosed mall as it alters other retail shopping
venues Ground the world. Attend this session to learn about the cutting edge advancements in shopping
center development, technology, and omni -channel retailing. More importantly, learn how social media
and online are being used to change our retail shopping destinations and the retailers of the future as
the consumer enhances Its shopping intelligence, power, and control.
MODERATOR
- Micneel vuune, 4_L5
_# Sr. Vice President - Leasing
DLC Management Corporation
Atlanta, GA
-'j Specialty Leasing X Marketing .1 Operations Leasing 91 All Audiences
_i Ascot Management Ki Retailing • N Public Sector Q Development
Page 20 of 22
PANELISTS
Laura DeSwart,
CRX, CSM, CLS
Vice President, Leasing and
Asset Management
Walmart Asia Realty
Shanghai City, China
" Tom Gong
Chief Executive Officer
r. AIIDragon Internaticnai
Beijing City, China
3:30 - 5,00 pm J Management Strategies to Thrive in a New Era of Retailing
In conjunction with IREM (Westgate Hotel)
Succeeding in the current, ever-changing, retail environment calls for deftly navigating seemingly endless
twists and turns and abandoning near and dear business practices that hive become obsolete, ft also
calls for developing bold strategies that address "a new world order" generated by massive demographic
shifts. Discuss the impact of these criticaf considerations for marketing to shoppers, optimizing tenant mix
and synergies, marketing to retailers, the impact of merging retailers on landlords and managers, leasing
and operating street retail properties, and adaptive reuse for non -retailer users. Learn how they're playing
out In the current environment and, most importantly, their implications for the future.
INSTRUCTORS
Yvonne Jones, CPM, COM
F Managing Director, Asset
and Property Management
.]
McCaffery Interests
Chicago, IL
_._..,; Richard Muhlebach,
` CRX, CSM, CRE, CPM, RPA
President
Richard Muhlebach LLC
fv. ( Woodinviile, WA
3:30 - 5;00 pm I Optimizing Tenant Mix for Downtown Business Districts
0 A (Westgate Hotel)
As neither property owners nor brokers, public and non-profit officials who seek to improve downtown
districts face a significant challenge in the effort to manage optimal tonant mix, Yet, the mix of goods
and services is one of the most significant drivers of customer visitation. In this course you will learn to
use a proactive approach to managing tenant mix by positioning city and/or downtown organizations to
support, rather than replace, the efforts of the commercial real estate industry. Gain practical tips and
tools to successfully attract your desired retailers. District practitioners and property owners alike will
learn strategies for working closely with the real estate community to influence and enhance tenant mix
for the benefit of the entire downtown business district.
INSTRUCTOR
Lorisa Ortiz
' Retail Consultant
4iA Larisa Ortiz Associates
W�ffy Jackson Helghts, NY
4;00 - 5:00 prl I Quantum Leap; Deal Mai<ing in the 21 st Century Using Current Technologies
Li M M1 (Westgate Note!)
in recent years, online, mobile, and cloud technology have seemingly changed almost everything. Deal
making is no exceptlon. In the old days, the technology retail real estate deal makers used for finding,
assessing, vetting, processing, and tracking deals was paper, then email and pdfs {basically email -able
paper), then web -based systems --which provided via, online format or mobile access, the information
previously supplied on paper or email. But a number of retailers and retail real estate companies have
found the quantum leap, using online and moblle technology to put the power of a system In the hands
of the deal makers, allowing them access to ail of this information, as well as the ability to share market
knowledge, collaborate around retail deals, and access high-powered analytics. The result is deal makers
making better, faster decisions, drastically increasing, sometimes tripling, productivity by using technology
to take their existing processes, honed over decades, and making them faster and easier to execute.
Page 21 of 22
A34 O E S DAA, M,' -\Y '19
Icsc
4; 00 - 5.00 pm I QuantUrn Leap: Deal Making in the 21st Century Using Current Technologies
(continued)
MODERATOR
Joe Rando
President & CEO
Tracie Area Systems
Attleboro, MA
PANELISTS
Dala Johnston
Senior Vice President,
Chief Information Officer
Regency Centers
Jacksonville, FL
f BHan Strickland
Director - Market Analytics
and Systems
it Sterling Jewelers
Fort Mill, SC
Wednesday, May 20
7:00 am -- 2:00 pm f Registration
(LVCq
Robert Marcello Jerry Rossi
+� Senior Vice President Senior Executive Vice
of Real Estate i President &Group President
CVS Health x The TJX Companies
Lincoln, R! d Foston, MA
Thomas Taddec
Senior Vice President, Chief
Information Officer
Kimco Realty
New Hyda Park, NY
8.00 am -200 pm I Leasing Mail /Marketplace Mall / SPRFE RECon
Occ)
Program information current as of February 3, 2015.
The app that enables you to access all of ICSC's events, and connect with attendees anytime - anywhere - at
your convenience, Puts the power of ICSC events and networking in the {palm of your hand. New for 2015 RECor,
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Convention Center halls. An arrow will point you from one appointment to the next so you won't be late, Download
the app today so you gain instart access to over 68,000 ICSC member contacts, and have networking capahllities
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Features Include:
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w Event search
IN Event details page
in Exhibitor listing & search
9 Event floor plan
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ul Social feeds
13 Sponsorship on all pages
91 improved the
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M Irrrpeoved search
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M Ablllty to provide
app feedback
0 Create Meetups at
ICSC events