HomeMy WebLinkAbout97-40 - Levy an Annual Assessment for FY 1997-98 for Business Improvement Area for Hotels & MotelsRESOLUTION NO. 91- D
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
COSTA MESA, CALIFORNIA, ON THE INTENTION TO
LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR
1997-98 FOR A BUSINESS IMPROVEMENT AREA FOR
CITY OF COSTA MESA HOTELS AND MOTELS.
THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY
RESOLVE AS FOLLOWS:
Section 1. The City Council of the City of Costa Mesa hereby finds and
declares as follows:
WHEREAS, the California Legislature in adopting the Parking and Business
Improvement Area Law of 1989 (Streets & Highways Code Section 36500 et seq.)
found that cities are authorized to levy assessments on businesses in order to
promote economic revitalization and tourism, create jobs, attract new businesses
which benefit from those improvements and activities; and
WHEREAS, the purpose of the business improvement area proposed by this
resolution of intention is to fund activities to promote tourism and related tourist
events which benefit the hotel and motel businesses within the City of Costa Mesa;
and
WHEREAS, the major hotel and motel businesses within the City of Costa
Mesa have requested that City Council commence proceedings under the Parking
and Business Improvement Area Law of 1989 to establish a hotel and motel
business benefit area within the City of Costa Mesa and levy a special assessment
to promote tourism; and
WHEREAS, on July 5, 1995, by Ordinance No. 95-9, City Council adopted a
business improvement area, known as the Costa Mesa Tourism & Promotion
Council; and
WHEREAS, this resolution of intention will commence proceedings under the
Parking and Business Improvement Area Law of 1989 to levy an annual assessment
for the Costa Mesa Tourism & Promotion Council.
Section 2. The City Council of the City of Costa Mesa hereby intends to do
the following:
(a) An annual business assessment for the business improvement area
known as the Costa Mesa Tourism & Promotion Council is proposed to
be levied pursuant to Streets & Highways Code Section 36500 et seq.
with the boundaries of the territory to be included in the area as set
forth in Exhibit A, attached hereto and incorporated herein by this
reference. Further, a business improvement area is proposed to be
established with the boundaries of the benefit zone within the area as
set forth in Exhibit A.
(b) An annual report on the business improvement area has been prepared
by the Board of the Costa Mesa Tourism & Promotion Council to
review the assessment as required by Streets and Highways Code
Sections 36533 and 36534 and such report is attached as Exhibit B
and incorporated herein by this reference.
(c) The type or types of improvements and activities proposed for the
annual levy of assessments on businesses within the business
improvement area are specified in Exhibit B. Further, the
improvements, if any, to be acquired for the proposed business
improvement area are specified in Exhibit B.
(d) The proposed assessment will be levied annually to pay for all
improvements and activities within the business improvement area,
except where funds are otherwise available.
(e) The proposed method and basis of levying the assessment to allow
each business owner to estimate the amount of the assessment to be
levied against his or her business is set forth in Exhibit B.
(f) New hotel and motel businesses commenced after the effective date
of the ordinance levying the annual assessment will be exempt from
the levy of assessment, as provided in Exhibit B, pursuant to Streets &
Highways Code Sections 36531 and 36535.
(g) The time and place for the public hearing on the business improvement
area and the annual levy of assessments shall be at 6:30 p.m. on May
19 and June 2, 1997, at Costa Mesa City Hall,. City Council
Chambers, 77 Fair Drive, Costa Mesa, California.
(h) At the public hearing set forth above, the testimony of all interested
persons for or against the annual levy of assessment for the business
improvement area, the extent of the area, or the furnishing of specific
types of improvements or activities will be heard by City Council. A
protest may be made orally or in writing by any interested person.
Any protest pertaining to the regularity or sufficiency of the
proceedings shall be in writing and shall clearly set forth the
irregularity or defect to which the objection is made.
(i) Every written protest shall be filed with the City Clerk's office, Costa
Mesa City Hall, Room 101, 77 Fair Drive, Post Office Box 1200, Costa
Mesa, California 92628-1200, at or before the time fixed for the
public hearing as set forth above. The City Council may waive any
irregularity in the form or content of any written protest and at the
public hearing may correct minor defects in the proceedings. A
written protest may be withdrawn in writing at any time before the
conclusion of the public hearing set forth above.
(j) Each written protest shall contain a description of the business in
which the person subscribing the protest is sufficiently interested to
identify the business and, if a person subscribing is not shown on the
official records of the City of Costa Mesa as the owner of the
business, the protest shall contain or be accompanied by written
evidence that the person subscribing is the owner of the business. A
written protest which does not comply with this paragraph shall not be
counted in determining a majority protest.
(k) If written protests are received from the owners of businesses in the
proposed business improvement area which will pay fifty percent
(50%) or more of the assessments to be levied and protests are not
withdrawn so as to reduce the protests to less than the fifty percent
(505), no further proceedings to create the proposed business
improvement area or to levy the proposed assessment, as specified by
this resolution of intention, shall be taken by City Council for a period
of one (1) year from the date of the filing of a majority protest. If a
majority protest is only against the furnishing of a specified type or
types of improvement or activity within the business improvement
area, those types of improvements or activities shall be eliminated by
City Council.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Costa Mesa, California, does hereby adopt the annual report on the business
improvement area by the Costa Mesa Tourism & Promotion Council and this
resolution of intention as set forth herein and Exhibits A and B attached hereto and
incorporated by this reference.
PASSED AND ADOPTED this 5th day of May, 1997.
Mayor of the City o to Mesa
ATTEST:
1
Deputy City rk of the City of Costa Mesa
ROVED AS TO FORM
CITY ATTORNEY
STATE OF CALIFORNIA)
COUNTY OF ORANGE ) ss
CITY OF COSTA MESA ►
I, MARY T. ELLIOTT, Deputy City Clerk and ex -officio Clerk of the City
Council of the City of Costa Mesa, hereby certify that the above and foregoing
Resolution No. 97-� O was duly and regularly passed and adopted by the said
City Council at a regular meeting thereof held on the 5th day of May, 1997.
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the seal of
the City of Costa Mesa this 6th day of May, 1997.
Deputy Cit Clerk and ex -officio Clerk of
the City Council of the City of Costa Mesa
Exhibit "A"
The BIA benefit zone encompasses the entire City of Costa Mesa boundaries. It is
anticipated that the entire City including businesses and residents will benefit from
increased revenues generated by the activities of the BIA. The following businesses
will be included in the business improvement area which is established pursuant to
Streets and Highways Code Section 36500 et. seq., • the businesses commonly
known as:
1. Countryside Inn and Suites
Property Address: 325 and 345 Bristol Street, Costa Mesa
Business Owners: Bruce Ayers
1817 Westminster Avenue
Newport Beach, CA 92660
Donald Ayers, Jr.
506 Via Lido Nord
Newport Beach, CA 92658
Property Owner: Homes by Ayers
355 Bristol Street, Suite A
Costa Mesa, CA 92626
2. Residence Inn - Costa Mesa
Property Address: 881 Baker Street, Costa Mesa
Business Owner: Residence Inn by Marriott
1 Marriott Way
Washington DC 02258
Property Owner: Marriott Residence Inn LTD. Partnership
10400 Fernwood Road
Bethesda, MD 20817
3. Red Lion Inn
Property Address
Business Owner:
Property Owner
3050 Bristol Street, Costa Mesa
Raymond H. Bingham
400 Main Street
Vancouver, WA 98663
Red Lion Inn - Costa Mesa
P.O. Box 1027
Vancouver, WA 98666
4. Holiday Inn
Property Address: 3131 Bristol Street, Costa Mesa
Business Owner: Linquist and Craig Hotels
Property Owner: Abbot B. Lipsky
c/o California Inn Management, Inc.
P.O. Box 688
Lawrence, KS 66044
5. Westin South Coast Plaza Hotel
Property Address: 668 Anton Boulevard, Costa Mesa
Business Owner: South Coast Westin
Property Owner: Secon Properties
c/o South Coast Plaza Hotel
668 Anton Boulevard
Costa Mesa, CA 92626
6. Wyndham Garden Hotel
Property Address: 3350 Avenue of the Arts
Business Owner: Amgreen Heritage Hotel Partners Ltd.
Property Owner: 31200 Via Colimas, Suite 202
Westlake Village, CA 91362
7. Marriott Suites
Property Address
Business Owner:
Property Owner:
500 Anton Boulevard
J.W. Marriott, Jr.
Marriott Suites, LTD
1 Marriott Way
Washington, DC 20058
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ANNUAL REPO RT
FOR
FISCAL YEARS
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Submitted by:
THE COSTA MESA TOURISM AND PROMOTION COUNCIL
April 29. 1997
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Costa Mesa Tourism & Promotion Council
P.O. Box 5071 ■ Costa Mesa, CA 92628-5071 ■800-399-5499
April 28, 1997
The Honorable City Council
City of Costa Mesa
77 Fair Drive
Costa Mesa, CA 92626
Dear Council Members:
Thank you for the opportunity to form the Costa Mesa Tourism and Promotion Council. Under
the provisions of the Business Improvement Area (BIA), I submit for your approval the annual
report of the CMTPC.
The "virtual bureau" concept has been most effective. The seven general managers and the
Honorable Gary Monahan and City Manager Allan Roeder have diligently met regularly without
compensation to further the image and economic development of Costa Mesa.
The required contents of our annual report is detailed in Section 36533 of the Streets and
Highway Code. The format is as follows:
I. Any proposed changes in the boundaries of the Business Improvement Area or in
any benefit zones with the area.
The Advisory Board recommends that the entire city continue to be included in the benefit zone.
Further, the Advisory Board recommends that the number of properties included in the boundaries
remain the same. If additional properties wish to participate, they are invited to attend meetings
the year before assessment, be in good standing with the City of Costa Mesa and meet certain
AAA quality standards. The seven major hotels will continue to be assessed the 1% levy on the
sale of hotel overnight guest room stays.
II. The improvements and activities to be provided for the Fiscal Year.
The Advisory Board recommends that the I% assessment levy continue to be used to fund similar
local tourism and promotion activities.
Member Hotels
Red Lion Hotel/Orange County Airport ■ The Westin South Coast Plaza ■ Country Side Inn & Suites ■ Costa Mesa Marriott Suites
Wyndham Garden Hotel -Orange County Airport ■ Holiday Inn Costa Mesa/Orange County Airport ■ Residence Inn by Marriott
019% Coco Mesa Tw= i Romodm Com W
Page Two
CMTPC
During the second year, the CMTPC has focused on awareness of Costa Mesa as a destination.
We changed our emphasis from an advertising firm to a public relations firm. We have
accomplished or are in the process of carrying out the following projects:
• Meeting Planner International — Hosted a breakfast to emphasize the advantage of
holding meetings in Costa Mesa.
• 8009 Hotline — Contracted a service to answer with live operators. They answer
questions about Costa Mesa and mail out brochures.
• Calendar — Established an event calendar for significant art and cultural events in Costa
Mesa as well as important expositions at the Orange County Fairgrounds
• KABC/KTZN — Producing radio "advertorials" with Melody Rogers on KABC's
"Vacation in Your Own Backyard" campaign. The ads will air June and July touting the
arts, shopping, central location, Orange County Fair and more.
• Airport — Contracting for dioramas in John Wayne Airport to raise awareness of Multi -
Fascinating Costa Mesa to all travelers to the area.
• Vienna Philharmonic Orchestra — Presented a proclamation and key from the City of
Costa Mesa to the Orchestra following their concert in the Performing Arts Center.
• Partnership — Participating with the cities of Huntington Beach, Newport Beach and
Irvine as Southern California Coastal Resorts, who hosted a press tour May 1-4, 1997.
• Web site —Producing an enticing display of Costa Mesa's amenities on the current city's
site.
• Video/Photography — Producing a complimentary video and additional photographs of
the city to use with press releases and the web site.
• Press Release — Aggressively issuing press releases on a national distribution basis that
highlights Costa Mesa's qualities.
• Amenities — Designing and updating new and current promotional items.
• Summer campaign — Producing one final media campaign to attract visitors to Costa
Mesa this calendar year.
Page Three
CMTPC
III. An estimate of the cost of providing the activities for the fiscal year. The estimated
amount of the assessment to be levied against the businesses for the fiscal year. The
amount of surplus or deficit or revenue carried over from the previous fiscal year.
The advisory board has prepared the following financial overview which details fiscal year 1996-
1997 and the proposed fiscal year 1997-1998:
REVENUES
July
Year 3
August
FY 1997-98
September
Projected
October
34,678
November
37,224
December
31,885
January
38,981
February
Est
March
Est
April
Est
May
Est
June
Est
EXPENSES
Media Campaign
Video Production & Distribution
Media Relations & Familiarization Trip
Brochures & Collateral Material
Trade Show Booth & Representation
Administrative & General Expenses
TOTAL
Year 2
Year 3
FY 1996-97
FY 1997-98
Act/Proj
Projected
$31,890
$33,485
36,107
37,912
37,949
39,846
33,027
34,678
35,451
37,224
30,367
31,885
37,125
38,981
33,000
34,650
33,500
35,175
28,000
29,450
30,000
31,450
35,000
36,750
$401,416
$421,487
$205,790
$270,000
30,000
0
85,826
98,000
16,369
50,000
8,646
15,000
15,303
20,000
$361,934
$453,000
Year -End Surplus $39,482 $7,969
Page Four
CMTPC
Budget Expense narrative detail for FY 97-98:
Media Campaign: Creative Development and Media Buy
A Campaign will be developed which will continue to establish the positioning and name
recognition of Costa Mesa as an attractive destination providing desirable amenities, value
and easy accessability. These campaigns would be utilized in key feeder markets of
leisure travelers to Orange County with emphasis on shopping, attractions, cultural
activities, holiday and special events. We will also review support type advertising with
travel agents and meeting planners.
ESTIMATED FY '97-'98 EXPENSE - $270,000.
Media relations and familiarization trips
We plan to continue to work with our public relations firm and gain national exposure
through press releases and special events. We also plan to hold a familiarization trip for
travel agents and/or press. This amount includes the monthly retainer fee for our public
relations firm.
ESTIMATED FY 97-98 EXPENSE - $98,000
Brochures and Collateral Materials
We plan to update our current brochure with additional photographs and change of names
of member hotels. These brochures continue to be distributed to meeting planners, travel
agents and conference attendees.
ESTIMATED FY 97-98 EXPENSE - $50,000
Trade Show Booth and Representation
We plan on continuing to produce promotional materials and participate in local trade
shows and have sufficient display materials for distinctive presentation.
ESTIMATED FY 97-98 EXPENSE - $15,000
Administrative and General Expenses
We plan on continuing to have our Answer Network and brochure distribution facility.
We also anticipate additional inquiries due to our press releases and advertising
campaigns. This category includes our accounting fees and insurance.
ESTIMATED FY 97-98 EXPENSE - $20,000
Page Five
CMTPC
The entire advisory board has supported and enthusiastically worked for the success of the
CMTPC. Advisory board members Gary Monahan and Allan Roeder added their unique
perspective and eminent assistance. We appreciate the opportunity given us by the City Council
to establish the Tourism and Promotion Council and seek continued support.
Respectfully,
Emmett Steed, President
Costa Mesa Tourism and Promotion Council
ES:mh
PROMOTIONAL
CAMPAIGNS
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Costa Mesa Tourism & Promotion Council
P.O. Box 5071 ■ Coss Mesa, CA 92628-5071 ■800-399-5499
KABC - Radio
Costa Mesa Tourism and Promotion Council
:60 June/July 1997
P-ss-tt! I've got a secret. It's a great weekend getaway
nestled between LA and San Diego. It's a hideaway cozy
enough for a romantic weekend, or an activity -filled family trip.
20 minutes from Disneyland, and close to the beach, it's home
to superb hotels, award-winning restaurants, golfing galore,
day spas, performing arts, and shopping for days!!!! What is this
multi -fascinating mecca? ...Are you ready? ... It's Costa Mesa!
That's right - Costa Mesa! You've probably buzzed by on the
405 Freeway, but never thought of staying. Think of this -
shopping at South Coast Plaza, Crystal Court, Triangle Square,
the LAB: Anti -Mall and Metro Point South Coast; terrific
restaurants to suit every taste, the Orange County Performing
Arts Center, South Coast Repertory Theater, art galleries - the
list goes on! Why not visit Southern California's best -kept
secret? Make Costa Mesa your next weekend destination.
Call 1-800-399-5499 for details. That's 1-800-399-5499.
Member Hotels
Red Lion Hotel/Orange County Airport ■ The Westin South Coast Plaza ■ Country Side Inn 6t Suites ■ Costa Mesa Marriott Suites
Wyndham Garden Hotel -Orange County Airport ■ Holiday Inn Costa Mesa/Orange County Airport ■ Residence Inn by Marriott
a 19% caeca Mev VMM a Roma fan court
Taw"
California's"Must
(NAPS)—Oae of the beet-kspt
seeress in California to the city of
Costa Mena, in Southern Califor-
nia, Located between Huntington
Beach and Newport Beach—and
about midway between Los
Angeles and San Diego—Coats
Mesa bas the advantage of being in
a coastal region, while providing
vktus113► immediate aexeas to Joba
Wayne/ Orange County Airport
and Southern California freeways.
The city 9%M it host of attrac-
tions and amenities --including
world-elasr entertainment, shop-
ping and restaurants to suit every
taste. The combination of metro-
poutaa excitement and beach-tovm
ambiance beckons visitors from
aro=d the world.
A range of quality hotels,
including the Doubletree Hotel/
Orange County Airport (formerly
the Red Lion Hotel), The Westin
South Coast Plaza, Country Side
Inn & suites, the Costa Mesa
Marriott Suites, Wyndham Gar-
den Hotel/Orange County Airport,
Holiday Inn Costa Meaa/Orange
County Airport, and the Resi-
dence Ian by Marriott, offer
unparalleled accommodations.
Here are tips on what to see and
do when visiting -
You might stmt with a night at
the theater. Enjoy world-renowned
entertainers and musical, dance
and opera prodaetiona at the in-
ternationallyacolaimed Orange
County Performing Arta Center,
which recently hosted the Vienna
Philharmonic Orchestra in one of
the orchestra's two U.S. venues.
Or experience contemporary dra-
ma at the Tony Aword-winnin¢
South Coast Repertory Theater
across the street. The city is also
home to many fine art and photog-
raphy goneries,
The Internet 9=ft QCCW sed
Ofange County Performing Arts
Center is located In Costs Mess,
Ca9forrm
For those wishing to `shop till
they drop; Coata Mesa offers an
exciting variety of shovoine desti-
nations. Far example, with over 8
million square feet, the elegant
South Coast Plaza is an indoodout-
door retail and dining asater that
attracts visitors, royalty and
celebrities from around the world
and offers a range of choices for all
WAN and desires.
Those wanting some much.
deserved pampeting can find it at
the area's floe day spas.
The city's moderate climate,
euvird worldwide, hovers at about
707. fir most of the year, making
for a great day at the beach, golf-
ing, or visiting other Southern
California attractions.
Free Brochure
For a free brochure about visit-
ing Costa Mesa, call toll-free
1.800-399-5499.
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Cher ora 191E a 191r Mdnut as muchwelt
Schein Jd Censer (19711 opts Drive,
(800) 5OO.5161, Unicom 12W) Is w FBO
that goes an extn mile: Despite the wad
"Jet" in their rrme, they no the pioao-dri.
ven machines and their drives with equal
enthtaiesm and atteritverhesa. The batty has
state -of- the -an (light planning rooms, a
deluxe p0at lounge, moon aeons, a cooter-
erm room, free -hunk service, oft4ke renal
ars, rad even a pet cern. As a farewell tw
ture, they offered me free ice cold bottled
water which, given the outside temperature at
the time, was gay appreciated
Holds
Thee is a vast any of hotels with accom.
modatioro from the Moderately expensive to
moderate cheap. The anchor hotel is the
Westin South Com Plaza (686 Amon Blvd,
Cas Meer (114) 540.2500} This impres-
sive I5 -story structure is connected by a
pedestrian bridge to the South Com Plaza, a
mega -mall. It it atm about a five-minute walk
across the lawn to the Orange County
Performing Aro Ceruer and the South Coast
Repertory. The rooms are large, clean and
well appointed The hotel has a swimming
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pool, ■ tennis court and ■ bean club. Food in
the Carden court is so4o.
Down the block is the Costa Mesa
Marriott Suites (500 Anton Blvd, Costa
Mer (714) 957-1100} Each suite features
three distinct living arca:: a Irving room, a
king-size bedroom and an elegam badtraont.
The suites have two remote control televi-
sions, two teleplonn, voicemail, a wet bar
and refrigerator. For recreation, enjoy the
swimming pool, the whirlpool or the health
club.
The Red lion Hotel (3050 Bristol SI.,
Costa Mesa; T714) 340.7000) is a mmkm,
spiffy hotel just minutes from the airport The
t=un cetaO'shuttle will ger you there in ro
eeatimal facilities include swim-
ming pool, 6111913 anter, sauna and steam
77he Residence Inn (881 W. Baker St.,
Caw Mao; (714) 241.8800) is another ail.
suite Properly, somewhat it= expensive than
the MIMOM Each unit has a fully equipped..
kitdhm a living room with nreplaoe, vcR.
HBO, complimentary cable and voic,.L A
daily breakfast and an evening social hour
including beverages and light meals are
offered during the week. Even pets are wel-
come at this hoteL
The
25 BrissW Street,
Ccau M� I) ntry 5419-03nn 00) is a charming
EuMpan-style heel. It looks expensive, but
the roes arc moderate This bed and breakfast
type hotel offers 300 guest rooms with
mahogany Queen Annewtyle furnishings,
ailing fans and VCRs. The studio suites have
jacuzzi tubs, four poster beds, plus
mwmwava and wit bar.
Holiday InnVI3I S. Bristol Cas Moa;
(714) 557.3000) is wmax the sued ftom the
Red Lion Hotel. The guest rooms have
recently been refurbished The hotel his a
Special executive wing with extra touches of
luxury, including Jacvai, wet bars, confer•
encu erns and private key admimanm
Restaurants
Rmaurams in the Costa Mesa area arc
Plemiful std vttried Sun off with a southern
U.S. breakfast or lunch at Memphis (2920
Bristol St., Cow Mesa; (714) 432.7685).
They nettle up a fabulous inbo, ba.
cue beef, n'ba orchidtta Or try a soul belonger.
Habana (2930 Bristol Sued. Cas Men:
(714) 5564176) serves authentic Cuban cui.
sine with an addled Califs rnia/goumw 1hro.
Be sum to order a selection of zesty appetiz.
ers, including a black bean and corn crab
cake, coconut chidden or fried corn and danhdm
(mens. The mussels and dam steamed in a
saffron broth said served over net is fammie.
Try the smoked so bay wrapped in a can
Ink or a clunky chicken pic dilb.
For more elegant dining. Antonello
Risbnme On the South Cosa plan Village,
(71) 751.7153) is a popular pre -tinter gun
ening Ppa, The owner is a native Italian and
the food definitely reflects his mama's influ-
ence. A fresh Wad with nozzaelk and nor-
inatel rcested Peppers is a great way to start.
Or try a fresh salad with warm homemade
brad. 71he homemade ravioli with veal in a
light Bolognese is crunchy and fun of favor.
The Golden Thuf6e (1767 Newport Blvd,
Cas Mese (714) 645.9858) is operated by
Allen Omelcy, who has a passion for nee cars
and fm airplanes. In the evening, he puts
away the motorized toys, settles down and
Prepare impressive California Cuisine. such
condamsd ons Page58
CESSNA
FIBERGLAS'S
PARTS
Excellent Value!
"money bwkguarantte"
Call For Catalog
hoof►. - nurs. 8-5 NIST
800-597-1911
GyR ca'
Faber
Cerrawe t Prow Per."
ss lilamdpaa xrvd ce a Died graces tornwc
with honaadislt. 73e aeaeena an renowned
Don't miss the lime pie or boysenberry
strudel.
For one of the best steaks in Orange
County and indisputably the beg seafood, 1
recommend Soot's Seafood Grill and Bu
(7700 Bristol SL, Cow Mar (714) 979-
2404 Chef Craig Roue prepan= and serves
the freshest Liss, which he has flown in daily
Gam nouod the world G&W s= baa and
char -broiled Aladoo halbu ate among the
best. The soak is Faded pnme and is rated
to perfection. 1 love the rb eye err the porter-
house.
The bet brunch in Lowe is saved up at the
Marriott Suites (300 Action Blvd, Cosu
Mar (714) 957.1100} Fish bakery goods,
menu, egg dishes, wanes and desserts are
Astractively lrisusad buft sq*-
mwppbg
_ You as trod the world and you won't
find r comprehensive a collection of shop
u than
in Costa Mesa. The South Coast
Plus. Crysul cc^ and Vdbp ase lb"
Casa provide a unique am dnufnsdonal
.boutiques, specialty soca and renowned
' neslattlftnLL
Legendary earn= such a Chanel. Carrera;
Tifany, Guam and Ins Vuimo am fund
in these sophisticated am related settings.
The Crystal Court hes received national
recognition beaux of its unique design. The
classic interior surfaces Create a phantas-
nupm of= illumisaomg three sones of
divass and . .netive shopping.
77e.sbopping centers have unique ap•
cialty boutiques as well: J. Crew, Ports
lnsernadonal. Sarna I ondon Wes Seal, Joan
A David, Barney's New York and Ann
Taylor. In addition, the ®tea have a variety
of cdldneds nor=. toy Is==. spats apparel
and equipment.
These shop offer aoauthing for everyone
and In every prig naps Far nam* ABS
is a bo sign for women with a budget. They
6atme everything from career clothing to
evening ponos J. dew -Ins median- ri=d
racemes for both men and women. The Gap
(who doesn't know this amen) has moder-
�y
stally p spce For more atpeaive
's has high styled. yet under,
BunryS of New Yak offers
high fishion at NO primo For a variety of
items coarcting the nhpesanhm d prigs try the
department stores—Nordstrom, Mary's,
Robinson's or Seam
For a weekend where you don't have to
worry abets ttaft Parking or driving amend
with your 60 in a sod m map, try Mas
Bring aknng a good pair dwalking sties
r
WIXOM. n
Gra-IMI 17,172 M 772M
SEPIEMAM t, 11198
IIIII=I0I
Bacon's
C
osta Mesa makes case as travel .base
av +Arra Is"Ma m
S1a11 wnler
If wanted to
visit Southern Cclifornia but
aren't • sure you're ready to
tackle Los An=eles, CO}ta Mesa
might be just what you're
looking for.
Costa Mesa, a 18 -square -mile
Orange County city, is are-mile
in typical Southern California
style. But, while soma Califor.
nia cities have an urban feel,
and others a laid-back beach
attitude, Costa Mesa is a spar.
kling. upscale community with
a commitment to. bringing. the
arts to the public. Everywhere
You go, you find innovative usa
of art — especially in the public
areas.
Meditative gardens with
striking sculptures and nowigg
water make a walk th gh the
city even more pleasant Fine
restaurants offer the Innovative
rare You quickly' learn to ex.
inWhat boutr erhathis ris mostreurpri .
city is the affordability of its
hotels, Walking around the city,
You get the feeling it might coat
a Pretty Penny to Stay in Cana
Meza — the Westin South Coast
Plaza, the Red Lion Hotel,
Country Side Inn and Suites,
Holiday Inn Costa Mesa, Wynd.
ham Garden Hotel and the Cog.
to Mesa Marriott Suites all
make 4heir home -heia._-but
rates are remarkably reason-
able, ranging from $70 to a little
more than sloo.'
Costa Mesa hotels stay'
booked during the, week with
business and professional
guests, but the city is working
to draw families who want the
visit the many attractions in the
area, but don't want to brave
the big city.
Costa Mesa has quick tree.
way access. Disneyland and
Knott's Berry Farm•are 20 min.
utes away, Magic Mountain 40
minutes away and Newport
Beach is next door. Hollywood
is 43 minutes away and it's only
90 miles to San Diego and Sea
World, making costs Mesa a
strong contender for a quiet;
central bane from which to tour
Southern California.
It's also easy to get to without
having to deal with Las Angus
les International Airport You
can fly into John We Air.
Port and be at your tel In 13
minutes.
The city boasts world.claaft
Shopping in the elegant South
Coast Plaza and more casual
Triangle Square, with shops
such as Chanel, Cartier, TIRYny .
cit Co., Gucci. Salts Fifth Ave.
nue and Nordstrom. Hut it isn't
all haute couture. Ona of the
most interesting shopping areas
is an anti -mall — an alternative
shopping.center filled with cut.
ting -edge art, youth -oriented
Shope and a fabulous Cuban
restaurant Called Habana.
Within walking distance of
the hotels and shopping are i
The Orange County Performing
-Arta Center- and the South
ch
draw on o he multitude of avail.
able talent. Cusets artists have
included Placido Domingo. the
Kirov Ballet, David Copper0eid
and the Pointer Sisters. The
Center is the regional home for
the NOW York City Ballet. the
New York City Opera and the
Lax AnI01*10t Phllharnuuiic.
III
It818, tlu- nllierulry Center
Won a 'Amy Air the hart region.
al theater in Um.United States.
Bolh centers stage MA* Uwat.
rical productions. orange
County Perfhrming Arts Center
ul a masterpiece of architecture,
with soaring sculpture and
gtass. Balancing out the serious
culture offerings are lighter
tmats such as Nike Town, a
h,q,c sports rT•tail center with
tLl• "most Nikr atufl" hl Culifnr.
ni:I.
Ono of the (Test ideas around
s Costa Mew's "Bark Park," a
real honest -to -gosh park just
for dopa It's a hoot to see every
kind of lMlicking dog imagin.
able. accompanied by their
owners, of course.
The Orange County Fair-
grounds offers year-round
events, including- the Scottish
Festival each spring, where vis.
itors can- hear bagpipes, watch
Highland dancers and see sheep
dogs herding� geese. If you ve
always want�+dwith
Your clan's tartan Medd
it here. Ml
= UPCOMING EVENTS IIIIIIIIIIIIIg
Costa Mesa lights up for the
Christmas holidays, making it a
good destination for Christmas
shoppers who want to catch a
feel for Southern California in
the winter.
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Ceriter and improve streets, parking
and utilities. However, the company
has agreed to guarantee about half of
the nearly $900 million in bonds that
Anaheim must issue to fund the lion's
t share of the improvements. The
Disney Francophones are calling it a
HEARD ON tranche of debt, which means a slab
THE BEAT -°rOnito the charrette. That's le
TOURISM Disney -speak for a brainstorming
session that hatched the idea for a
By Marla Dickerson California -themed park. For the
uninitiated, charrette literally means
a handcart or wheelbarrow., It came to symbolize a frenetic
creative push back in the 19th century, when students at the Ecole
des Beaux Arts in Paris would rush to toss their final projects onto a
charrette used by the school to collect work for grading.
As part of the expansion, Disney plans to build an esplanade,
which is really just another way to say promenade. The giant,
tree -lined public space will be constructed between California
Adventure and -Disneyland. Patrons will be able to purchase tickets
or stroll to any"number of shops and restaurants planned along the
corridor.
Quasimodo and friends should feel right at home.
Costa Mesa .Invites Arizonans to Cool It -
Costa Mesa -in July isn't exactly the epitome of tool, unless you
happen to live in Arizona The Costa Mesa Tourism and Promotion
Council has cooked up a 60 -second raTio spot aimed at the Thoenix
maiket that urges the sweltering masses to chill out with a visit to
Costa Mesa
It's just the latest promotion by the Costa Mesa group, one of the .
state's first "virtual tourism bureaus." The council was formed in
August 1995 after several Costa Mesa hotels worked with the city
to form a Business Improvement Area and agreed to devote a .
portion of their roomrevenue-5275,000 in the first year alone—to
fund the project. ,
The council has no staff or offices and few administrative costs.
It's run by a volunteer alliance of hotel general managers who
have funneled virtually 100% of the budget into promotion and.
advertising. -
"We have found a most cost-effective approach to promoting the
city by eliminating the need for executive staf( 4nd related
expenses," said Emmett Steed, council presid6d and general
manager of.the jW Lion Hatgl. .
The council has a od—pted a a logo and framed its advertising push
around the slogan .'.'Multi=Fascinating" to help build thecity's .
identity as a denier for shopping, &W and recreatiolLIn additign to
the radio spots;.the council has developed brochures and other ..
promotional materials and has set up a toll-free tourist information
�. •lirieat(800)89=5198:
1ers Undeterred byCrasli-�-w -
alt. travel is safe and most would atilt * th.
despite last weaei crash otTWA Flight 8W, x'
CNIU5/l Today -Gallup poll released this weep
?196Si�fnalcans are moderately to very confident that
+= II.33atrplanes are mechanically sound, the poll revealed, while
6896 expressed confidence that U.S. airlines are safe from terrorist
attacks
However,.a majority of those polled said strengthened security
measures are worth the extra time and money. A whopping 87%,
support increased mechanical inspections of planes, and 78% say
that airline security should examine passengers and luggage more
carefully.
Sabotage is widely suspected in last week's TWA crash that
killed all 230 passengers and crew. Still, the incident doesn't appear
to have fazed many air travelers. Only 17% of those polled said
they'd probably avoid TWA in the future, while 20% said they.
were less likely to fly on any commercial airline.
- While criminal activity is a concern, 80% of fliers said they, are
more worried about mechanical failures than terrorist attack&
lltalf farina tar 11re Tlsres. 3M eaa N raeMd at ,