HomeMy WebLinkAbout00-01 Increasing Annual Business Improvement Area Assessment; Seven Largest HotelsORDINANCE NO. 00-1
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
COSTA MESA, CALIFORNIA INCREASING THE ANNUAL
BUSINESS IMPROVEMENT AREA ASSESSMENT LEVIED
ON THE CITY'S SEVEN LARGEST HOTELS.
THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY ORDAIN
AS FOLLOWS:
Section 1. The City Council of the City of Costa Mesa does hereby find and
declare as follows:
A. WHEREAS, the California Legislature in adopting the Parking and
Business Improvement Area Law of 1989 (Streets & Highways Code § 36500 et.
seq.) authorized cities to levy assessments on businesses in order to promote
economic revitalization and tourism, to create jobs, attract new businesses and
prevent erosion of business districts;
B. WHEREAS, on July 5, 1995, by Ordinance No. 95-9, the City Council
adopted a business improvement area, commonly known as the Costa Mesa
Tourism & Promotion Council business improvement area, the purpose of which is
to fund programs to promote tourism to the City;
C. WHEREAS, the City Council has voted to continue the special
assessment each year since its inception, including the adoption in July 6, 1999 of
Resolution No. 99-47, authorizing the assessment for fiscal year 1999-2000;
D. WHEREAS, the major hotels within the City of Costa Mesa have since
requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to increase the business improvement
area assessment to raise additional funds;
E. WHEREAS, the hotels have requested that the City Council increase
the assessment, which is based on the sale of overnight guest room stays, from
one percent (1 %) to two percent (2%);
F. WHEREAS, the additional funds raised are to be used to enhance the
programs and activities of the Costa Mesa Tourism & Promotion Council, including
the hiring of additional staff to promote Costa Mesa as a tourist destination,
including a full-time sales representative and administrative assistant;
G. WHEREAS, on December 3, 1999, the City Council adopted and
published a Resolution of Intention declaring the intention to increase the business
improvement area assessments for the Costa Mesa Tourism & Promotion Council;
and
H. WHEREAS, a public hearing on the proposed increase was held
on January 3, 2000 without protest.
Section 2. The annual 'assessment on the business improvement area known
as the Costa Mesa Tourism and Promotion Council shall be increased from one
percent (1 %) to two percent (2%), effective March 1, 2000. This assessment
shall be based on the sale of overnight room stays. It shall be levied on the owners
.of the seven hotels listed in Exhibit A, which is attached hereto and incorporated
herein by this reference. New hotel and motel businesses that commence after the
effective date of the ordinance will be exempt from the levy of assessment,
P"
pursuant to Streets & Highways Code § 36531 and § 36535.
Section 3. The type or types of programs and activities to be funded by the
assessment are listed in Exhibit B and C attached hereto and incorporated herein by
this reference.
Section 4. The method and basis of levying the Costa Mesa Tourism &
Promotion Council business improvement area assessment is set forth in Exhibit B.
The assessment shall be collected at the same time and in the same manner as the
Costa Mesa Transient Occupancy Tax is collected pursuant to the Costa Mesa
Municipal Code.
Section 5. This Ordinance shall take effect and be in full force and effect
thirty (30) days from and after its passage and, before the expiration of fifteen (15)
days after its passage, shall be published once in the NEWPORT BEACH -COSTA
MESA PILOT, a newspaper of general circulation printed and published in the City
of Costa Mesa, or, in the alternative, the City Clerk may cause to be published a
summary of this Ordinance and a certified copy of the text of this Ordinance shall
be posted in the office of the City Clerk five (5) days prior to the date of adoption
of this Ordinance, and within fifteen (15) days after adoption, the City Clerk shall
cause to be published the aforementioned summary and shall post in the office of
the City Clerk a certified copy of this Ordinance together with the names of the
members of the City Council voting for and against the same.
3
PASSED AND ADOPTED this 17"' day of January, 2000.
ATTEST:
T-.
Deputy City Jerk of the City of Costa Mesa
STATE OF CALIFORNIA )
COUNTY OF ORANGE ) ss
CITY OF COSTA MESA )
n .._1
Mayor of the City of Costa Mesa
APPROVED AS TO FORM
CITY ATTOR d�
I, MARY T. ELLIOTT, Deputy City Clerk and ex -officio Clerk of the City Council
of the City of Costa Mesa, hereby certify that the above and foregoing
Ordinance No. 00-1 was introduced and considered section by section at a regular
meeting of the City Council held on the V day of January, 2000, and thereafter
passed and adopted as a whole at a regular meeting of the City Council held on the
17'' day of January, 2000, by the following roll call vote:
AYES: Monahan, Cowan, Erickson, Somers, Dixon
NOES: None
ABSENT: None
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the Seal of
the City of Costa Mesa this 18t" day of January, 2000.
4
Deputyity Clerk and ex -officio Clerk of
the Cit ouncil of the City of Costa Mesa
EXHIBIT A
The BIA benefit zone encompasses the entire City of Costa Mesa boundaries. It is
anticipated that the entire City, including businesses and residents, will benefit
from increased revenues generated by the activities financed by the BIA.
The following businesses will be included in the business improvement area that is
established pursuant to Streets & Highways Code § 36500 et seq., the businesses
commonly known as:
1. Country Inn & Suites by Ayres
Property Address: 325 and 345 Bristol Street, Costa Mesa
Corporate Office: Ayres Hotel Group
355 S. Bristol St., Ste. A
Costa Mesa, Ca. 92626
2. Doubletree Hotel
Property Address: 3050 Bristol Street, Costa Mesa
Corporate Office: Promus Hotel Corporation
755 Crossover Lane
Memphis, Tennessee 38117
3. Holiday Inn Costa Mesa
Property Address: 3131 Bristol Street
Costa Mesa, Ca. 92626
Corporate Office: Hanford Hotels
4 Corporate Plaza # 102
Newport Beach, CA 92660
4. Marriott Suites Costa Mesa
Property Address: 500 Anton Boulevard
Costa Mesa, Ca. 92626
Corporate Office: Marriott International
P.O. Box 98213
Washington, D.C. 20077-7339
5. Residence Inn - Costa Mesa
Property Address: 881 Baker Street
Costa Mesa, Ca. 92626
Corporate Office: Marriott International
P.O. Box 98213
Washington, D.C. 20077-7339
6. Westin South Coast Plaza Hotel
Property Address: 686 Anton Boulevard
Costa Mesa, Ca. 92626
Corporate Office: Westin Corporate Office
2001 6th Avenue
Seattle, WA 98121
7. Wyndham Garden Hotel
Property Address: 3350 Avenue of the Arts
Costa Mesa, Ca. 92626
Corporate Office: Wyndham Hotels & Resorts
1950 Stemmons Freeway Ste. 6001
Dallas, Texas 75207
M
�1 ja I I_7 L�-1
The BIA assessment will be used to fund The Costa Mesa Tourism and Promotion
Council (CMTPC). The CMTPC will actively fund activities to promote tourism and
related tourist events that benefit the, hotel and motel businesses within the City of
Costa Mesa. The specific improvements and activities to be funded by this
assessment are outlined in the 1999-2000 fiscal year budget attached hereto as
Exhibit C.
Revenue
A two percent (2%) assessment will be levied on the sale of overnight room stays
at the seven hotels listed in Exhibit A.
Note: New Hotel/Motel businesses commenced after the effective date will be
exempt from the levy of assessment.
I
Jul Aug! Sep: Oct! NOVI Decl Jaw Feb I
Mart
Apr
Maryl
Jun!
Total
Meft Cam n: 1
32445 38218 5743! 27440 62151 62151 4000 5524
191321
13001
364771
46SUI
240998
PM2%a hy
2000 : 1 SOOT
25DO
Creativ Desi n
50001 3000 i —
8000
Production I
_ _ _:
1 1000 25001 1 2500 25001
2500
1
11000
Answer Network: 1
1400' 1400 1400 1400 14001 14001 1400 1400
1400
1400
14001
16800
Spongorships
22500 2500 �
8000
5000
1
4500'142500
Cert, Brochure Dist. I
: I 600 600°
600
600
60-01
6001
3600
Trd" Brochure Dist
_
I -r 500 ! -35D
5MI
Sw:
50
1900
MecW Relation:
I
i
0
Retainer
5000 5000' 25001 2500: 25002500 25001 2500
25001
2500!
2500;
25001
35000
OCPAC Brochure 1
I 36WI, 44001 1 1 1
1
8000
Consultant I
30001 30001 i 500 —_�
SWI
!
7000
Barter/Commission
5000
5000y
10000
TOTAL EXPENSE
26 1 X591 71 tat , 7
7
IM1_0 !
0 I
$,74,M
Gift Certificate Pkg
1
1
13100
Motel Promotions:
Country Inn )
( $3,821 E3,821
53,821
$3,821
!
15284
Doubletree _ I
_�_ I 1 $6,114 -' _ I
- _
$6,114'
52,802 _
$6,114
$2.802
��£6,114
I
52,802
_ i
24456
111208
1---�- $2,802
1$01$44 Inn- 1 )
Marriott Suites I
1 I I $3.0571 - +�_53
057
$3.057:
$3,0571
12228
Residence Inn
Westin !
-
W m
Conti ent Items:
S ial ProwaioRa
Total AU Ex nses
Netlncome -- - 1
Balance fwd - FY4
Cash on hand at
1 —T 1 $1.7831
I -- - - 34,&$0 ------
-- L.... 1-- ---- -- - -- -
} S3 057
----- --- ------•-� -----•---��-- --- 1
900 -_ itt - - 0 - - - -----
0 4 4! 644142, �7 `� $ 4 t
.$6,732 -58,004 :$12,122' -522,780 .$19,292 $2,962 -321,254
_-i-..------I---- I — ---- --i - —i
669241 _
{ --$40.0661
61.71331 51,7631 I $1,7831
— 54.840' 54.840 I $4,8401
-- - ----- ..... -- -
$:5,057! 53.Q57 _ ___ __- 1 53.0571
-•--- �
1 Q� ------ -� _ -- —r— -
76 6 3"550 86 066:
r
$3,136 £25.950 522,540 55,234
- ----.._.�� 1
-- _
7132
193W
I 12228
1
7 7 61
-$14,0 -$8,131
$66.924
End Of Each Month
560.192$ 552188` 540066 517,306
51,986� $976- $22,2301
519,094.
545,0411
$67,584
$72,8181
5587931
$58.793