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Home My WebLink About99-37 - The intention to levy an Annual Assessment for Fiscal Year 1999-2000 for a Business Improvement Area for City of Costa337 RESOLUTION NO. 99-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF COSTA MESA, CALIFORNIA, THE INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 1999-2000 FOR A BUSINESS IMPROVEMENT AREA FOR CITY OF COSTA MESA HOTELS AND MOTELS. THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. The City Council of the City of Costa Mesa hereby finds and declares as follows: WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code Sections 36500 et seq.), found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, and attract new businesses which benefit from those improvements and activities; and WHEREAS, the purpose of the business improvement area proposed by this resolution of intention is to fund activities to promote tourism and related tourist events which benefit the hotel and motel businesses within the City of Costa Mesa; and WHEREAS, the major hotel and motel businesses within the City of Costa Mesa have requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the City of Costa Mesa and levy a special assessment to promote tourism; and WHEREAS, on July 5, 1995, by Ordinance No. 95-9, the City Council adopted a business improvement area, known as the Costa Mesa Tourism and Promotion Council; and WHEREAS, this resolution of intention will commence proceedings under the Parking and Business Improvement Area Law of 1989 to levy an annual assessment for the Costa Mesa Tourism and Promotion Council. SECTION 2. The City Council of the City of Costa Mesa hereby intends to do the following: (a) An annual business assessment for the business improvement area known as the Costa Mesa Tourism and Promotion Council is proposed to be levied pursuant to Streets and Highways Code Sections 36500 et seq. with the boundaries of the territory to be included in the area as set forth in Exhibit A, attached hereto and incorporated herein by this reference. Further, a business improvement area is proposed to be established with the boundaries of the benefit zone within the area as set forth in Exhibit A. (b) An annual report on the business improvement area has been prepared by the Board of the Costa Mesa Tourism and Promotion Council to review the assessment as required by Streets and Highways Code Sections 36533 and 36534 and such report is attached as Exhibit B and incorporated herein by this reference. (c) The type or types of improvements and activities proposed for the annual levy of assessments on businesses within the business improvement area are specified in Exhibit B. Further, the improvements, 338 if any, to be acquired for the proposed business improvement area are specified in Exhibit B. (d) The proposed assessment will be levied annually to pay for all improvements and activities within the business improvement area, except where funds are otherwise available. (e) The proposed method and basis of levying the assessment to allow each business owner to estimate the amount of the assessment to be levied against his or her business is set forth in Exhibit B. (f) New hotel and motel businesses commenced after the effective date of the ordinance levying the annual assessment will be exempt from the levy of assessment as provided in Exhibit B, pursuant to Streets and Highways Code Sections 36531 and 36535. (g) The time and place for the public hearing on the business improvement area and the annual levy of assessments shall be at 6:30 p.m., on July 6, 1999, at the Costa Mesa City Hall, City Council Chambers, 77 Fair Drive, Costa Mesa, California. (h) At the public hearing set forth above, the testimony of all interested persons for or against the annual levy of assessment for the business improvement area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard by the City Council. A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. (1) Every written protest shall be filed with the City Clerk's office, Costa Mesa City Hall, Room 101, 77 Fair Drive, Post Office Box 1200, Costa Mesa, CA 92628-1200, on or before the time fixed for the public hearing as set forth above. The City Council may waive any irregularity in the form or content of any written protest and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. (j) Each written protest shall contain a description of the business in which the person subscribing the protest is sufficiently interested to identify the business and, if a person subscribing is not shown on the official records of the City of Costa Mesa as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this paragraph shall not be counted in determining a majority protest. (k) If written protests are received from the owners of businesses in the proposed business improvement area which will pay fifty percent (50%) or more of the assessments to be levied and protests are not withdrawn so as to reduce the protests to less than the fifth percent (50%), no further proceedings to create the proposed business improvement area or to levy the proposed assessment, as specified by this resolution of intention, shall be taken by the City Council for a period of one (1) year from the date of the filing of a majority protest. If a majority protest is only against the furnishing of a specified type or types of improvement or activity within the business improvement area, those types of improvements or activities shall be eliminated by the City Council. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Costa Mesa, California, does hereby adopt the annual report on the business improvement area by the Costa Mesa Tourism and Promotion Council, and this resolution of intention as set forth herein, and Exhibits A and B attached hereto and incorporated by this reference. PASSED AND ADOPTED this 7"' day of June, 1999. n., Ma of r a City of Costa Mesa ATTEST: Deputy City lerk of the City of Costa Mesa STATE OF CALIFORNIA ) COUNTY OF ORANGE ) ss CITY OF COSTA MESA ) I, MARY T. ELLIOTT, Deputy City Clerk and ex -officio Clerk of the City Council of the City of Costa Mesa, hereby certify that the above and foregoing Resolution No. 99-37 was duly and regularly passed and adopted by the said City Council at a regular meeting thereof held on the 7' day of June, 1999, by the following roll call vote: AYES: Monahan, Cowan, Erickson, Dixon NOES: None ABSENT: Somers IN WITNESS WHEREOF, I have hereunto set my hand and affixed the Seal of the City of Costa Mesa this 8' day of June, 1999. Deputy Cityrk and ex -officio Clerk of the City CoLuil of the City of Costa Mesa 1 339 340 EXHIBIT "A" The BIA benefit zone encompasses the entire City of Costa Mesa. It is anticipated that both businesses and residents will benefit from the increased revenues generated by the BIA activities. The following businesses commonly known as will be included in the BIA which is established pursuant to the Streets and Highways Code Section 36500 et. Seq.: 1. Countryside Inn and Suites Property Address: 325 and 345 Bristol Street, Costa Mesa Business Owners: Bruce Ayers 1817 Westminster Avenue Newport Beach, CA 92660 Donald Ayers Jr. 506 Vio Lido Nord Newport Beach, CA 92658 Property Owner: Homes by Ayers 355 Bristol Street, Suite A Costa Mesa, CA 92626 2. Doubletree Hotel Property Address: 3050 Bristol Street, Costa Mesa Business Owner: Promise Hotel Corporation 755 Crossover Lane Memphis, Tennessee 38117 3. Holiday Inn Property Address: 3131 Bristol Street, Costa Mesa Business Owner: Linquist and Craig Hotels Property Owner: Abbot B. Lipsky c/o California Inn Management, Inc. P.O. Box 688 Lawrence, Kansas 66044 EXHIBIT "A" Resolution No. 99-37 Page 1 of 2 1 4. Marriott Suites Property Address: 500 Anton Boulevard Business Owner: J.W. Marriott Jr. Property Owner: Marriott Suites, Ltd. 1 Marriott Way Washington, DC 20058 5. Residence Inn - Costa Mesa Property Address: 881 Baker Street, Costa Mesa Business Owner: Residence Inn by Marriott 1 Marriott Way Washington, DC 02258 Property Owner: Marriott Residence Inn Ltd., Partnership 10400 Fernwood Road Bethseda, Maryland 20817 6. gestin South Coast Plaza Property Address: 668 Anton Boulevard, Costa Mesa Business Owner: South Coast Westin Property Owner: Secon Properties c/o South Coast Plaza Hotel 668 Anton Boulevard Costa Mesa, California 92626 7. Wyndham Garden Hotel Property Address: 3350 Avenue of the Arts Business Owner: Amgreen Heritage Hotel Partners Ltd. 31200 Via Colimas, Suite 202 Westlake Village, California EXHIBIT "A" Resolution No. 99-37 Page 2 of 2 3111 EXHIBIT "B" Exhibit "B" consists of the annual report submitted by the Costa Mesa Tourism and Promotion Council; also referenced in the staff report as Attachment B. EXHIBIT "B" Resolution No. 99-37 1 1 1 1 1 S►►h►►►itted Bv: The Costa Mesa Tourism Promotion Council May 24. 1999 EXHIBIT "B" Resolution No. 99-37 343 344 o�re� Costa- -Mesa. I ll(. ll(.,;[ OI �011lllcrll (,illh)rni"l Mav 24, 1999 City of Costa Mesa 77 lair Drive Costa Mesa, California 92627-6520 Dear Council Members: Thank volt For the opportunity to continue with the (costa Mcsa Tourism Council now in its fourth year of operation. We submit for N'our approval the Annual Report of the Costa Mesa Tourism Council in accordance with the provisions of -tie Business Improvement Area (BIA). This past year the Tourism Council has worked effectively with Diane Pritchett and Dan Pittman, Pittman (K- Associates (previously with Rozell). Additionally, the Council has developed a partnership with the South Coast Mctro Alliance and the Marketing Committee involving the hotel Marketing Directors to further broaden and add depth to our marketing program. The seven General Managers in conjunction with Mayor Gary Monahan and Allan Roeder, City Manager have met regularly, without compensation, to Further the image and economic development of Costa Mesa as a destination. Now in its fourth year, the Costa Mesa Tourism Council continues its original mission by Focusing the marketing and media campaigns to audiences that will generate business for the hotels specifically during the summer, weekends and holidays. The Costa Mesa Tourism Council was established to increase awareness of Costa Mesa as a visitor destination with the goal of increasing hotel occupancy and further contributing to the local economy. Tax revenues Ocnerated for the City of Costa Mesa by all of the motels and hotels .ianuary - December 1998 totaled $,,949.836.0o. fhc 1 -squired contents of the Annual Rcpor( are detaifcd in Section 365 11) of the Streets and I lighway code. Tic format is as follows: • Any proposed changes in the boundaries of the Business Improvement Area or in any benefit zones within the area. The Advisory Board recommends that the entire city continue to be included in the benefit Zone. I:urthcr, the Advisory Board recommends that the number of properties included in the boundaries remain the sante. Ifadditional properties wish to participate, PagcIof' 9 l�nla kir,;a ruu((am 1, Nnancuuin Council P( ) Fl ix ' ( I. ( us(d NIe,,it. ( A9267R-5(1; 1 1iOo-i99-5499 �titvw.c��stamc�r-ra.t�nn IJ EXHIBIT "B" Resolution No. 99-37 costa -mesa II lir 11c"t OI (,rlilorliW they are invited to attend meetings the year before assessment, be in good standing with the City of Costa Mesa and meet certain Ann quality standards. "rhe seven major hotels will continue to be assessed the 1'1'0 levy on the sale of hotel overnight guest room stays. • The improvements and activities to be provided for the Fiscal Year. The Advisory Board recommends that the I`%assessment levy continue to he used to fund similar tourism activities firr- the hotels. During the fourth year, the Costa Mesa Tourism Council focused on generating business for the hotels while increasing awareness of Costa Mesa as a leisure travel destination. The Council has accomplished or is in progress of implementing the following projects and programs: Marketing Materials The lour -color, 12 -page brochure and four-color double -sided "rack card" were distributed to travel writers, hotels, the City of Costa Mesa, Los Angeles Tinies Travel Show and meetings/conventions booked in the hotels. Calendar of Events A quarterly calendar providing comprehensive information on conununity activities, arts, cultural events, and hotel promotions. The calendar was sent to more than 150 travel editors across the country, travel agents, to Inquiries generated by advertising, Council hotels, Costa Mesa Chamber of C(lmmel-CC and to other local venues as requested. Web Site The web site (www.costamesa-ca.com) launched in October 1997. We continue to explore opportunities for additional hyper links to other related sites. The web site address is included on all advertising and marketing materials. During the period .lanuary 1999 thru April 1999, the web site recorded 293,500 hits and 12,865 ,,click through" on site visits. Over a twelve-month period, this averages to approximately 73,000 hits monthly, with an average of 3,200 "click through." The site has been modified from time to time to provide additional emphasis on special activities and promotions, such as "Beat the Ileat" and "Shop Til You Drop." The "tourism Council has advertised on the Los Angeles 'limes CalendarLive Internet site since November 1998. The results of this effort have been very positive. In the past two months, for example, there was a total of more than 172,000 impressions created and more than 420 people viewing the Costa Mesa Tourism Council wch pages. Page 2 of 9 Costa .tilesa Tourism F* Promotion Council P0 Box 50; 1, CixUi Mesa, ( A 92628-9071 . 800-W9-5499 vvww.costamesa-ca.com 1 EXHIBIT "B" Resolution No. 99-37 345 3'6 Glst,rl -Mes.-_1 I Iw I'W"t ( )I �(mthcrll (0111()l 111 0. Logo 'The new logo and lag line ("Costa Mesa. The Best Of Soulhern California.") have been incorporated into marketing brochures, advertisements, promotional items and other collateral materials. Telephone/Business Reply Inquiries The 800# 1 Iodine -Answer Network received more than 1000 telephone inquiries (July 1998 thru April 1999) as a result ol'advertiscments and other pronlolions. Answer Network responds to all telephone inquiries lilllowccl by sending a cover letter, hrochurc Mid calendar of events, ill addition to serving as a fillfillnlent house for reader service cards generated by magazine and newspaper advertising. Business Reply Inquiries from advertising in Sunset, Travel Weekly. Westways, Mature Outlook, Los Times Magazine, Los AngelesTimes Vacation bodging, Conde Nast and California Travel publications totaled more than 11,850 inquiries. All past and current inquiries are now input into a database that enables the hotels and the ToUriSlll Council to develop and inlplenlenl future direct mail promotions to targeted audiences. Advertising During Fiscal Year 1998-1999 the'l-ourism Council implemented an aggressive advertising campaign targeting markets (Los Angeles, Phocnix/Tucson, Palm Springs, bas Vegas and San Francisco) that could potentially generate weekend, summer and holiday room business. The campaign positions Costa Mesa as "The Best Ol'Soulhern California," reinforcing Costa Mesa its it highly desirable location ofl-ering a variety of alllenllies. The advertising campaign uses one color and lour color ads with the tagline "I lalfway Between the Tides and the Rides," further reinforcing Costa Mesa's proximity to Southern California's pristine beaches and the central location to major attractions such as Disneyland, Knott's Berry Farm and Legoland. Advertising continues to provide measurable results through telephone calls, business reply cards, and business hooked at the hotels. Consumer/General Magazines America West Airlines Inllight Magazine California Visitor GUide Conde Nast 'Traveler Sunset Travel cv,,_ Leisure Page 3 of 9 Costa Mesa roumsm t, Promohi,n louncit PO Rux 5(), 1. ('usfrj Masa, l 19!628-5()71 EXHIBIT "B" Resolution No. 99-37 8(1(1-W9-5499 wwwc'ostarnesa-ca.com 1 1 ,347 CostaMesa _ 1I hc• lies► 0I scx1l lic•rn Colilurnl,►. Consumer/City Magazines Los Angeles Magazine Phoenix Magazine South Coast Metro Magazine Travel/Trade Magazines Leisure Travel News Corporate/Travel Magazines Meetings in the West Orange County Business Journal Newspapers Los Angeles 'Times 'Travel Section North County Times San Francisco Chronicle Phoenix Republic Gazette Palm Springs Desert Sun Las Vegas Review Journal Tucson Star Citizen Radio KABC ("Beat the I leat" Summer Campaign) Other Media California Visitors Bureau Map "Where" Orange County Map South Coast Metro PocketBook Anaheim/Orange County Visitors Guide Public Relations Press releases and press kits highlighting Costa Mesa as a leisure travel destination has been generated on a regular basis. Stories on Costa Mesa have been printed in several magazines and newspapers. Page 4 of' 9 Costa Mesa Tourism & Promotion Council P.O. Box 5071. Costa Mesa, CA 92628-5071 800-399-5499 wi-w.costamesa-ca.com 1 EXHIBIT "B" Resolution No. 99-37 • I I1(' I�t'sl l 11 Soullll�rll (�,llilorni,l. "Beat the Beat Promotion" (May -September) The "Beat the Heat" SLillllllCr campaign was targeted to potential travelers from Phoenix, TUCSO11, Palnl Springs, Las Vegas and Los Angeles via airline and travel magazines as well as Sunday newspaper travel sections. 60 second radio spots on KA13C radio complemented the print campaign. "Shop Til You Drop" Holiday Promotion This holiday promotion was designed to encourage overnight stays and increase holiday Shopping. 'I'he promotion included a Complimentary, holiday gift filled with shopping and dinning otters and was advertised in Sunset Magazine, Los Angeles Magazine, Los Angeles Times, Pa1nl Springs Dcsert Sun and the San Francisco Chronicle. The promotion was also advertised through American Fxpress cardholders via the Cardholder Statement Insert reaching more than 500,000 cardholders in Los Angeles, San Francisco and San Diego. A study developed by American Fxpress indicates that (waiting for Info). UPG Sports 'I'he Costa Mesa "I'ourisnl Council is participating as a sponsor (two year commitment) With UPG Sports Tournaments held at venues in Irvine and Costa Mesa from May through July 1999. All seven Tourisnl Council hotels oflcr special IJPG rates and room blocks over this time period. The economic forecast by UPG projects that these tournaments will generale approximately $777,000 in revenues. Direct Mail Program A direct mail program has been implemented during the Sumner months utilizing the four-color "I lalfway Between the 'fide and the Rides" ad and reproduced as a postcard. 'focal quantity 20,000. Mailings of 2,500-5,000 will hC sent during the summer with a variety of special summer and "Beat the I leat" hotel rates. Trade Show The Tourism Council now has a 6-1out table top booth for use at trade shows. The Los Angeles Tinges Travel Show April 23-25, 1999 was the first trade show for the Tourism Council and provided exposure to travel agents as well as consumers in Los Angeles. Awards i ISMAI (I lospilalily Sales & Marketing Association International) awarded a Silver and Bronze Award to two advertising campaigns. One winning ad, headlined "Costa Mesa. Page 5 of 9 Costa Nlesa tourism l> Pronuition Council P(l RUy ',07 1, Costa �tcsa, l �A 91.('8-')O71 800-599-5494 www costamcsa-carom 1 EXHIBIT "B" Resolution No. 99-37 Costa mcs(--)- Im I1)r't ()1 (oh k)I ni,t. I tonic of the Performing Arts Center, great shopping, and, hopefully, little naked gold guys," was developed when the Academy of Motion Picture Arts and Sciences was considering moving the Annual Academy Awards show from Los Angeles Music Center to another location. The olhe►' winning car►►paigII features a series ofads with Ilead Iincs like "I laIfway Between the Mouse and the I`Icp'it nls" and "I la Tway Between the Rides and the 'Fides." This campaign locused on the city's ideal location for a vacation to Southern California. Partnerships Partnerships have been strengthened with Orange County Tourism Council and Orange County Tourism Consortium in addition to working cooperatively with Newport Beach Visitor and Convention Bureau and I Iuntington Beach Visitor Bureau. Marketing Conunittee The Marketing Committee meets monthly and includes the sales and marketing directors in addition to representatives Iron the Orange County Performing Arts Center, South Coast Repertory, South Coast Plaza, Costa Mesa Fair & Fxposition Center and Metro Pointe. This committee provides recommendations and guidance in the development of short and long-term strategic marketing and advertising programs as well as working together on special promotions, events and packages. • An Estimate of the cost of providing the activities for the fiscal year. The estimated amount of the assessment to he levied against the businesses for the fiscal year. The amount of surplus or deficit or revenue carried from the previous fiscal year. 'I'hc Advisory Board has prepared the following Financial Summary detailing the actual revenues and excesses for 1998/99 and proposed fiscal year 1999/2000. Revenues Projected YR -1 Actual YR4 Projected YR5 98/99 98/99 99/2000 Beginning Bal. $178,332 $178,332 $1 12,963 July 41,978 36,530 36,530 August 40,125 52,373 52,530 September 39,462 32,721 32,721 October 41,096 49,263 49,263 November 42,593 47,637 47,637 Page 6 of 9 Costa Mesa Tourism t, Promotion Council PO Box S071. Costa ,Mrsa, (-A 9-16L8 ')0 1 EXHIBIT "B" Resolution No. 99-37 349 1300-i99-5499 ww-w_costamesa-ca.com 350 Costri- --Mesa- I Irc 11t-st OI titxll I wl 11 111d. December 34,390 32, I 11 34,500 January 42,812 30,653 30,832 17ehruary 42,138 36,832 36,832 March 46,664 179 46,664 April 36,667 35,000 May 45,329 3,443 42,000 June 36.750 67,632 37,000 Interest Income 2,520 1,034 2,(x)0 Total Revenue $670,056 $506,486 $605,472 Originally revenucs for 1998/99 xvcrc projected to hk- 3'%, higher than the previous year. DUe to the construction in Anaheim, the construction of - tie Anaheim Convention Center and the new Disneyland park, the Tourism Council revised those revenue projections to remain the same as the previous year. Projected revenues for 1999/2000 may be al'fected by the increase number of hotel rooms in Orange County, especially extended stay hotels, and the continued construction in Analicim. We hope to counter this by continuing to build increased awareness through advertising and thus maintaining our share ol' the visitor market. Budget Expense Projections for fiscal 1999/2000 Expenses Budgeted Actual Projected VR5 Advertising $438,549 $304,956 $310,000 Media Relations 64,200 45,449 64,200 "Brochures/Prones 19,983 179 74,000 Items "Trade Show 6,000 3,443 10,000 Admin/General 87,761 67,632 73,000 Special Promotions 22,000 10,929 45,000 Total Expenses $616,493 $432,588 $576,200 *Promotional items were ordered in May 1999 with projected expense $18,813.86. Page 7 o f 9 Costa 10csa Tourism fr Promotion Council Pt). Box 5071, Costa Mesa. CA 92628 -SO EXHIBIT "B" Resolution No. 99-37 800-599-5499 www costamesa-c_a.com 1 1 1 (A:)stcri Mescl I he l,r",l OI �(mllwl n (,iiilo�rni,l • Advertising Campaign The advertising campaign continues to aggressively focus on generating room business for the hotels for weekends, sunnner ("Heat the Heat" campaign) and holidays ("Shop Like The Dickens" campaign) while reinforcing Costa Mesa as a leisure travel destination with easy accessibility that is close to the coast and major attractions. This expense includes design, production, buying space in publications, and other expenses associated with the advertising campaign. 1:slimalcd Fxpensc $;16,600 • Media Relations & Familiarization Trips We will continue to develop awareness and reinli►rce the Costa Mesa destination through press releases to regional and national publications, familiarization trips for travel press and group lour operators. Estimated Expense $64,299 • Marketing Materials Brochures, rack cards, calendar of events, CD Rom, Internet site and other marketing materials will be update reflecting the message "I lalfway between the "fides and the Rides" and distributed to inquiries, travel agents, tour operators, conference attendees, trade shows, meeting planners and to corporate locations in Silicon Valley and Phoenix. Estimated Expense $74,990 • Promotional Items Paper Cubes, CD Rom leather holders, Keys to the City, Polo Shirts and Ceramic Coaster with the logo are available to further promote the Costa Mesa destination. These items are also available tier the use by the Mayor and City Council for visiting dignitaries and as awards. Estimated F,xpense $12,000 Costa .Mesa Tourism t> Promotion Council Lam' Page 8 of 9 PO $ns "071. l oslo+Mesa, l �1 9'6211- 50; I EXHIBIT "B" Resolution No. 99-37 tioo-i99-5499 costamesa-(a.cnm Z �� he fir",l ( )I n ni,►. • Trade Shows A trade show booth has been created and will he used in maior trade shows. I?stimated I"xpense $1 /1.000 • Administrative & General Fxpenses Answer Network will continue to answer the 8001/ and act as a distribution facility. This category includes accounting [ees, postage, insurance, consultant and administrative expenses. Estimated 1?xpcnses $71.000 Special Promotions Special promotions include "A Gilt Iron► I Is to You," expenses associated with attracting Rose Bowl College Alunmi Associations, UIIG Sports Groups, Summer, I loliday and sp(!c'ial 'I'hcatre District promotions and packages. Estimated Fxpenses $45,000 The Advisory Board supports and enthusiastically works as a team toward the success of -the Costa Mesa Tourism Council. Advisory members Gary Monahan and Allan Roeder continue to contribute their ideas and perspectives to the overall marketing efforts. We appreciate the opportunity provided by the Costa Mesa City Council to continue the support of the Costa Mesa Tourism Council. Respectfully, y. ;'Joe Bann. General Manager, DoublCt►"Ce Ilotel President, Costa Mesa Tourism Council Page 9 of, 9 Costa 'Mesa Tourism [' Promotion Council P() Box 507 I. (osta Mcsa. (A 9?628-ti0i 1 800-599-5499 wwwcostamcsa-carom 1 EXHIBIT "B" Resolution No. 99-37