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12 - NB-1 - Business Improvement Area Reauthorizatio - 5/4/2010
CITY COUNCIL AGENDA REPORT MEETING DATE: MAY 4, 2010 ITEM NUMBER: SUBJECT: BUSINESS IMPROVEMENT AREA (BIA) REAUTHORIZATION DATE: APRIL 26, 2010 FROM: CITY MANAGER'S OFFICE PRESENTATION THOMAS R. HATCH, ASSISTANT CITY MANAGER BY: FOR FURTHER INFORMATION CONTACT: THOMAS HATCH, ASSISTANT CITY MANAGER KELLY SHELTON, EXECUTIVE ASSISTANT TO THE CITY MANAGER AT (714) 754-5328 RECOMMENDATION: That the City Council: 1) approve and file the annual report for the Business Improvement Area (BIA) for Fiscal Year 2010-2011, and 2) adopt a Resolution of Intention including: reauthorization of the BIA Assessment District boundaries; approval of the BIA budget; and the setting of a Public Hearing for June 15, 2010. BACKGROUND: In 1995, the City Council adopted Ordinance No. 95-9 to establish a Business Improvement Area (BIA) for the purpose of assisting the Hotel and Motel Industry in their promotion of tourism within the City. The BIA imposed a one percent (1%) assessment on the sale of hotel and motel overnight guest room stays. This money was to be used for the establishment and maintenance of a local tourism and promotion council. The Costa Mesa City Council authorized the City Manager to contract with the Costa Mesa Tourism and Promotion Council to develop and administer the BIA. The Council later became the Costa Mesa Conference and Visitor Bureau. The Bureau's Board of Directors is comprised of the ten (10) general managers of the participating hotels, a representative from the City Council, and the City Manager or his designee. In January of 2000, the participating hotels requested, and the City Council approved an increase in the assessment from one percent (1 %) to two percent (2%). ANALYSIS: The authority to develop a Business Improvement Area is detailed in the Streets and Highways Code, Section 36500. This State law enables Costa Mesa to impose an assessment fee on businesses within an area designated by the City. All of Costa Mesa has been designated as the BIA benefit zone. Currently, the number of properties included in the BIA assessment levy is limited to the ten hotels that have expressed an interest in 1 participating in the program as detailed in the attached Resolution of Intention (Attachment 1 — Exhibit A). As a function of the renewal process, all ten affected property owners will be legally noticed of the assessment renewal and provided an opportunity to "protest" the annual assessment through the public hearing process. Staff will also notice all the hotels and motels in the City not currently included in the BIA to allow them the opportunity to be included in the BIA. The notice will indicate that hotels/motels wishing to be included may attend the Public Hearing on June 15 to address that issue. The City Council makes the ultimate decision as to the size of, and the properties to be included in the BIA. Once the annual assessment is approved, the assessment is then collected along with the City's Transient Occupancy Tax (TOT). The hotels/motels included in the BIA are required to itemize the BIA levy as a separate assessment. The Bureau dictates the expenditure of the annual assessment. In addition, the Bureau has prepared the attached Annual Report, as required by Section 36533 of the Streets and Highways Code. The Annual Report summarizes the Bureau's activities and accomplishments over the past year and is included in the Resolution of Intention (Attachment 1 — Exhibit B). The Annual Report also details the projected budget for the coming fiscal year. The City Council may approve the report or modify any particular item(s), and approve as amended. Lastly, Mayer, Hoffman, McCann P.C. has completed the annual audit of the Bureau for the fiscal year ending on June 30, 2009, as required by the Professional Services Contract in effect between the City and the Costa Mesa Conference and Visitor Bureau. The existing agreement with the Bureau provides for the preparation of an annual audit paid for from the BIA assessment. The audit is intended to ensure that the assessment revenue is expended for public purposes as specified within the resolution and that no expenditures are made in a manner contrary to the agreement. The audit is included in the Annual Report. ALTERNATIVES CONSIDERED: Do not adopt the Resolution of Intention. FISCAL REVIEW: $782,847 has been collected through the BIA for the period from July 2009 through February 2010. The CMCVB is estimating that it will generate a total of $1,146,000 for the entire fiscal year ending on June 30, 2010. Its' expenditures are projected at $904,250 for FY 2010-2011 with projected revenues of $1,181,000. Expenditures include items such as the advertising campaign, media relations and industry Fam tours (tours for industry professionals, such as travel writers and conference planners, sponsored by the CMCVB), brochures/promotional items, trade shows, administration, special promotions and hotel niche marketing. The City continues to provide a moderate level of assistance to CMCVB and receives one percent (1%) of the BIA assessment as reimbursement for collection and 2 administrative costs. The one percent (1%) allocated to the City for reimbursement is estimated at $11,460 for the coming fiscal year. This fee will sufficiently cover the costs incurred by the City in assisting the Bureau. An audit of the CMCVB's expenditures has been completed by the City's independent auditor to determine if the expenditures are in compliance with State law and the agreement with the City. This is included in the attached Annual Report. LEGAL REVIEW: The City Attorney's Office has prepared the attached Resolution of Intention pursuant to the Parking and Business Improvement Area Law of 1989. No further legal review is required at this time. CONCLUSION: This is the initial step in the re -authorization of the BIA assessment. As with other assessment districts, State law sets up a specific procedure to be followed in the establishment of such an area. Staff will be making a presentation to the City Council on the implementation of the BIA assessment at the Public Hearing on June 15, 2010. KELLY R. SHELTON EXEC. ASSIST. TO CITY MANAGER COLLEEN O'DONOGHUE ASSIST. DIRECTOR OF FINANCE Attachments 1 Resolution of Intention DISTRIBUTION: CMCVB Chamber of Commerce THOMAS R. HATCH ASSISTANT CITY MANAGER KIMBERLY HALL BARLOW CITY ATTORNEY 3 ATTACHMENT RESOLUTION NO. 10- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF COSTA MESA, CALIFORNIA, DECLARING ITS INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2010-2011 FOR A BUSINESS IMPROVEMENT AREA COVERING CERTAIN COSTA MESA HOTELS AND MOTELS AND SETTING THE TIME AND PLACE FOR A PUBLIC HEARING ON PROPOSAL. THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY RESOLVE AS FOLLOWS: WHEREAS, the California Legislature in adopting the Parking and Business Improvement Area Law of 1989 (Streets & Highways Code § 36500 et. seq.) authorized cities to levy assessments on businesses in order to promote economic revitalization and tourism, to create jobs, attract new businesses, and prevent erosion of business districts; and WHEREAS, on July 5, 1995, by Ordinance No. 95-9, the City Council adopted a business improvement area, commonly known as the Costa Mesa Tourism & Promotion Business Improvement Area, the purpose of which is to promote tourism to the City and to fund programs that benefit the hotel and motel businesses within the City of Costa Mesa; and WHEREAS, the City Council has voted to continue the special assessment for the Costa Mesa Tourism & Promotion Council Business Improvement Area each year since its inception, including the adoption in June, 2009, of Resolution No. 09-33 authorizing the assessment for fiscal year 2009-2010; and WHEREAS, in January 2000, the City Council approved an increase in the assessment, raising the assessment from one percent (1 %) to two percent (2%). The two percent (2%) assessment is based on the sale of overnight room stays; and WHEREAS, this Resolution of Intention will commence proceedings under the Parking and Business Improvement Area Law of 1989 (Streets & Highways Code § 36541) to levy the annual assessment of the Costa Mesa Tourism & Promotion Council Business Improvement Area for the 2010-2011 fiscal year; NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Costa Mesa as follows: Section 1. Assessment. An annual assessment for the Costa Mesa Tourism & Promotion Council Business Improvement Area is proposed to be levied pursuant to Streets & Highways Code § 36500 et seq. The proposed boundaries of the territory are the ten motels and hotels listed in Exhibit A, attached hereto and incorporated herein by this reference. The proposed amount of the annual assessment is two percent (2%). The two percent (2%) assessment is based on the sale of overnight room stays. New hotel and motel businesses commenced after the effective date of the ordinance levying the assessment will be exempt from the levy of assessment, pursuant to Streets & Highways Code § 36531 and § 36535. Section 2. Annual Report. An annual report on the Business Improvement Area has been prepared by the Costa Mesa Conference & Visitor Bureau, acting as the advisory board as required by Streets & Highways Code § 36533 and § 36534. Said report is on file in the City Clerk's Office. Section 3. Types of Activities To Be Funded. The proposed type or types of activities to be funded by and through the annual levy of assessments on businesses within the Costa Mesa Tourism & Promotion Council Business Improvement Area are specified in the referenced annual report. Section 4. Method and Basis of Levy. The proposed method and basis of levying the assessment to allow each business owner to estimate the amount of the assessment to be levied against his or her business is set forth in the Costa Mesa Conference & Visitor Bureau's annual report relative to the Business Improvement Area. Section 5. Time and Place of Public Hearing. The time and place of the public hearing on the business improvement area and the annual levy of assessments shall be at 7:00 p.m., June 15, 2010, at the Costa Mesa City Hall, City Council Chambers, 77 Fair Drive, Costa Mesa, California. At the public hearing set forth above, the testimony of all interested persons for or against the annual levy of assessment for the business improvement area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard by the City Council. Section 6. Protests. The following rules shall apply to all protests: (a) A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. (b) Every written protest shall be filed with the City Clerk's office, Costa Mesa City Hall, Room 101, 77 Fair Drive, Post Office Box 1200, Costa Mesa, California 92626-1200, at or before the time fixed for the public hearing as set forth above. (c) The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. (d) If written protests are received from the owners of businesses in the proposed business improvement area which will pay fifty percent (50%) or more of the assessments to be levied and protests are not withdrawn so as to reduce the protests to less than the fifty percent (50%), no further proceedings on the proposal to continue the business improvement area assessment, as specified by this resolution of intention, shall be taken by the City Council for a period of one year from the date of the filing of a majority protest. BE IT FURTHER RESOLVED THAT the City Council of the City of Costa Mesa, California, does hereby adopt the annual report by the Costa Mesa Conference & Visitor Bureau acting as the advisory board on the business improvement area (referenced report on file in the City Clerk's Office), and this Resolution of Intention as set forth herein, and Exhibit "A" which is attached hereto and incorporated by this reference. PASSED, APPROVED, AND ADOPTED this 4th day of May, 2010. ATTEST: Allan R. Mansoor, Mayor APPROVED AS TO FORM: Julie Folcik, City Clerk Kimberly Hall Barlow, City Attorney STATE OF CALIFORNIA ) COUNTY OF ORANGE ) ss CITY OF COSTA MESA ) I, JULIE FOLCIK, City Clerk of the City of Costa Mesa, DO HEREBY CERTIFY that the above and foregoing is the original of Resolution No. 09- and was duly passed and adopted by the City Council of the City of Costa Mesa at a regular meeting held on the 4t" day of May, 2010, by the following roll call vote, to wit: AYES: COUNCIL MEMBERS: NOES: COUNCIL MEMBERS: ABSENT: COUNCIL MEMBERS: IN WITNESS WHEREOF, I have hereby set my hand and affixed the seal of the City of Costa Mesa this day of May, 2010. JULIE FOLCIK, CITY CLERK (SEAL) FXHIRIT A The Business Improvement Area ("BIA") benefit zone encompasses the entire City of Costa Mesa boundaries. It is anticipated that the entire City, including businesses and residents, will benefit from increased revenues generated by the activities financed by the BIA assessment. The following businesses will be included in the BIA that is established pursuant to Streets & Highways Code § 36500 et seq., the businesses commonly known as: Ayres Hotel & Suites Property Address: 325 and 345 Bristol Street, Costa Mesa Business Owner: Bruce Ayres 1817 Westminster Avenue Newport Beach, CA 92660 Donald Ayres, Jr. 506 Via Lido Nord Newport Beach, CA 92663 Property Owner: Homes by Ayres 355 Bristol Street, Suite A Costa Mesa, CA 92626 Best Western Newport Mesa Inn Property Address: 2642 Newport Boulevard, Costa Mesa Business Owner: Somes Hsuen Shang -Pu Lee 2642 Newport Boulevard Costa Mesa, CA 92627 Hilton Oranae Countv/Costa Mesa Property Address: 3050 Bristol Street, Costa Mesa Business Owner: Ashford Hospitality Trust 14185 Dallas Parkway, Suite 1100 Dallas, TX 75254 Hotel Hanford Property Address: 3131 Bristol Street, Costa Mesa Business Owner: Hanford Hotels Property Owner: Hanford Hotels 4 Corporate Drive, Suite 102 Newport Beach, CA 92660 Holiday Inn Express Hotel and Suites, Costa Mesa Property Address: 2070 Newport Boulevard, Costa Mesa Business Owner: Narendra B. Patel 2070 Newport Boulevard Costa Mesa, CA 92667 Costa Mesa Marriott Property Address: 500 Anton Boulevard, Costa Mesa Business Owner: Host Hotels Property Owner: Marriott Suites, Ltd. 1 Marriott Way Washington, D.C. 02258 Ramada Limited & Suites Costa Mesa Property Address: 1680 Superior Avenue, Costa Mesa Business Owner: B.D. Inns Inc./Ramada Ltd. 1680 Superior Avenue Costa Mesa, CA 92627 Residence Inn by Marriott, Costa Mesa Property Address: 881 Baker Street, Costa Mesa Business Owner: Residence Inn by Marriott 1 Marriott Way Washington, D.C. 02258 Property Owner: Marriott Residence Inn Ltd., Partnership 10400 Fernwood Road Bethesda, MD 20817 The Westin South Coast Plaza Property Address: 686 Anton Boulevard, Costa Mesa Business Owner: Host Hotels & Resorts 6903 Rockledge Drive, Suite 1500 Bethesda, MD 20817 Property Owner: CJ Segerstrom & Sons c/o South Coast Plaza 686 Anton Boulevard Costa Mesa, CA 92626 Wyndham Orange County Property Address: 3350 Avenue of the Arts, Costa Mesa Business Owner: Rosanna Inc. 4100 MacArthur Boulevard, Suite 200 Newport Beach, CA 92660 Submitted By The Cuda 13csst Conference & Visitor Bureau April 20 10 EXHIBIT B GstaMesa The Mt Of Soulhtm Cnbfom� April 16, 2010 City of Costa Mesa 77 Fair Drive Costa Mesa, CA 92628-1200 Dear Council Members: In accordance with the provisions of the Business Improvement Area (BIA) the Costa Mesa Conference & Visitor Bureau (CVB) submits the Annual Report for your review and approval. The Costa Mesa CVB increases awareness of Costa Mesa as a visitor destination with the goal of increasing hotel occupancy, travel related spending, bed tax revenues and further contributing to the economic growth of the city. The required contents of the Annual Report are as detailed in Section 36533 of the Streets and Highway Code. The format is: The Board of Directors recommends that the entire city continue to be included in the benefit zone. If additional properties wish to participate, they are invited to attend meetings the year before assessment, be in good standing with the City of Costa Mesa and meet certain AAA quality standards. An annual ttvo-percent (2%) assessment is levied on each of the ten hotels included in the city's Business Improvement Area. The two percent (2%) assessment is based on the sale of overnight room stays and shall be transmitted to the City pursuant to the Professional Services Agreement entered into by and between the City of Costa Mesa and the Costa Mesa CVB. The Board of Directors recommends that the 2% assessment continue to be used to fund tourism activities. The Bureau "team" includes: Three employees managing the day-to-day operations. The Board of Directors includes ten General Managers, Council Member Gary Monahan and Allan Roeder, City Manager xvho meet regularly, without compensation. Page 1 of 4 Costa Mess Conference 6- Visitor Bureau - PO. Box 5071, Costa. Mesa, California 92628-507.1 714.435.8530 a 800.399.5499 a fax 714.435.8522 www. EXHIBIT B The CVB marketing program includes: Marketing Committee includes the hotel marketing directors and a representative from South Coast Plaza who meet regularly reviewing short and long-term strategic marketing, advertising and special promotions. Online marketing/sales With the majority of travel planning and purchases done online, TravelCost-AMesa.coin is heavily marketed through Search Engines (Google, Yahoo, etc.), Visit California, OC portals, AOL Travel and dozens of major consumer travel websites and social networks. Hotel Niche Marketing. -Ten hotels are allocated marketing dollars based on $50 per room per hotel per year. They must justify "putting heads in beds" and use the CVB logo. Marketing Materials are distributed by mail, band delivered, downloaded from the website and in brochure racks in high traffic California Welcome Centers, i.e. Pier 39 in San Francisco and at John Wayne Orange County Airport, Gift From Us To You includes over 22 special restaurants, retail and theatre offers reinforcing the City's amenities, adding value for the guest and generating additional business for certificate participants. Sponsorships/Community Relations includes "sponsorship" dollars as well as hotel packages donated to community charities for fund-raising events. Barrett -Jackson Classic Car Auction First annual on Orange County Lodging and tourism related revenue UPG Sports Sponsorship: Room Revenue generated; (Six out of ten hotels participated) Classic Jazz Festival Sponsorship: Room/Food & Beverage Revenue generated: Costa Mesa Community Run $10,000 Estimating over $1m $4,500 $54,529 $15,000 $243,874 $2,500 Advertising The print and online campaign specifically promotes Drive/Fly & Dine "pushing" business into "soft" periods such as holidays, weekends and November through February. Puhlic Relations reach prospective regional, national and international visitors, meeting planners, tour operators via print and broadcast media. Page 2 of 4 EXHIBIT B Financial Summary Revenues 2009/10 Projected 2010/11 July 2009 $96,028 $96,000 August $98,375 $98,000 September $116,313 $116,000 October $127,205 $127,000 November $87,372 $87,000 December $104,704 $105,000 January 2010 $82,449 $87,000 *February $70,401 $87,000 *March $82,766 $87,000 *April $86,689 $88,000 *May $96,000 $100,000 *June $98,000 $103,000 Total $1,146,302 $1,181,000 Note: The actual revenue total does not include the 2009/10 carryover, interest and Contingency Fund. *Actual May and June 2010 revenues are based on projected room revenue. Projected 2010/11 revenues take into account the uncertain economy, lower rates and occupancy. Expense Projections Fiscal 2010/11(For details see the Marketing Plan) Advertising (print): Estimated expense: $50,000 Online marketing/sales: $250,000 Marketing materials: $20,000 Hotel Niche Marketing: $117,100 Sponsorships/Community Relations: $60,000 Administrative & General: Rent: $31,000 Employee Expenses: Salaries: $215,000 Payroll taxes: $20,000 Employee Benefits: $19,300 (insurance/401k/flexible spending) Payroll Service: $4,000 Business Entertainment: $10,000 Community Relations: $28,000 Vendors: Accounting Fees: $10,000 Public Relations: $18,000 Advertising/Brochure Production/Design: $16,000 Postage: $5,000 Insurance Liability: $4,000 City Collection Fee: $11,810 Audit Costs: $5,500 Page 3 of 4 EXHIBIT B Administrative Expenses: Bank Charges; $520 Dues/Subscriptions: $3,000 Filing Fees: $20 Office Supplies: $5,000 Annual Report: $1,000 Total: $904,250 Revenues minus expenses: $276,750 Contingency Fund: $21.3,500 This fund is to be used in case of another event such as September 11 that severely impacts business and leisure travel. This reserve would enable the CVB to operate two — four months while reassessing contingency plans. The Board of Directors must approve any expenditure. The Board of Directors supports and enthusiastically works as a team toward the success of the Costa Mesa Conference & Visitor Bureau. We appreciate the opportunity provided by the Costa Mesa City Council for the continued support of the CVB. Respectfully, Shaun Robinson, General Manager, Hilton President, Costa Mesa Conference & Visitor Bureau cc: Board of Directors Page 4 of 4 EXHIBIT B GostaMesa The Best Of Southern Cahfcmn a April 12, 2010 Mayer Hoffman McCann, P.C. 2301 Dupont Drive Suite 200 Irvine, California 92612 We are providing this letter in connection with your audit of the cash basis financial statements of the Costa Mesa Conference and Visitor Bureau ("Bureau") as of June 30, 2009 and the related statements of income for the period then ended for the purpose of expressing an opinion as to whether the financial statements present fairly, in all material respects, the financial position and changes in equity of the Bureau in conformity with U.S. generally accepted accounting principles. We confirm that we are responsible for the fair presentation in the financial statements of financial position, changes in net assets, and cash flows in conformity with generally accepted accounting principles. We are also responsible for adopting sound accounting policies, establishing and maintaining effective internal control over financial reporting, and preventing and detecting fraud. We confirm, to the best of our knowledge and belief, as of April 12, 2010, the following representations made to you during your audit. a. The financial statements referred to above are fairly presented in conformity with U.S. generally accepted accounting principles and include all assets and liabilities under the Organization's control. b. We have made available to you all— a) Financial records and related data. b) Minutes of the meetings of Board of Directors or summaries of actions of recent meetings for which minutes have not yet been prepared. c. There have been no communications from regulatory agencies concerning noncompliance with, or deficiencies in, financial reporting practices. d. There are no material transactions that have not been properly recorded in the accounting records underlying the financial statements. e. We acknowledge our responsibility for the design and implementation of programs and controls to prevent and detect fraud. f. We have no knowledge of any fraud or suspected fraud affecting the Organization involving— a) Management, b) Employees who have significant roles in internal control, or c) Others where the fraud could have a material effect on the financial statements. g. We have no knowledge of any allegations of fraud or suspected fraud affecting the Organization received in communications from employees, former employees, grantors, regulators, or others. h. The Organization has no plans or Intentions that may materially affect the carrying value or classification of assets, liabilities, or net asset balances. Costa Mesa Conference 6- Visitor Bureau , P.O. Box 5071, Costa Mesa, California 92628-5071 714.435.8530 . 800.399.5499 b fax 714.435.8522 V;WMCOS tamesa- CO. corn EXHIBIT B L The following, if any, have been properly recorded or disclosed in the financial statements: a) Related party transactions, including revenues, expenses, leans, transfers, leasing arrangements, and guarantees, and amounts receivable from or payable to related parties. b) Guarantees, whether written or oral, under which the Organization is contingently liable. c) All accounting estimates that could be material to the financial statements, including the key factors and significant assumptions underlying those estimates, and we believe the estimates are reasonable in the circumstances. j. There are no estimates that may be subject to a material change in the near term that have not been properly disclosed in the financial statements. We understand that near term means the period within one year of the date of the financial statements. In addition, we have no knowledge of concentrations existing at the date of the financial statements that make the organization vulnerable to the risk of severe impact that have not been properly disclosed in the financial statements. k. We are responsible for compliance with the laws, regulations, and provisions of contracts and grant agreements applicable to us; and we have identified and disclosed to you all laws, regulations and provisions of contracts and grant agreements that we believe have a direct and material effect on the determination of financial statement amounts or other financial data significant to the audit objectives. I. The Bureau is an exempt organization under Section 501(c)(3) of the Internal Revenue Code. Any activities of which we are aware that would jeopardize the Organization's tax-exempt status, and all activities subject to tax on unrelated business income or excise or other tax, have been disclosed to you. All required filings with tax authorities are up-to-date. m. There are no— a) Violations or possible violations of laws and regulations and provisions of contracts and grant agreements whose effects should be considered for disclosure in the financial statements, as a basis for recording a loss contingency, or for reporting on noncompliance. b) Unasserted claims or assessments that our lawyer has advised us are probable of assertion and must be disclosed in accordance with Statement of Financial Accounting Standards No. 5, Accounting for Contingencies. c) Other liabilities or gain or loss contingencies that are required to be accrued or disclosed by Statement of Financial Accounting Standards No. 5. d) Designations of net assets disclosed to you that were not properly authorized and approved, or reclassifications of net assets that have not been properly reflected in the financial statements. In. The Organization has satisfactory title to all owned assets, and there are no liens or encumbrances on such assets nor.has any asset been pledged. o. We have complied with all restrictions on resources (including donor restrictions) and all aspects of contractual and grant agreements that would have a material effect on the financial statements in the event of noncompliance. This includes complying with donor requirements to maintain a specific asset composition necessary to satisfy their restrictions. No events have occurred subsequent to the statement of financial position date and through the date of this letter that would require adjustment to, or disclosure in, the financial statements. Signed. Title:—'�:r,�— � � �— EXHIBIT B COSTA MESA CONFERENCE AND VISITOR BUREAU Financial Statements (Cash Basis) Years ended lune 30, 2009 and 2008 (With Independent Auditors' Report Thereon) EXHIBIT B COSTA MESA CONFERENCE AND VISITOR BUREAU Financial Statements (Cash Basis) Years ended dune 30, 2009 acid 2008 TABLE OF CONTENTS Page Independent Auditors' Report I Financial Statements: Balance Sheets (Cash Basis) 2 Income Statements (Cash Basis) 3 Notes to Financial Statements (Cash Basis) 4 EXHIBIT B Bayer Hoff mar) McCann PC. An Independent CPA Firm 2301 Dupont Drive, Suite 200 Irvine, California 92612 949-474-2020 ph 949.263-5520 fx vNm.mhm-pc.com Board of Directors Costa Mesa Conference and Visitor Bureau Costa Mesa, California INDEPENDENT AUDITORS' REPORT We have audited the cash basis financial statements of the Costa Mesa Conference and Visitor Bureau (a nonprofit organization) listed in the accompanying table of contents as of and for the years ended ,Tune 30, 2009 and 2008. These cash basis financial statements are the responsibility of the management of the Costa Mesa Conference and Visitor Bureau. Our responsibility is to express an opinion on these cash basis financial statements based on our audits We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the cash basis financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the cash basis financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. As described in Note 1, these cash basis financial statements were prepared on the basis of cash receipts and disbursements, which is a comprehensive basis of accounting other than accounting principles generally accepted in the United States of America. In our opinion, the cash basis financial statements referred to above present fairly, in all material respects, the assets and liabilities arising from cash transactions of the Costa Mesa Conference and Visitor Bureau as of June 30, 2009 and 2008, and its revenues collected and expenses paid during the years then ended, on the basis of accounting described in Note 1. .0, "Oe lis,.. /?l Irvine, California April 12, 2010 COSTA MESA CONFERENCE AND VISITOR BUREAU Balance Sheets (Cash Basis) June 30, 2009 and 2008 Assets Cash (note 2) Total assets Equity Equity (cash basis) Total equity (cash basis) See accompanying notes to financial statements. 2 EXHIBIT B 2009 2008 $ 235,379 278,474 $ 235,379 278,474 $ 235,379 278,474 $ 235,379 278,474 EXHIBIT B COSTA MESA CONFERENCE AND VISITOR BUREAU Income Statements (Cash Basis) Years ended June.30, 2009 and 2008 See accompanying notes to financial statements. 3 2009 2008 Revenues received. Business Improvement Area tax revenue (note 1) S 1,346,729 1,572,546 Special Promotion income 19,304 21,320 Interest income 1,496 5,296 Total revenues received 1,367,529 1,599,162 Expenses paid: Administrative, general and other 183,509 222,669 Salaries 201,039 240,441 Benefits 19,739 18,035 Hotel and special promotions (note 3) 270,597 463,925 Marketing (note 4) 735,740 861,914 Total expenses 1,410,624 1,806,984 Increase (decrease) in cash balances (43,095) (207,822) Cash balances at beginning of year 278,474 486,296 Cash balances at end of year S 235,379 278,474 See accompanying notes to financial statements. 3 EXHIBIT B COSTA MESA CONFERENCE AND VISITOR BUREAU Notes to Cash Basis Financial Statements Years ended June 30, 2009 and 2008 (1) __Summary of Significant Accounting Policies (a) Organization and Back rg: ound The Costa Mesa Conference and Visitor Bureau (Bureau), a non-profit corporation, was incorporated in 1994 and was formed under the laws of the State of California. The Bureau's mission is to market Costa Mesa as a leisure and group/meeting travel destination, thereby increasing awareness, hotel occupancy, travel spending, and tax revenues, and sustaining and expanding travel/tourism related employment further contributing to the growth of the local economy. (b) Basis of Accounting The Bureau utilizes the cash basis of accounting which is a comprehensive basis of accounting other than accounting principles generally accepted in the United States of America. Under this basis, revenue is recognized when collected, rather than when earned, and expenses are recognized when paid, rather than when incurred. Consequently, accounts receivable, accounts payable and accrued liabilities are not included in the accompanying cash basis financial statements. The financial statements also exclude any bartered transactions, if any. (c) Income Tax Status The Bureau is a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code. Accordingly, the Bureau is exempt from federal and state income taxes. (d) Business Improvement Area Revenues On behalf of the City of Costa Mesa, the ten (10) hotels in the business improvement area (BIA) collect a 2% levy on the sale of overnight guest room stays. This 2% levy is transmitted by the hotels to the City of Costa Mesa and is then remitted to the Bureau pursuant to a Professional Services Agreement entered into by and between. the City and the Bureau. These ten hotels include the Costa Mesa Marriott, Hilton Costa Mesa, The Holiday hm Express Hotel & Suites, Holiday Inn, Residence Inn, by Marriott, Wyndham Hotel, Ayres Hotel & Suites, The Westin South Coast Plaza, the Ramada Limited Suites, and the Best Western Newport Mesa. (e) Use of BIA Revenues State law provides that assessments are to be used for the purposes specified in the authorizing resolution that established the assessment. The City of Costa Mesa's resolution establishing the Bureau's assessment references the uses specified in the Bureau's annual plan. EXHIBIT B COSTA MESA CONFERENCE AND VISITOR BUREAU Notes to Cash Basis Financial Statements (Continued) 2 Cash Cash consists of the following as of June 30, 2009 and 2008- 2009 2008 Demand deposits $235,379 278,474 Total $235,379 278,474 Total bank balances carried with American Security Bank at June 30, 2009 was $102,021. Total bank balances carried with Irwin Union Bank at June 30, 2009 was $212,358. 3 Hotel and S ecial Promotions Expenses Each of the ten (10) hotels in the BIA is allocated $100 per room for specific marketing purposes. Marketing Expense allocations are done quarterly and are based on approximately 2,000 rooms at $100 per room. All advertising must include the Bureau's logo and must have the objective of increasing the room utilization of the hotel. All vendor invoices are paid initially by the hotels. The hotels then request reimbursement from the Bureau by including the original vendor invoice and a sample of the marketing ad. At June 30, 2009 and 2008, the Bureau paid $1$4,320 and $154,312, respectively in hotel promotions expense, which was approximately $42,000 and $87,000 less, respectively, than their total allocation for this program, If the hotels do not use all of what is allocated to them, the funds revert to the Bureau. This advertising is hotel specific, rather than for the Costa Mesa area in general. The only reference to the Bureau is by use of the Bureau's logo in the advertisement/marketing collateral and the message must include a copy that promotes "putting a body in a bed". This program essentially reimburses the ten hotels for advertising expenses that promote that specific hotel (special rates on room pricing, hotel amenities, etc.). It -is the opinion of the Bureau that reimbursing the hotels for advertising costs provides a public benefit to the City of Costa Mesa by promotvig tourism, increasing retail sales, etc. COSTA MESA CONFERENCE AND VISITOR BUREAU Notes to Cash Basis Financial Statements (Continued) (4) Marketing Expenses EXHIBIT B The Bureau incurs marketing expenses by producing brochures, calendars, and advertisements through various media outlets including newspapers, periodicals, radio advertisements, and broadcasts, distributing promotional items, attending various trade shows, maintaining a website, and maintaining an "800 number" which provides information and directly comlects callers to hotel reservation departments of the ten hotels within the Bureau. The Bureau also utilizes the services of advertising agencies for creative design and production. These expenses promote tourism for the community of Costa Mesa. Total marketing expense for the years ending June 30, 2009 and 2008 was $735,740 and $861,914, respectively. The largest of the Bureau's marketing expenses was for the media campaign. Media campaign expenses represent payments made to magazines and newspapers to promote tourism in the Costa Mesa area. Total media campaign expense for the years ending June 30, 2009 and 2008 was $209,270 and $305,074, respectively. (5). Commitments and Contingencies In August 2006, the Bureau agreed to commit $10,000 per year over four years to the Orange County Classic Jazz Festival Corporation as the sole sponsor of a Summer Jazz Festival. The Bureau agreed to provide its personnel and resources to assist in promoting the festival via print and broadcast media. The agreement is discussed and renewed annually by the Board of the Bureau. EXHIBIT B GcIstaMesa The Bess OF Southern CaLforma. Costa Mesa Conference & Visitor Bureau 2010 and 2013 Marketing and Business Pian Highlights Mission Statement The Costa Mesa Conference & Visitor Bureau (CMCVB) markets Costa Mesa as a leisure and meeting travel destination, thereby increasing awareness, hotel occupancy, travel spending, tax revenues and sustaining and expanding travel tourism -related employment, further contributing to the growth of the local economy. Funding is provided through the Business Improvement Area with ten (10) hotels assisting a 2% levy on the sale of overnight guest room stays. The CMCVB consists of ten (10) hotels and two (2) representatives from the City of Costa Mesa, Objectives; 1. To proactively increase Internet exposure to drive direct sales and develop strong community outreach 2. To increase occupancy in leisure travel on weekends, summer months and holidays 3. To increase visibility and awareness of Costa Mesa as a preferred world-class destination for both individual and group/meeting travelers 4, To develop sponsorship opportunities for events that could come to Costa Mesa and make a significant economic impact Costa Mesa Conference & Visitor BureaupPgI) 3?fA 5071, Coster Mesa, California 92628-5471 714.435.8530 - 800.399.5499 - fax 714.435.8522 wtow,costamesa-ca.com EXHIBIT B 2010/2011 Direction • The CVB Board voted unanimously to fully implement the recommendations provided through Professional Marketing and Branding studies over the last year and a half. • Recruit full time CVB President to address effects of the recession and the needs of its members. Requirement for CVB President: 1. Outstanding marketing and internet skills to build a comprehensive internet based visitor marketing program. 2. Excellent communication and diplomacy skills to create reciprocal partnerships with our key value drivers. 3. Versatility to provide programs and initiatives to fully engage all ten CVB hotels. 4. The passion and drive to position Costa Mesa as a major Orange County tourism destination. • Relocate CVB office to prime location in Costa Mesa. • The Website has been enhanced in partnership with Travelocity to enable visitors to make direct reservations to our hotels. Future revenue opportunities exist with our neighboring retail, transportation, arts and cultural partnerships. • Expansion of the CVB Board to include South Coast Plaza, Performing Arts, Lab/Camp and OC Fair and Exposition Center. • Continue to pursue major events to enhance the image of Costa Mesa while increasing revenues and helping support the entire community through tourism job creation. Cost.") 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C 7 .Q CD N 0 O c G 1 O oU0 Of (n ° a) ._ Q � Q1 1�U 7 •C3 [ �1 •L N .�-. � O cQ � O O cn O croE� G O U Ql E G _U o G o G U r i U c In vy L G L) D_ Q j �' E G i o ° cl O c L � •� L o '0 ° cn G X c' x a O 07 G U 0 C G m co N a zp W p E N U.E ��� C j .- O ° o o-�, U Q- C �G 61 O Q U ° ' 01G C. cam` m C U) V-0 ],O U O c� 0cLoccvE c SCO 05 G m > !L G co C: •61 0 c9 �aE cv n o � ` 7 cL N Q D F p c co 0 0 ° O co > C �x 81 G G O G p cn U) C� U U) O ul UJ V R d w J O L O �] P- L G G c J Q 9 G O Q s � 0 0) U O � J E Z 00 'O 12 O UC O G p- E N � U E i p- C O ro I > N {� L If Q C) 0 -5 M L O •E�m O 1-2' E U O O C C 0) C CO — a) U CY C C L C M Oco W .� > E ° U - E � � U UPJ � Y G Cy 0.- Li c m a) comms Q C O G oc.c° ° U O 5 a omm0CU LEcpc•- ,Q o :3 3 OG t CL G C m 0DU) O a- . . ULo I - EXHIBIT B O N C E O U G C G + Y C) -a N � O Y mO -0co E M O C N � 3 O U " CC OU) 00 r O W N Y CO G E '5-- M c W L QJ C �- O E ro 0) z G w G G w a � D J 111 O '�NbfjJ U 1-1 a QJ O G (D ro O 7 ro C y c 0 v .N a� 0 U) U m CL ca L 7 C m c ro V- 0 4 CL 7 ui ro Q 7 a� C CL � y G1 O � a • L (/)'a w � (D 0 Ea U) cl cl �� O N f0 C) -Y Qy ro N N a ro Zz 06 C O C C O Ec �c -o a 0) 2 = co w a CD a O � „- C ��E:50 c r`w i O O= g,} acyU (D V O �Ea)a)--cc 4' ay '-' m d c Ca D U aNj v Ww a a� O CD*' 0 !--• O O ro Q -o L ro F,Dw0-1 c 0 co m 0 0 0 0 N ro cb C [a Y C U _ O co 0 E 0 O ° ro C C: .2 E � co o 0 0 O U Y 0 C E '0C_ Y ID 0 0 -0 (3 c a N U CU O m O C: as ca a7 1Y17 O m _ C C (gyp a w (a.—M O U a7 N a E a) 5 ca o a7 0� `O (D 4-- p O O c O c a o E U Y ay Zt : E � �Y C O O C C 0 p C 0 _ C i a3 C U � a ro N o ro >•--0 C Q O 7 -0 N �. �Ocaom c `n N -0 C: ( O m C N Q a3 O 1 7 0)'0 fn C — C aC J ? 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O co N N O L a7� _0 M Y CU w(n W a ro f] 0 0 0 0 0 w N N C ro � m U ~ � C �y 'O O O ro O C (0 -0 Wo E U CO] O ) ro 0 C LL- In W C 7 to O O W N c 0) C: U c .O 'U L3 ro O a 0 c1 (D O O o 7 U O O + O (D . 7 _ O O ro Y 0o a E CD ro "° o aU L N GI N E o ' O O CD W (CF LF - N c Qo4� E o �cLao' 0 o N () O) .0 N 0 a 0 ani o a > c E ro O 0 CY7 (} L j o w ca i n0oaU� L cia 0 -0.0 0 0 0 0 EXHIBIT B I A a� Q) L o LLO M �p v cd Q v o-, to !)I 7 m O r W F Y d) o 0 C 'o O) (0 C C 'V U `N C o@ U @ 1E ?� s2 @ N N O C C O N@ r U N C 0 U L E c�� O O O O r N � C E N U C Urn? .@ N `-' N ci N C 0 �- @@ •U O � t"' — E Lu L UJ U O N CL @ p C C L Y U) N L h Co @ O N C 7 L= O -'O JQ� 0 0 0 0 0 0 d L C 7 0 d � ca U L U C @ C oo CL) Lu C ca E L�u7@ �C @ ' ti — 6 N rr ro p C �• 7, N IU E E U N C L @ U .@ FC O N N 'O C U C U Dao Dw0 7)) O O O O O C ° � N C w U @ O C 0) 'O co O rn 0 b U 7 @ @cu 0 Mo E N p" ,C — N 0 N ro N 'e k) cr L O) Y +Q-7 N y @ �_ @ N > V {-0 ❑ aD o DJ O O O O N C O O C O 0 E O O_ C d epi ca cu ❑ N m .c @ w ILC ❑ Z E rn C �, p rn Vl CL L r @ �_ E E [6 N_ v 0 � N L Q U O U C3 G E r m Ern � k c�a�rn r C ,C V) Lo .Oc � rr 0 •C U O �J C t -"Y' L a@i epi a) �O U7 CV �r � 0 a w� O@ Lir �•0� �+� Ov C 7'N^ rn°O@ b 0. O O OE Nrorn O O mEw@�) O MO O E Scorn 0� p O cooE~@rn z O_ F' U) LO N C @ @ N dZ b:� N E �O >+ @ f0 N 00- � 1-- T b C) - O Cd — 7 L7 p p fl'rn0. E ca C fD (D O p U N � ac o0 Eca 0 OL 0 O U @ cV r ror n Cc) j @ o E @!LU ro CL 0) a o E E mU) @ :3N o E ;a ��U'° @ o m n E C4 U) 0- U)w r o U) U)o_. co w 4J a� Y C O N Q 0 0 0 0 0 0 O° 0 0 0 0 0 0 0 0 0 0 o o 0 u � O Q7 m O. Cf � O w (D ,M LLM ai UJ to CY O 0] U [o fI% (A N O a \� J ui 00 .O (� U I C N O U >, Q uNi 0) C7 � io (A ,LU 0 0 I.fy L O .0 Q 60- w o15 to !)I 7 m O r W F Y d) o 0 C 'o O) (0 C C 'V U `N C o@ U @ 1E ?� s2 @ N N O C C O N@ r U N C 0 U L E c�� O O O O r N � C E N U C Urn? .@ N `-' N ci N C 0 �- @@ •U O � t"' — E Lu L UJ U O N CL @ p C C L Y U) N L h Co @ O N C 7 L= O -'O JQ� 0 0 0 0 0 0 d L C 7 0 d � ca U L U C @ C oo CL) Lu C ca E L�u7@ �C @ ' ti — 6 N rr ro p C �• 7, N IU E E U N C L @ U .@ FC O N N 'O C U C U Dao Dw0 7)) O O O O O C ° � N C w U @ O C 0) 'O co O rn 0 b U 7 @ @cu 0 Mo E N p" ,C — N 0 N ro N 'e k) cr L O) Y +Q-7 N y @ �_ @ N > V {-0 ❑ aD o DJ O O O O N C O O 0 E O O_ C d epi ca cu ❑ N m .c @ w ILC ❑ Z E rn C �, p rn Vl CL L r @ �_ E E [6 N_ 0 � N L U O U G E r m Ern Ern k c�a�rn r C ,C V) Lo EL ro .0 rAEn rr 0 •C U gw•2 �J C t -"Y' L a@i epi a) �O U7 CV �r � 0 a w� O@ Lir �•0� �+� Ov C 7'N^ rn°O@ b 0. O O OE Nrorn O O mEw@�) O MO O E Scorn 0� p O cooE~@rn z O_ F' U) LO N C @ @ N dZ b:� N E �O >+ @ f0 N 00- � 1-- T b N i0 Y @ N 00_ � d— O L OL NL m � N Cd — 7 L7 p p fl'rn0. E ca p p N a ro o0 E ro p Qy N L @ E0. En p U N � ac o0 Eca 0 OL 0 06 (D r ror n Cc) j @ o E @!LU ro CL 0) a o E E mU) @ :3N o E ;a ��U'° @ o m n E C4 U) 0- U)w (n a. U) w o U) U)o_. co w o z U) n. U)w 0 0 0 0 0 0 0 0 0 O° 0 0 0 0 0 0 0 0 0 0 o o 0 r Cf � C9 w ,M LLM UJ to CY EXHIBIT B M -I U bA m Q, Ell Ln _l L.4 �J O bic G W Ste_, Y � ��r � � N ti V? C C 0 U i � Ja � Up .. ,... iJ Z ro 1..J [� ,.. C— .0 O • s Y � ��r � � N ti V? C C 0 U i � Ja � Up .. ,... iJ Z w p [� l • o • V � u CL ;n � U z Y � ��r � � N ti V? C C 0 U i � Ja � Up .. ,... iJ Z w p [� l • o • Y � ��r � � m is z7 Q U i � d o � d d s a G] s o ��r � � m Q o m � CU 7 w V L V � Q :►cu 312:3 0 'Ki EXHIBIT B 2010/2011 Annual Report P -vintAali�cr " -' Orange Comity welcomes Barrell-jacksoil Tune '25 - 27, 201..0 %u frnbe2a_<s azd drfuxe horzU 01, io square {et of rnetring spsre Rim" la Pi�.rys :Ahperb 250 mlina delfS M 330 d sts of ronshtrre 2,235 sl�jln3looms Orr U ir= Shq; hS Ei�erkmaa Swh coot Ptazs Maes of r.!id s& aL, of Aarudm ¢ruby AM me MED -M mi ow SIMAng osall^ro Yn uu fzbulw Therlu & Arts DWrld �_. Visit www.TravelCosta,Iesa.coni for details and reservations. .srcF-1,,1 s4'. e�fi•lfA MM THe Wfs�ir+ SVYidrJliAPf :►cu 3rfi:3 OUTHERN CALIFORNIA. Nine first-class and deluxe hotels 250 culinary delights 330 days of sunshine 2,225 sleeping rooms 101,100 square feet of meeting space One Ultimate Shopping Experience: South Coast Plaza. Minutes to Freeways & AirporLs Miles of Beaches & Dozens of Attractions nearby ,Wd one million and one standing ovations in our fabulous Theater & Arts District Contact us at mcas`vell@travelcostamesa.com or 866.918.4749. tt'N'}1'jr-avel cost"I'Mesa.com AYRES HOTEL C SUITES BEST WESTERN NEWTORT 1IESA COSTA MESA 16 MOTT 1111T0\ ORANGE COUN Y/COSTA btM 11OL1DAY INN COSTA NIF—M HOLIDAY tN\' EXPRESS IIOTEL& SUITES MAIDA LIMITED & SUITES COSTA MESA RBIDENCF. INN BY MARRIOTT THE lkTS11N SOUTH 001161, PIAZ4 %ANDUM ORANGE CO N7Y EXHIBIT B the erana uet Mar gotr course, aan wego. of things, from a starry stroll to local resmuranrs to a cruise through the arts and nightlife scene of cities large and small. Of course, meetings arc Elie load point for any group, and the Facilities in SOUtherrl CatifOrnia are many and varied, from some of the largest conven- tion centers in the country, to urban, boutique hotels and five -Star, secluded resorts. The area is served by two major airpor€s--Los Angeles and San Diego tnte.rrnational- as well as sevelal smaller ones, including john \Vayne Airport in Orange Counry, Palm Sprint International Airport and LA)Ontario lnternauonal Airport in the [ulan(i Empire. Ard getting From point A to B is a snap on Southern California's famed freeways, as well as on miles of light rail and metro systems in Los Angeles and San Diego counties. But wbile the types of groups that assemble in Southern Califomia are as diverse as t'ne attendees who fill their rolls, once there they all share the common experience of great weather, superb at- tractions and lain activities. A,id with all the area has to offer, any attendee will find something to enjoy, especially in the summertime when the sun shines brightest. "Even though the}' shouldn't have, a lot of peo- ple went to the beach," half -jokes Deic{re Irwin Ross, CtN411, director of conference services for the Anierican Library Association in Chicago, who held their annual event in Anaheim in June 2005. Wcu:3r111:3 dint �LI�V (•i�.7• GlN L7!LL'Cvt/ N'L{%N'L�G`'LLi'%�' Running on elnpty%Stay in.Casta Mesa and you ca "DOve And Dine On W'. A $25 n5taurant certificate esery night of your sta+; as well as a $25 trawl reintbursemen%"Ill propel you nicely (torn iniemaVonaliy rertonated South Coast Plaza to our mdd•class Theater& Arts 13iSWO. YOU will also meive a South Coast Plaza 4fP PassrAn filled Stith special offers from leading retailers - Visit us at R w,TravelCostaMesa.corrt for reseii ations. AyjzvS tto7Et�. F SUITS i� EXPRESS' y THE WESTIN W,YNphAM ' '. "Stay 3 nights or more and receive a $50 travel reimbursewent. r Taal gas reiniburseme!tt t>ct [a arcui $io.+Oremtaurvi certihcale lvr tugfit, per t>_tenation. C -Sn suet to aailkflin:RWaiensP:py!h:Cot 1'2lidwith OtherD&NWerValtdMW-96 t9. i EXHIBIT B EXHIBIT B MUTUAL ADVANTAGE BARTER ADVERTISING SERVICES 2009 Radio Campaigns & On -Air Promotions Date Media „Campaign Market_.._.. Value 01102 - 02/28 Radio Destress Los Angeles $101,626 Drive & Dine Palm Springs 03/24 - 08/31 Radio Spring/Summer Los Angeles $178,598 Drive & Dine Bakersfield Standing Ovation Palm Springs Campaign Inland Empire Fresno 02/02 - 02/13 San Diego 10127 - 12/19 Radio Holiday Los Angeles $53,415 Drive & Dine Total Radio Acquired:..... $333,639 02/02 - 02/06 Radio KOST-FM Radio Los Angeles $ 33,750 Couple of the Week 02/02 - 02/13 Radio KLOS-FM Radio Los Angeles $ 50,000 Mark & Brian Show 02/16 - 02/20 Radio KOST-FM Radio Los Angeles $ 20,000 Lovesongs on the KOST 09/21 - 10/18 Radio KOST-FM Radio Los Angeles $ 68,000 Ditch Friday Total Promotions Acquired:... $171,750 Total AdvertisinI4 for 2009:... $505,389 EXHIBIT B 201012011 Annual Report 1 EXHIBIT B Public Relations Report Submitted by Dan Pittman, Pittman & Associates, Inc, The primary thrust of public relations activities again for the year included building upon strategic relationships, such as with the California Tourism and Travel Commission and the Travel Industry Association of America, along with writing compelling press materials, and continuing frequent contact with key members of the travel, business and meetings media in leading newspapers, magazines, broadcast, online, and travel -related trade publications. Again this year, publicity efforts extended the reach of advertising by obtaining earned media coverage on a local, regional and national basis for Costa Mesa, The Best of Southern California. Activities included writing and distributing news releases; making on-going and routine contact with the travel/leisure and business meeting media; conducting a media fam trip and arranging for individual stays for travel writers, and working with sales representatives of paid media to secure editorial placement accompanying ads. Major public relations campaigns supported the highly successful "Fly/Drive and Dine" promotion, the Orange County Costa Mesa Classic Jazz Festival and the Chinese Festival, which earned significant publicity exposure. Through public relations, Costa Mesa was introduced to thousands more first- time visitors and many more former visitors were welcomed back through an effective media relations program worth approximately $500,000 in publicity coverage value and reaching more than 6,000,000 TV viewers, plus newspaper, magazine and online readers. Highlights included regional exposure in the Arizona Republic, American Saver, Daily Pilot, Los Angeles Times, North County Times, Orange County Business Journal, Entr6e, Palm Springs Desert Sun, Palm Springs Life, EXPLORE magazine, the in-flight magazine of TA CA Airlines (the biggest Central American airline), among others. EXHIBIT B LM - continued from page 13 Laguna Beach, Dana Point One of the OC coasts' most scenic spots, Laguna Beach, is spread over seven miles of coastline interspersed with deep coves and tide pools rich with marine fife. With a long history as an art colony, Laguna Beach is filled with arts -related activi- ties for visitors, including art workshops and the renowned Pageant of the Mas- ters, where local residents portray famous works of' art every summer at an amphi- theater in Laguna Canyon. Laguna Beach's tiro main resort prop- erties are Montage Resort and Spa and the Surf and Sand Resort, which completed a $9 million renovation two years ago. La- guna Beach also offers several boutique properties, indUding Severr40ne, which opened recently with 10 guest rooms, two suites and a boardroom and outdoor courtyard available for meetings. just to the south of Laguna Beach, Dana Point offers some of the region's most esteemed coastal resorts, including The Ritz-Carlton, Laguna Niguel; St. Regis Monarch Beach Resort; and the Laguna Cliffs Marriott. The focal point of the community is Dana Point llarbor, where visitors can enjoy dozens of shops and restaurants that ring the harbor or embark on whale - watching or sport -Fishing excursions, or trips to Catalina Island. To the south of Dana Point, the quaint communities of San Clemente and Seal Beach provide a tranquil landscape of sea cliffs and pristine beaches, while San Juan Capistrano is home to the adobe remains of California's most romantic Spanish mis- sion settlement. EXHIBIT B Close to the Coast Not for inland, the communities of Irvine and Costa Mesa are also popular meet- ings destinations. When it comes to conve- nience, it's hard to beat Irvine, which is lo- cated in the exact center of Orange County and is also home to john 'Wayne Airport. "We're a destination and wee'rre also a hub," says Jennifer McLaughlin, director of tourism for the Irvine Chamber Visitors Bureau, "We're just a few minutes from the beach or to Disney, but we also offer a lot of places for hiking and other outdoor activi- ties that are free, which is an important con- sideration to meeting planners these days." Currently under development in Irvine is the Great Park, wluch will be the largest city bark in the U.S. when it opens in 2()11. Meetings -friendly Motels in Irvine irr- clude the Hyatt Regency Irvine, Hilton Irvine/Orange Counry Airport and the re- cently renovated Irvine Airport Resilience Inn by Marriott. Expected to open in De- cember, the 132 -unit Spring Hill Suites by Marriott will be the city's first green hotel. Nearby. Costa Mesa is home .to Or- angeC ui ty's. preii1iet s 0a prrtg .e�per ence, 5:autli,Coast 11 a7, -,i,, an tl5e &en tly expanded C.0Inge County:pt of t17 r' g Aits. Centel,, Wytch` offers an events plaza and ty wide, X20 rclh�E� tnovation r iinese cultural festival kicks off in Costa Mesa Chinese cultural festival kicks off in Costa Mesa PAM KRAGEN - pkragen@nctimes.com I Posted: Wednesday, October 21, 2009 9:45 am 11/19/09 12:21 PM EXHIBIT B For six weeks this fall, Costa Mesa will become the center of cultural exchange between China and the West as host to the first "Ancient Paths, Modem Voices" festival in and around the Orange County Performing Arts Center. The festival, which kicked off last week with exhibits of Chinese photography, video and film, a ping-pong tournament and a rare performance of Chinese marionette theater, will continue through Nov. 24 with a mix of art, music, film screenings, theater and lectures. Upcoming highlights include concerts by La Jolla -based pipa player Wu Man on Tuesday, the Colburn Orchestra with Cho- Liang Lin (artistic director of La Jolla's SummerFest concert series) on Oct. 29, famed pianist Lang Lang on Nov. 3 and the Shanghai Symphony on Nov. 24. The festival is a bicoastal collaboration between New York's Carnegie Hall and the Philharmonic Society of Orange County. It marks the first time Carnegie Hall has ever collaborated with an arts organization outside New York (Orange County being a logical place - for this partnership, since it is home to one of the largest populations of Chinese -Americans in the United States). The idea of bringing the festival to the Orange County arts center was conceived two years ago, when Henry Segerstrom (developer of South Coast Plaza, the nation's top -grossing shopping center, and major underwriter for the Orange County Performing Arts Center) met in New York with Carnegie Hall officials to discuss bringing some of its programs to the West Coast. As a result, many of the same artists featured in Costa Mesa this month will also perform at Carnegie Hall, which launched its own 20 -day "Ancient Paths, Modem Voices" festival on Wednesday. Many of the groups performing in the Costa Mesa festival are doing so outside China for the very first time. One example is the Quanzhou Marionette Troupe, which performed to packed houses last weekend at the art center's new Samueli Theatre, The 57 -year- old ensemble has visited the United States only twice before (and then only for educational programs or performances at the United Nations in New York). Like many of the other performers booked for "Ancient Paths," the Quanzou Marionette Troupe's mission on this tour is to show the American public the revered, 2,000 -year-old art form of Chinese puppetry and tell some of the traditional folk stories that illuminate Chinese culture. All but two of the eight puppeteers who performed Saturday had more than 30 years of experience as puppeteers, a craft that apprentices begin training for at the age of 12. The master puppeteers not only sing, dance and tell the stories of their mute puppet characters, they also must manipulate up to 40 marionette strings for the 20- to 30 -inch figures, which are so finely detailed, a string can move their wrists, fingers and even eyelids. Accompanied by a six -member orchestra (performing on Chinese folk instruments) the 90 -minute show included short stories (with projected English supertitles on a screen behind the performers) about a timid monk frightened by loud noises on his walk to town; a drunken warrior's boastings about battle fed by copious amounts of wine; a traditional lucky lion dance; a folk story about a skeleton enchantress who haunts travelers on the road; and a child -friendly bit with a monkey riding and performing tricks on a bicycle. The puppeteers enthralled the crowd by drawing incredibly lifelike behavior from the wooden marionettes. Also opening this past week was the U.S. premiere of a fascinating photography exhibit by Beijing -based fashion photographer Quentin Shih. Christian Dior and South Coast Plaza are co -sponsoring the exhibit, on display through Nov. 7 in the Jewel Court at South Coast Plaza. Shih's 20 photographs show the clash of cultures between the East and West. In each of the collage images, Chinese people (from Olympic athletes to school children) are seen looking in curious fascination at tall, hyperslim Western fashion models, clad in Dior creations, and encased like mannequins in glass boxes. The Chinese people in the photos have rouged cheeks to imply their healthy lifestyle, and the glass box represents the barrier that still exists between the two cultures. The glass implies a visual connection, but its solidity represents the very real division that remains between East and West. In association with the festival, nearby restaurants, hotels and shops (particularly the Westin South Coast Plaza) are creating themed menus and programming to welcome the Chinese visitors as well as ticket -buyers drawn to the area for the events. Below is a ittp://www_nctimes.com/entertainment/music/article_2c52doO1-5alc-5623-bc2f--b8aeBGfc6d6d.html?print=1 Page 1 of 3 Chinese cultural festival kicks off in Costa Mesa 11/19/0912:21; t EXHIBIT B schedule of the remaining festival events. For details and prices, visit www.philharmonicsociety,ort?/chinafestival. Chinese Cultural Shomcase 2 to 4 p.m. Saturday, South Coast Plaza Carousel Court Irvine Chinese School and South Coast Chinese Cultural Association present performances of ribbon dancing, music on traditional Chinese folk instruments, martial arts demonstrations and cultural craft displays. Musical Journeys Through China with Wu Man 8 p.m. Tuesday, Samueli Theater, Orange County Performing Arts Center I . Pipa virtuoso Wu Man hosts this introduction to the music, instruments and shadow puppetry of China, featuring the Li Family Daotst Band and Zhang Family Band. Documenting the Global City: Beijing 8 p,m. Wednesday, Regency South Coast Village Theater Exhibit of films on Chinese life hosted by the USD/US China Institute and Orange County Film Society in collaboration with Beijing's Communication University of China. Photographs by Quentin Shih Ongoing through Nov. 7, South Coast Plaza Jewel Court U.S. premiere of this 20 -image exhibit featuring Chinese scenes and Dior -clad fashion models. Video Work by Gao Shiqiang and Chen Qiulin Ongoing through Jan. 10, Orange County Museum of Art Exhibition of videos by two Chinese contemporary filmmakers, including "Butterfly Lovers" and "Color Line." Huntington Library and Gardens Chinese Garden Model Display Ongoing through Nov. 7, South Coast Plaza Scale model display of Huntington Gardens' new 12 -acre classical Chinese garden, including a still -to -come second phase. The Colburn Orchestra with violinist Cho-Liang Lin 8 p.m. Oct. 24, Segerstrom Concert Hall, Orange County Performing Arts Center Program includes Tan Dun's "Out of Peking Opera" violin concerto, Mozart's Violin Concerto No. 4 in D and Shostakovich's Symphony No. 5, Lang Lang and Friends 7 p.m. Nov. 3, Segerstrom Concert Hall The pianist performs with tenor GeQun Wang and Chinese musicians. Designing China Panel Discussion 6 p.m. Nov. 5, Orange County Museum of Art http://vrww,nctirnes.com/entertainmenI/music/ar;icle_2c52dOo1-Salt-5623-bc2f-b8ae86fc6d6d.html?print=l Page 2 `"hinese cultural festival kicks off in Costa Mesa 11/19/09 12:21 PM EXHIBIT B Results froin the University of California Humanities Research Institute's recent seminar on experimental critical theory in China. "Falling Leaves" PIay Reading 7:30 pan. Nov. 17, Argyros Stage, South Coast Repertory Theatre South Coast Repertory Theatre presents a staged reading of a new play based on Adeline Yen Mah's autobiographical best-selling book "Falling Leaves: The Memoir of an Unwanted Chinese Daughter." "From Mao to Mozart: Isaae Stern in China" :2 p.m. Nov. 19, Bowers Museum Screening of the Oscar -winning film documenting the famed violinist's groundbreaking visit t0 China in 1979. "Silver Spear" Screening 1:30 p.m. Nov. 22, Bowers Museum Screening of Peking Opera performer Yuan liuigin's digital opera film that combines the traditional art form of Chinese opera with contemporary filmmaking techniques. The Shanghai Symphony with Pianist Yuja Wang 8 p.m. Nov. 24, Segerstrom Concert Hall i Program includes Chen Qigang's "Iris Devoilee," Rachmaninov's Piano Concerio No. 2 and Mussorgsky's "Khovanichina" introduction. http:lltivmv.nctimes.corn/entertainment) musiclarticle_2c52dOO1-5a1c-5623-bc2f-b8ae86fc6d6d.html?print-1 Page 3 of 3 Celebrate Chinese culture in City of the Arts Costa Mesa offers shopping, museums plus unique festival (ten referred to as the "City oft he Arts: Costa Mum and itsvarious Im-Acs offer unhPlc festival this rnolllh brinimnhlg with activities eel- rbfaling the diverse and yr brant (Illnese culhlre. Costa Mesa is in grange County, just 25 miles south of Lea AngeI sand an hunr and a hair from Palm Springs, It may not he the first destination that conics to mind, ben gin this Wine, Celebrate C ljincse CL ltul'e 111 11 GOIN MY way � t lhuughl: 11 It the home of the shopping mecca of South C:osst Plana and the Orange County Pcrforming Arts (:Ciller. Plus It is just a few ni les from beaches, Disneyland, Knoll's fkrry Farm and a multitude of museums and art gaverlcs. Onie•of•a•kind festival ••Ancient Paths, Zlodeni Vusccs" ,lands as the first Costa Mesa Often re,4rred to as dx"('Fes of the hicluding its rewrtd Ovmge Count% Frtfinming Arts C nasi s 5a3mtrom C�mcr for tlx Arts, ue ofTmrsg a tuigae faavzl Itis n:nn d, 6nnRnin' OFer In l:initi-, wlet"'ItiRg tike %I- bmanl dtlni c atdLUrc. C,sira �ttii is Erarat in Orall;�- Cotirity, 25 mNc smith mf [,,, Ange- 1;;and i'!; hours from Nft Sfprin2c D Inas ra'[ be dr. fin? ,'.station trip d siw6ors lim coven to mind, hill g Ve this sows lhawght: it is ille iFomc of the sdxppins.Vr<ca o: ululh C "t Phys and the o,:(ngc Colony "conning Art. (' ywcr, y'!'r1 it a just a fry Tn&� f tun lacdr�. Daney'.and., Knott, flan Paan and mnkwrs and .ut gaknln ■ thre of -a -I and fesdvi d 'AnriMtl Pally, NlNkm Voices," sand i as the first fei6-d presented - and;, a Pximicr�h p tats:ern Uu .q;c Ha11 and the Pi Ainrnnni; soky; red shy tint lime i srreyje FL1's frstiral€>. aranm`:3 has hccn n$ered to Ni:-., Yuri: The fo*SOL h:Ng mu utncx)Icsh' a[ Nre Y<- k�c e lm Z 1 1U, , eo:tp!es [he old and new wadi [ierls of the Chinet as`nue. R-i-onnsn: s ul<hfdc flit ,sterid"I Qunzhofs �tuioner., Troup, .—, in- rafng ans-iyit [eft, at dr- Se: nuoni C.eriler for sym- phoak and eh:mlm 711WR mnu- eaced by Chinese enure, tradkt ona3 folk njRs :, as wcd u 6m s e<ninge, art a h:bitiins and aio:e. is Art estd fashion wmblue of South Coast Pkm ,{s Pen of die !ossicle+, the U -ti. p reraliTre of lel GAIti-L`:3OR feaaui Rs Pterse sce ONG JAY WAY. If you go "Anck d Paths, I.lod Vok.% 1Y.++'+-?hdharmot�csooe`.y. urs ,Cnlnll0SL•raI South Coast Plaza 3333 Bristal Sl Costa fres: -+162a BG;i-782.9856 vr-:Ofilhr— h meS4eAirt 5oulh Cwst Pfaza 686 Antos) Blvd Costs !'•tar 42626 71a-.na-zs�o. �_ .venvw?sU n..om/south [o3sFpta ra 1rnlfars Bureau, ..714) 435-85K..� (86C+) 918.4749 ;vr:.v7r.t!Crr�a� !ssamm festival prerentcd under a bit ion feall" nh the work of parinciship bclv.ecn Ptvijing•bascd Wshtolt Pho- Camcgie Hall and the Phil- tugrapher Quentin Shih is harmonic Society and Ili• alrrcnity on vim thrattgli first time Gmcgrt Hall's fcs- Nov.: at adjacent South la•a1 programming has been Cu.mi Playa."Christian Dior' offered to audiences uutsidc I'moils Fhntogtaphs by if New York. The festival Quealin Shih" ctmxs direet a mgll" the old and nor tra from ttic exhibition in Bei. ditions of Chinese culture. jing hast year and features Sq Performances include the slf the original 22 mnks- LA011lydQualizhouhfari- With ilsongoingappieci- nneuc'tioupe spinning an ,tion cur art and fashion, cient tales at the Stgcnirom Sonth l:oast PLsra has .i rep, Center for the Arts, 1lcsleril tdation of attracting visitors symphonic and chamber from around the world with music influenced by Chinese its ❑IPIc<lion ofneat!). 340 allmre, iraditinnal folk nnl- honliques and department '. sis, as well as fifnl screenings, stores. and art e_xhibilions. - Give a standing ovation Art, fashion combine The Wcstin Somh Coast As Pat of the festivities, P1n7a, which enviably its the Zr.S. premiere of an exai. walking distance between the Performing Arts Center anrI SmnhCotstPltya,offers If you gG spe0al stays for overnight thealcrguers and shoppers. ''Antlent Paths, Modern 'the newly rcdesigiml Voleae," towly reS[111 offering lwn vhri'l.QPcdha rmdnitSCeitt'y great pari dgcs. pi3lch'nafesl vol The "Slandinb Ovation South Coast Plaza, 3333 Tlte-dter Package, with slays BFislol 5t., Costa Nic5a; from $149 per night, in- (800) 782.81198, eludes ;1125 travel feint.v:hV(.50111h CA35tfald2d.COn' hurscment. $25 theater ticker Tho Weslin South Coast reimhul,rmtnt. plus <i $25 Plaza, 686 Anton Blvd, dining cerrificatc for each costa Mcia, !71.11 night of stay. SaU-250 U; The "Shopping Package" includes a $149 per rdght stay +vnw.vreslin.Com with 11x.x)Jc+1 bon+tses of .i /southcoastplaaa 5I60 S+xllh Coast pias gift ' The Costa Mesa cert licaty, a South C:oaat Ptata Conference 6 Wiltars discount eouporl book, corn-! Bureau, (714) 435-8530 y+linxntnry.s(cesstolh,sAolj, or(866)918Ln749: ping resort's VIP i.oungo ala vn'.vylralrko5ldmCSa Lon: CL llly'ii1FH•IIF.IIy t"a'ct paF)U fig. � cx.c.,uuur_aa�s:�z-:.Nuu.. :►cu 3rfi:3 Cz oR a rn�Z5 a�oE `o G L= L C fU C.O-• IG fn C t .F 01 f UI C L 66 � ��oy2 O'C coQ'-' T" N E Q UE0 onrRd co m O aCTubi aJ y d) C t, to C p(a b } AGE .mTAc maVi O = M In m p C> aLa do-. (0 Co (n m V) a O� • L m v 3 G U C L O N �8 E 8 O Y �9'i o e w 210 co c� ro .,a�oLo ca-a�a�i s(D �R�'n'nioc @�QE�i co ala U.) T47'o T (on c� �, Q °a 0),6 � —2 9 � 0 � ro o y=• x pU cn $- � fair co C) QUw Com} a) E w o SL oia U L `a m C06 qt NO O C dY �3 N O1m � O U 0. m U p .0 Qi mU o c� eco asxN �� ocd 'i('+ro If 7 fn f4 N L U L L U) C a) a7 ncEE�mEw-- (nCC� r@E.0) r 5?; 01, '•rte m p p-= C p Q. O p Q fl- w E c9 N rn z . CD U,... �'— 7 m— c °3tc v pow 4-' ca a) m L c @�3�maxi�� cCrj�=cx� a�f'mm -a,8�a� �'... i 3 a)4)a,ia E caO y o x °� E «L NO @0 ami qCi u� a� C oa'io�•�c0 �cLc,Ooa�i�dd >` (D CL ��Ucapb�o pU o=•c --o viiia c� C d¢ api �� oil T uroi as 3 cm zocu cl;jL E0aaQ��n�8Coa��d_aoi=!5 0a)zocopro -c— (D a; '� r �soami aco �`oifQ7 Y '-E o -cc �pn �,.°o FE rn�royno ¢�te �cocanir2¢y. CO -6 —aCD m w—�-0 ro�C oRmW ovX , m ca CO ZI _S 8 cn E o=��a8�i��$•o�C'� � J a> c"oo �� ami o �U0C) Lc) Y= oca c) a Ear ca calm o C%jn w E U�sz California i meeting Space t led in the heart of The O.C., Costa Mesa offers an it ?atabie combination of guest rooms and meeting ;pace In 10 deluxe hotels that can accommodate neetings from ten to thousands of attendees. � ctivities -osta Mesa is home to upscale shopping at the inter- io orally renowned South Coast Plaza where visitors rf find more than 280 top retailers, including major itores and fine boutiques, plus restaurants and more. I°' rnC'Fti$i25 .ccated in Costa Mesa, the Orange County Theater ?! Arts District comprises several world-class )i wmina arts venues—the original Orange County k_3rming Arts Center, plus The Center's dazzling 3enee and Henry 5egerstrom Concert Hall and is ueli Theatre and South Coast Repertory Theater, n' :h are located in the 5egerstrom Center for the arts and designed by internationally acclaimed )rchitect Cesar Pelk. EXHIBIT B Special Promotional Section Costa Mesa Conference & Visitor Bureau Costa Mesa, CA 714-435-8530 travetcostamesa.com • Costa Mesa is the O.C.'s premier shopping, dining and cultural destination. • Situated in the heart of Souihe€n California between Los Angles and San Diego, Costa Mesa is near the beach and easily accessible by car and plane. • Costa Mesa Is home to the Theater & Arts District, featuring world-class performing arts venues like the magnifi- cent Renee and Henry Segersirom Concert Hall, plus Tony Award-winning South Coast Repertory and exceptional outdoor artworks. + The bureau represents ten luxury Costa Mesa hotels including Ayres, Best Western, Marriott, Hilton, Holiday Inn, Holiday Inn Express, Ramada, Residence Inn by Mar€iott, The Westin South Coast Plaza and the Wyndham. D GETTING THERE Costa Mesa is located conveniently near John Wayne Airport, and is accessible from the San Diego Freeway (405), Costa Mesa Freeway (55) and Santa Ana Freeway (5), as +veli as the San Joaquin Hills (73) and FoothgllEastern (24112611133) toll roads (thetollroads.com). Additionally, LAX is one hour away by car, and Long Beach Airport is 30 minutes away by cat. IHE' STANDING OVATICA CAPN FAL OF THE U. line first-class and deluxe hotels 250 restaurants 330 days of sunshine 2,225 sleeping rooms 101,100 square feet of meeting space One Ultimate Shopping Experience: South Coast Plaza. Minutes to Freeways & Airports Biles of Beaches & Dozens of Attractions nearby And one million and one standing orations in our fabulous Theater & Arts District Contact us at groupsales@costamesacvb.com or 714.840.9500. ,t1`HlS H01TT & SU11FS 1tr1Wik LA1119 & Sri rr S COSTA i IAM i COSTAMEM HU WTI' RENDEKE 111 BY KNOTT C06t-1 Mesa HURON ORANGE COG07COST,A ITISA THE 117N 150U li COAff PIAM rtx Bet C:�! S,A rm Cdirrw HOLIN Ill COMMA 1T'S'1DNI OUNGE COUNly „tvul.costaIII esI-ca.coln HOLIDUNN'1,, RlSSHOTEL&SHTF-S E EXHIBIT q / »»®R �3{9 \)�( E\)! to �\LL. °ƒ[7> /}\/ 'g<je ro 2%t qA>e2¥. EXHIBIT B E t O 't EXHIBIT B ave to falh dlrt_l sr re. rwaEjrm owf,A cnG93v 8ustvcs Al Ivy r I?,X0 Event Planners Expect Slight, Not Severe vrop in Dusiness TOURISM: Company events fall; association, nledlcal Set to Olifl W By SANDI CAIN [}range [:omll cwcnt planners Ina`nor hubs o trio of %%IIChes oWtIn l n bubbling caul- chon to foretell hon' elle receisiun sill fill their busntcss 11Jis year, but they die have 1 trio Of shuu•s tltey !bink will he du accuJi o!a- cic. Three of the county's largest 1:011vanlions and liadc-show., Ire held ill Ince frsl quarier -l-hc NA,MNI show, wwhivll ended Sunday: hlydiclal Design C Manufachlring, an umbrella show that fcailue,c Sewelt differcm groups; and Natural Products Nile, We 1, which has benefited in recent years froml a renewcd focus on cnviromucntal issues find natural foods, 4.1 r X"; 7'agellter, the three accounted for mare 111111 174,0410 oaths 1.25 million people whit visir cil O( ealnveillikins last )'rare In all, first-qualls'.r sllov,S accornl for aboal a third of A€ ilicilti's:mnual convention busi. nest" How they do this year Inay be .1 hiirbingcr oflhings to came. Conwcnlion planners and hotels are bussing for a pullback In company spending, bill scc certain gfoups--association, healthcare and rcligimis groups ---'maintaining find even growing their mccting bus-incis lhia year. I be major local conventions come al a lints when life ecomimic downtuni is widespread. Iimploynzcnl Bala released Jan. 9 by lite Departincnl of Laborcountied 2.6 million jobs lost nationwide Iasi )'car--lliC tl decline since 19,15.7hu unclnployulcln rate hit it 16• year high of 7,2% in Dccembcr. ileo[*Cttvn Plow JAI"! h'AMM dnitws heavily fron) Lite regional market. Orgauiiers expected attendance to be similar 14) last year, but final numlicrs e!'cre net avalllhle The Medical Design N.- Mannficluring group, staged by 1.os Angelcsbased Canon ('oanmunicalions I -I -C. hopes ha sec ..1.1% increase ill exhibitors. Attcndec rcgislratiun is "holding up rompalcd tel last yrJr, Said D,)a Cltrame, Canlln" diracfor of markcung '['he show is wcalhering the downturn well llccallse alterAl x s'Ieww 1l as if Ileccisily it) Keep up wilh chatlging lethnology, according in Culronc. 'lilt: nallonvyidt'. diop fit nwt' figs StalbAl last frill when companies bcgau scaling back On their muclings and conferences. Sart Jose -based Cisco Systems lne. was one of IUs first, caneclilzg its 2009 sales confer- lil to hold a virtual mccting instead. :e h.i k.irw are( tj, >, `7- 11 ruY:<fc;On(raci;rinb and;7!'r rrpjrttd d".A h-swl.-is n!ectinas, he:,rc n:,enic (ting (,erre vi&ixerifcrrr._irgslue( the .hr-:3x2:h tai,line. rc oc"Iny IWOA iow Only !S9;1ep:,Itt,1 31,rri.+x',14rr, tr«aa irao€aw +raft ,n a sec ,is ski I+. •„f the n,orr e,P:m (cent, fo, Santa Ac, 1,,0 Ingrain Slf[ro .fit sc3: p,rtrr.[< !tc11r..dngy, ,S hicL ;, #nae. raid -Zion fcr i lixgr' 1-alrrk J:IaIreJ Ii„u [iJra'onfu:,l Ling xr:dnalels>r_.n.13rJ pp,:eJarc xl ingmn amJ annsa o.ri, h, n3eLe , irbui eye era. "twc .d.t.+}, ,sol to (rake s!:,v tt.ci, pari ,rd rnnm in ❑I. 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Ih.it ,:Iji4l al 11,, ttlllnn l',Wc. hoitflon: Intl rill rm1 ill },ys4 meelmg, ,ad Im Ihr byte. iiw ( keo h e L r I:nr'd Tlasrr r $1tisrFlr}: 6 r I ,-,r'N,ebl "If -!we're g.Ihng xall, from 0r_!, v,- lil�!getsan I"Mmg off hocanu IL'y are fel t,t[� I ,(_tit,nj;, I1J]-r' �- [ AIV 4. }Iz ret a { a nl5-'- l It 1 ',ct 11 iio,l un,thl .,If I. ” ,sill ll,. ,loin A,1 I I) twine IIs 3 11-03 _.riser a»les sr ti_ 7 V# f a rbc hfrrv. dl,r.ror of s,ici. ar I nor "4},ty dl a'I l -t t 1 c n 5 I d{ n i, "S"[:n h,t, toil wrcrul rat were If n .1T ,y:SYx iF ti,aLir, ,til h'rk a}a .5 s,.:.. 1.uenE al the Hilr-f'.0 i:nn 1 agn.0 \,Fuel (1111)," spial,. :l-1 ,1, x I .III. ah„y disc scar prcda[r;' s,bS G4a12a 1.5 'A. a, sy-nrrnrr;e'"saes -a a 1".41,; O1, syili in Usn, Paul ,_ria of I"'," nights n: rrne,!irr h,+,L. iia-z!or of sale, 3r4 s lic a.IVsnaiw't Ix:d:aal.rc, cSr.I�s .._.. _. ryhti lit' [o.rPir.,a Ln:n'I at it. I,Fs Icr m air. h . 6,, snJ s Filly -eight percent of inure thin Nlo nicet, ing p1minefs surveyed during a fill Wcbinar said rile) cslseeted business to worsen Ilii. year. Ills ihio,s Iltat yi-Pl hit convCllliO!ll, tile hardem this scat itrk, II:CIV 10 be curlmriue n!ergers and aCchtiSitill[IS, relluced Inartcfing budgets, rcstri0iuns on (ravel exr::nsv, and Nwei people wnikilig at c0libil haalhs, according to maikc•t watchers. Medical Ooslgn & Alant lareloring conteronce: expects growth in 2009 "Ilse hotel mill convention industry suf•ivcd it dIovwurll i;flee fife le€rue#sl al of 2011!. hill Charles Ahlcrs, presidesn of the rinahcinifOrigg;c Cooney Vi.ilor & C'onwrilianl Bureau, said this dovnitlin is dif- icrcnl "ll's broader and longer -reaching Ilan 21101rt,” he said "Aril consumer contidcncc f, dcsl(l l.'. 'alto December forecast list Ilaslc shows frac) Trade Show Executive's Exposition Forecasting Uttard eilirltatcd the numWr of exhihitine companies will. fill 8,5% this !lira:• Icr and 10,6% for life year while nitendauve is likely to drop 14% this gamier aril 12.5;'1 this year nationwide. Even Las Vegas ---tits Inrgest convention market in the tl.S. L -saw ill conVention anem dance fall hyo%through October. Visitor vol- ume Thal month plummeted by 14.2%, the worst drop since Ml, according to leas Vegas Convention and Visitors Authority. Arid atlenr dance is expcefed to eonliliuc stropping this year. Some convenfion centers are offering dis- counted or fire apace and oilier perks to lure gtoops, while some expamsiots and new con- stniction projecss have been put oil hold or puClcd back, Hotel Renctian Some hotels also are offering perks such as free packing or Internet service at no extra cast al the request of eonfewneu organizers, Hotels also are bracing; rue a dovwnhun in convention business--Slorwoud lfolcls & Reruns Worldwide tile., ;tlarriott Intentatialmll Inc. and Wyndham Worldwide Corp. all anupunced coal-vollilly' Measures before yedr'li end—and have scen surne, but nor too} ntanv hooking c€uiccllafioni. The Hilum Anaheim. 0( "s Iurgct l hotel ami a frequent vonvention Iteadquatleo, is ahead of the hooking pace ror are same period it year ago. 1'cl some groups have asked it, reduce Iht• number of rooms reserved "We'rc li)ing to be as flexiblea5 ri o5tiible•.” said Bred Logsdon, director of sates and mill keling for file itulel. lt's hauler than ewer to predict if scroup's room usage, Logsdon said. "Sumw look like they'll be chmt of larged and end up OK: olliefs look to he OK and end tip short,!' lie said Ahlcrs Of the Anahvilinl0i ngc Couuly Visitor & Convention ntireau said IIC'5 hope. ful that the convcntiot business will remain Slraing, if not stellar. "We have more (tarot cpm'cmioall t usiness :►cu 3rfi:3 URANGEC®UNTY 7r provicics information on 'i2 miles of O7 C. ,rsrlitte :sod the communities located there. >: a Set :' miles inland from l lnntinl ton Bcaeh, Costa 'S3 boasts sore l (11,0(30 stl. ii. Oft! space and )w than 2,225 guest rooms concenif-mei in M convention hotels. Shatin Robinson, presidurit of rite Costa Nlcsa Conference and Visitor Bureau ,travdcaastamcsa,comj :and 110tou Or. ange CountylCosta Nfesa (t;nstarncsa.liiltoti. c€ m.) general numtgcr, says the short diminrc lietvsmi those hotels and )ohn Wavne Airport makcs coming more all'ordalalc. Caastx Mesa'; proximity to dic facile Occan also helps, "%V/c'rc not right on rhe brach, so we c.in pro - EXHIBIT B ' idL! �i gwat package for 4l icc:inp plarrner who c: -lilt juy chase beach priccs,.' he says, addinz, that hig- t; d,_ Great Park B lloon, wlimb carrics visi- tors 500 feet lip .1hove lite- park fnr frrc, and a: %�i,t�Qt�-Sclir:lre-fL)[lt picnic lawrr available Ic ;vents. .-111 cigf10-510rV I -MAN theater, andiltic t;trousel :nd OR. foot Ferris tyke 1 entertain visitors at aic: li tie Spectrum C=enter +.Shopirvirwspectrmn- �( er,ccim , a va4t shopping and dining cor3aplc� near the junction. Dave R Busters (da- Vf ,'tdbusich.Cfi1W provides ;1 playfill venuc lot° u', lite kinclions. And, in imitb)' llistin, another elucrtainnient possibility is Strike (b„wlmor, com,i bowling Lancs, offering to -1m -building oil 11, t317itir._s and nitx(inl, speer is we]] ;zt glop -in- ti &wk lanes. In Decen3Eicr 2009, Marriotr opcmai .a t a7 -shite Springhill Suitcs !juarriou,corn) in iF tic, close to the airport and the Irvine i3usi ni.,s C ornples. Ainriudv+ include an indoor pool. Len garden, putting grccrk and micdoor p' 'o with a lite )zit. 'the Atrium hotel t.:atriitni- b� AC0111j aecc!n 1110dates 850 foe receptions in ita Girden I.i boom, while: the Tnib;my Suites Irvine {:its'Ii1CUr111gtCOflnt}�irpnn.�na b .}'suitcs.ccyttii serves smaller groups with Blur t_i'..rdroonis that scat 10 til 7() pcciple. l 1 n,- tht'inJ packs ;3 !�s of action ince > sllu.ktc knifes, srtxlinL� s+'ith rhe Anahcini Convention (,enter a11;111C:113'-i1ri S'1'71ikU Ik L'C3tf er.COE11 �. 1i West Co: fist's largest. ;t tops 000 scl ft with a I ;,000-capac- tY thClrCt, �,Ilt�f7.5q n;a; �'-iOn[ :1rC n.i, C rtil'AIIL -Ili lobby and .1 1904001 sl� e, making it the go -to ycmie for i Cnimiation Bureau (an3heinioc.orl;r) tccon ntcnds the region's lesser-known };erns, as well. 'lite Grove of Anaheim ftlkegrf)Yciif:a[a;JhC1nl,Corllj 111cam accont• niodaws 50--4,000 miendccs. Nc;itby Angc) Stadium of Anaheim (los;tngeles,angels.nil h.com) will hast kNiajor Ix.iguc Baseball's 2010 All-Star Gattic in Jtily and it welcomes private pattio, can nongaspic da}'S- Dowrtiown Analtchn's A4uieu iinrrrco.urg) cek ebratc's local culture and tlkc arcO's natural Ikerita�' Ini11:i SUtktli in Santa Ana, the Bowers Mirscttru (bowckrs.atg) charms guests with art exhibits and 15,006 sq, ft, of indoor Facilities and Otltdnur Court- yard.s. Also in Santa Aria is the Discover), Science Center (discoverycube.org) where )lands -on exhib- its and live deniousuations create exciting warn - building and after-hours alternatives. Cali touts the. %Yall,Aiiliry of Annheini`;: 20,000 hotel moms, including the 1,572 -room Iliiton Anaheim (hilion.corn) and '1,030 -room Aiiaheint Marriott (111;1rriot [.lnabChit 110ItI.CO111); whicb art itis[ ;i storkc's throw ftorn the convention ccatc.." Plus, clic says, ` 1}acre :arc .a variety of other hotels :ind differen[ price ponos, su svc meet Clic rimis of Anaheim packs a lot of action into 50 square miles, starting ..Ifcrences, aide SNOWS anti wrote With the Anaheirn of alt sizes. the :entet sit,, adjacent r.' Disneyland, Disney's Califon- Convention Ccr�ter 1f Adventure :incl nc�' Downtown Disney'(t?ivnct'1and.flisne}:gO.:_clnl;i slitippinl;, datiniti ;rnd cntcra3iisnit'ut G rict,providingsecnaingl}°limitless C", inns for ofi�--Sita l 1m don+, indite{ - ,rig PSPN YAinc a ri >a -sports bar And restaurnnr Willi ft opportukiit;es lire groups. Also nearby is Anaheim GardenWalk :Ili:IhClnk(�11L1C•nµ';ali:.�f!Itt ;';! IJ:11 [tt ticC-ltlktC 1 i11L'nade w.th bULltiC UCS, IJoss'1:rkg, diinilig, 1i 11"C1116" mid do I-,\irlX tlic;att'I �Iai 1c C.:dr, S'llc I?icSldenL Of CUElklal lilil�:tlltrit5 lr - the AnAcintlQrange County Visitor EXHIBIT B 1E1any diflirent groups... 'Mc Disneyland Hots) (disrupjandnicerings- Comi leaturrs 52 mecting moll, lr5 gkic5t Won).% and exterior are undcrgoing a l:t4Chft Witfa 13113Sed conlplclian Glares scheduled hetwccu this June :1134 2012. A 20-rouin and 50 -villa addition recently wrapped up .it Disney's Granit C=alifornian Motel it Spa (disncylandnlcctings.eomje as Wc1l, At the Hyatt Regency Or.uige County (hyattrcgerigor- angcc.nunty.com), a $25-milliun rtnovattun is slat- ed for completion this sptiq,.'11w project includes updates to the p€opcftY's 65,000 sq. ft. of mel=t- ing space, along whit improvements to dw guest rooms, test:aur:;tit ;ind iminge ate -as, fitness facilities and lobby. t-_ Renee Princks ,s o frWance f00006 -V WhO covw5 trove!, cohmirl anddifestyle topics l Fo) 1n[7ry in urrtlo'llo 5 above properfka , t', -nm; [110'et- fra,cnom in Orange County, oisir smar•fnieefirrgt.co?w sbouvasesbowbeiw-cir,lrr e} rotor;): 1..o? $u1.C1 Net t11tG� EXHIBIT B ORANGE COUNTY j .'-airmant Newport Beach 440 rn)sI17,OQo sq. ft. two ballrooms, 3 boardrooms and 7 meeting rooms, On-site Bambu Restau-rant. Pool, fitness center and 8,000 -square -foot spa. the Island Hotel Newport Beach 295 rms/30,000 sq. ft. Newly renovated, Five -Diamond property; Palm Garden Ballroom has heislandhole€.com 300 -square -foot stage. Fax/copier/printer in each suite. ,he Resort at Pelican Hill 204 bungalows, 128 vil- Full-service resort on $04 oceanfront acres, 364)ole golf course and a pelicanhill,com las/20,000 sq- ft- 23,000 -square -foot spa. -=c✓ � err' -.,s' I �a ,.x- i,✓'^,c"rr ,.. �, _ � �� �'.;^".�✓^_.- � rc�* , --i` r_ r r.. � n: -i g x e .....,. s. --,H, ,c.-+ "`�-i 'ry nN v y�",^r-.,-..,G`^.,-,.w�"✓� =r' i'.r r a ,.'. s ✓ .✓s� ✓, r Montage Laguna Beach 250 rms/14,500 sq. ft, Set on 30 coastal acres; 60 suites and 37 beach bungalows; Grand Ballroom montagelagunabeach,eom seats 800, theater style. Four outdoor function lawns, Turf and Sand Resort 167 rrms/15,200 sq, ft. Venues accommodate 10-400 attendees. Oceanvlety guest roams and surfandsandresort.com suites with flat screen TVs; wireless Internet. Onsite spa. 1. b � y � � � 4 6� .,.>-�. ���;-s� ✓ �r.,'M _-.:,G ; �;"'�a;� � . , .,� w� �'�"r.:--," ;��.: � .,, ✓�„^.��,, y'",�',- '�' __ ',., ,� �2:�„-:v'r y - � a -•7r r � r�w,r-.,r!, :,.: �.3s,-,r'siW:,-:....s:-..�.i��„r.��;r-,!..'?,„;^.r"r,,,..::,5<:s✓„�.'r,-�..:..-�-�.:,,,:.;:✓�. ,�,�w.,,: a.:..r..'..;>r,-"`V .- irk,..''v:.._.._�-,-,�.,'1-r"'....,_:.. .,:',,;.r' ,.,.i-:.....,;�. Jilton Waterfront Beach Resort 290 rms/21,800 sq. ft. hilton.com fyatt Regency Huntington Beach Resort & Spa 517 rrns1l00,000 sq, ft. .wntingtonbeach-hyatt.com %orebreak Hotel 157 rrns/8,000 sq. ft, .horebreakhowl.com he Hotel Hanford hehatelhanford.corn 292 rms/23,o00 sq. ft. Hilton Orange County/Costa Mesa 4B6 rmsl50,000 sq. ft, :ostamesa,hilton.corn Convenient coastal location. Expansive pool deck for outdoor events. 24 ocean -view suites with wrap-arounti balconies. Cortiference center with event venues accommodating up to 7.,000. Spa, ten nis, pool and fitness facility. Direct Beach access, Downtown Huntington Ueach.Ocean views front many rooms. Private court- yard with fire pits, fitness center with yoga studio, Located in the heart of Irvine, near John Wayne Airport, Complimentary shuttle service to airport and several orange County attractions. Lobby bar in ?.story atriurn; 244hour business center; 2 blacks from South Coast Plaza, Undergoing $$-million renovation. ,he Westin South Coast Plaza 393 rms/55,000 sq. ft. 7,500•square•foot Plaza Ballroom is largest of 26 function rooms. Suites west in.comJsout hc o ast pi aza available. Omsite dining, Tennis, pool and jogging paths. Hilton Irvine/orange County Airport 252 rmsl4,200 sq, ft. hilion,corn {yatt Regency Irvine irvine.hyatt:com 536 rmV36,000 sq. ft. Anaheim Marriott 1,030 rrris/80,000 sq. h. marriottanahe€mhotel.com I )isney's Grand Californian Hotel & Spa 245 rmV20,000 5q. ft. Jisneyland,disneg.go.com rllsnuyiand Hotel 969 rms1135,000 sq. It. irsneylandmeetings.corn Hilton Anaheim 1,572 rms/107,000 sq: ft. lidlon.com lyatt Regency Orange County 654 rms/05,000 sq- ft. arangecounty,hyatt,com D Business center. On-site Medtage, Restaurant & Wine Bar. Outdoor pool and sundeck, Camplimentarg airport shuttle. Dedicated meetings concierge. Theater seats 120. Complimentary airport transponation, Free bicycies and outdoor pool, Near Anaheim Garden Walk shopping and dining. Platinum Ballroom seats 3,200. Free Wr.Fi In some concierge level rooms. Gan accommodate: 1,700 guests for an event, Within walking distance of both Disney theme parks and the Downtown Disney District, A 1,200•square•foat•hydraulic stage; 3,400•square�foot presidential suite. Heated pool with water slide. Walking distance to Disneyland. Suite rooms; b dining options; 25,000•square-foot health club, One block from Disneyland and adjacent to the Anaheim Conventlon Center. 17 -story atrium lobby; 17,000 -square -foot Grand Qalirooin, Basketball court and 2 pools. t may still be early in the ltircnv -fear but not too early to plan a getaway to recharge_ Vous batterieS. Atter all, al mental incl physical tune- up is a perfect way to reward yourself for gctting through another trcnlred holidav season. Hem's some good news: Your WWOrd is but a short drive aWaV in the #oily Orange C Cunt% town of Costa Mesa. A creative coalition of hospitality and touriz,rll h 1%i1lCSSLS in Costa Mesa has joined forces to offer a tempting promotion - "2010 De -Stress for Less Drive & Dine.- lt'.5 a clever all-inclusive proillotion that fives Vou a choice of hotel, dinlrlg vouchers, shopping gift certificates and, just to ,'.eater, the meal; You'll receivea$25 travel reimbursement. Orchestrated and implemented by the ('Osta3 Mesa Conference & Visitor l3ureau, this smart promotion doesn't lust provide you With a full %vaV to decompress, it also provides a w'elcoirle relief to vou€ pocketbook during these trouble{ economic times. Here's holy it works: r, i n you book a stay in one of Ole ten participating luxury hotels any bine through the enol of February 2000 vou'll rcceyive 52q dining votscllers for filch day of vour sta%. Which are redeemable at rnanv of EXHIBIT B reillIbUrselllerlt that will be mailed to you, The Wimburserlleilt inCre&WS tti $50 for a May of three nights or more With the hotel rates starting as low as $105, INS proralotior) is the right bind ilt pay -to -play schertle. This deal was just too much for [Ile to re'Ekt do t headed to (A-1sta 'Me!. a for a quid?,: gets lvay to expor'iencc a- mr- of Llleir famotts de-strvs5inl,, VVIItle Ole rarwc cif hotels participating, in this Promotion make's it a tough choir_€l, i dleckcd into The 4Vestin South c na-t "This deal was just foo much for me to ,resist so l headed to Costa Mesa..," the fabulous local restaurants, plus a Plaza rust ill Lillie for lunch. Using S '25 gift certificate from the world-class the handy foofbvidge just steps al-va`, Slu>ppirlg illecca Scluth Coast Plaza, In from The V%Ieslin's lobby, f effortlessly -idditlon, you Wall receive ;a $25 travel travel ed the busy boulevard aCrfirir: thl' WWW.AMER[CAN SAVER .COM 1 FGURUARY/MARCH 2009 street to South Const Plaza and made I beeline to Z' Tejas, a papular eatofv witlti a nit'no. After terrify Itinc'h 41nri a Brief chat With hef fanny 5tevem, a part-time surfer, I %vas reitdv to practice Irry own favorite sport — shopping. South Coast Plaza is grt_itind zero f(xr shopping nirvana in Orange C'OUI)ty. ft's one of the MOSt Strccessful shopping miters to the country With annual sales Of approximately `;;1.5 billion. Anchored by Bloomingdale's, Sakti 5th Avenue, Nordstrom and Nlacv's, South Coast Plaza houses more than 280 stores inluding practically every luxury brand known to shopallolics, such as Flernit_s, Chanel, Jimmy Choo, I)c- l3cers, Louls Vuitton as %:'ell as numerous great restaurants. After my patriotit contribution to file global ecorlonly, I scooted luck to The lVestin for a 'lithe pampering at The Spar & Fitness Club, a full-service spa with a lap pool and fitness center. As this is a key component of the "De- �tress for Less," you won't avant to miss the Opportunity to Iuxuriate in sortie of The Spa's wonderful treatments. You'll receive 25`X, off ally service Plus a complimentary treatment upgrade and a complimentary gift bad, With the pLUCINISC Of ciny SCMCC. After that, I was in for cin evening great dinner in the fine dining restaurant Pinot Provence, located. in The V1ostin and part of the Patina famil�r elf ret;iaurant:>, I Strolled over to the Orange Country'I'heater & Arts District to catch ar performance. The tt,'vndharn and The %Vestin arc both located within thi.`i F,i0M lr0LIS COrt PIOX SO 011CC yOLi check in you don't have to get in Your car again, evcrythirjl, is waIking distance land you get Ow added benefits of walking off your n�eals!'k The Orange County Theater & Arts District c'omprise's seve3rai world-class perfornlinF arts venues -• they original Orange County Performing Arts Center, pdu., The Center's dazzling Dense and Henry srgerstrorn Concert Hall,` 5an)06 'Theatre, and the South Coast Repertory Theater, which are located in the Segerstrom Center for the Arts and designed by irwmationally acclaiimcd architect Cesar, P -211r. The next morning, after an early power walk through the complex's sculpture gordens, I headed over to the; Wyndham for their excellent breakfast buffet. Their dining room is transformed nn weekends for their long-running and huger; popular Murder Mystery Dinner Show. I made a mental note to fit that in on ni}' next visit. While I packed in a full schedule of pampering and fun on my short Visit, I barely made a dent in all the offerings in Co_;ta tViesa. I'll be back. 13t� tE-emer Destr,egu For Lots Drive Dies pArficipating Hortels. Ayres Hotel & Spites 800.322.9992 Best Western 800.55 it.2378 Code CMBW Costa Mesa Marriott 800.228.9290 Code: DT Hilton Costa Mesa 800.HILTONS Code P2 Holiday Inn Costa Mesa 800.221.7220 Code I KCYFH DD Holiday Inn Express Hotel & Suites 1900.1 101_11 -My Code ILCORDAD Ramada Limited & Suites 866,493,0070 Code I M Costa Mesa Residence Inn by Marriott 800.3:11.3131 Code MPG The Westin South Coast Plaza 800Mk_STIN] weekends CODE DR1VEWK, weekday CORIF DRIVE, Wyndham Hotel Orange County 800,WYNDIIAM Code PK 18 Costs Mesa Conference 9 - Visitor F Phone: 866.918-1749 1/f]lFC'1CJ��.]�f�fVIC5i3t� 41f�1� WWW.AMERICANS AVE R.00M ! rF13RUARY1MARCH 2009 EXHIBIT B agir Mjr Wey V xfd'fEe,le Ai6nq frdzts rd a Disney 'A' �Y 1,, i Spzdal Actiareirig Section EXHIBIT B i Disney N"i3 1-3 4 Q < ,' r� k i. �N. Disney N"i3 1-3 WEIIII-1121.1 COSTA [11 ESA IS TH C DC'S VACATION DESTINATION Discover why Costa Mesa is The OC's family- Suites, 500.322.9992; Best Western, fr'tendty base camp for shopping, dining, 1300.554.2378, Code CMBW; Costa Mesa surfing, golf, Disneyland, and more by taking Marriott, 600.228.9290, Code DTPG; Hilton advantage of the "2009 Fly/Drive & Dine" Costa Mesa, 80O.HILTONS, Code P2; Holiday promotion that offers valuable travel and Inn Costa Mesa, 800.221.7220, Code dining incentives and nuns from April 4 IKOTHDD; Holiday Inn Fxpress Hotel & through September 30, 2009. Guests also Suites, 800.HOLiDAY, Code ILCORDAD; receive a VIP Passport from internationally Ramada Limited & Suites, 866.493.0070, renowned South Coast Plaza filled with Code DD; Costa Mesa Residence Inn by special offers from leading merchants. Marriott, 800,331.3131, Code DTPG; The To participate, book a stay in one of 10 Westin South Coast Plaza, 800.WESTINI, participating Costa Mesa hotels during the weekends Cede DRIVEWK and weekday promotional period and receive a $25 per Code DRIVE; and the Wyndham Hotel/Orange night dining certificate per reservation for County, 800.WYNDHAM, each night redeemable at many fine Costa Code PKG18. Mesa area restaurants. Additionally a $25 Costa Mesa also has a worldwide reimbursement on airfare or pprchase of reputation for internationally acclaimed visual gasoline wA1 be mailed to guests within a few and performing arts at South Coast Repertory weeks of their stay in Costa Mesa, No Theatre, the Orange County Performing Arts minimum stays are required. Some Center, and the Renee and Henry Segerstrom restrictions apply. Concert Hall. Participating hotels include Ayres Hotel & Costa Mesa. is located conveniently near EXHIBIT B DISCOVER A2 John Wayne Airport, and is accessible from the San Diego Freeway (405), Costa Mesa Freeway (55) and Santa Ana Freeway (5), as well as the San Joaquin Hills (73) and FoothilUEastern (241/261/133) toll reads (www.thetollroads.com). For information, call 714.435.8530 cr 866.918.4749. Visit Costa Mesa online at yr v.TravelCostaMesa.com. EXHIBIT B una visita simplemente ineludible, pees no por gusto se le llama "joya de las mislones". Fundada en 3776, aun conserva algunas de sus estructuras originates, aunque muchas otras fueron destruidas a to largo de los anos por terremotos. Aun en pie, siguen mostrando su sin igual encanto el campa- nario, Fuentes, jardines y un impresionaote altar de oro. Hay una pequena capilla de la cual se dice que es la Unica edificaci6n que todavla existe en la que el padre Junfpero Serra, fundador de la cadena de misiones de California, ofici6 mica. La misi6n ofrece tours guiados por docentes (pre- via Cita) y tours con audio en varios idiomas, entre ellos espanol. San Juan Capistrano realiza todos los anos una ceremonia de iluminaci6n de un £rbol navideno y diversas actividades alrededor de la ciudad. Todo ello se Ileva a cabo dentro de Los Rios Historic District, donde se encuentran varus edificaciones notables, entre ellas casas de adobe que datan del siglo XVIII. << Vuela con nosotros)) En el condado Orange abundan las atracciones y es un sitio ideal para pasar una Navidad absolutamente californiana. A pocos minutos en auto est£ Rana Point, enclave de uno de los resorts mas esplendidos de la zona: St. Regis Monarch Beach Resort & Spa. Aunque este resort celebra la Navidad por todo to alto con el encendido de laces del arbol navideno, adem£s de eventos como Gingerbread House Academy, el emporio del lujo guarda encantos y sorpresa todo el ano, como Pure seduction Thursdays (jueves de pura seducci6n), cuando los residentes m£s glamorosos de OC van a bailar y tomarse unos tragos. ON LOS ANGELES [ TACA to lleva en vuelo directo a la ciudad de Los Angeles desde San Salvador, San josh y Ciudad de Guatemala. Para mayor informaci6n to invitamos a visitar www.taca.com, cualquiera de nuestros TACA Center o Ilamar al TACA Call Center (consulta nuestros numeros telef61licos en el interior de to portaboleto). 100 1 EXPLORE Soudieim California's Orange County—the OC, as you may have heard it referred to on TV—is a world of its own, where glitzy people take their dogs on shopping excursions and wet suits are as prevalent as ffip-flops. With around 46 miles of shoreline, a wealth of attractions for young and old and the best winter weather anywhere in the United States, this is an idyllic location in which to have a holly, jolly Christ- mas: captivating, naturally beautiful and uniquely Californian. Surf, Arts & Culture Huntington Beach is the largest city in Orange County and pretty much the surf capital of California; its nickname is Surf City. If you're really into the sport, you'll want to stop by the Huntington Beach Surfing Walk of Fame, which pays hom- age to those who have best conquered the Waves, and by its wide beaches. A walk down Main Street will give you a clear idea of the surf culture of the city; during "Surf City Hights" on Tuesdays, you'll witness live music sessions, street acts, sidewalk sales from different shops and activities for children. The holiday season brings an annual Cruise of Lights, where boat tours glide along Huntington Harbour offering narratives as thousands of Christmas lights decorate homes, boats and docks (this year the boat tours will be offered Dec. 17-23). Forget New York City—the cultural hub of the region is Costa Mesa, home of the Orange County Performing Arts Center, which offers stellar presentations throughout the year but especially during Christmas; think dance recitals, concerts, Broadway shows and Nutcracker performances. Just a quick walk away is South Coast Repertory, which each year offers the bilingual La Posada Magica—a heartfelt, present-day spin on the spirit of the holidays_ EXHIBIT B What to Know Before You Go ' Remember that what constitutes the holiday season in the U.S. is over and done with on January tst; if you are a big shopper, anytime after that is when you want to hit the stores. 'ry Orange County is also home to Disneyland—"The Happiest Place on Earth." If you are traveling with children, you will want to spend a day here during this season. The park begins its annual holiday cel- ebration in mid-November, when its usual merriment transforms into a winter fantasy with A Christmas Fantasy Parade with some of Disney's most popu- lar characters; real reindeer at Santa's Reindeer Roundup in frontierland; and a dazzling Believe... in Holiday Magic Fireworks Spectacular with Sleeping Beauty's Winter Castle as the backdrop. 40. It might be sunny in Southern California, but you should still pack a sweater and a jacket for cold evenings. 104 1 EXPLORE :►cu 3rfi:3 Prepare for some good tirries at Hi Tirne Chine CeEars Talking Shop 1 A10 EXHIBIT B IM y 3-x Try a hearty breakfast at Corner f. Bakery Caf6 rte: Vim' HYAI-AH ALARK a'zal��v [�'arrrrsmm otic go to the Orange County Classic Jazz Festival expectingg to hear yotu favorite Diftes bails or1311 coltran6 hits The word 'classic' In the tide might look harmless to those who aren't In rune svirhjaxz hlstury, but for those+tiro are It means tharLhe festival fs devoted exclusively to a much older srvle o[jau— ragtime, DWRand, swing and other style.( from die turn of Vie century through the 1930s. Thecrawd the musfc attracts has an edd;cdon to the geme that could. easily seem excessive to those on the ouisfde. The fesd%ul,vrhich is in Its mb year to Orahge v _ County goes through the eekend et the Hrlton costa Mesa wide 20 bends and solo performers F"}ing hom the early manning to the late night each day, Ticket holders wander through tate hotel to a handful oreonference rooms thathost a vadely of bands. :: Many to the -crowd it dravps are ojd enougt to have first-hand memories of the dmev hen the twahgy, NewOdeans rags and boistercusblgband dance numbers came out. In mostof the halts, a 65 -war -old would be at J, of befng pauanbingly celled "youngster' by Hte,Mdte-haired srahvazu wino travel from around tine country and abroad to see the shows Don Belmar, of Florida, flew vat)i his %vire from their Farm in Ohio just for Lit a res&%% and See CLASSIC, pageA9 the unique D;artgo RelrJtardt Ihl-y M9 perform Frlday and Saturd9y lYli4T:G;-Go.,r'j•C3.-�tiJa,�Fz*-+� _``-�� .[YIiEIt6a tii:ai Ccsis t,i.� ��� �tJ3 6r.-,4' 3.: Ce^r� Gi'_si - :'4'Ff€Negs3amtet 11,v.rtMay ardS tud y. 93�amto6OMSrdny -- -.: LOST.9 1r Gess$s31�c5•.7� d r111 SZ5 to S<a . . Young talent to set ;stages rds wH l be both seen and heard, musically, this weekend and neat at n c local performing venues --Saud Coast Repenoryy and the Nnvpar Theatcr Arts Center — where E%" summer Shows are calculated to entertain the young and the you heart At South Coast, 'The Secret Garden`— a popular show that been presented twice focally at L the Orange County Perfor rOngf Centeiand the Costa Mesa Playhouse—will be presented a performance projoa fei the the: Summer Players 'While our actors are choson through audit'( atter completing at lea. one year of training, m of them have been wit the program for seven years. They have learn how to act a song and sing a scene." Rica Taka d Mmi%tale, the center has a famllfar children's story Svith a v 'The Brg Had Mustud' depicts r trial of the f3ig clad Sirolf, With of clvuacte[s from various story Lv an bond. "The Secret Garden' is a torts imrsfon of the classic story wrir espedally forybung actors, aoc, to director FHsa Takakinva, %rIro the repermrys theater cvnser%x "This is the third season that hay a chosen a mus[cai for our summer players, and th a axperi has been rewaniing," she said. 'V 'hae our acrors are chosen through auditions after cotnple least one year of trairdng, most Sea THEATER. page A9 P7d:tif?N-l; ONW., oave 41 jchrzai pftj, 3ag'3me piano durfrg the openln9 day of tlw Cfarge Coun!YC 2wc Jazz Fastc of at the Niton Cosa MEsz on Thursday, e;:M&%Mmkf d Icj=--mnin o abI f6dvays crowd considers tel OMTHE 60 year-olds youngsrers, relishes in CrTY I-elarc music front before the 1940s. Musicians. Nottxsart 'prtd audience travel thousands of miles FrnCscuta bb Bear tagtinte, DLxiela- ad and s ving. 9yvsy 9u%ar gt:;rAEt recatiirg HYAI-AH ALARK a'zal��v [�'arrrrsmm otic go to the Orange County Classic Jazz Festival expectingg to hear yotu favorite Diftes bails or1311 coltran6 hits The word 'classic' In the tide might look harmless to those who aren't In rune svirhjaxz hlstury, but for those+tiro are It means tharLhe festival fs devoted exclusively to a much older srvle o[jau— ragtime, DWRand, swing and other style.( from die turn of Vie century through the 1930s. Thecrawd the musfc attracts has an edd;cdon to the geme that could. easily seem excessive to those on the ouisfde. The fesd%ul,vrhich is in Its mb year to Orahge v _ County goes through the eekend et the Hrlton costa Mesa wide 20 bends and solo performers F"}ing hom the early manning to the late night each day, Ticket holders wander through tate hotel to a handful oreonference rooms thathost a vadely of bands. :: Many to the -crowd it dravps are ojd enougt to have first-hand memories of the dmev hen the twahgy, NewOdeans rags and boistercusblgband dance numbers came out. In mostof the halts, a 65 -war -old would be at J, of befng pauanbingly celled "youngster' by Hte,Mdte-haired srahvazu wino travel from around tine country and abroad to see the shows Don Belmar, of Florida, flew vat)i his %vire from their Farm in Ohio just for Lit a res&%% and See CLASSIC, pageA9 the unique D;artgo RelrJtardt Ihl-y M9 perform Frlday and Saturd9y lYli4T:G;-Go.,r'j•C3.-�tiJa,�Fz*-+� _``-�� .[YIiEIt6a tii:ai Ccsis t,i.� ��� �tJ3 6r.-,4' 3.: Ce^r� Gi'_si - :'4'Ff€Negs3amtet 11,v.rtMay ardS tud y. 93�amto6OMSrdny -- -.: LOST.9 1r Gess$s31�c5•.7� d r111 SZ5 to S<a . . Young talent to set ;stages rds wH l be both seen and heard, musically, this weekend and neat at n c local performing venues --Saud Coast Repenoryy and the Nnvpar Theatcr Arts Center — where E%" summer Shows are calculated to entertain the young and the you heart At South Coast, 'The Secret Garden`— a popular show that been presented twice focally at L the Orange County Perfor rOngf Centeiand the Costa Mesa Playhouse—will be presented a performance projoa fei the the: Summer Players 'While our actors are choson through audit'( atter completing at lea. one year of training, m of them have been wit the program for seven years. They have learn how to act a song and sing a scene." Rica Taka d Mmi%tale, the center has a famllfar children's story Svith a v 'The Brg Had Mustud' depicts r trial of the f3ig clad Sirolf, With of clvuacte[s from various story Lv an bond. "The Secret Garden' is a torts imrsfon of the classic story wrir espedally forybung actors, aoc, to director FHsa Takakinva, %rIro the repermrys theater cvnser%x "This is the third season that hay a chosen a mus[cai for our summer players, and th a axperi has been rewaniing," she said. 'V 'hae our acrors are chosen through auditions after cotnple least one year of trairdng, most Sea THEATER. page A9 Print Article: Classic Jazz Festival brings the swing to Costa Mesa EXHIBIT B THE ORANGE COUNTY BETA REGISTER Classic Jazz Festival brings the swing to Costa Mesa By SARAH COLE 2009-08-06 03:00:00 4/ 5110 1:01 VM Every year, Costa Mesa hosts the definitive Classic Jazz Festival, filled with shining trumpets, crooning singers and flying swing dancers. But for its ten year anniversary, this year's four-day festival (from Thursday through Sunday) is louder, brighter and more exuberant than ever. "We focus in on music that is approximately 1920s and 1955," said Connie Baker, co-producer of the festival. "This is America's original art form. Because of the nature of the music, we have a lot of singers and we have a lot of people who are swing dancers. Then we have performers like Rob Rio and his group, which is reminiscent of Louis Armstrong of the '50s." This year's lineup features 20 acts from around the world, ranging from the High Sierra Jazz Band, featuring West Coast Jazz, to Neville Dickie, an entertainer from England who specializes in the style of Fats Waller and has become one of the world's top Stride pianists. But what makes this festival such an exciting rendezvous for vintage music buffs is that it encourages audience participation. Many festival -goers dress in period clothes and get carried away with the music. "You look at people who come every year who are serious dancers who've got dance shoes, and people who come in costume of the '30s and '40s," said Baker. "But then we have other people who come in shorts and tennis shoes all weekend." It is this diversity that draws so many people from around the world to this event. The festival has become "the biggest event in Costa Mesa every year," Baker said.Visitors come from everywhere from Arizona to Europe, and locals are sure not to miss out as well; the event sees between 12,000 and 13,000 people over the weekend, roughly 3,600 a day. "It's dance music; it's toe -tapping music; and it's a lot of fun. It's common for us to have grandma and grandpa and mom and dad and the kids," said Baker. "It's very mixed in every sense of the term." D Copyright 2010 Freedom Communications. All Rights Reserved. Privacy Policy I User Agreement I Site Map hitp:E/www.ocregister.com/commaniprinterlview.php?db—ocregister&id=77657 page 1 of 1 EXHIBIT B ;�O r R you 7 or s ..ofs�ich'en possible t.i itiglelire 1`orlEhe sant, setii ' ' your;liusb Fi-iena is. a ' plans pox: out of-t6m getlier`rie; pdtv;onhq �bilA agetiori:'1'he, event viill 3ie in la or early July. A car deal betty ntei, Toiu'Barre ItnSs Jatk5op, in nearly 60.year�;a morphed intd.an tionally ks nown sp i Aafed � ittier ' ring to , j kept:. 1 some of the.best metal De- trait ever producea. most of it is muscle -car. stuff This isn't the piace.to:find Dir'esenberg The annual scottsdale auction got so big' the ap erators expanded to West Palm Beach, las Vegas -ind, now, O.C. Scottsdale is,sttll the,biggie ,bringing Lit in 're than 20000 - =- spectators, but even in its first veay;;VegaOod 50,000-8 0 percent of whom came to town spe- cifically peciftally for the auction. Mostdon'tbid=they.just F watch, Speed channel tele-- t vises it. The lair Board's, conser- vative" estimate is that f Barieft-Jackson O.C. will t net the board $75,000, but l that's really not the point.' + ,I The impact on fhe:local_ economy should bc,�.Igruf) t iennt. l'rerece�siod, alit tiogvisitors.ivScott&UPIQ 1 spent $96 million beyond; t whut they spent on can. f The recession has brought down the collector car market, but maybe not l as much as voti d think. i Sales from this year's nue- t kion included 055 T -bird, F the •very first Ford buil!, , for $P60,000; and a 5970 Plymouth Superbird for , :1551,000. But you could have also picked up a'66 Cougar for $6,600. Or } picked up- and thrown over th a side of a boat on , the end of an anchor chain - an 'n Geo for $3,300. Contact: 7144913-4991 or 1 fmickadeit@�crcgi5tercum ] 1 'Daily Pilot — Serving Newport Beach & Costa Mesa, California m+FRnsEw <rrr Dail Plot Y `�n'�n�?fg aart seaO & Cc[la Ale:,a. Cv`if.rw News Sports Shop & Dine Autos Real Estate Classifieds Advertise Partners Welcome tothe Daily Pilot > Townhall Email Story I Print Story -0 Text Size 0 BARRETT-JACKSON TO BRING RENOWNED COLLECTOR CAR AUCTION TO OC FAIR & EVENT CENTER IN 2010 By Dan Pittman Updated_ Tuesday, November 3, 2009 4.47 PAA PST Thele are No comments posted','a m C.— ate Hotels in Costa Mesa and neighboring Newport Beach, along with shopping centers, restaurants and other businesses catering to overnight guests, anticipate they will be very busy when the Barrett -Jackson Auction Company LLC, host of "The World's Greatest Collector Car Auctions'", comes to the OC Fair & Event Center In Costa Mesa, June 25-27, 2010. "We are delighted to welcome Barrett - Jackson to Orange County. This incredible signature event has the potential to be a serious economic engine for the county, and will certainly put us on the map from a national awareness perspective," said Shaun Robinson, president of the Costa Mesa Conference & Visitor Bureau, at a recent reception held at the Hilton Orange County/Costa Mesa where he is the general manager. Robinson said the auction was a natural fit for Southern California and its famed car culture and will represent a considerable financial boost with millions of dollars In revenue to the county's tourism Industry that has been negatively affected by the economic downturn, Shaun Robinson, president of the Costa Mesa Conference & Visitor Bureau addressing guests at the reception formally announcing the auction. Group photo in/near red car: Standing, left, Patrick van den Bossche, COO, Barrett -Jackson Auction Company LLC; an More Stories • ACT Todayl Luncheon Raises over $2535 for autistic families In need • 151h annual Golfers Classic to be held • UCI Extension hosts 'Public Relations Education Planning Session • Costa Mesa Fish Fry set for May 3031 • ASID 2009 extends design tour Save/Share IM lj� K ❑ -yp -iy j 69 "We plan to work very closely with the county's other hospitality professionals to build a strong partnership and a united front that we hope will benefit everyone Involved," said Robinson. The Orange County edition of the auction will become the fourth annual Barrett -Jackson event, joining auctions in Scottsdale, Arizona; Palm Beach, Florida; and Las Vegas, Nevada. Annually, the auctions combined draw more than 300,000 attendees, sell more than 2,000 vehicles for a total of more than $112 million, and provide more than $6.5 million to local charities. "We're thrilled about the opportunity to work with the OC Fair & Event Center to launch a fourth Barrett -Jackson auction event," noted Craig Jackson, Chairman and CEO of Barrett -Jackson. "The West Coast Is packed with auto enthusiasts who follow Barrett -Jackson and are valuable and committed constituents of the collector car hobby." Approximately 400 cars are expected to be sold during the Inaugural year. 11/5 /09 12:00 PM EXHIBIT B ii a I r. ria r,, r3ty I onlc; Special Sections Sur Al,ER7.�Nr -f -&-Sun Coaslal5urf � N'aathsr Rerio�t M �9ririer 664 more.. Reception •.. Dinner .. M urger! Surf Report ARVFnn$fV.BR AWER71SElAENT AWERi1SWFIFT PHOIe GALLERY IM ra 4_6� FAVORITES http://www.dailypilot.com/articles/2009/11/04/townhall/doc4aef6fb2aO896153260398.txt Page 1 of 2 EXHIBIT B EXHIBIT B EXHIBIT B W11111-3111111111.1 YOU PLAN VT' WE'LL PERFECT IT' YoWrc in for npIiW:caWd srdc, (xiii!M, ci`s,(- cuisine and hoopitalik,: di Nikon Orange Cnijn�,v Cosiii %Icsi Auraitt-nding, tq Eiv6iiwss awild iIie vxpansive sfueru ct i lit llic,!Gng space, I-dax in One Of utw 4"'.'! (Iver izud �p:st ; Joins. COT 1: CnjVl: I I (I C; I I Vd in fllc middle I iddk Of '�'UW` I U11 I close to of 1� .0%, acct ISATilzelt-s and ("'i, ; ' ssihl: from Lhrk,L- !'DJOY �Iirl);Irts. Hilton Sun, Style, Sophistication- 0range(..'nvvIv/('oaIo Mesa What coWd be more perteal j,", d -;-,j C;� ,,, roc unow information (:r lir book youir ncxi event. 1, cos,A—� �,, x' — ph:ast� contaci jvyirliter Phvni at 2010/2011 Annual Report Marketing Wyndham Orange County 714.442.8591 1596 off lunch or dinner and complimentary parking with any meal Come experience our brasserie -style menu consisting of old and new favorires including signatute chat -grilled meats and fresh seafood Directly across the street from rhe RenEe and HenrySegersttom Concert Hall and The Orange County Performing Arts Center. Nes redeemable rt —h, One eerri6— pu sable. Does not include iW%ulic bcveragu, ria or gnnuey. 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