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13 - NB-3 - BIA Reauthorization - 5/17/2011
CITY COUNCIL AGENDA REPORT MEETING DATE: May 17, 2011 ITEM NUMBER: SUBJECT: BUSINESS IMPROVEMENT AREA (BIA) REAUTHORIZATION DATE: MAY 9, 2011 FROM: OFFICE OF THE CEO PRESENTATION BY: DAN JOYCE, INTERIM PUBLIC AFFAIRS MANAGER FOR FURTHER INFORMATION CONTACT: DAN JOYCE (714) 754-5667 danjo ce ci.costa-mesa.ca.us RECOMMENDATION: That the City Council: 1) Approve and file the annual report for the Business Improvement Area (BIA) for Fiscal Year 2010-2011 (see attachment 1), and 2) Adopt a Resolution of Intention (see attachment 2) including: reauthorization of the BIA Assessment District boundaries; approval of the BIA budget; and the setting of a Public Hearing for June 07, 2011. BACKGROUND: In 1995, the City Council adopted Ordinance No. 95-9 to establish a Business Improvement Area (BIA) for the purpose of assisting the Hotel and Motel Industry in their promotion of tourism within the City. The BIA imposed a one percent (11%) assessment on the sale of hotel and motel overnight guest room stays. This money was to be used for the establishment and maintenance of a local tourism and promotion council. The Costa Mesa City Council authorized the City Manager to contract with the Costa Mesa Tourism and Promotion Council to develop and administer the BIA. The Council later became the Costa Mesa Conference and Visitor Bureau. The Bureau's Board of Directors is comprised of the ten (10) general managers of the participating hotels, a member of the City Council and the CEO of the City of Costa Mesa or his designee. In January of 2000, the participating hotels requested, and the City Council approved an increase in the assessment from one percent (1 %) to two percent (2%). In October 2010, the participating hotels requested Council to increase the assessment from two percent (2%) to three percent (3%). This increase was approved and was effective on January 1, 2011. 1 ANALYSIS: The authority to develop a Business Improvement Area is detailed in the Streets and Highways Code, Section 36500. This State law enables Costa Mesa to impose an assessment fee on businesses within an area designated by the City. All of Costa Mesa has been designated as the BIA benefit zone. Currently the number of properties included in the BIA assessment levy is limited to the ten hotels that have expressed an interest in participating in the program as detailed in the attached Resolution of Intention (see Attachment 2). As a function of the renewal process, all ten affected property owners will be legally noticed of the assessment renewal and provided an opportunity to "protest" the annual assessment through the public hearing process. Staff will also notice all the hotels and motels in the City not currently included in the BIA to allow them the opportunity to be included in the BIA. The notice will indicate that hotels/motels wishing to be included may attend the Public Hearing on June 7, 2011 to address that issue. The City Council makes the ultimate decision as to the size of, and the properties to be included in the BIA. Once the annual assessment is approved, the assessment is then collected along with the City's Transient Occupancy Tax (TOT). The hotels/motels included in the BIA are required to itemize the BIA levy as a separate assessment. The Bureau Board and CVB staff manages the day to day activities. In addition, the Bureau has prepared the attached Annual Report, as required by Section 36533 of the Streets and Highways Code. The Annual Report summarizes the Bureau's activities and accomplishments over the past year. (See Attachment 1). The Annual Report also details the projected budget for the coming fiscal year. The City Council may approve the report or modify any particular item(s), and approve as amended. Lastly, Mayer, Hoffman, McCann P.C. has completed the annual audit of the Bureau for the fiscal year ending on June 30, 2010, as required by the Professional Services Contract in effect between the City and the Costa Mesa Conference and Visitor Bureau. The existing agreement with the Bureau provides for the preparation of an annual audit paid for from the BIA assessment. The audit is intended to insure that the assessment revenue is expended for public purposes as specified within the resolution and that no expenditures are made in a manner contrary to the agreement. The audit is included in the Annual Report. The audit highlights a deficiency in three areas. See page 1 and 2 of the audit letter from Mayer, Hoffman, McCann P.C. referencing sections (1), (2) and (3). Highlights of the 2010 - 2011 Annual Report include: Bureau hired a new President, Paulette Lombardi -Fries in August 2010. She has 16 years experience in Orange County as a general manager and director of sales and marketing of a variety of hotels. In September 2010, the Bureau relocated their corporate office to Costa Mesa located at 575 Anton Boulevard in the Metro Center at South Coast. E Estimated marketing expenses the year ending June 30, 2011 will $585,234 up from $471,831 from 2010. The largest expense was for a media campaign. In 2011-2012, the Bureau will change their focus to online marketing, social marketing and email marketing campaigns which will be more cost effective. Estimated marketing expense for 11/12 fiscal year is estimated at $671,700. PKF Consultants is forecasting a 2.5% increase for Costa Mesa in occupied rooms, and a 5% increase in average daily rate. They estimate revenue per available room to increase by 7.6% in 2011 to $85.69. Each of the (10) hotels in the BIA is allocated $150 per room for specific marketing expenses. Last year, the Bureau reduced the fee from $150 down to $50 due to the economic down turn. It is the opinion of the Bureau that the additional reimbursement provides a benefit to the City of Costa Mesa by promoting tourism and increasing retail sales. ALTERNATIVES CONSIDERED: Do not adopt the Resolution of Intention. FISCAL REVIEW: The recently completed audit shows the Bureau's cash equity to be $333,373 as of June 30, 2010. The CMCVB has estimated that their expenditures for the 2010-2011 fiscal year will amount to approximately $878,240.56 leaving $406,733 in unexpended funds. Examples of CMCVB expenditures include: an advertising campaign; media relations, brochures/promotional items; administration; special promotions; and hotel niche marketing. According to the 2010/11 Annual Report, the CMCVB has a total of $1,161,974.43 in BIA revenues through April and is estimated to generate additional revenue for the months of May and June. The City receives one percent (1 %) of the BIA assessment as partial reimbursement for its collection and administrative costs. The one percent (1 %) allocated to the City for reimbursement is estimated at $14,330 for the 2011-2012 fiscal year. This fee will sufficiently cover the costs incurred by the City in assisting the Bureau. In addition, the City of Costa Mesa and the Bureau have formed a "Strategic Alliance" (Attachment 3) for the upcoming year. The Bureau will increase their financial support to provide funding for activities which are mutually beneficial to both organizations and to provide marketing support to assist with branding the City in an effort to increase room nights for out-of-town guests seeking hotel accommodations. Funds include: 3 $40,000 Web site redesign $40,000 Sponsorship and support for local community events $4,000 Market and promotion of the Costa Mesa Tennis Center and the Costa Mesa Country Club. $50,000 Reimbursement for staff time and expense to attract more special event into the city. City Staff had also requested $20,000 for promotional items and marketing materials, $10,000 to fund the Sister City Student Exchange program and $5,000 for training and branding a Special Event Volunteer Squad. (Attachment 4) These items were not supported by the Bureau at this time and will need future discussions. LEGAL REVIEW: The City Attorney's Office has prepared the attached Resolution of Intention pursuant to the Parking and Business Improvement Area Law of 1989. No further legal review is required at this time. CONCLUSION: This is the initial step in the re -authorization of the BIA assessment. As with other assessment districts, State law sets up a specific procedure to be followed in the establishment of such an area. Staff will be making a presentation to the City Council on the implementation of the BIA assessment at the Public Hearing on June 07, 2011. Dan Joyce Interim Public Affairs Manager Director of Finance (fiscal review only) DISTRIBUTION: CMCVB Chamber of Commerce Thomas R. Hatch Chief Executive Officer City Attorney (legal review only) ATTACHMENTS: 1 2011-2012 Annual Report 2 Resolution of Intent 11-xx 3 Strategic Alliance Report 4 Strategic Alliance Budget M Conference and Visitor Bureau Submitted by the Costa Mesa Conference & Visitor Bureal uostaMesa Conference. andMsitor Bureau May GIUlI City OfCosta Mesa 77 Fair Drive Costa K4838, CA 92628-1200 Dear Council Members: In accordance with the provisions of the Business Improvement Area (BIA) the Costa Mesa Conference and Visitor Bureau (Bureau) submits the Annual Report for your review and approval. The Costa Mesa Conference and Visitor Bureau increases awareness of Costa Mesa as a visitor destination with the goal of contributing to the economic growth of the city by increasing hotel occupancy; travel related spending, and bed tax revenues. The 8DG/d of Directors recommends that the entire city -continue to be included in the benefit zone, If additional properties wish to participate, they are invited to attend meetings, be in good standing with the City ofCosta Mesa and meet certain AAA -quality standards. An annual two percent (296) assessment is levied on each of the ten hotels included in the city's Business Improvement Area. As of November 1, 2010i this assessment was increased to three percent /396\ and is based on the sale Ofovernight n]o0n stays, and shall be transmitted to the City pursuant to the Professional Services Agreement entered into by and between the City of Costa Mesa and the Bureau. The Board Of Directors strongly recommends that the 396 assessment continue to be used to fund tourism marketing. The Bureau includes three full-time employees managing the day-to-day operations. The 8OaRj of Directors includes ten general managers; TO[n Hatch, Assistant City Manager /2010\,currently serving asCity Manager; and Council Member Gary Monahan /201O\,currently serving asMayor. The Bureau's marketing program includes: OnUne&4arketng/So|es Trav2/CostaMeSa.cOnn focuses OD marketing through display advertising, paid search campaigns, search engine optimization, email marketing and Socia{ networking. Print ads were limited and included advertising in California's Visitor Guide and Meeting Professionals International. 1 Sponsorships/Community Relations The Bureau has donated funds to the following organizations: The Ronald McDonald House of Orange County 2010: OC Marathon 2011: Classic Jazz Festival 2011: Costa Mesa Community Run 2011: Allan Roeder's Retirement Celebration 2011: Orange County Tourism Council 2011: Newport Mesa Soccer Tournament 2011: Public Relations $8,000 $10,000 $10,000 $2,500 $1,250 $600 $500 The Bureau continues to use Dan Pittman as a third -party media liaison. His job is to bring more awareness to events and hotel partners in Costa Mesa as a travel destination. He has been advised to focus on mostly regional, with some national and international outreach via print and broadcast media. Hotel Marketing Each of the ten participating hotels is allocated $50 per room per fiscal year to market their hotel in an effort to increase room night production. The Bureau's logo must be used on the promotional items or advertisements in order for the hotels to receive these funds and promote additional room night sales. Marketing Materials The Bureau has initiated an eco -friendly environment where Costa Mesa Visitor Guides are now sent via email, and the calendar of events is updated monthly on our dedicated site. However, we will continue to have hard copies of the Visitor Guides for the convenience of those who do not have computers or for those who prefer to receive it by mail. The Bureau will continue to have the Visitor Guides distributed to markets such as the welcome center in San Francisco and John Wayne Airport. Lastly, the Bureau will continue to distribute maps of Costa Mesa with points of attraction on an as -needed basis to groups at our partnering hotels. The Bureau will continue to partner with South Coast Plaza in creating gift bags as well as purchase various promotional items to distribute at tradeshows, city events or to special visitors or partners. 2 Increase of Expenses Utilizing Additional BIA Funds for 2011/2012 Fiscal Year Line Item Expense Dollar Amount of Increase Variance Explanation Rent $35,079 Prior Santa Ana office where Segerstrom provided complimentary rent. Office relocated to Metro Center in Costa Mesa. Salaries $13,124 Last fiscal year Bureau had two part time associates and one full time associate. Current structure is three full time associates. Current associates receive no benefits (i.e. no medical or retirement) Hotel Marketing Funds $232,000 Each hotel will receive $150 per room for marketing. Community/Sponsorships $130,100 The Bureau plans to invest money into events that drive room nights to the 10 participating hotels. Promotions $128,100 Launching new hotel packages as Dine N Dine promotion ended as well Mutual Advantage trade out program. Total Amount of Increased Expenses $538,403 Contingency Fund: $350,000 This fund is set aside for natural disasters or unforeseen emergencies. This reserve would enable the Bureau to operate while the Board of Directors reassesses the budget and creates contingency plans. The Board of Directors supports the Bureau and looks forward to promoting the city of Costa Mesa through branding and marketing efforts. We appreciate the opportunity provided by the Costa Mesa City Council for the continued support of the Bureau.. Sincerely, Mike Hall, General Manager, The Westin South Coast Plaza Chairman, Costa Mesa Conference and Visitor Bureau cc: Board of Director F. u)S-Eamesa Conference and Visitor Bureau The Costa Mesa Conference and Visitor Bureau is the engaged clestinotiDn-marketing leader by supporting and selling the dt/S distinct visitor brand experiences and advocating community tourism benefits. The Costa Mesa Conference and Visitor Bureau enhances and promotes the destination brand experience further increasing visitor spending for industry and oornnnunbv economic viability, sustainability and quality of life. Orange County continues to be an alluring tourist destination because of its many attractions, 40'piUS nnUe6 Of beautiful coastline, and temperate, sunny climate. Estimates of visitors to the county for 2010 are 43 million, compared to 42.7 million people in 2009. PKF Consulting reported that the overall Orange County lodging market's occupancy finished at 68.5% in 20I0i a 7.896 increase in occupied room nights over 2009. The iOo[e3Se in demand for hotel [OOm0s can be attributed to increasing demand and the lowering of room rotes to drive occupancy. Average daily rate decreased by1.9%in2OlOtO$113.S5. For 2Ol1,PKFforecasts Orange County occupied rooms to increase by 2.6Y6, translating to market occupancy of 70.2%. Average daily rate is forecasted to ShOvv growth of 4.8%, after two consecutive years of decline. Overall, revenue per available rOO[n is forecasted to continue increasing, with growth at 7.496to $83.41. PKF forecasts 8 2.5% )Dc[e83e for Costa Mesa in occupied rooms, and o 596 iDCreB38 in average daily rate. They estimate revenue per available rOOnn to increase by 7.6% in 2011 to $85.69. What can we expect from the leisure traveler in 2011? According to ThDAdv8]r, Americans S8enl 2gg8[ to pack their bags in 2011. Of the 3,000 U.S. travelers surveyed, 3596 plan to spend more on leisure travel and 90% plan on taking two Or more leisure trips, which is One percent higher than last year. Yportn8rship's 2011 outlook indicates 5 55% of all U.S. adults are planning at least one overnight leisure trip within the first half of the year, up from 53% last year. Eight out of ten leisure travelers will take a trip with a spouse or another adult, as this segment will continue to represent the highest level of travel. Family travel will continue to grow and multigenerational trips will also become popular, as three out of ten grandparents have taken their grandchildren on vacations with them. Randall Travel Marketing notes, "value" as one of the primary needs sought by the leisure traveler. The leisure traveler has less money for meals and shopping and they are more resourceful. The impact of social media is growing and this segment of consumers trusts each other more than direct marketers. Reviews and user -generated online content are becoming irreplaceable travel booking tools. There is a growing reliance on user-friendly technology such as websites and mobile applications. Year At A Glance Over the past several months, the Bureau has undergone significant change. As of September 2010, the office relocated to Costa Mesa and is now at 575 Anton Boulevard in the Metro Center at South Coast. The current structure is three full-time associates including a president, eMedia manager and coordinator proactively focused on increasing transient weekend business for the Bureau's ten partnering hotels. The Bureau's President, Paulette Lombardi -Fries, has 16 years of hospitality experience in Orange County as a general manager and director of sales and marketing of a variety of hotels. She was hired at the end of August 2010. Lisa Janulewicz, the Bureau's Coordinator, has 10 years of experience in accounting and sales management within the hospitality industry and was hired in November 2010. Kim Glen, the eMedia Manager, has 11 years of marketing experience, four years of that time specializing in interactive marketing and ecommerce, and was hired in February 2011. As of mid January, the Bureau has taken on all accounting duties in house. An outside accounting firm will review our financial records on a quarterly basis. This change will reduce our monthly accounting costs, increase overall efficiencies and improve adherence to GAAP (generally accepted accounting principles). Tracking of the advertising barter •trade -out program with the Bureau's previous vendor, Mutual Advantage, has been streamlined to include documentation of confirmation and certificate numbers via an Excel spreadsheet, thus minimizing the potential for duplicate redemptions. The California Travel and Tourism Commission launched the first-ever California Restaurant Month in January 2011. This was the first time the Bureau created and launched a month-long program aimed at showcasing the culinary diversity within the city. The Bureau created a dedicated URL for this program, along with the content and advertising efforts on behalf of 16 restaurants. This program gained online exposure from the Orange County Register, Visit California, Travel Age West, Northern California 6 Meetings and Events, iStopOver Magazine, OC Weekly, OC Menus, 365 Things to Do In Costa Mesa, and the weekly Chamber eNewsletter. Public relations and brand marketing reports from the past fiscal year recaps the Bureau's efforts. Dan Pittman represented the public relations arm of the Bureau. Familiarization (FAM) trips for travel writers representing our feeder markets of Palm Springs, San Diego and Los Angeles were conducted. The Bureau also hosted writers for the Barrett -Jackson, Japan OC and the opening of Peter Pan at the Segerstrom Center of the Arts. Online Marketing Activities Hyperdisk Marketing was used for all online marketing activities for the Bureau in FY 2009/2010, including display advertising, paid search, website management and email marketing. Hyperdisl< has been the manager of these services for the Bureau since 2005. As of April of 2011, the Board decided to move from one agency managing all website processes to a more stratified approach. As we move into the next fiscal year, we will be segmenting our online marketing strategy to use vendors that specialize in specific persuasions (i.e., email marketing, paid search, etc.) rather than one vendor to accomplish all these goals. By doing this, we hope to not only optimize all areas of our online marketing efforts, but also to encourage the most competitive pricing and service from all of our vendors. Web Site Updates In March 2011, we gave the TravelCostaMesa.com header an updated look to improve site navigation and efficiency. Revisions and updates were made to the major heading pages to rotate in new images of local restaurants and the hotels. We added a Twitter feed to our home page to keep visitors engaged with up -to -the minute content and the opportunity to engage further via our social media outlets. Screen shots are enclosed. Traffic was up 22% year over year on www.TravelCostaMesa.com. A full detailed report of traffic, site visits, top pages and more from Google Analytics is enclosed. In April of 2011, we contracted with TYS Creative, Inc. to design the new TravelCostaMesa.com website, to be completed in the fall of FY 2011. This new site will be much more modern, functional and interactive, allowing visitors to find the information they need more quickly and adding user -generated content such as reviews, videos and comments. PPC Campaigns The Bureau has participated in paid search campaigns on Google, Yahoo and Bing for several years. In February, we completed a review process of our paid search campaigns and found significant potential for improvement. Due to the transitional 7 nature of our website, we decided to pause the paid search efforts until our summer promotions launch and will build a new, better optimized paid search program to support marketing efforts for the new TraveICosta Mesa.com website. Search Engine Optimization Pages were reviewed and optimized by the Bureau's marketing agency for Orange County and Costa Mesa hotel, travel, and destination searches. The content is updated to ensure keyword density and searches are done on a regular basis to determine search volume on target keywords, and modify content as necessary. The Bureau intends to contract with an online search engine optimization tool so that we can ensure that our search engine optimization activities are up to par with current Web 2.0 trends. This will also allow us to manage the process in house. Additionally, in FY 2011 the Bureau will be adding bloggers on various Costa Mesa topics to help create content on the website that is fresh and relevant. Our plan for FY 2011/2012 is to increase the number of contract bloggers to ensure we have coverage in all areas: dining, shopping/fashion, the arts and travel. We aim to have one new blog per week. With our new website including a content management system, we will be more nimble and dynamic in terms of site updates and refreshed content. Email Marketing The Bureau's email database contains approximately 25,000 names, to which we have sent emails bimonthly. The Bureau has contracted with ExactTarget, an email service provider, which will allow us to send out emails to our users more frequently. In FY 2011 we aim to send at least one email per month to our subscribers, and additionally increase our email database by more aggressively marketing promotions and offers at Costa Mesa hotels and restaurants. Social Media We increased our followers on Facebook by 29% year over year, and increased our Twitter followers by 42% year over year. We also added a Foursquare account to our social media engagement, to be able to share location -based networking with our followers. Our plan in FY 2011 is to use this for interactive contests and giveaways. Reports on our Facebook and Twitter year -over -year performance are enclosed. Strategic Goals for FY 2011/2012 The strategy of the Bureau has been and will continue to be highlighting our city as a preferred destination in Southern California for leisure travelers. The Bureau will focus on weekend, summertime, and holiday promotions to increase transient occupancy. Creative packages, which include retail, restaurants, OC Fair and Event Center, and the arts, will be marketed. Sponsorship opportunities will continue with formal 10 presentations made to the board members. The Board will vote upon all sponsorships and advertising opportunities. The following objectives define the Bureau's goal of promoting our city as a preferred destination through the promotion and partnership alliances that make Costa Mesa unique to Southern California. Primary Target Markets The Bureau will ensure we are reaching our target markets with all marketing dollars spent. We will focus on markets that include but are not limited to Los Angeles, San Fernando Valley, San Diego, Palm Springs, Riverside, Northern California and Phoenix. Within these markets, the Bureau will further define our audience to whom the intended package is for. The Bureau will research other markets such as Canada where WestJet airlines will offer nonstop service from Vancouver and Calgary to John Wayne Airport. Obiectives 1. Promote Costa Mesa by creating six partnership alliances, which include the OC Fair and Event Center, retail, performing arts, culinary tourism, business community, and schools. Details: Develop committees for each; assign one GM, two Bureau team members, and one lead member of each discipline to direct the committee. This committee will mutually support and leverage relationships among our industry partners to create profitable business opportunities. We will meet six times this year to develop cohesive plans and actions to gain exposure for each alliance. Each discipline will determine the purpose and strategy of their committees keeping in mind the overall goal of bringing more business to Costa Mesa. 2. Create and launch new website with increased user functionality and new content management system. Details: Current website is 6 years old. Current system does not allow employees to make many changes and gives little flexibility to creativity. The Bureau solicited four companies for RFPs. Next steps include gathering general manager's responses to website questionnaire. Based on findings we will launch new site in the fall of 2011. During this creativity period, we will consider changing our tag line that is currently, "the best of Southern California." 3. Grow our email database from approximately 9,000 to 15,000 by fiscal year end. Increase Facebook followers from 1,000 to 1,500 by fiscal year end. Increase Twitter followers from 3,100 to 4,000 by fiscal year end. 9 Details: Offer at least two sweepstakes/giveaways by the end of the year. Add "forward to a friend" option on emails. Work with the "alliance segments" noted above in objective number two and entice followers through special offers called, made just for you. 4. Create Costa Mesa video promoting our 10 participating hotels and amenities in our city. This video will be on travelcostamesa.com and will also be shown in all guest rooms. Details: Video for TravelCostaMesa. com will be launched simultaneously with the creation of the new website. Videos will be approximately three minutes in length and will engage visitors and create awareness of Costa Mesa as a preferred destination in Southern California. 5. Increase weekend and holiday transient occupancy to our 10 participating hotels by 1,000 room nights. Style Weekend Package • 2 -night stay required • $100 gift certificate to South Coast Plaza • 20% off all treatments at Nordstrom Spa at South Coast Plaza • VIP Access to South Coast Plaza • 20% off dinner at select restaurants in Cost Mesa (Coupon PDF print or on smartphone) Family Fun Package in Southern California • 2 -night stay required • 20% off dinner at select restaurants 20% discount on tickets to Newport Beach Fun Tours • Welcome gift (up to two) for children 12 years of age and under • $25 gift card (Bureau to purchase for gift bags) Details: Bring interested parties to our dedicated site. Click on hotel choice, which takes the guest to the hotel's dedicated promo page. Guest emails the Bureau their confirmation number, our database grows with the addition of each guests' email, and they are sent the advertised special to present to vendors. Welcome gifts to be delivered to the hotels (Family Fun Package only). Marketing/Media Buys to include but not limited to: Trip Advisor, Visit California, Gay Travel, all hotel partners websites, Facebook, Twitter 10 Public Relations Report Submitted by Dan Pittman, Pittman & Associates, Inc. Public relations activities for the Bureau this fiscal year heralded the arrival of the Barrett -Jackson° Collector Car auction to the OC Fair and Event Center and the JapanOC cultural festival, as well as the return of the Orange County Classic Jazz Festival. Costa Mesa restaurants participated in the first -annual California Restaurant Month, as well. Tactics to gain widespread media exposure for Costa Mesa included building upon strategic relationships, such as with the California Tourism and Travel Commission and the Travel Industry Association of America. Relationships with longtime press contacts in the travel, business and meetings media were strengthened and new relationships were forged. Again this year, publicity efforts extended the reach of advertising by obtaining earned media coverage for Costa Mesa. Activities included writing and distributing news releases; making on-going and routine contact with the travel/leisure and business meeting media; conducting media relations and familiarization trips for Barrett -Jackson and JapanOC, and arranging for individual stays for travel writers. We also worked with sales representatives of paid media to secure editorial placement accompanying ads. Through public relations, Costa Mesa was introduced to thousands more first-time visitors and many more former visitors were welcomed back through an effective media relations program worth approximately $500,000 in publicity coverage value and reaching more than 6,000,000 TV viewers, plus newspaper, magazine and online readers. Highlights included exposure in the Daily Pilot, Arizona Republic, Los Angeles Times, North County Times, Orange County Business Journal, Orange County Register, OC Metro, OC Weekly, Palm Springs Desert Sun, canoe.com, and Palm Springs Life, among others. Broadcast exposure for Costa Mesa came through live radio shows heard around the world, including live broadcasts at the auto auction featuring Rudy Maxa, one of America's premier consumer travel experts, as well as broadcasts on KFWB Los Angeles, Military Travel Radio, American Forces Radio, and on the SPEED television channel. 11 Conference and Visitor Bureau all, 11 Is", [ tb ,I � �� 1ou,o!n, May 4, 2011 Mayer Hoffman McCann, P.C. 2301 Dupont Drive Suite 200 Irvine, California 92612 We are providing this letter in connection with your audit of the cash basis financial statements of the Costa Mesa Conference and Visitor Bureau ("Bureau") as of June 30, 2010 and the related statements of income for the period then ended for the purpose of expressing an opinion as to whether the financial statements present fairly, in all material respects, the financial position and changes in equity of the Bureau in conformity with U.S, generally accepted accounting principles. We confirm that we are responsible for the fair presentation in the financial statements of financial position, changes in net assets, and cash flows in conformity with generally accepted accounting principles. We are also responsible for adopting sound accounting policies, establishing and maintaining effective internal control over financial reporting, and preventing and detecting fraud. We confirm, to the best of our knowledge and belief, as of May 4, 2011, the following representations made to you during your audit, a. The financial statements referred to above are fairly presented in conformity with U.S. generally accepted accounting principles and include all assets and liabilities under the Organization's control, b. We have made available to you all® a) Financial records and related data. b) Minutes of the meetings of Board of Directors or summaries of actions of recent meetings for which minutes have not yet been prepared. c. There have been no communications from regulatory agencies concerning noncompliance with, or deficiencies in, financial reporting practices. d. There are no material transactions that have not been properly recorded in the accounting records underlying the financial statements. e. We acknowledge our responsibility for the design and implementation of programs and controls to prevent and detect fraud. f. We have no knowledge of any fraud or suspected fraud affecting the Organization involving— a) Management, Costa Mesa Conference Visitor Bureau - 575 Anton, Suite 880, Costa Mesa, CA 92626 714-786-858,S a 888,S88.941 7® iv w iv. t r a v e I c o s t a in t? s a, c o in G�ta Nie-sa b) Employees who have significant roles in internal control, or c) Others where the fraud could have a material effect on the financial statements. g. We have no knowledge of any allegations of fraud or suspected fraud affecting the Organization received in communications from employees, former employees, grantors, regulators, or others, h. The Organization has no plans or intentions that may materially affect the carrying value or classification of assets, liabilities, or net asset balances. i. The following, if any, have been properly recorded or disclosed in the financial statements: a) Related party transactions, including revenues, expenses, loans, transfers, leasing arrangements, and guarantees, and amounts receivable from or payable to related parties. b) Guarantees, whether written or oral, under which the Organization is contingently liable. c) All accounting estimates that could be material to the financial statements, including the key factors and significant assumptions underlying those estimates, and we believe the estimates are reasonable in the circumstances. j. There are no estimates that may be subject to a material change in the near term that have not been properly disclosed in the financial statements. We understand that near term means the period within one year of the date of the financial statements. In addition, we have no knowledge of concentrations existing at the date of the financial statements that make the organization Vulnerable to the risk of severe impact that have not been properly disclosed in the financial statements. k. We are responsible for compliance with the laws, regulations, and provisions of contracts and grant agreements applicable to us; and we have identified and disclosed to you all laws, regulations and provisions of contracts and grant agreements that we believe have a direct and material effect on the determination of financial statement amounts or other financial data significant to the audit objectives, 1. The Bureau is an exempt organization under Section 501(c)(3) of the Internal Revenue Code. Any activities of which we are aware that would jeopardize the Organization's tax- exempt status, and all activities subject to tax on unrelated business income or excise or other tax, have been disclosed to you. All required filings with tax authorities are up-to- date. m. There are no— a) Violations or possible violations of laws and regulations and provisions of contracts and grant agreements whose effects should be considered for disclosure in the Costa Mesa Conference 9,- Visitor Bureau - 575 Anton, Suite 880, Costal Mesa, CA 92626 71=1-786.8.585 - 888.588.9417 - IV 141 iv . t r a v e I c o s t o in e s a , c o in ,i!; XVA(--�sa j'!,, I ,! ", ,w:' " 1'' .A�'" "" financial statements, as a basis for recording a loss contingency, or for reporting on noncompliance. b) Unasserted claims or assessments that our lawyer has advised us are probable of assertion and must be disclosed in accordance with Statement of Financial Accounting Standards No. 5, Accounting for Contingencies. c) Other liabilities or gain or loss contingencies that are required to be accrued or disclosed by Statement of Financial Accounting Standards No. 5. d) Designations of net assets disclosed to you that were not properly authorized and approved, or reclassifications of net assets that have not been properly reflected in the financial statements. n. The Organization has satisfactory title to all owned assets, and there are no liens or encumbrances on such assets nor has any asset been pledged. o. We have complied with all restrictions on resources (including donor restrictions) and all aspects of contractual and grant agreements that would have a material effect on the financial statements in the event of noncompliance. This includes complying with donor requirements to maintain a specific asset composition necessary to satisfy their restrictions. No events have occurred subsequent to the statement of financial position date and through the date of this letter that would require adjustment to, or disclosure in, the financial statements. Signed,: Title: Cecrct Cost -,I Mesa Conference & Visitor Bureau - 575 Anton, Sulte, 880, Cost'i, Mesa, CA 92626 714-786-8585 - 888.58B.9417 - 147 iv tv . t r a v e/ c o s t a in e S (I - c 0 177 Mayer Hoffman McCann PC An independent CPA Firm 2301 Dupont Drive, Suite 200 Irvine, California 92612 949-474-2020 ph 949.263-5520 N www.mhrn-pc.com Board of Directors Costa Mesa. Conference and Visitor Bureau Costa Mesa, California In planning and performing our audit of the financial statements of the Costa Mesa Conference and Visitor Bureau ("Bureau") as of and for the year ended June 30, 2010, in accordance with. auditing standards generally accepted in the United States of Arnerica, we considered the Bureau's internal control over financial reporting (internal. control) as a basis for designing our auditing procedures for the purpose of expressing our opinions on the financial statements, but not for the purpose of expressing an opinion on the effectiveness of the Bureau's internal control. Accordingly, we do not express an opinion. on the effectiveness of the Bureau's internal. control. Our consideration of internal control was for the limited purpose described in. the preceding paragraph and was not designed to identify all deficiencies in internal control that might be deficiencies, significant deficiencies or material. wealmesses and therefore there can be no assurance; that all such deficiencies have been identified. A deficiency in internal control exists when the design or operation of a control does not allow management or employees, in the normal course of performing their assigned functions, to prevent; or detect andcorrect misstatements on a timely basis. A material weakness is a deficiency, or combination of deficiencies in internal. control, such that there is a reasonable possibility that a material misstatement of the entity's financial statements will. not be prevented, or detected and corrected on a timely basis. We did not identify any deficiencies in internal control that we consider to be material weaknesses. A significant deficiency is a deficiency, or a combination of deficiencies, in internal control that is less severe than a material weakness, yet important enough to merit attention by those charged with governance. The following matters conform. to this definition: Enhancing, Internal Controls over Cash Disbursements The Bureau is a relatively small organization with a limited number of employees. As a result, it may not be feasible to segregate certain duties. However, additional procedures can. often be implemented to help compensate for a limited number of employees. We noted an area in the cash disbursement process where additional procedures could be performed to improve controls over existing procedures. The individual responsible for reconciling the bank accounts also has access to the inventory of blank checks, is responsible for check preparation, and is responsible for maintaining the accounting system of the Bureau. Accordingly, unauthorized cash disbursements initiatedby this individual could potentially be concealed by the bank reconciliation process, Recommendation Since the person performing the bank reconciliation is also the individual responsible for check. preparation, another individual (such as the Executive Director) could review the Alie.rnt)er bf Krest;�n j;lraba1 ruaavork c);'Lidep;ruYent ai;<:ountio{; Firms Board of Directors Costa Mesa Conference and 'Visitor Bureau Page 2 cancelled cheeks for authorized signature to ensure that all checks prepared by this individual were signed by authorized officials of the Bureau. This could be accomplishedby having the Executive Director receive the unopened bank statement (or by examining; the cancelled check images on line) and review the copies of the cancelled checks that were attached to that .month's bank statement to ensure that all checks processed by the bank for payment were signed by authorized check signers. The bank statement should also be examined for any unauthorized bank transfers. This review should be documented by initialing the bank statement. Q -_—Documenting Board. A proval of Monthly Transactions Part of the control process of the Bureau is the Board's monthly review and approval of each month's profit and loss statement. This procedure enhances controls over the cash disbursement and payroll processes. During our review of the Board's minutes it was noted that this review and approval is not documented in the minutes. Recommendation We recommend that the Bureau consider documenting that the Board has reviewed and approved the previous month's transactions by having this be included in the monthly .minu.tes, 3 Board Approval of Annual Bud et In. accordance with the Board oversight responsibilities, approving the annual budget is an important control that rests with the Board. We did not see in the minutes that the Board had approved the annual budget. Recommendation We recommend that the Bureau consider documenting in the Board minutes its review and approval of the Annual Budget. This communication is intended solely for the information and use of the management, those charged with governance, others within the organization, and agencies that provided federal financial assistance to the organization and is not intended to be and should not be used by anyone other than these specified parties. Irvine, California May 4, 2011 Mayer Hoffman McCann R.C. An Independent CPA Firm 2301 Dupont Drive, Suite 200 Irvine, California 92612 949-474-2020 ph 949-263-5520 fx www.mhm-pc.com Board of Directors Costa Mesa Conference and Visitor Bureau We have audited the financial statements of the Costa Mesa Conference and Visitor Bureau (the Bureau) for the year ended June 30, 2010, and have issued our report thereon dated May 4, 2011. Professional standards require that we provide you with the following information related to our audit. Our Responsibility under U.S. Generally Accepted Auditing Standards As stated in our engagement letter dated April 6, 2008, our responsibility, as described by professional standards, is to express an opinion about whether the financial statements prepared by management with your oversight are fairly presented, in all material respects, in conformity with the cash basis of accounting, which is a comprehensive basis of accounting other than accounting principles generally accepted in the United States of America. Our audit of the financial statements does not relieve you or management of your responsibilities. 'cope and Timing of the Audit Audit field work was substantially completed in April 2011. The most significant audit risk addressed. by our audit approach (in addition to the standard auditing procedures required for the audit process) included the classification of expenses. Qualitative Aspects ofAccounting Practices Management is responsible for the selection and use of appropriate accounting policies. The significant accounting policies used by the Bureau are described in Note 1 to the financial statements. No new accounting policies were adopted and the application of existing policies has not significantly changed from the prior year. We noted no transactions entered into by the Organization during the year for which there is a lack of authoritative guidance or consensus. The financial statements were prepared on the cash basis, which is a comprehensive basis of accounting other than accounting principles generally accepted in the United States of America. Accounting estimates are an integral part of the financial statements prepared by management and are based on management's knowledge and experience about past and current events and assumptions about future events. Certain accounting estimates are particularly sensitive because of their significance to the financial statements and because of the possibility that fixture events affecting them may differ significantly from those expected. There were no significant accounting estimates or disclosures that were particularly sensitive to the affected financial statements. Significant Difficulties Encountered in Performing the Audit We encountered no difficulties in performing the audit. Corrected and Uncorrected Misstatements We proposed no corrections to the financial. statements that could, in our judgment, either individually or in the aggregate, have a significant effect on the Bureau's financial statements. furthermore, management has represented to us that they believe that uncorrected financial statement misstatements, if any, are immaterial to the financial statements taken as a whole. Member ofKrostoo International - a global network of lnderaerjdo.nt accoundmg firms Board of Directors Costa Mesa Conference and Visitor Bureau Page 2 Disagreements with Management For purposes of this letter, professional standards define a disagreement with management as a financial accounting, reporting, or auditing matter, whether or not resolved to our satisfaction, that could be significant to the financial statements or the auditor's report. We are pleased to report that no such disagreements arose during the course of our audit. Management Representations We obtainedcertain representations from management that are included in the management representation letter dated May 4, 2011. Management Consultations with father Independent Accountants In some cases, management may decide to consult with other accountants about auditing and accounting matters, similar to obtaining a "second opinion" on certain situations. If a consultation involves application of an accounting principle to the Organization's financial statements or a determination of the type of auditor's opinion that may be expressed on those statements, our professional standards require the consulting accountant to check with us to determine that the consultant has all the relevant facts. To our knowledge, there were no such consultations with other accountants. Other Audit Findings or Issues We generally discuss a variety of matters, including the application of accounting principles and auditing standards, with management each year prior to retention as the Organization's auditors. However, these discussions occurred in the normal course of our professional relationship and our responses were not a condition to our retention. This information is intended solely for the use of the Board of Directors and management of the Costa Mesa Conference and Visitor Bureau and is not intended to be and should not be used by anyone other than these specified parties. Irvine, California May 4, 2011 COSTA MESA CONFERENCE AND VISITOR BUREAU Financial Statements (Cash Basis) Years ended Julie 30, 2010 and 2009 (With Independent Auditors' Report Thereon) COSTA MESA CONFERENCE AND VISITOR BUREAU Financial Statements (Cash Basis) Years ended ,Tune 30, 2010 and 2009 TABLE OF CONTENTS independent Auditors' Report Financial Statements: Balance Sheets (Cash Basis) Income Statements (Cash Basis) Notes to Financial Statements (Cash Basis) Page 2 4 Mager Hoffman McCann Pfd. An Independent CPA Firm 2301 [Dupont Drive, Suite 200 Irvine, California 92612 949-474-2020 ph 949-263-5520 fx www.mhm-pc.com .Board of Directors Costa .Mesa Conference and Visitor Bureau Costa Mesa, California INDEPENDENT AUDITORS'RE, PORT We have audited the cash basis financial statements of the Costa Mesa Conference and Visitor Bureau (a nonprofit organization.) listed in, the accompanying table of contents as of and for the years ended June 30, 201.0 and 2009. These cash basis financial statements are the responsibility of the management of the Costa Mesa Conference and Visitor Bureau. Our responsibility is to express an opinion on these cash basis financial statements based on our audits We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the cash. basis financial statements are free of material mi.sstateznent. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in. the cash. basis financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. As described in Note 1, these cash basis financial statements were prepared on the basis of cash. receipts and disbursements, which is a comprehensive basis of accounting other than accounting; principles generally accepted in the United. States of America. In our opinion, the cash basis financial. statements referred to above present fairly, in all material respects, the assets and liabilities arising from cash transactions of the Costa Mesa Conference and Visitor Bureau as of June 30, 201.0 and 2009, and its revenues collected and expenses paid during the years then ended, on the basis of accounting; described in Nate 1. Irvine, California May 4, 2011 COSTA MESA CONFERENCE AND VISITOR BUREAU Balance Sheets (Cash Basis) June 30, 2010 and 2009 Assets Cash (note 2) Total assets Eq rim Equity (cash basis) Total equity (cash basis) See accompanying notes to financial statements. 2010 2009 $ 333;373 235,379 $ 333,373 235,379 $ 333,373 235,379 $ 333,373 235,379 COSTA MESA CONFERENCE AND VISITOR BUREAU Income Statements (Cash Basis) Years ended June 30, 2010 and 2009 Revenues received: Business Improvement Area tax revenue (note 1) Special Promotion income Interest income Other income Total revenues received Expenses paid: Administrative, general and other Salaries Benefits Hotel and special promotions (note 3) Marketing (note 4) Total expenses :Increase (decrease) in cash balances Increase (decrease) in net assets Cash balances at beginning; of year Cash balances at end of year 2010 2009 $ 1,149,347 1,346,'729 3,335 19,304 2,61.1 1,496 12,1.18 735,740 1,167,411 1,36�7,529�w 141,044 183,509 201.,518 201,039 29,082 19,739 225,942 270,597 471,83 1. 735,740 1,069,417 1,410,624 97,994 (43,095) 97,994 (43,095) 235,379 278,474 $ 333,373 235,379 See accompanying notes to .financial statements. 3 1 COSTA MESA CONFERENCE AND VISITOR. BUREAU Notes to Cash Basis Financial Statements Years ended Tune 30, 2010 and 2009 1 Summar of Significant Accounting.Policies (a) Organization and Background The Costa Mesa Conference and Visitor Bureau (Bureau),. a non-profit corporation, was incorporated in 1994 and was formed under the laws of the State of California. The Bureau's mission is to market Costa Mesa as a leisure and group/meeting travel destination, thereby increasing awareness, hotel occupancy, travel spending, and tax revenues, and sustaining and expanding travel/tourism related employment further contributing to the growth of the local economy. (b) Bass of Accounting The Bureau utilizes the cash basis of accounting which is a comprehensive basis of accounting other than accounting principles generally accepted in the United States of America. Under this basis, revenue is recognized when collected, rather than when earned, and expenses are recognized when, paid, rather than when incurred. Consequently, accounts receivable, accounts payable and accrued liabilities are not included in the accompanying cash basis financial statements. The financial statements also exclude any bartered transactions, if any. (c) Income Tax Status The Bureau is a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code. Accordingly, the Bureau is exempt from federal and state income taxes. (d) Business Improvement Area Revenues On behalf of the City of Costa Mesa, the ten (10) hotels in the business improvement area (BIA) collect a 2% levy on the sale of overnight guest room stays, This 2% levy is transmitted by the hotels to the City of Costa Mesa and is then remitted to the Bureau pursuant to a Professional Services Agreement entered into by and between the City and the Bureau. These ten hotels include the Costa Mesa Marriott, Hilton Costa Mesa, The Holiday Inn Express Hotel & Suites, Holiday Inn, Residence Inn by Marriott, Wyndham Hotel., Ayres Hotel & Suites, The Westin South Coast Plaza, the Ramada Limited Suites, and the Best Western Newport Mesa. (e) Use of BIA Revenues State law provides that assessments are to be used for the purposes specified in the authorizing; resolution that established the assessment. The City of Costa Mesa's resolution establishing the Bureau's assessment references the uses specified in the Bureau's annual plan. COSTA MESA CONFERENCE ANIS VISITOR BUREAU Notes to Cash Basis Financial Statements (Continued) ,CQ_ _Casl7 Cash consists of the following as of June 30, 2010 and 2009: 2010 2009 Demand deposits $333,373 235,,,379 Total $333 235.3 Total bank balances carried with American Security Bank at June 30, 2010 was $108,984. Total bank balances carried with Beach Business Bank at June 30, 2010 was $214,345. Total bank balances carried with National Bank at June 30, 2010 was $10,044. (3) Hotel and Special Promotions Expenses Each of the ten (10) hotels in the BIA. is allocated $50 per room for specific marketing purposes. Marketing Expense allocations are done quarterly and are based on approximately 2,000 rooms at $50 per room. All advertising must include the Bureau's logo and must have the objective of increasing the room utilization of the hotel. All vendor invoices are paid initially by the hotels. The hotels then request reimbursement from the Bureau by including the original vendor invoice and a sample of the marketing ad. At June 30, 2010 and 2009, the Bureau paid $192,218 and $184,320, respectively in hotel promotions expense. If the hotels do not use all of what is allocated to them, the funds revert to the Bureau. This advertising is hotel specific, rather than for the Costa Mesa area in general. The only reference to the Bureau is by use of the Bureau's logo in, the advertisement/marketing collateral and the message must include a copy that promotes "putting a body in a bed". This program essentially reimburses the ten hotels for advertising expenses that promote that specific hotel (special rates on roQm pricing, hotel amenities, etc.). It is the opinion of the Bureau that reimbursing the hotels for advertising costs provides a public benefit to the City of Costa Mesa by promoting tourism, increasing retail sales, etc, COSTA MESA. CONFERENCE AND VISITOR BUREAU Notes to Cash Basis Financial Statements (Continued) (4) Marketing Expenses The Bureau incurs marketing expenses by producing brochures, calendars, and advertisements through various media outlets including newspapers, periodicals, radio advertisements, and broadcasts, distributing promotional items, attending various trade shows, maintaining a website, and maintaining an "800 number" which provides information and directly connects callers to hotel .reservation departments of the ten. hotels within the Bureau. The .Bureau also utilizes the services of advertising agencies for creative design and production. These expenses promote tourism for the community of Costa Mesa.. Total marketing expense for the years ending June 30, 2010 and 2009 was $471.,831 and $735,740, respectively. The largest of the Bureau's marketing expenses was for the media campaign. Media campaign expenses represent payments made to magazines and. newspapers to promote tourism in the Costa Mesa area. Total media campaign expense for the years ending June 30, 2010 and 2009 was $93,091 and $209,270, respectively. 5 Commitments and Contingencies In August 2006, the Bureau agreed to commit $10,000 per year over four years to the Orange County Classic Jazz Festival Corporation as the sole sponsor of a Summer Jazz Festival. The Bureau agreed to provide its personnel and resources to assist in promoting the festival via print and broadcast .media. The agreement is discussed and renewed annually by the Board of the Bureau. Conference and Visitor Bureau Website Updates, Traffic, and Ads d F dA 1, S`�4'„ t, l I 1 11 �. � I h Ie I I I t IF K If, I I `.I, IP 1N 1'b, 11 cull IrvrM011 CFIBCK . ._. ' CITY- ... Costa Mesa �, . 201I TravelCostaMesau RT ... tr aaoloc: y Iii a ,Se arstromA ts, wcs tt snt v r a� TD C H ISC FC-� n r CtiE S° , t0 i manna win.a i3 _ ..._.,._ .. _,_...57 Rift -cert trr, V vc ve. , FV1,rrr, ka,rri rrirrrt.� C Morattion faces Into Comte, Mesa MAA. t, fi1i Tile Costa Mesa Conference & Visitor Bureou is delighted to bee w't Crystal Sponsor ofthe OC Marathon 20t1t Hotels will offer special rates for participants and spectators . with rates starting from gust 589t With a beautiful c=ourse running through 26.2 miles of OC landmarks, runners wwill-view the pristine beaches of Corona del Mar, the scenic Back Bey Estuary, tf tt.pt f t Segerstrom Conker for file Arts, South Coast plaza and the OC '�VIXVOWOSFairEvent Center. In the last six years, the CC Mar•atlion t ?t events collectively have`helped generate more than $2 million for Orange County charities, ' r encaw ned Coffe,ctor Car Auction Set to Rettirn to Costa Mesa .lune 6 2011 rhe Barrett-Iacks.on ,duction Company LLC, hast of"The World's s'r � greatest Collector Cor Auctions"'� , will return to the OC Falr,fk. Event Center in Costa Mesa on June 24-26, 2011. According to „ „n a• I Borrett-lackson officials, the inaugural edition of the auction ,draw more than 58,000'visitors rind sold395 cars for a total of more than $15 million when it debuted in Costa Mesa this, past Iu,neF CC Claseic.iazz peat in Costa Masaa test d« We're excited to wwelcoma the CgC Classic Jazz Festival back I Costa Mesal' T"he festival's line-up Includes 18 ;;azz Bonds, from zydecotodance tociassicswing, loin us at the 2011 Festival, located at the Wilton Orange County/Costa Mesa a click here for more details and booking.. tkficfted at Stn erstro Center for item marts - frssit Marcia f to ]Zd X811 rhe New York Times coils Ticked "Broodway's biggest blockbuster,." and when it first played theCenter in 2006, it broke box office records and cold out in record time, Winner of 35 motor awards., including a Gram my& and threeTony ,Awards&, Wicked tells. tIna story ortha two you n 9irls,wh.a grow up in Da to"bethe'Wicked Witch of the West and Olinda the Good Witch in the Wizard of'Dz. To purchase tickets and see Oa w times from ,Segerstrom Center fior the Arts, click here. rf.nrw.a rV trWIL nF �rs�ce fatrrs ua r�� q r' a 'ta Me&i Sty R";t c x " ho " ("'A&f rw fkr$ rl�'V'AM Ned < F T' 7, 1 °'4' ( "" ", I it �" V I 51TO k G 0 r P I TH',V TrVV MAP STAIWII 1, C -- CITY costa Mesa H EC K- travelocity, IN- HOTEL RRVANS U 15 ESETIOr. S T S -. (7-7) CHECK- I—L—Li OUT- 3 o 1 ... . ...... . Ayton Hohd & asii 2 fkt'> "Hotid fluld'ord ['100 Wolklrn N'twpoit Mum Holidoy Inn E4pevi,'a, Hotul & uijoi M'ew l'AcwkAt porn"Ock Cr'nlo Mow culflu mo""� k'4Y'tJdv'w'0 Inn Lq mamofl II'm Vvasqit: '!;o0rh cooll 1o'n') C'oo1RY/r"'u"1U Vet"'o Wyndham i'; aunty Experience a vibrant Cosmopolitan Orange County location, one that Is incredibly clean, notoriously safe and genuinely friendly, Most Costa Mesa hotels are within walking distance to South Coast Plaza, the Ufty,mate Shopping Expet1ance, as well as performing -arts venues and award-winning restaurants. Costa Mesa is the Standing Ovation Capital of the OC, with ten first-class and luxury hotels surrounding the Segerstrorn Center for the Arts, Experience the destination where locals meet for the ultimate In shopping, dining and world-class entertainment! Our ten hotels makeup one of the finest collections in Orange County, Imagine more than 2,300 guestrooms, more than 101,000 square -feet or meeting space and over 330 days. of sunshine. There's more than one reason to stay in Costa Mesa! Costa Mesa hotels exceed the expectations of today's sophisticated traveler, Inspire your senses at The Westin South Coast Plaza or relax in the timeless charm or European elegance in out, Ayres Hotel and Suites. Extended -stay visitors can stretch out in our Costa Me -so Residence Inn b- "--- art. A lakes id a ambiance surrounds the luxurious guest suites, •of the Costa _Mesa Marriott and distinguished HoteVOranne L�ount A,,. located In the heart of our Theater and Arts District, With complimentoryhigh- speed and wireless internet access and a complimentary deluxe continental breakfast, staving at our Ramada Costs f -les -a and Best Western Newwport h9esa may be better than staying of home! Looking for extra -large rooms? With over eighty double queen -bedded rooms, The Hotel Hartford is the place for, you, or choose from an abundance of firat�claas services at the Hilton Ora ire County Co , featuring Hilton's upscale Serenity Collection, -2 Costa Mesa's Ideal location makes it possible for these unique hotels toprovide complimentary transportation to and from the 3ohn Wayne Airport. Convenient -access to the 405 Son Diego Freeway, 55 Costa Mass Freeway end 5 Santa Artie Freetvayas,kyellsis the 73, 241 and 261 toll reads, puts Costa Mesa on the map for easy -to -get -to destinations. Several of the hotels feature complimentary parking, including motorcoaches, With Long Beach Airport fewer than 25 miles away, and LAXabout a 40 -mile drive, visitors coming into Southern California can easily find their way to out, Costa Mesa hotels,. Unlimited memories await you in costa Mesa, The Best of Southern California. -- — ------------- ------ -!-I- 4-- Costat\ 1C& 3f6Pk hvrs+.E 1 i .ki,L. . 1"t ,r1MW x6it:a 1,Q : www.travelcostamesa.com Jul 1, 2010 - Apr 15, 2011 Dashboard Comparing to: Jul 1, 2009 - Apr 15, 2010 6 Previous: Visits 0 Visits 4,000 4,000 9 0 Jul I -Jul 3 1 Aug 15 - Aug 21 1 Oct 3 - Oct 9 77,932 visits Previous: 63,847,22,06'I,,, 210,597 Pageviews Previous: 168,663 (124 2.70 PagesNisft Previous: 2.64 (2,301,w Nov 21 - Nov 27 'Jan 9 -Jan 15 53.49% Bounce Rate Previous: 53.23% ;f,,A9%) -A----"'4,00:02:11 Avg. Time onSite Previous: 00:01:57 f 11, 56,", 1 91.17% % New visits Previous: 88.58% f2 921,.) Feb 27 - Mar 5 00 Gnrinip Anqlvtir.q um 200 10,0 00 100 Goal Conversions / Jul 1.201V'Apr 1[i2O11 22,440 10.66% Jul 1.200S'Apr 15.201O 25,620 15]9% %Ohang -12,41% -29�85% /diring_reatamnanLa_guide.eapx Jul 1.2O10 - Apr 15.2O11 19.998 0.50% Jul 1.2OOQ'Apr 15.2O1O 8.908 5.32% %Chenge 1229996 78,599a /din ing_ma1ourants. eapx Jul 1.2O10'Apr 15.2011 19.338 9,18% Jul 1.2OOS-Apr 15.201O 21.182 12.56% %Change -8.71% '26.88% /ovento_oa/onder.aopx Jul 1.2O1O-Apr 15.2O11 11.891 5.65% Jul 1.2OOQ'Apr 15.2O1U 8.615 5.11% %Chango 8@U3*{ lQ.54�� /hote|o.aopx Jul 1.2O1O-Apr 15.2O11 6.303 2.99% Jul 1.200Q - Apr 15.2O1O 5.073 3.36% %Change 1 11% -11.02% 0 Previous: e=mm rce Conversion Rate 0 Ecommence conversion Rate 0.00 hu), 'Ib EoommenceConversion Rate 0,03% GooqIeAnaktica www.travelcostai,nesa.com Jul 1, 2010 - Apr 15, 2011 Visitors Overview Comparing to: Jul 1, 2009 - Apr 15, 2010 6 Previous: Visitors 0 Visitors 3,000 3,000 lil 0 I Jul 1 - Jul 3 1 Aug 15 - Aug 21 1 Oct 3 - Oct 9 Nov 21 - Nov 27 Jan 9 - Jan 15 Feb 27 - Mar 5 71,229 people visited this site 77,932 Visits Previous: 63,847 22 06,,,T 71,229 Absolute unique Visitors Previous: 56,935 215 ' 11,� 210,597 Pageviews Previous: 166,663 i24 2.70 Average Pageviews Previous: 2.64 i2 301-i -A— 00:02:11 Time on site Previous: 00:01:57 f'! 156" 53.49% Bounce Rate Previous: 53.23% 91.17% New Visits Previous: 813.513% (2,921'.) a7gm��7 DO Browser Visits % visits Connection Speed Visits % visits Internet Explorer Cable Jul 1, 2010 - Apr 15, 2011 42,149 54.08% Jul 1, 2010 - Apr 15, 2011 27,377 35.13% Jul 1, 2009 - Apr 15, 2010 39,284 61.53% Jul 1, 2009 - Apr 15, 2010 26,024 40.76% % Change 7,29010 -12A0% % Change 5.2 -13,81% Firefox Unknown Jul 1, 2010 - Apr 15, 2011 15,044 19.30% Jul 1, 2010 - Apr 15, 2011 27,342 35.08% Jul 1, 2009 - Apr 15, 2010 13,856 21.70% Jul 1, 2009 - Apr 15, 2010 12,847 20.12% % Change 8,570,n -11.05% % Change 112,83% 74.36�, nnnnlp Annlvtir.q Safari IDSL Jul 1,201O - Apr 15.2O11 14.350 18.41% Jul 1.2O1O'Apr 15.2O11 14.103 18.10% Jul 1.2009 - Apr 15.2O1O 8.153 1277% Jul 1.2OU9-Apr 15.2010 1E\565 25.94% %ChanQe 78.Q1 44.201-"- Y6Change -14,80q& -30.25% Chrome T1 Jul 1.2U1D-Apr 15.2D11 5.089 6.53% Jul 1.2O1O'Apr 15.2011 8.064 10.35% Jul 1.2000'Apr 15,2O1O 1.742 2.73% Jul 1.2OO9'Apr 15.2O1O 6.723 10.53% %Chonge 139.34n6 %Change -1.7896 Mozi|knCompatible Agent Dia|up Jul 1.2O18 - Apr 15.2O11 398 0.51% Jul 1.2O1O-Apr 15.2O11 599 077% Jul 1.2OO9-Apr 15.2O1O 120 0,19% Jul 1.2OOQ-Apr 15.201O 811 127% %Chaoge 281G7Y& 171 721,* %Ohanye '2G`14% _3R49% www.travelcostamesa.com Jul 1, 2010 - Apr 15, 2011 Traffic Sources Overview Comparing to: Jul 1, 2009 - Apr 15, 2010 u Previous: Visits 0 Visits 4,000 4,000 9 0 Jul 1 -Jul 3 1 Aug 15 - Aug 21 1 Oct 3 - Oct 9 1 Nov 21 - Nov 27 I Jan 9 -Jan 15 1 Feb 27 - Mar 5 II traffic sources sent a total 77, visit )0 11.$7% direct Traffic 0 Search Engines Previous: 55,085.00 (70.68%) rM Referring Sites 13,598.00 (17.45%) _-L---- 17.45% Referring Sites 0 Direct Traffic 9,247.00 (11.87%) Previous: 21.84/ -'i3.1 �� u} Other 2 (> 0.00%) 70.68% Search Engines Previous: 68.34% J,2'o Top Traffic Sources Sources Visits % visits Keywords Visits % visits, google (organic) (not set) Jul 1, 2010 - Apr 15, 2011 38,734 49.70% Jul 1, 2010 - Apr 15, 2011 7,447 13.52% Jul 1, 2009 - Apr 15, 2010 29,415 46.07% Jul 1, 2009 - Apr 15, 2010 5,530 12.67% %Change 31,6811x3 7.88% %Change 34.670o v 6811, (direct) ((none)) south coast plaza restaurants Jul 1, 2010 - Apr 15, 2011 9,247 11.87% Jul 1, 2010 - Apr 15, 2011 2,539 4.61% Jul 1, 2009 - Apr 15, 2010 6;266 9.81% Jul 1, 2009 - Apr 15, 2010 2,665 6.11% % Change 4T57,0,0 20.900 ,,� % Change -4,73% -24M% google (cpc) costa mesa Jul 1, 2010 - Apr 15, 2011 7,446 9.55% Jul 1, 2010 - Apr 15, 2011 2,414 4.38% Jul 1, 2009 - Apr 15, 2010 5,529 8.66% Jul 1, 2009 - Apr 15, 2010 2,328 5.34% Change 3,1:67,,;� 10,30,�, / Change 3,691.6 -17,86% yahoo (organic) costa mesa ca Jul 1, 2010 - Apr 15, 2011 4,328 5.55% Jul 1, 2010 - Apr 15, 2011 988 1.79% Jul 1, 2009 - Apr 15, 2010 4,300 6.73% Jul 1, 2009 - Apr 15, 2010 1,685 3.86% %p Change 0,6 59,., -17,54% % Change -41,36%p -53.55% bing (organic) costa mesa restaurants Gooale Analvtics Jul 1, 2010 - Apr 15, 2011 933 1.69% 477 1.09% 95.60% 54.94% 2,858 3.67% Jul 1, 2010 - Apr 15, 2011 Jul 1, 2009 - Apr 15, 2010 2,878 4.51% Jul 1, 2009 - Apr 15, 2010 % Change -0.69% -18.64% % Change (7nnnlP Analvtirq www.travelcostamosa.com Goals Overview 200 100 Jul 1, 2010 ® Apr 15, 2011 Comparing to: Jul 1, 2009 - Apr 15, 2010 0 Previous: Goal Conversions 0 Goal Conversions 200 0 --- T-Z17Oct 3 -Oct 9 Nov 21 -Nov 27 Jan 9 -Jan 15 Feb 27 -Mar 5 torsJY3 completed }Aug 15 !Aug 21 042 goal conversions 0 conversions, Goal 1: CostaMesaTrlps Previous: 790 i- 2,313 conversions, Goal 2: Non Hotel Specific Click to Travelocity Previous: 0 (t) noRi 96 conversions, Goal 6: Ayres Check Availability Previous: 70 (37 1-11, i k 53 conversions, Goal 7: Best Western Check Availability Previous: 49{8 16'a} 77 conversions, Goal 8: Marriott Check Availability Previous: 66 1 16 67% ]v 41 conversions, Goal 9: Residence Inn Check Availability Previous: 64 112 conversions, Goal 10: Hilton Check Availability Previous: 50 f 1'24,00'3,) ,� 62 conversions, Goal 11: Hotel Hanford Check Availability Previous: 73 4k 71 conversions, Goal 12: Holiday Inn Express Check Availability Previous: 61 (16 39,sj A 44 conversions, Goal 13: Ramada Inn Check Availability Previous: 26;69 23,0 91 conversions, Goal 14: Westin Check Availability Previous: 94 (-3.'! 9%) 100 (',nnnlon Am:ih/tir-c AU 82 conversions, Goal 15: Wyndham Check Availability Previous: 47 �7r' zl7l'm, Goal Conversion Rate 8% 00A .00 0.1 V.1114" 0,00% b.00% Goal Conversion Rate 3.90% Total Goal Value $0.00 $0.00 $0.00 MOO $0.00 $0.00 CQ'Sce X00 �004aO-Ow C -0-s, 06CO C -N to, x -0 Total Goal Value $0.00 Google Analvfics OEM Q 1z I UUMMA-11MU Jul 1, 2010 ® Apr 15, 2011 Comparing to: Jul 1, 2009 - Apr 15, 2010 77,932 visits came from 147 countries/territories Visits Pages/visit Avg. Time on Site % New Visits Bounce Rate 77,932 2.70 00:02:11 91.28% 53.49% Previous: Previous: Previous: Previous: Previous: 63,847 (22,06%) 2.64 (2:30%) 00:01:57 (11,56%) 88.63% 53.23% (0.4906) Countryfrerritory Visas Pages/Visit Avg, Time on % New Visits Bounce Rate Site United States July 1, 2010 - April 15, 2011 67,998 2.72 00:02:13 91.11% 52.91% July 1, 2009 - April 15, 2010 57,211 2.65 00:01:58 88.41% 5313% % Change 13,1 1'o 3,051 , -0.42''o Canada July 1, 2010 - April 15, 2011 2,671 3.23 00:02:04 94.87% 48.00% July 1, 2009 - April 15, 2010 1,684 2,61 00:01:32 93.53% 53.33% % Change 58.61% 24,031�c, 35 25% 1,449/' -9-990"0 India July 1, 2010 -April 15, 2011 1,491 1.61 00:01:31 96.91% 75.72% Gooale Analvtics July 1, 2009 - April 15, 2010 519 2.02 00:01:35 93,64% 66.47% O/o Change '187.28% -20,01% -3.32% 350'1:", 13,91% United Kingdom July 1, 2010 - April 15, 2011 992 2.65 00:01:37 89.31% 53.43% July 1, 2009 - April 15, 2010 869 2.75 00:01:55 90.79% 47.41% % Change 14.15% -3.73% -1543% -1.63% 12:69% Australia July 1, 2010 - April 15, 2011 463 3.35 00:02:48 89.42% 41.90% July 1, 2009 - April 15, 2010 366 2.54 00:02:08 90,16% 46.17% % Change 26-90% 32 1 5Es., 1-3 31 1, r, -0.83% Iran July 1, 2010 - April 15, 2011 403 2.07 00:01:38 87.84% 66.75% July 1, 2009 - April 15, 2010 106 2.36 00:02:07 90.57% 61.32% % Change 2110.1 % -1225% -23.27% 401% 8;85% Japan July 1, 2010 - April 15, 2011 363 2.57 00:01:18 85.67% 55.65% July 1, 2009 -April 15, 2010 224 2.83 00:02:42 86.61% 47.32% % Change 621.05% -9:19% -51,66% -1,08% 1T59% Mexico July 1, 2010 - April 15, 2011 268 3.20 00:02:33 93.66% 48.88% July 1, 2009 - April 15, 2010 217 3.00 00:02:19 88,94% 52.07% % Change 9150% 10 (3-1':. Turkey July 1, 2010 - April 15, 2011 219 1.69 00:00:42 95.43% 72.60% July 1, 2009 - April 15, 2010 72 2.06 00:01:04 97.22% 66.67% % Change 204A7% -1T81% -33,59% -1.84% 8,90% France July 1, 2010 - April 15, 2011 193 2.62 00:02:36 96,37% 61.14% July 1, 2009 - April 15, 2010 84 2.86 00:02:16 92,86% 45.24% % Change 12916% -8,24% 15,1 � 3515% 1 -10 of 147 (-,nnnIP AnqlN/tir..q 7,000 0 Jul 1, 2010 ® Apr 15, 2011 Comparing to: Jul 1, 2009 - Apr 15, 2010 Previous: Pageviews 0 Pageviews _ „,. -. 7,000 0 Jul 1 - J-111 3 Aug 15 -Aug 21 Oct 3 -Oct 9 (Nov 21 -Nov 27 Jan 9 -Jan 15 Feb 27 -Mar 5 Pages on this site wereviewed a total of - 1, times 210,597 Pageviews Previous: 168,663,24,R6,`,) 153,632 unique views Previous: 123,366,22 53° 53.49% Bounce Rate Previous: 53.23 % (Ct ,! 9 ,,,) Top Content Pages Pageviews % Pageviews Jul 1, 2010 - Apr 15, 2011 22,440 10.66% Jul 1, 2009 - Apr 15, 2010 25,620 15.19% Ifo Change -12:41 % -29.85% /dining_restaurants—guide.aspx Jul 1, 2010 - Apr 15, 2011 19,998 9.50% Jul 1, 2009 - Apr 15, 2010 8,968 5.32% % Change 1 32 c199"o /&59010 9010 /dining_restaurants. aspx Jul 1, 2010 - Apr 15, 2011 19,338 9.18% Jul 1, 2009 - Apr 15, 2010 21,182 12.56% Flo Change -8.71 % -2&88% /events_calendar. aspx Jul 1, 2010 - Apr 15, 2011 11,891 5.65% Jul 1, 2009 - Apr 15, 2010 8,615 5.11% % Change 38,0 3`,� 10.54�;. /hotels.aspx Jul 1, 2010 - Apr 15, 2011 6,303 2.99% Jul 1, 2009 - Apr 15, 2010 5,673 3.36% % Change 11.11% -11.02% ('nnnlp Analvtire Tvn-rreRc%unTeR 711,1 41 1 %1111 M:' p�"!1 &0 [Yf t'W"Or Ov.Trave,fCostaMesa Get more followers Pro Twitter stats p JOC,� User= T5 70p 11DG Lis5 1NA Liss ,,e rmair, My stats My w I d ge I My brut,=sDashboard Profile CIEckEr Sett'Mgs Costa Mesa, CA twitter statistics 01,-4 Lasu�,date 1 rninun' C:jsts rJe 5a, CA, QaTrve'Cos:aMesa,, I Bio: Offtitweers fro "11 Costa tde5a "V13 o - trave. 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NJ Countries" CIG- Language" 97S United States 160 Los Angeles 996 English (US) 11Australia 149 Irvine 32 English (UK) 10 Carred. I28 Seattle 6 French (r.a,c) r United Kingel" 31 Costa Mesa 6 Itaftr, ,ly IS Ila 28 Cypress 5 A,.blc 5 Mexico 27 San Diego 3 Lith—i- 4 Soup! Arabia 22 Livingston 2 Spanish W Activity Page M..s? Page Vie— ff'pace Total Tab Vlo—' External Refor-2 6.298 Well 227 928 Discussion Boards 89 g000l—ono 279 Photos 16 ahavisia.cont 265 .Information 7 sea,clr.yah..—,n 195 Events 6 bin .— .7 Contact Us 6 C.Smrols-le.-I 122 Onve & Olne 3 linkedon—at 92 R"iem 2 cosu.rrsacvb.pcde-co,a 85 Contest 2 68 Events I events Go -California facebook L-wikker PLACES TO arca THINGS TO DO SLEEP + EAT TRAVEL PLANNING PHOTOS � VIDEOS MAP IT! (0 World - U,S,A - California - Costa Mesa Conference Visitor Bureau DV.. Punt Ems it *Tkw*t, MUke Costa Mesa, California T'r,-iv,c)l Inforrricition, RXIfit;', Attracl'Jfons, AcIviJf Costa Mass, is'nestled 51rale9tally in vrishean of Orange CDunly, n,hnulas sway, from -miss of sparkl,no ra�beaches, John Wayne kirport. all of &-n Cal's m.s,,�or f rc-c,.,ikvs ardw-metoLrs closer oil �aa: Newrorl Bead,. Gctsto XAt,50 Irwne, Sanla Ans, Anahiern and Hantirglon Beach. amDnp others and tusl S'E' , m1as f rom Los Angel&s. costs; Mesa 1s "viihn close proximity to golt Coutses. nuwst--wns, Dancqlard Resort, the 4vnda Canler, Crscovery Science Center, U01 arra nunh more. 3,j5la Mesa "a 'r,,.jne to *Nernal&z -natty -acclw ad SoLin Coast Plaza, vrere shoDpers can of Ine 10w@#ft"*P#tV4w FRE',E' � '' LItimale shoplpng as trey depart on a wtrfijal vatil lo t7 ccq�r,'a ,rds, Travel Plattner Knvom as 'Ine c -1y of the arts," Costa Mass ils honis to 00a Theater & Arts Ckslr.,:I, oneof the ;nos! Rc-jua,sl Yojr Ree, Travel Planner Vwv3r�oppairform^� and vqual aria canters the raVori ... tne Orarge Coiinly Perforrnmog Ads Centar, Se-gerstrom,Cenrin for the Arts and SoiAt Coast Reparlory un1ed xy a con namly plaza win stimulating visual art pieces. Oosla Mesa is home to sideiialk caf,&s, bistros and reasniston-on1v rcdsDota — thore, are imore trait I(XI Alone in and arour'd the arts all offering an array of dln,'fv adventares from �saual to gour-met, feat„ringcusine from wound the qlcicne. Come to Oasis, Mesa fora un`que, upscale deatmation =deal for sophal-cated travelers Itial is rich in vanues, events and aclLvilias appealing to culta-ral Iourtgls, iFmlias and oLsnsss Irs:velars alike, CkA Here Icer Costa Mesa's Elecirome Visdors Gude V5t1 oilicaal website . ... ........... . ...... . . .. .. ... .. RECnEATION FESTIVALS AND EVENTS Extlervence a vibrant coarra ll an Orarls, County ixal,n, one that ..a iroorsdbfy dean, safe and gemanely friendly. Most Costs MesF,,hkolels &oathCosal Plaza, The Ultimate ShooP4V Experisrp.s, as wall as perforrwrig. arts VVYUSS and S!Nard-*,Mnin,; QSlaarafdS. Costa Mesa 66 the slardno Ovation Caput of t^re OC, 'Adh lan first-class and JuNwry hotals ths- S"werstrom C'enlw for the Arts. Experiarce the deatinallionwneyee locals meet for the Uni'male in shno:arra, dkmrig and swardd lass oniellainq,ill Request your Free Travel Planned f I t I A$ . 4 '0 V ro "a "0 *,0 zM V rl rw 0G)MM M0 P8vwiOr8ffp D t7 ES ij Ott 0 3 :3 q, g Q to tR UPI tz -4 n .4 0 -4 tiY a Ik rca cr tr er a!X 0 0 0 0 '*1 71 4 00 0, sq 00x= 0 :r 0f. 0 to �A tow" cr tr er a!X 0 0 0 0 '*1 71 sq tYtl tr cr tr er a!X 0 0 0 0 '*1 71 r k v� O Ci V `n oA t•: x � ��9vw E� y Wr °00 �o Q ai - G v up .° 0 O r _ ss }}- .t t pp ..Y O u.E W m n C a m G 3 M c C O_ mmoF° C u m ° 0 o oa 0> °o Oc o� ui ory Yc°� V mmm 3M �E��N �omo wME—°° om��omom C/7 �. 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O am nu mcou t -s m €1_m m c mcnmQ.o a 0 o m m .n x° 1m o'er m am YMn o 0 3 0 -C C/) 0 U) C)) U- T- C\j I- -106 Financial Summary July 2010 to June 2011 Revenues Actual 2010/2011 Projected 2011/2012 July 2010 $94,432.74 $120,000 August $99,048.38 $119,000 September $120,817.67 $125,252 October $116,136.98 $123,333 *November $0.00 $108,600 December $193,740.05 (covers two months) $98,333 January 2011 $71,925.58 $84,000 February $181,453.39 $98,000 March $140,785.73 $144,000 April $143,633.91 $146,000 May *not received $138,000 June *not received $128,500 TOTAL: $1,161,974.43 $1,433,018 *Business Improvement Assessment increased from 2% to 3% effective November 1, 2010. Expense Projections Fiscal Year 2011/2012 Total Marketing Expense 1 $671,700 Online Marketing/Display Ads/Eblasts Hotel Marketing Fund/Familiarization Tours/Promotions/Print Advertising Sponsorships/Community /Video Production PR & Consultant Retainer/Tradeshows/Brochures Employee Expenses $301,137 Salaries/Payroll Taxes/Workers Comp Employee Benefits/ (cost of service only, no health insurance, 401K individual contribution only, flexible spending accounts) Payroll Services/Incentives/Meetings & Conferences Hotel Marketing Fund $348,000 $150 per hotel room for the ten participating hotels Total Administrative Expenses 1 $98,900 City Collection/Accounting Audit/Mileage/Bank Charges/Dues & Subscriptions/Insurance/Office Supplies/Rent/Parl<ing/Postage/Telephone/Travel TOTAL EXPENSES: 1 $1,419,737 1 Conference and Visitor Bureau Southern California Close -Up: 10 places to explore in Inland Orange County - latim... http://www.latimes.com/travel/Ia-tr-socalcloseups-20110220,0,2 14964.story Sign In or Sign Up Like Subscribe/Manage Account Place Ad LATStore Jobs Cars Real Estate Rentals Classifieds Custom Publishing Los Angeles Times staff writer ForSa I- y wner.com, A Your guide to inland TRAVEL FOR JUST $80.95 LOCAL U.S. WORLD BUSINESS SPORTS ENTERTAINMENT HEALTH LIVING TRAVEL OPINION SHOP Weekly Ad LOS ANGELES CALIFORNIA MEXICO HAWAII LAS VEGAS EUROPE ASIA AUSTRALIA TRAVEL & DEAL BLOG IN THE KOBERRYANT I CATHERINE ZETA -JONES I FEDERAL BUDGET I DODGER STADIUM SECURITY I COACHELLA Travel SOUTHERN CALIFORNIA CLOSE-UPS 10 micro -itineraries for inland Orange County Yep, it's home to Disneyland, but it's also the land of arts (Santa Ana), Nixon (Yorba Linda), the Ducks and Angels (Anaheim), lively Fullerton and more. Here are to spots to explore in the O.C. ReUATWILnd j451 a Share 48 (0) The nightly World of Color light and water show at Disney California Adventure. (Jay L. Clendenin / Los Angeles Times) Search L.A. Times on Facebook Like j41<; IUp Create an account or log in to E-98 see what your friends are recommending. Lakers' Kobe Bryant is fined $100,000 by NSA for anti -gay slur to referee 1,859 people shared this. advertisement rhe Very Best of Italy :our the fabulous scenery of he Amalfi Coast hike the 'Inque Terre, drive through 'uscany's vineyards, and see nore of Italy a More The 6 Most Scenic Spots in Italy Best Italian Architecture Brunelleschi & More Top Italian Sights: 7 Favorite Piazzas For more on deslinallons and travel deals, click here RELATED By Christopher Reynolds Los Angeles Times staff writer Your guide to inland Februatil 20.2011 Orange County South of Los Angeles and north of San Diego lies an PHOTOS: Photos: in intermittently magical 789 -square -mile realm where freeways micro -itineraries for inland Orange County hum and Disneyland flourishes, where immigrants remake old communities as new ones ripple across the hills. Many PHOTOS: Photos: outsiders treat this place as they would a prosperous but Little Saigon in Westminster, Calif. hopelessly dull relative —the way some Europeans treat Belgium. Let's remember, people, that Belgium has given us VIDEO centuries Or good wattles, Deer and chocolate, not to mention r, Video: Exploring inland Orange County the French fry and Jean-Claude Van Damme. So it is, sort of, with O.C. Travel Blog MULTIMEDIA AIIA111 II -A D14 3outhern California Close -Up: 10 places to explore in Inland Orange County - latim... http://www.latimes.com/travel/la-tr-socalcloseups-20110220,0,214964.story Printable guide: There is more here than Disneyland and beaches. And so we Inland Orange County bring you these inland Orange County close-ups: to micro - itineraries for travelers and locals alike. This is the second STORIES installment in our yearlong series that looks anew at Southern Visiting inland California. (We started with downtown Los Angeles in I I I I MI -1 Orange County January and we'll come back to the O.C. coastline another day.) On this expedition, we're all about the big orange balloon, the big black cube, the epic and edgy malls, Richard Nixon's old high chair and — because in the end, the mouse ADS BY GOGGLE will not be denied — a few theme -park secrets. Cars for Prostate Cancer Tax Deduction & Fast Free Towing What would Nixon do? Disneyland can wait. First, ! Donate Car, Truck, RV or Boat consider the question they've printed on dozens of mugs and CarDonafionToPCAP.org/888-88.5-6710 T-shirts at the Nixon Presidential Library & Museum in Yorba Car Injury Lawyer Linda, about 40 miles southeast of downtown Los Angeles. Expert Car Accident lawyers ready And get ready fora few more questions. Has anybody told to get the Maximum Kevin Bacon, for instance, that Nixon got elected student body Compensation. president at Whittier College by opposing the campus ban on www.i800THELAW2.com dancing? The nine -acre Nixon complex is patrolled by legions Auto Accident Specialists of well -briefed docents in red and blue blazers, many of whom We Specialize In Auto Accidents were among Nixon's "silent majority" back in the late'6os and Our Lawyers Will Fight For You early'70s. The graves of the president and First Lady Pat are Now! here. You'll find a reflecting pool, a rose garden, displays www.BarrettlnjuryLaw.com detailing Richard Nixon's path to the White House, his domestic and foreign programs, his trip to China. If you fill out a form, you can listen to those notorious White House tapes (which are being transferred to CD). Hear former Secretary of State Henry Kissinger bragging about kicking the North Vietnamese "in the groin." Hear the president engaging in small talk with Ray Charles, making get -well calls to ailing friends and dismissing the importance of "kinky -dinky espionage" by one political party against another. Until 2007, the site was run without government input by the Richard Nixon Foundation, a loyalist group. The National Archives have since joined the party, as it were, bringing mountains of documents (and recordings) and a nonpartisan agenda. Sounds awkward — which makes it more interesting. (As of early 2011, the Watergate exhibit was still being redone.) Whatever your agenda, come see your 37tb president's high chair, then step outside his modest childhood home — Nixon was born in the farmhouse on this site in 1913 — and also see the helicopter that carried him from the White House that last time in 1974, The mouse that ate Anaheim- It's a given. If you have kids — and maybe even if you don't — you're going to Disneyland. And you're probably going to like it, because they're pros. So, brace for the bill — $76 for an adult day pass, $68 for kids ages 3-9 — and make your expedition easier by booking a night at a Disney hotel or one of the many "partner" hotels within walking distance, (If you live in Southern California, be sure to check for local discounts at 1utp:ffi"vw.mousepIanet,com.) Get to the park at opening (it varies by day; check the website) and make a beeline for a Fastpass (these are issued, for free, by a machine at many popular rides that allocates head -of -line status for a designated period later in the day). Don't get hung up on hitting every ride. And don't leave eating to chance; you can book meals up to 6o days ahead at many Disneyland and Disney California Adventure Park restaurants by calling (714) 781-3463. Also, if you have an iPhone, there are several apps that tell you how long the line is for each ride. When your kids droop in the afternoon, retreat to the hotel for a nap or swim. Then return to the park for the nighttime stuff. If your family is doing a second Disney day, the Character Breakfast at Storytellers Caf6 (in the Grand Californian Hotel adjoining the Downtown Disney District) is a fine way to start. But consider this: Much of Disney California Adventure Park will be renovated in Zoll and 2012. You might prefer a certain nearby berry farm instead. Where the boysenberries are. Knott's Berry Farm was up and running when Walt Disney was still a pup. It opened in the 192os, http://i�-iNiv,knotts,coiii/public/neNvs/his-toiN/index.cfni and despite its high-speed, high-tech rides, it feels more homespun than Disneyland. It also appears a little frayed around the edges. It's also a lot cheaper than Disneyland: Adult admission is $46.99 to $56.99, with frequent discounts and annual passes for as little as $59.99. Times staffer Brady MacDonald, whose FuDland blog has covered theme parks for the last four years, calls Knott's "the best park in Southern California, if you're trying to please everybody." In other words, the rides range from little kids' diversions to serious, knuckle -whitening thrills, and the themes keep amusement park cognoscenti engaged. It really was a farm once; the world's first commercial crop of boysenberries was raised here in the 193os. Now it has a hotel, an outpost of L.A.-based Pink's Hot Dogs, a summer -only water park and Camp Snoopy for smaller kids. It also has the old -school Mrs. Knott's Chicken Dinner, but recent meals suggest that the restaurant's best days maybe behind it. cl W Joie de Vivre hotels reward guests who help feed Los Angeles' homeless MW W= Yosemite National Park: Get readyfor a moonbow-- maybe In Case You Missed It... Photos: Museum hosts Peep art fundraiser Banned books: Why do gay penguins make people so mad? Mounbow maybe coming to Yosemite Air-traffic chief quits over dozing controllers The Latest NFws As IT HAPPENS Kings assign Brayden Scherm to Manchester - The Fabulous Forum o4l14l2oli, 11:54 a.m. L.A. County jails' inmate count shows largest drop in nation - LA. Times - California I LocalNews 0411412011,11:54 a.m. Spotify alters its streaming rules: You gotta pay to play - Pop &Hiss 0411412011,11:54 a.m. ABC cancels 'All My Children' and 'One Life to Live' -Show Tracker o411412on, n:53 a.m, Michael Jackson case: Prosecutors seek to tell jurors about Dr. Conrad Murray's relationships with three women - LA. Now 0411412011,11:52 a.m, MOST VIEWED I MOST COMMENTED 4/14/11 12:54 PM Southern California Close -Up: 10 places to explore in Inland Orange County - latim... http://www.latimes.com/travel/la-tr-socalcloseups-20110220,0,214964.story The Great Orange in the Sky. You are respectfully invited to step aboard a giant orange and hover above a mostly idle military base in Irvine. Now, stop snickering and suspend ... yourself. It's true that Ford expands recall of F -iso pickup truck to about 1.2 million vehicles the Great Park — the gradual conversion of the former Marine Corps Air Station El Toro into a 1,347 -acre public playground in the middle of the O.C. — will be years in coming. But the Great Park FAA's air traffic manager resigns over Balloon is here now, a helium -filled ball with a people -carrying basket dangling beneath, and it's free. control tower sleeping incidents Permanently tethered and big enough to hold 25 people at a time, it flies four days a week, rising 400 Stocks open lower after jobless claims rise feet so you can see 40 miles on a clear day. Hours are 10 a.m.-3 p.m. and 7-10 p.m. Thursdays and California deaths parallel Double Initial Fridays, 9 a.m.-3 p.m. and 7-10 p.m. Saturdays and Sundays, wind and weather permitting. The ride Murders in New York (which began in 2007) typically lasts eight to 10 minutes, but that's plenty of time to eye the hills and orderly subdivisions, assess the park's recently planted strawberry fields and read the fine print: Thousands rally at Cal State campuses Someone stenciled a list of major historical events on the old runway surface. Flights are first-come, against higher education cuts first-served; kids and pets welcome. There's a free carousel too. Best day to fly: Sunday, when the L.A. Unified can't escape celebrity chefs fledgling Great Park farmers market is in session. if that bout with altitude isn't enough, head about 2 drama miles southwest to the Irvine Spectrum Center mall, where the amusements include a 1o8 -foot -tall Lack of primary competition gives Obama Ferris wheel. an edge Google facing hurdles in bid to provide Surf, turf, balls and pucks. If you're looking for pro hockey or baseball in O.C., all roads lead to email service to governments Anaheim. The Ducks (hockey) play from early October through early April (longer if the team makes the playoffs), with 41 home games at the 17;174 -seat Honda Center. Most adult tickets cost $20-$110. Senate panel concludes Goldman Sachs (A seat at the glass fetches more than $3oo.) The Los Angeles Angels of Anaheim (blame owner Arte profited from financial crisis Moreno for the name) play baseball from April through October Oonger if they make the playoffs), 2.6 million stillbirths occur after 28th week, with 81 home games at 45,000 -seat Angel Stadium of Anaheim. Most adult tickets cost $16-$2oO. study finds During the season, the ballpark offers behind -the -scenes tours ($3 for adults; 17141940-20701 on Tuesdays and Wednesdays). There's a Metrolink/Amtrak stop at the edge of the Angel Stadium parking lot (also walkable from the Honda Center). To fill your belly before or after the sports, there's the Catch on East Katella Avenue. Here are your surf, your turf, your taps, your multiple big screens. Impress friends (and appall others) by ordering the $4995 OMG, a 4 -pound burger with 10 slices of cheddar cheese and 2 pounds of fries. Sharing is encouraged, but if you finish by yourself within an hour, the restaurant will give you $500. As of early February, just one guy had managed it. Two words: biker bar. First, build thirst. You can do this by taking a hike or a bike or horseback ride in the Santa Ana mountains or the foothills near Rancho Santa Margarita. Maybe Limestone Canyon & Whiting Ranch. Wilderness Park or O'Neill Regional Park, where you can make the 3.2 -mile round-trip hike up Live Oak Trail to Ocean Vista Point, 1,492 feet above sea level, for a panorama of hills, suburban fringe and distant sea. Whichever trail you choose, head afterward to Cook's Corner, a biker bar and burger joint that since 1926 has stood at Live Oak Canyon and Santiago Canyon roads in the Trabuco Canyon area. Jukebox. Pool table. Sawdust on the floor. They say the kitchen was built Lout/ mileage lease from the remnants of an old Santa Ana Army Air Base mess ball. Whatever — it turns out tasty example for very well burgers. There are bands on the weekends, along with scores of bikers who fill the patio while their qualified lessee, bikes gleam out front. Santa .Ana, urban and artsy. Santa Ana has some of O.C.'s grittiest corners, but it's also home to a pair of worthwhile museums and a growing number of galleries. The kid -focused Discovery Science Center stands beneath the big black cube at the edge of Interstate 5 (the cube conceals a facsimile S rocket) and has hands-on exhibits that cover populist themes such as the science of hockey, plus art 1 there's a modest climbing wall. About four blocks south of the cube at Main and loth streets is the more grown-up Bowers Museum. The Bowers is a cultural museum, meaning it's just as likely to tell you about Benjamin Franklin as it is to show you Chinese adornments or an amazing pair of red and gold African earrings (under glass in the lobby). It also has a children's Kidseum space (1802 N. Main 5779/month for 39 months with 7,999 due at signing St.). If you want to see work by living homegrown artists, head to the nearby Artists Village area, park Noeamritydeµzit tequlled. Tax, tide.. in the structure at North Broadway and West 3rd Street, and prowl gallery spaces such as the Orange itense ani dealerfees arta. MW _ County Center for Contemporary Art (117 N. Sycamore St.), the Grand Central Art Center (run by Cal chap of 5.201n ile.wa39. 000miles. State Fullerton at 125 N. Broadway) and the quirky old Santora Arts Building (207 N. Broadway). The restaurants Gypsy Den and Memphis at the Santora are handy for a bite. And if you go on a Santa Ana Artwalk (first Saturday night of every month), a few dozen nearby galleries will be open as well. Fullerton after dark. When night falls, downtown Fullerton hops. This is especially true along Harbor Boulevard near the railroad tracks, where more than two dozen bars and restaurants cater to the hunger and thirst of Cal State Fullerton students and others. Count on young demographics, designate a driver or take Amtrak or Metrolink to Fullerton's handsome old station. Within an easy walk you'll find the Pint House, the Envy Ultra Lounge, the Mulberry Street Ristorante, Cafe Hidalgo, Get the Getaway L.A. Newsletter Branagan's Irish Pub, Ziing's Bistro & Bar, Heroes Bar & Grill and the Continental Room (which claims to be Fullerton's oldest drinking establishment, dating to 1925) and plenty more. Find the latest in travel destinations, tips and deals delivered to your inbox. Retail detail. If you're not shopping, the recession wins, right? Now more than 40 years old, South ® See a sample ( Sign up Coast Plaza in Costa Mesa is still the biggest mall (by square feet) in California. Shoppers come from A11d.111 1?•Sd. PN4 Southern California Close -Up: 10 places to explore in Inland Orange County - latim... http://www.latimes.com/travel/la-tr-socalcloscups-20110220,0,2 14964.stor) as far as Asia to roam the 28o stores and restaurants. You can spend $3,600 on a hand -etched, limited -edition silver Bentley writing pen (at Paradise Pen) or $5.75 on a cup of tangy gumbo at Seasons 52 restaurant, which opened in late 2010. If you want to spend many, many hours here, you can sleep a block away at the Westin (weekend rates as low as $log). For a more intimate, semi -subversive shopping experience, head 11/2 miles south on Bristol Street to the Lab, a slacker haven with about a dozen retail and restaurant tenants arrayed around a courtyard with couches and a magazine rack. Then cross Bristol and creep into the Camp, where chic sustainability is the order of the day. Note the Patagonia shop, the bike shop, the soothing sayings stenciled on the parking lot blacktop. Now, surely, you've had enough shopping, so double back toward South Coast Plaza. Head into the Segerstroin Center for the Arts next door, where you can see a play at the South Coast Repertory, hear music in four venues or just watch the limos pull up in front of the snazzy buildings. Don't forget to stick your head inside the tall, rusty steel sculpture by Richard Serra ("Connector," 20o6), mumble and listen for the eerie echo. Welcome to Orange. Please set your watches to 1940. Plaza Square (a.k.a. the Orange Circle) is a roundabout that serves as the heart of the city of Orange. It's also a fine place for time travel, with hundreds of well -tended homes in the surrounding Olde Town Historic District dating from 1888 to 1940. Closer to the square, antiques shops huddle with a growing number of eateries. AtNllr. Cis Rare Records, customers such as 22 -year-old Nathan Chase hunt for old gold in the vinyl bills because, he says, "everything is overproduced now." Watson Drugs & Soda Fountain (founded 1899, 116 E. Chapman Ave.) still serves banana splits up front and fills prescriptions in back. Chapman University is two blocks away, so Glassell Street is full of lively, youthful businesses and restaurants. At the Felix Continental Caf6 (opened in the late 'los) On Plaza Square, you get Cuban cuisine and sidewalk dining. At the Filling Station Cafe (opened 2000) on North Glassell, you get sandwiches on a patio where gas pumps once stood. At Gabbi's Mexican Kitchen (opened 2oo6) on South Glassell, upscale Mexican. At the Bruery Provisions on North Glassell (opened 2010), craft beers, wines and fancy cheese. At Haven Gastropub (opened in 2oo9), pub grub and more beer. And at Bruxie Gourmet Waffle Sandwiches on North Glassell (opened November) — well, Orange County, there's your Belgian connection. chi-is.rt�y7iold,s(c latiiizes.coi?i Copyright @ 2on, Los Angeles Times w � ADS BY GOOGLE P,ee:corrmierid Medical Malpractice Case? Understand Your Legal Rights, Speak to an Injury Attorney Now. www.InjuryHelpLineAttomey.com Certified Auto Appraiser. Free Consultation. 800-733-4937 Fight the insurance company & WIN! www.diminished-value.net Personal Injury Attorney Experienced and Aggressive Free Consultation --Contingency Fees www.rapillolaw.com RELATED STORIES From the L.A. Times • Shanghai Disneyland: Uncovering secrets about the new Chinese theme park • Dallas souffle restaurant hopes to be next big thing • Orange County DA wants sex offenders banned from beaches, parks From A7LA - Final Vote Set on D.C. Sex Offender Park Ban I ktia,com Around the Web • Slaying victim found in burned home identified I Video I Griandosentinel.corn • 'Explosion', fire destroy Glenwood restaurant I chicagoiribune,corn 188 Road Trips >> Get Alerts on Your Mobile Phone Mobile Phone (required) Sign me up for the following lists, 1-1 BREAKING - News as it happens !D ENVELOPE - The awards insider 0 ENTERTAINMENT - Hollywood news and buzz 0' SPORTS -Alerts and scores submit I Inside The Times Yosemite National Park: Get ready for a moonbow maybe Share 48 CO) I s Catherine Zeta -Jones is treated for x. A bipolar H disorder. What is it? Penny Stocks Soaring 3000% We Have Tomorrows Big Winner. Join Our 100% Free Newsletter... Can I Recycle ? Mom Makes Up To i, $77/hr Online Corona: Mom spills secret on how ow she makes $6795/mo part Peep Art, from Carroll County Arts ' Council Ski! M� A gray area over food dyes Style L.A.: What are you 4/14/11 1254 PM Maine school district to spend Penny Stocks Soaring 3000% We Have Tomorrows Big Winner. Join Our 100% Free Newsletter... t Mom Makes Up To i, $77/hr Online Corona: Mom spills secret on how ow she makes $6795/mo part $200,000 on iPads 01F Style L.A.: What are you 4/14/11 1254 PM iouthern California Close -Up: 10 places to explore in Inland Orange County - latim... http://www,latimes.com/travel/la-tr-socalcloseups-20110220,0,214964.story Comments (0) Add comments I Discussion FAQ Air duty-free shop Currently there are no comments. Be the first to comment! Travel Guides Looking to get away? Browse our destination and topics pages to read about vacation ideas, view photos and videos and get advice from our experts. California Mexico Las Vegas More Destinations San Diego I SoCal Palm Springs I Deserts Catalina Island Calif. Wine Country Bay Area ( NorCal Coastal California Calif. 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Meaghan Clark I Tue Apr 5, 2.011 tike 3 likes. Sign up to see what your friends like. TAGS: best restaurants (/categories/best-restaurants) , California (/categories/california) , day trips (/categories/day-trips) , getaways (/categories/getaways) luxury travel (/categories/luxury-travel) , restaurant (/categories/restaurant) , shop (/categories/shop) , shopping (/categories/shopping) , shopping center (/categories/shopping-center) , Travel (/categories/travel) , weekend break (/categories/weekend-break) 3 (http://www.facebook.com/sharer.php?u=http`/`3A`/`2F�/�2Fwww.execdigital.com`/`2F[ifestyle`/`2Fentertainment`/`2Fweekend-getaways-southern-california& t=Weekend%20Getaways%20in%20Southern%20California%20-%20Business%20News%20-%20Exec%20Digital&src=sp) --Sh—are-- 11 Traveling to Southern California this year? Check out the magazine edition of "Weekend Getaways in Southern California" live (http://www.execdigital.com/magazines/4152/164) ! 4/111/11 1'10 pA ~..~~...~..^.~.~~.~.~~.~~..`Y~. ,~...'".`.~~~. ..~~~.~...1�,~.�.~ South Coast Plaza isaMecca for fine dining and Orange County. It's efar cry from Rodeo Drive, with its enclosed glass roof and fusion ofluxury brands todiscount retailers, but that doesn't meanSouthern California residents don't flock to this 220-suhoshopping experience daily. South Coast Plaza is a lot of things, but something it's not is clich6. You won't find atypical retailers in the Costa Mesa shopping haven, and that's exactly worth the risk. In a city that commutes for breakfast, lunch and dinner, South Coast Plaza offers a sanctuary in travel and design. ACCESS is a shopping retreat, enveloping guests with concierge services, valet and a sports room built specifically for the under -enthused male; in an instant, patrons relax with a cocktail and forget that a few feet away, the center remains abuzz with shoppers. Entertainment isocore feature inSouth Coast Plaza's design with the Segerstrom Center for the Arts, South Coast Repertory, and Rene( and Henry Segerstrom Concert Hall all within walking distance of the shopping center. As much asSouth Coast Plaza caters 0othe retail elite, the Anti -Mail appeals tothe retail alternative. Though still attractive tothe general public with chains like Urban Outfitters, the LAB and the CAMP show off SoBeCa (South on Bristol Entertainment Culture and Adn.Rather than focusing simply on food and stores, the SoBeCa district showcases great art and entertainment (the name rather gives it away) for the Ofcourse, everyone can enter shops like Seed People's Market (amust have for funky knickknacks and vintage) orArth.but it's onmetim*x better i ofskinny jeans first. What's even more attractive than the hipster crowd is thofood—Habanaisadaoay outdoor Cuban -inspired restaurant that attracts residents from all over SoCal, and the Gypsy Den is a coffee shop for both the student and the aspiring musician. Shopping might bethe central theme toCosta Mesa, but locals don't reaUymind—eopocioUybeueuoeit'sauchaehnrtdhvehoLnaAogeles or any other neighboring city in Orange County, Say what you might about Los Angeles, but the city does have some qualities that make it one of the most culturally relevant and diverse ci in the globe. Everyone is going to have their opinion about where to head first, but Los Angeles wouldn't bewhat dis today without The Roosevelt Hotel is no longer just a place for star spotting — you'll find brilliant restaurants and bars, poolside service and local folklore. Guests can relive haunting ghosts tales up and down the colorful ceramic tile corridors — including one legend that Marilyn Monme'sghost still shimmers in favored poolside cabana suite mirror. The recent addition, Library Bar, iaeslim figure ofthe other two restaurants inthe Roosevelt Hotel, but perfect for late night chats with old friends. Skip onover to North Highland to throw yourself deep into a high-carb diet courtesy of Pizzeria Mozza. Forget whatever stereotypes come with ecelebrity chef atthe helm, this restaurant isone ofthe most highly recommend pizza places inthe city, and not because Mario Bata|i one of its owners. Straight from the mind of La Brea Bakery creator, Pizzeria Mozza is simple dining and one of the few places that diners can enjoy without a reservation. Find a great server at the bar, and he'll give you details on where to enjoy after dinner or next meal, even adding personal favorites for every menu item. [The one must have actually isn't the pizza, it's thedeooart—mouthwetehngandtotaU unexpected, the butterscotch pudding isn't like whai your mother makes — it's a lot better. Devour this thing with friends or alone - it's worth the trip, even just for dessert. Just afew miles apart but aworld away, Costa Mesa might surprise most city dwellers with its attention tothe artaydetail inboth South Coe Plaza and the Center for the Arts. Head north and everything visitors have come tuexpect in California are sdtheir fingertips, from oelebhde {ofine dining hodefine luxury travel. Take our survey for a chance to win $100 (http://www.surveymonkey.com/s/SPJQFZC) ° SIGN UP(#)tojoin the Executive Community ° More Executive News (/news) FEATURED ARTICLES Virgin Atlantic Customer Loyalty & LAX-oriskto\U inAtantic?(/IUestyle/emmrtainment/virgin-adontin cuctomer-loyalty-lo»risk-virgin-atlantic) MaeghanClark ITueApr 5.2011 N Virgin Atlantic flights from Los Angeles risk losing loyal customer base, orisVirgin Atlantic losing its 'upper deaa? Justin Bieber Flies High at Corporations Cash innn The UKand Emirates Airlines | Box Office thanks m(/busine= | Winning Personality of Charlie | Team unFor Luxury Travel ! � | | A11,1111 1-anpx 'YOGriGIlU Vctawayb Ill JVtltllGlll l UlLtulllla - lluJulcsJ 1VGWJ - LAGG lllg'1[al IlttF:// W W W.UAVUUIgiLdl.UullDIll GSty101O1lt61LdillillUllU WGOAGIIU-guta Way N-buuurotll-Gal. /leader/justin-bieber-flies-high-box-office-thanks-youlube- (/lifestyle/entertainment/corporations-cash-winning- (/lifestyle/entertainment/uk-and-emirates-airlines- twitter) personality-charlie-sheen-0) team -luxury -travel) Copyright 2011 by White Digital Media Group. All rights reserved I www.whitedm.com a/ta/tl 1•an Px 2 THURSDAY„\LlRCH 3,1011 -�!FRAF[3 SHIMS C} wnn.rafu.,pm A 1 M ' ' NMENT a„v Japanese TV Program Listings When Met Pclamndnaer,•,vr�:wdnsm,tme 7VlaehinghinnhaGmham'ad.�;nc- n:.ytn,a.>'nrrda>'�on.m..,nK.4J 1. n perfnrm Inst weekend At Snutl, Ch. -4:. 1?nannnn 4-.,gyF tis ll,. If. xItANn,dinc. erten.”-tusnv.•c C•Oa,I Re (Ji'\' in Co.”. Me- p``( new= aa91y 1cnavu.m_I. 1 couldn't help [,at Ilrh& of Little nlMnsrnndayamaT; „t„1, ag ned it pm.nn UTh eh. IY �. loky'u and its eonnectia. to isanan '4apin Tbe7'hinl",rrpop-tuani,mncd Nngncid,7'hcdan,cr;wee intolio .cnh sfnM,mJav-r w:,.a lnp—nxt'TU aspnnuflapb.()C. -six-monthiJne (.,h. it2. ksiiyal ut )-games,'and 1ap[mrse ^.U6nu's[mn,:'1xum,nh,duamrcr. Annex Can are,, rhea has b)w—,,d :,San, ca,n+x,m+F,.Mhrs ed dc:ad.e thebea[ofboh. W+:+ase i5 „itis ida maxnn a(n Trv,rdas For to wcckemi pedoonarec, the Liv d p hanr<I u a I'aha Graham croup' performed C ! "t P `"Ai -H!" van �nJ.n P ce. n'itell highlighted the rcla. -IM b.,r R d l • v rmhip between Ill churcwr ph:r i5i,naa,d rsa ,—I,, nn aft al ire `and the fanned lapmt m An-kao m na,h. 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In fix 3n tbl book "kaon Noe. - cin: A S,alpwr's W.,Id,- h-41 of G: d am W'th N-rthn, 1— i, dne whmd rofh rm-nh, with pups. She k S Isamu N➢guchi .,es he. r'r.Sl,nximrs of her own anahnn}:.. At one point, in +'Live of the H zot-. ezpiJ mtionoflhedeshuc- five po,,-rs of love,- wire saulphm' rented by N.S.chi b—na. a spid—ry—, d— tvmn by The vrngrfl l bled,. Miki Orihargi. On the spare set. Noguciii, necks arc transfly—d I.. an n.hipelugo crosctd by J."'. (Tedej Hriinhk)- It. is >iinpiv Stu u mL+ to vee Nnguchi's art in tomb... W—rnrmed by di' pas - 'inns. and heat bribe nsnecracm. In the w -al h.dLlhed-ncers barn toA c.mdI. rd,-ps Nocuchiand Graf ams most well known work! jppdaidii n Spn ig,. Crcat,d in 044. the sp be bt ua of the xonpie SI d, 1 t an`c:,puttcdm Nupuch� s ..Vla, srf. A simple -ling chvn, cled 4nW,nan a i It pee t th ix n.mt fi tel dt en .d n . f annd by telakot and hddulm, \ogutin,tthulhed 1n 1998, t J I I I^mdthtP 'm ,mp , f J4 !k ear i ler he t wiJ t - I h S ih0:- bit of A nlao nim . To watch( I elate' I.rf. 'rah thep Idly Roy li is to seethe p yci ologicA : part. of tam rcmmkabf untsts. Gary Galbrclth and Virginia Mecenc III "Appalachian Spring." Yamaguchi Participates in Premiere of Tisel SL'tl lUBk 1"h\ y to the d -J' mtere pin - i Illl kIlk,d 74 pose rs ab,lad rtiz 18 US #!go,, l k lkmcn the dlnunk Lary hln k 'emend inent eII-l'..,tN,<tht connlry an Feb. 17. Th¢ i'itm eommemor i dens' M pen,hedw'h—fligiibu ndfix , the \V.,Id Championships by P hew trnillwd Wil ngr' r ren b, 1; rhe ser g -r .zoo 1 di m ails r in New Yolk pmldmg interviews mW tn:igins "'tore and .they the do oall nary. ` Kei'Ll lhmmgv'Fu, the. 1992 xE Olcmpie gold m'daiwt. look pan in the 6vc a cat, which was huStcd Ymhmgnrhi with M1Farkaakb,a0cr " Stmt Lauer of was 1 dap "Inning "Dancing with the Stn." $h w:' Y,vnagucb u' the cd In h 0o% a lift bchrrc the docum tan W I n —bed in lire )m n t ha the recline. the i n of U.S.:f gl Sbat- Ahlo Intalling their i I is to the _a N Icaubrial Fund. which was elcoing we. CBS S11 11 I sr it heliFell. 23. J96l li,on, WJIFs< r a d U.S. hannin.a- d tribal, 1. dn-e that 1 9 Ihi, lill, in Olympic d I t P ter Conool the h of Sb— Anlin. Flight A celebntnon nl'Am rano none 548.Itnlund uwaul. apputthm-a'ly sk-ting faw—d Peggy Fl, o ng, 5300,1100 annually in grants and Month, Hamill. Scott Hanilton. admmnhips m skm . Hien Hoimno, dhthcl e K... bbd To barn an ', eiAl HYPER - 2010 Oly n,phe gold n ed lb, 13— LINKi ,p 1/mw, 6nI96i-cnnC Lysuc.,, xnang able . wn'w-welg6tw 1,u1. To suppnn the Pot ""' tram "Rise` and the Cund.rWl—w.1961meitmnahund. Feb- 17 event will be used,,, fanirJ inet. Allhough it was not mcunt rn carry any id -logical mcadng wlmt- Ah ver, we tkepiy regent and apol.. gizo to, the distress it has easa+d Simon Wi-11.1 Cantor mrd all ,onccrned", 'cad the statement. whicb—Agnedbytrvoc--lien front ih'subsidisn. Kishidan When Jrrss's up in dark mtil'Jnrly. Indtiding these tmhn by Japan's oylo.o yche gangs r tHcd "In>sumku:' Asia is 1V'{V senCiti4e in Ibc b"of Nazi ahem. than the West, In 13,, 'mise, aenmplaintfmm the caner cate,d a leave Jap: "m relailer to stop rases of a Nazi casfumn, and it Im' previously prole;ted Nazi I in K. coatvanismg and bars.9'hnil-nd suis had ietn insane, Thursday, April 14, 2011 1A PM Subject: Thank you for a successful CA Restaurant Month Date; Thursday, April 14, 20111:40 PM From: Jeanne Sullivan <jsullivan@visitcaliforn!a.com> To:'pfries@travelcostamesa.com' pfries@travelcostamesa.com,'tourism@eldoradocounty.org'tourism@eldoradocounty.org,'cody.dixon@fresnocvb.org' cody.dixon@fresnocvb.org, Wendy Haase whaase@irvinechambeccom, Carol Martinez Cmartinez@lainc.us, 'jarrod@yosemitethisyear.com' jarrod@yosemitethisyeaccom, 'christine@visitMarin.org' christine@visitMarin.org, 'Jenna@mccvb.org' Jenna@mccvb.org, 'allison@legendarynapavalley.com' allison@legendarynapavalley.com,'Daniel@visitnewportbeach.com' Daniel@visitnewportbeach.com,'elisa@visitoakiand.org' elisa@visitoakland.org, Byron Best byron@visitoxnard.com,.'LSteffens@cityofsacramento.org' LSteffens@cityofsacramento.org,'jtimko@sdcvb.org' jtimko@sdcvb,org, 'ajackson@sanfrancisco.travel' ajackson@sanfrancisco.travel, ... Conversation: Thank you for asuccessful CA Restaurant Month Priority: Highest If everyone! A couple of you have asked about the PR results from CA Restaurant Month, which are finally all in. Our PR results were impressive for our inaugural year: CTTC secured 23 destinations to participate, more than double the goal. Only six ofthe destinations already had existing restaurant weeks, so CTTC's program encouraged new product development that helps reinforce California's reputation as the most diverse and abundant wine and food brand. PR efforts resulted in more than 18 million impressions with a publicity value of nearly $1.1 million, including two national segments on Canada A.M. and one on the Today Show. Thank you for your support and hard work, for we know that you all contributed greatly to this success. To improve the program for next year, we will be sending you a survey shortly to get your input far next year. Many thanks! jeans,ailiivan " n) dra rel.ititins con4uitam -ehlifontia na, e3 "& 1')udsmznnnnm ion i U 9m sm,": S i-kUt::±3cra c C i.95RiT . di,, 1, C,5Q-S%.1514 www"visitcalifornia cominressrtrgBJ Page 1 of 1 Ile 1 II LV II S g— all L11— J oLL - —Il J' r11 V L Sign In or Sign Up ❑Lill// w W W,UUII)'hit VL.VUI IV cllrcl-WillcuU LU-vhr-Vovv -JaLL-LV 1 VVo VJ,V, I J1v, 1 sLvl. Place An Ad Jobs Cars Legals Real Estate Rental, Mom Classifieds a DAILYePILOT Thursday, April 14., 2011".. mm 12:40 p.m. PDT HOME NEWS SPORTS OPINION HAPPENINGS CONTACT ADVERTISE SPECIALSECTIONS OBITUARIES SUBSCRIBE INTIIENEWS: FEMALE LYORLDW'ARIt 1`11,07"W, ILL BE SORELY MISSED' �Srarh CA Home > Entertainment The Hilton's got all that jazz Stay Connected The 11th annual Orange County Classic Jazz Festival features n8 musicians from around the 9 .Follow us on Facebook world. @TheDailyPilot Ads by Google Certified Auto Appraiser. Free Consultation. 800-733-4937 Fight the insurance company 8 WIN! �rvv.diminl'=!*ed-vetue,nev 0 share (1) By Mona Shadia, mona.shadia@latimes.com :ttr4trst;^,: a�n,rc..11�7':"f 7�x Oceanfront Dream Homes COSTA MESA— The Orange County Classic Jazz Festival 'Coastal Orange County Call (949) 93 -DIANE j began its nth annual celebration Thursday at the Hilton Costa vsw.PmpertylnoG:cnm 1 Mesa, bringing with it old tunes that have yetto get out of Get Questions Answered style. Been injured in an accident? Serving all i C1<KI Y U11 of Southern California S This years four-day festival will feature 118 jazz musicians,. kv batw—" com j some whocome from around the woridlike piano players Neville Dickie of London, and Louis Mazetier of Paris. "It's great," Dickie said. "The audience you get here comes to hear the music. You get an audience that loves the music before you start playing. That's what they come to hear." Flyeftard The festival was founded by three people who appreciate classic jazz: John Dieball, and Connie and Larry Baker. I Years ago, Dieball, already ajazz lover, enjoyed going to the L.A. Classic Jazz Festival. After the L.A. E w Classic Jazz ran out ofmoney, Dieball decided to buy it. "Basically what I bought was the mailing list," he said. Dieball, who lives in Orange, then put the mailing list he bought to work after getting a request from his friend, Dan Fitzgerald, who also happens to be Hilton Costa Mesa's director ofsales and marketing, to put on the festival. Fitzgerald wanted the festival to take place in August, Dieball said, because that's when business is i .46Btl1', down. !I NN "We have a fabulous reputation," Dieball said. "We fill this hotel and the hotel across the street." ? Dieball said the festival, which lasts until Sunday, brings in quite a bit of revenue to the city and its businesses. The performances celebrate classic jazz from lglo to 1950 and will feature swing, balboa and bebop � dancers. t Contact: M All the events take place at the Hilton, 3o5o Bristol St. Prices are: $go for all events; $5o on Friday; $55 on Saturday; and $45 on Sunday. For more information, call (888) 215-6222. ® r:ta csn.mer:c 4 Share (1) FAos by Google ! Car Acctdent:Art.,ney i l Need A Car Injury Attorney You Can Trust? Get AFree E 1 Consultation! 1 ervi ,Swwtun}uryEavtmw I Care: for Prosfate L`sncer Tax Deduction & Fast Free Towing! Donate Car, Truck, Rv or Boat CarPonadonToPC/tF.ergt&5aa95&i 10 Comments (I) Add /Yew comments ( Discussion FAQ HollySchwartz at 3:53 PM August o6, 2010 Here's a couple of blog posts about this great event that is sure to attract a number ofjazz lovers to Costa Mesa: http://wp.me/pZEAO-lu & http://wp.me/p4Ed8-xV Npe,G. d/14/11 1? -Al PA vVeekend Getaways in Southern California - Business News - Exec Digital Executive News - Executive Magazine - Exec Digital EXECUTIVE LIFESTYLE http:llwww.execdigital.conillifestylelentertainmentlweekend-getaways-southern-cal... Advertise I About Us I Contact Us I Press Releases I Testimonials I Sigi Ul AdChoicesr> Socc I Luxu TOP 5 the IN STORIES Trend Forget business — Costa Mesa & Los Angeles focus on shopping, food and great entertainment BY: Meaghan Clark I Tue Apr 5,-2011 Like 3 likes, 9ign up to see what your Mends like. TAGS: best restaurants (/categories/best-restaurants) , California (/categories/california) , day trips (/categories/day-trips) , getaways (/categories/getaways) luxury travel (/categories/luxury,-travel) , restaurant (/categories/restaurant) , shop (/categories/shop) , shopping (/categories/shopping) , shopping center (/categories/shopping-center) , Travel (/categories/travel) , weekend break (/categories/weekend-break) (hftp://www,facebook,com/sharer.php? u=http`/`3A`/`2F%2Fwww.execdigital.com`/`2Flifestyle`/*2Fentertainment`/`2Fweekend-getaways-southern-california& 3 t=Weekend%20Getaways%20in%20Southern%20California%20-%20Business%20News%20-%20Exec%2ODigital&src=sp) Share H Traveling to Southern California this year? Check out the magazine edition of "Weekend Getaways in Southern California" live (http://www.execdigital.com/magazines/4152/164) ! 4/14/11 1944PM Weekend Getaways inSouthern California Business News Exec Digital bttp://www.exumxguu.cvomueoty/ South Coast Plaza isaMecca for finedining and shopping — and central tomost ofOrange County. It's afar cry from Rodeo Drive, with its enclosed glass roof and fusion ofluxury brands 0odiscount retailers, but that doesn't mean Southern California residents don't flock tothis 220 -suite shopping experience daily, South Coast Plaza is a lot of things, but something it's not is clich6. You won't find atypical retailers in the Costa Mesa shopping hoven, and that's exactly worth the risk. |nacity that commutes for breakfast, lunch and dinner, South Coast Plaza offers a sanctuary in travel and design. ACCESS isashopping retreat, enveloping guests with concierge services, valet and asports room built specifically for the under -enthused male; inaninstant, patrons relax with a cocktail and forget that a few feet away, the center remains abuzz with shoppers, Entertainment isecore feature inSouth Coast Plaza's design with the 8agerstromCenter for the Arts, South Coast Repertory, and Rene( and Henry Segerstrorn Concert Hall all within walking distance of the shopping center, Asmuch osSouth Coast Plaza caters to the retail elite, the Anti -Mall appeals to the retail alternative. Though still attractive to the general public with chains like Urban Outfitters, the LAB and the CAMP show off SoBeCa (South on Bristol Entertainment Culture and Arts). Rather than focusing simply on food and stores, the SoBeCa district showcases great art and entertainment (the name rather gives it away) for the Ofcourse, everyone can enter shops like Seed People's Market (amust have for funky knickknacks and vintage) orArth.but it's oometimeu better to put on a pair of skinny jeans first. What's even more attractive than the hipster crowd is the food — Habana is a classy,outdoor Cuban -inspired restaurant that attracts residents from all over SoCal, and the Gypsy Den is a coffee shop for both the student and the aspiring musician. Shopping might bethe central theme toCosta Mesa, but locals don't really mind — especially because it's such a short drive to Los Angeles or any other neighboring city in Orange County. Say what you might aboutLos Angeles, but the city does have some qualities that make itone ufthe most culturally relevant and diverse ci in the globe. Everyone is going to have their opinion about where to head first, but Los Angeles wouldn't bewhat it is today without Hollywood. The Roosevelt Hotel is no longer just a place for star spotting — you'll find brilliant restaurants and bars, poolside service and local folklore. Guests can relive haunting ghosts tales up and down the colorful ceramic tile corridors — including one legend that Marilyn Monroe's ghost still shimmers in favored poolside cabana suite mirror. The recent addition, Library Bar, is a slim figure of the other two restaurants in the Roosevelt Hotel, but perfect for late night chats with old friends. Skip on over to North Highland to throw yourself deep into a high-carb diet courtesy of Pizzeria Mozza. Forgetwhatever stereotypes come with acelebrity chef atthe helm, this restaurant isone pfthe most highly recommend pizza places inthe city, and not because Mario Bata|i one of its owners. Straight from the mind of La Brea Bakery creator, Pizzeria Mozza is simple dining and one of the few places that diners can enjoy without a reservation. Find a great server at the bar, and he'll give you details on where to enjoy after dinner or next meal, even adding personal favorites for every menu item. [The one must have actually isn't the pizza, it's the dessert — mouthwatering and totally unexpected, the butterscotch pudding isn't like whai your mother makes — it's a lot better. Devour this thing with friends or alone - it's worth the trip, even just for dessert, Just afew miles apart but aworld away, Costa Mesa might surprise most city dwellers with its attention tothe orteydetail inboth South Coe Plaza and the Center for the Arts. Head north and everything visitors have come to expect in California are at their fingertips, from celebritiE tufine dining 10define luxury travel. Take our survey for a chance to win $100 (http://www.surveymonkey.com/s/SPJQFZC) ° SIGN UP(#)1ojoin the Executive Community ° More Executive News (/nmws) FEATURED ARTICLES \6qQin Atlantic Customer Loyalty 8. LAX - a rhah to Virgin Atlanthc?(/Iifestyle/enteuainmenVvirgin-aUantic- customeployoN+|e+hak-vi,gin-oUantic) K8eoQhanClark ITueApr 5.2O11 Virgin Atlantic flights from Los Angeles risk losing loyal customer base, oris Virgin Atlantic losing its 'upper class'? Justin Bieber Flies High at Corporations Cash ivmn Box Office thanks wuwusiw= ����a Winning Personality mCharlie The unand Emirates Airlines � Team upFor Luxury Travel 4114111 19.45 PM Shop, dine and center yourself in Costa Mesa I The Desert Sun I MyDesert.com CLASSIFIEDS: JOBS CARS HOMES APARTMENTS DEALS CLASSIFIEDS http:llwww.mydesert.com/apps/pbes .dlllarticle?AID=/201103130600/LIFESTYLE... Local News i Communities I Sports I Business i Lifestyles I Photos i Opinion I Obituaries 1 Help Sign ug Log In FEATURED: Metromix Visitor Info Coachella Music Fest Subscribe Find what you are looking For ... ? SEARCH 7:16 PM, Mar. 12, 2011 I Comments d111111 1')-4'7 PTT Shop, dine and center yourself in Costa Mesa | The Desert Sun |MyDesert.com http://www.mydesert.com/apps/pbcsum/ . Written Kathy Strong Uyou wan ��e�ofme�m���a��o�e n,m" ^ ~ =�' REAL K8 --' ��^ o�"��neo�° um two-hour drive to Costa Mesa, leave the car parked Facebook ' — --^''^ 44 1. Still some roomski the Inr FILED UNDER and settle ino1one ofthree distinctive hotels for a Costa Mesa; (r/4)mne50o; Lifestyles weekend ofshopping, �nodining and theater Share Chim classi Travel ouhmre.Getih�b/ontofen0a�o|nmenlwithou( mortgage pay iolani� pe getting behind the wheel — most activities are a Email 3. Woman dies after crash int Ca(ifomia%rn discovers ' The Hotel Hanford, o/mSouth Bristol Street, Costa short stroll orshuttle ride away from your overnight Print Flip $9 car1hS5&AY?d&!i JAroduce throughout Orange County. But try tocatch choice. AAA ^ fav 588-9*17; w=ammamomam000xom aspecial Philharmonic Society production his too, "p''"���----- u om^maxdeficit plan °"u/. New name for arevered theater �HomeRn(Lq[ utaxes on wealthy E I California: Re idents can nv\�mre |nJanuar�the Orange County PadonningA�aCenter ceased &u d*�.mx�n��Y��u exist. The good news ioitiabeM ueerthen ��������i ""meu*bi»�� ever, only with onew name. The Sorgero8nmCenter for the Arts now beamxatem California- Your auto insurer this. Obey this one |fyou gp the name o/the family that made itone of mcmmo�*m�me�cheap 'SegestromCenter for the Arts, (714) 556-2787the most respected performing arts venues w=w,scna.ow inthe Country. The new name comes in time South Coast Plaza, (800) 782-8888; for the «e�er�25�mnnkmmorDwhich wmmooumooaom/eza�nnm ' The Westin South Coast Plaza, enoAnton Boulevard, promises not todisappoint with coming Costa Mesa; (r/4)mne50o; events. www,wemm.ovm/So"mmuum/ozx ' Wyndham Orange County, oxooAvenue wthe Arts, Anne-uf-akind festival, JapanOC Costa Mesa; (7m)rs1's/no; www.*pnaxumvmn000v"mvoom (wmmuphUMannnnicavoietyenJuxpanOC). ' The Hotel Hanford, o/mSouth Bristol Street, Costa has venues continuing through April wm""; (714)557-3000;wwwmehotemu"mm.no= throughout Orange County. But try tocatch ' Costa Mesa Conference xVisitors Bureau, (8ou) 588-9*17; w=ammamomam000xom aspecial Philharmonic Society production at the Renee & Henry GogerstmmConcert Hall onMarch 24featuring Jake Ohimabukumand the Ukulele Orchestra ofGreat Britain. The hit show ~VViukod''continues otSeQnrstrmHall through April 3. his hard to beat South Coast Plaza for one-stop shopping and dining — plus four performing arts venues that offer enextension o{ what is happening at the performing arts center. With 250 boutiques and 3Orestaurants; new stores and dining choices are always opening. Inaddition !osought-after fashion icons, the center hosts the four biggieo:0unminQdale's'Nordstrom, Saks and N1aoy'o.Plan aspecial dinner nrlunch during your shopping adventure atone ofthe plaza's newest bistros, such on the gourmet noodle AnUiBistro orSeasons 52.with nothing onthe hnah-foom-tho-fields menu over 475calories. Grab aSouth Coast Plaza "Paueport'from your hotel before you arrive. Present your passport to savings otanumber of merchants for discounts, and get access kzAccess, the new exclusive lounge reserved for passport holders. Take some down time inthe spa -like Access, away from the shopping masses, tounwind, sip some complimentary wine, watch sports urcheck your e-mail atthe business center. Page 1 2 Next If you have fine lines m wrinkles, this one safe and easy solution will start helping you today. Learn about new program credit card companies don't want you wknow about will eliminate your debt. Add Your Lillk1qere! TOP STORIES Still some rooms atthe inns for Coachella Fast ' Calif. Senate passes bill mandating gay history ABC cancels 'All My Children, ''One Life to Live' SEE ALL TOP STORIES MOST POPULAR 1.Still some roornsmthe inns for the Coachella Valley Music Festival 2. Former President Bill Clinton, Humana, PGA team for fresh Bob Hope Classic o. Woman dies after crashing into pillar on Highway 86S ^. Would-be festival producers lining upmreplace man who for wennossand World Music Festival s oumne'sdeficit plan would cut spending, raise taxes on wealthy W�1_1 . "_ Bob Hope Victims'Rights Olive Garder Classic Week Vigil in in Fla. Historical Palm Desert accidentally Photos gives toddler a/ov»o| MOST COMMENTED Palm Springs councilwomanomny Foat 80 to lead Mizell Senior Center ^',^m ,')°`=~^ ;hop, dine and center yourself in Costa Mesa I The Desert Sun I MyDesert,com TOP VIDEO PICKS S.1-I.d by Tab..Ia http://www.mydesert.conVapps/pbcs.dll/article?AID=/201103130600/LIFESTYLE Palm Springs. Area H„ PP -L S See I 000's Of Palm Springs Area Amazing Homes & Condos Now ,www.r,I,MRe-nItyT,nm Cor Newsmaker: Lorri Suspect's car an fire -after McCune crash Ads by G—Sle YOU MIGHT ALSO BE INTERESTED IN Collision at JFK shows risks of superjumbo planes Sentencing delayed for woman who disemboweled 2 -year-old Palm Springs police close area roadways due to high winds Woman dies after crashing into pillar on Highway 86S MORE TRAVEL HEADLINES Let Coronado spas rekindle your soul Selected for you by a sponsor: Why Does a Policeman Touch a tail Light? 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Users of this site agree to the Terms of Service, Privacy NoticeNbur California Privacy Rights, and Ad Choices ADVERTISEMENT 4/14/11 12:55 PM k Hotel With Theaters Next Door: OnTravel — Travel Information and Tips http://www.ontravel-com/2011/04/a-hotel-with-theaters-next-door/ + Home •&oaul • About Paul -Elizabeth & The OnTravel Crew • Contact Us • American Forces Radio • 212CPS IQ Go 0 EaMLVacations • ByAir • By Land • Hotels & Resorts • Cruise Vacations • Gadgets & Gea • 2nTravel Club Room You are here: Home )) Hotels & Resorts )> A Hotel With Theaters Next Door 10 4 oj'p C L E IA" cfall oolkit #4 bl-A 7� 'A 0T: OT"i �y'FIW on April 1, 20111 Add _a_Comment T I Podcast: Play in - new ,window I Download (Duration: 25:00 — 22.9MB) General manager Mike Hall, joins Paul to talk about the Westin South Coast Plaza in Costa Mesa, California. It was a hotel in orange groves and farms when it opened and today it is next to the Segerstrom Center for the Arts with a world class concert hall, theaters and shopping all within a short walk. Check out �.starw�oodhot�elscom�. Filed Under: Hotels & Resorts 0 • Share • 0 Leave a Reply Name (required ) Ernail (required; will not be published Website If you want a picture to show with your comment, go get a Qravatar. 4/14/11 12:53 PM r January Y }s 'osta Mesa's Restaurant Month Website: How All Restaurant Week Websites Shou-, http://blogs.ocweekly.com/stickaforkirit/2011/01/how_restaurant_week_websites_s.plip Bargains Costa Mesa's Restaurant Month Website: How All Restaurant Week Websites Should Work By Edwin Goei, Thu., Jan, 6 2011 0 5:05PM Categories: Bargains Share 17 Like X17 13 retweet Comments (1) G, ' 0 Restaurant week? Pull -lease! Try a restaurant Month. As you might have already heard (and perhaps have already eaten) Costa Mesa's top -end eateries, which also constitute some of OC's best top -end restaurants, are participating in a month-long discount special as part of something called"California Restaurant Month." The deals vary from restaurant to restaurant. It could just be a percentage off your meal or a prix -fixe lunch or dinner. The only thing one's required to do is to mention to your server that you want the "2011 Dine At Costa Mesa promotion." That is, once you figure out where you want to go. That's where Costa Mesa's Restaurant Month website comes in --one that schools all the others. Finally, someone has figured out that communicating what the deals are is just as important as the deals themselves. And integral to this is organizing it in a clean, simple, non -annoying way. Just take a look at the site they've setup. Why hasn't everyone who organizes this type of thing done it this way? All the restaurants are listed on one single page, with all the vital information encapsulated in clear text. There's no unnecessary logos, verbiage or graphics. The offer for each restaurant is highlighted simply and catches the eye, and if you want to know what menu items are included on a prix fixe, you click on a link, and it expands into the same page. This is important! It does not send you off to another page. It's intuitive and perfect. I would tell you what restaurants are participating, but why should I bother when the site does it so well. I only wish that others follow this template, such as the upcoming Newport Beach Restaurant Week, being held Jan. 21 to 27, Good job, Bine At Costa Mesa. Now, to eat. Lti' Comments (1) ' Write Comment �j Email to Friend J Print Article tike 17 - Related Content Record Store Day Releases From Our Homeboys April 13, 2011 The Path to Transparency:. Costa Mesa Discovers Social Media. April 5, 2011 [UPDATED with Not Guilty Plea:) Mark Allen Vasquez Held in Violent Attack on U.S. Marine and Friend Outside Sutra Lounge April 6, 2011 Most Popular Stories Viewed 1 Commented Recent The Inquisitive Diner's Field Guide to Yelpers Free Chick-fil-A Lunch This Thursday and Friday Ask a Comida Critic: Best Chile Relleno in QC? Cal State Fullerton Activists to Protest Fee Increases by Serving Top Ramen to Starving Students i Beer Makers Raising Prices on Budget Beers to Make Consumers Buy More -Expensive Brands More Most Popular... Stick A Fork In It or Pzicehuok Like 316 people like Stick A Fork In it. w»3 Chris Jill Allison Steve Keith Facebook social plugin Sign up for free stuff, news Info & more! ;enter email i,8ks" 4k'W% {cil k Earn a Degree in Internet Marketing at Full Sail! 4/14/11 12:42 PM ,osta Mesa eateries offering dining deals I mesa, costa, offering - Life - The Orang... http://www.ocregi ster.com/articl es/mesa-282466-costa-offeri ng.litml REAL ESTATE JOBS ! CARS { DEALS i CLASSIFIEDS PLACE: AN AD SIGN-IN/SIGN-UP SUBSCRIBE E -REGISTER CUSTOMER SERVICE TODAY'S PAPER A.111 SURF'REPORT/CAMS 162.0'F in Santa Ana I LIVE TRAFFIC LIFE HOME NEWS SPORTS BUSINESS ENTERTAINMENT LIFE TRAVEL OPINION Beaches I Best of OC I Blogs I Columns I Comics Contests 1 Food I Gift of Giving I Health and Fitness I Home and Garden I Horoscopes I Text: +)CZIcaj OC Moms I OC People j Outdoors I Pets I Photos Puzzles and Games I Season of Curing j Shopping and Deals I Video Published: Jan. 3, 2011 Updated: Jan. 4, 20116:25 a.m. Costa Mesa eateries offering dining Reconimtnd Share ARTICLE Next Article » Several restaurants in Costa Mesa are ringing in the new year with prix fixe menu entrees or discounted prices, offering patrons a taste of what their menus have to offer throughout the month of January. Newport Fun Tout's 51% off! 52% off! Three Hours of Paddle The Costa Mesa Conference and Visitor Bureau is putting on the "2011 Dine At Costa Mesa" promotion, which Boarding in Newport Beach for $291 includes 16 restaurants and is in conjunction with the California Travel & Tourism Commission. Sushi -Grade Sesame Seared Tuna with Gingered Rice is a huge lunch entree. The seared tuna steak is flavored with sesame and ginger. Cost: $27. ADVERTISEMENT �r b Ifyou have a $500,000 portfolio, 1r� download the guide by Forbes Columnist Ken Fisher's firm. a Learn more Strange African fruit burns 12.3 pounds of fat every 28 days. Learn more California: Mom discovers $9 car insurance trick. Auto insurers are scared you will learn this too. Learn more More from Life • An artist's palate on a plate • Barbie wannabe holds plastic surgery title • Carl's Jr. reveals top-selling burger The restaurants that will be participating include 118 Degrees, AnQi by Crustacean, Antonello Ristorante, The Capital Grille Costa Mesa South Coast Plaza, Charlie Palmer at Bloomingdale's South Coast Plaza, Hemingway's Costa Mesa Marriott, Lawry's Carvery, Le Chateau Garden Bistro at the Ayres Hotel & Suites, Leatherby's Cafe Rouge, Mastro's Steakhouse, Mesa, Naito Cucina, Old Vine Cafe, Wine & Specialty Foods, Pinot Provence at The Westin South Coast Plaza, Savoy at The Hotel Hanford, and Terrallova at the Wyndham Orange County. (Check out The Register's Restaurant and Oinino Guide for more info on these restaurants) "This January, we'd like to introduce many of Costa Mesa's best restaurants to Orange County residents who may want to try their inspired cuisine and friendly service," said Paulette Lombardi -Fries, president of the Costa Mesa Conference & Visitor Bureau. Examples of the promotion include a four course menu at The Capital Grille at South Coast Plaza for $70, which not including tax or gratuity, The menu features an appetizer of lobster and Like 9 ADVERTISEMENT US based affordable tech support without leaving your fous home or office. 100% money 0 back guarantee. Learn more VIDEOS Latest California: Mom discovers $9 car insurance trick. Auto insurers are scared you will learn this too, am mora Strange African fruit burns 12.3 pounds of fat every 28 days. Learn more crab cakes, a salad, the choice of entree of the 8 Overpass death: OCVarsity Baseball OCVarsity softball oz. filet mignon, bone -in Kona crusted dry aged Stranger ran to Dugout: Dugout: New home sirloin with shallot butter, roasted Shelton Farms save survivor Tournament time run queen? chicken breast or the cedar planked salmon with Play Play Play tomato fennel relish. The menu also includes a » MORE choice of accompaniment as well as a dessert. All videos I Your Videos » Submit a video Prices and menu items are subject to change -----�N rah without notice. The promotion does not include alcoholic beverages, sales tax or gratuities. For more information about menus, call participating RECOMMENDED FOR YOU restaurant for details. For more information, visit www.travelcostamesa.com/dineatcostamesa/or call (714) 786-8585. Tell us: Which of these participating restaurants will you be checking out?Will you go to help out your post -holiday budget? Calif. mandatory paid sick leave bill is back Police: Man stabs another in face, steals car Former pastor extradited to O:C, to face sex charges Overpass death: Stranger ran to save survivor Debate flares over $182;000 playground potty Replacement tenant found for O.C. Bristol 4/7/119:45 AM -osta Mesa promotes its culinary offerings http://ocmenus.com/t-DiningNews_Costa_Mesa_2011_Din i ng.aspx kJ hi Select Cuisine Any Search by City Any Price Range Any Enter Restaurant or Keyword View Results Gil Gi EAR , Keywords Ga TOP 10: OCmenus' picks for some of the best dining in Orange County �n The best local food happenings this month. Submit your event here Costa Mesa promotes its culinary offerings ' The city's Conference & Visitor Bureau has ` launched a month-long offering that highlights 16 eateries. By Lauren Giudice ShareThis November, 2010 The s has launched a new program aimed at showcasing the city's culinary offerings. The 2011 Dine at Costa Mesa promotion highlights 16 restaurants that are featuring Prix -fixe menu entrees or discounted prices uosLaMesa throughout January. 111C N'st t 7fSouthern Cdhlorni,i, "This January, we'd like to introduce many of Costa Mesa's best restaurants to Orange County residents who may want to try their inspired cuisine and friendly service," said Paulette Lombardi -Fries, president of the agency. Participating eateries include: 118 Degrees; AnQi by Crustacean; Antonello Ristorante; The Capital Grille Costa Mesa South Coast Plaza; Charlie Palmer at Bloomingdale's South Coast Plaza; Hemingway's Costa Mesa Marriott; Lawry's Carvery; Le Chateau Garden Bistro at the Ayres Hotel &Suites; Leatherby's Cafe Rouge; Mastro's Steakhouse; Mesa; Nello Cucina; Old Vine Cafe; Wine & Specialty Foods; Pinot Provence at The Westin South Coast Plaza; Savoy at The Hotel Hanford; and Terrallova at the Wyndham Orange County. The dining promotion is being offered in conjunction with the California Travel & Tourism Commission. Interested diners should contact restaurants for details and should ask their servers for the 2011 Dine at Costa Mesa Promotion. For more Information, visit or or call .,: . 714.786.8585. Copyright 2010 Churm Media. All Rights Reserved. ADVERTISING I } BRANDS ': I t., I a ,. .{ is CONTACT &SERVICES: t,w 4/15/114:33 PM April 2011 Su Mo Tu We Th Fr bay 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 Submit your event here Costa Mesa promotes its culinary offerings ' The city's Conference & Visitor Bureau has ` launched a month-long offering that highlights 16 eateries. By Lauren Giudice ShareThis November, 2010 The s has launched a new program aimed at showcasing the city's culinary offerings. The 2011 Dine at Costa Mesa promotion highlights 16 restaurants that are featuring Prix -fixe menu entrees or discounted prices uosLaMesa throughout January. 111C N'st t 7fSouthern Cdhlorni,i, "This January, we'd like to introduce many of Costa Mesa's best restaurants to Orange County residents who may want to try their inspired cuisine and friendly service," said Paulette Lombardi -Fries, president of the agency. Participating eateries include: 118 Degrees; AnQi by Crustacean; Antonello Ristorante; The Capital Grille Costa Mesa South Coast Plaza; Charlie Palmer at Bloomingdale's South Coast Plaza; Hemingway's Costa Mesa Marriott; Lawry's Carvery; Le Chateau Garden Bistro at the Ayres Hotel &Suites; Leatherby's Cafe Rouge; Mastro's Steakhouse; Mesa; Nello Cucina; Old Vine Cafe; Wine & Specialty Foods; Pinot Provence at The Westin South Coast Plaza; Savoy at The Hotel Hanford; and Terrallova at the Wyndham Orange County. The dining promotion is being offered in conjunction with the California Travel & Tourism Commission. Interested diners should contact restaurants for details and should ask their servers for the 2011 Dine at Costa Mesa Promotion. For more Information, visit or or call .,: . 714.786.8585. Copyright 2010 Churm Media. All Rights Reserved. ADVERTISING I } BRANDS ': I t., I a ,. .{ is CONTACT &SERVICES: t,w 4/15/114:33 PM Costa Mesa restaurants offering dining deals - Fast Food Maven - The Orange Conn... http: //fastfood.ocregister.com/2O l l /O 1 /O4/costa-mesa-restaurants-offering-dining-de... REAL ESTATE JOBS CARS I DEALS CLASSIFIEDS PLACE AN AD SUBSCRIBE ®ISTER CUSTOMER SERVICE TODAY'S PAPER � r SURF REPORT/CAMS 70;0°F In Santa Ana I LIVE TRAFFIC HOME NEWS SPORTS BUSINESS ENTERTAINMENT LIFE TRAVEL OPINION Beaches I Best of OC I Blogs I Columns i Comics i Contests I Food I Pitt of Giving I Health and Fitness I Home and Garden ( Horoscopes I OC Moms i OC People I Outdoors I Pets I Photos I Puzzles and Games I Season of Caring i Shopping and Deals i Video FOODt I a �` 1 ,, Restaurant news, culture and trends - by Nancy Luna Costa Mesa restaurants offering dining deals January 4th, 2011, 4:31 am • 7 Comments • posted by Stefani Peterson, The Orange County Register 5 Rccomnfend share Lawry's Carvery is one of the participating restaurants Several restaurants in Costa Mesa are ringing in the new year with prix fixe meals or discounted prices, offering patrons a taste of what their menus have to offer throughout the month of January. The Costa Mesa Conference and Visitor Bureau is putting on the "2011 Dine At Costa Mesa" promotion, which includes 16 restaurants and is in conjunction with the California Travel & Tourism Commission. The participating restaurants include 118 Degrees, AnQi by Crustacean, Antonello Ristorante, The Capital Grille Costa Mesa South Coast Plaza, Charlie Palmer at Bloomingdale's South Coast Plaza, Hemingway's Costa Mesa Marriott, Lawry's Carvery, Le Chateau Garden Bistro at the Ayres Hotel & Suites, Leatherby's Cafe Rouge, Mastro's Steakhouse, Mesa, Nello Cucina, Old Vine Cafe, Wine & Specialty Foods, Pinot Provence at The Westin South Coast Plaza, Savoy at The Hotel Hanford, and Terrallova at the Wyndham Orange County. (Checkout The Register's Restaurant and Dining Guide for more info on these restaurants) "This January, we'd like to introduce many of Costa Mesa's best restaurants to Orange County residents who may want to try their inspired cuisine and friendly service," said Paulette Lombardi -Fries, president of the Costa Mesa Conference & Visitor Bureau. Examples of the promotion include a four course menu at The;Caoital Grille at South Coast Plaza for $70, which does not include tax or gratuity. The menu features an appetizer of lobster and crab cakes, a salad, the choice of entree of the 8 oz, filet mignon, bone -in Kona crusted dry aged sirloin with shallot butter, roasted Shelton Farms chicken breast or the cedar planked salmon with tomato fennel relish. The menu also includes a choice of accompaniment as well as a dessert. ADVERTISEMENT SAVE 55 INSTANTLY WITH 520 REVLON COSNIFFTIGS PURCHASE" THINGS TO DO EVENTS I DINING I MOVIES I VENUES I ALL 1. Darrell Carer 2, All Time Low 3, Chris Hardwick 4. Billy Gardell Live... e... i 5. Death an Wednesday Add an Event - 6. Janet Jackson 7. Jammin for Japan More, event information from our partner OrangeCounty.com 4/14/11 12:44 PM 365 Things To Do In Costa Mesa — Restaurant Month — Day 1911365 Things To D... 365 Things To Do In Costa Mesa Just another WordPress.com site http:11365thingscostamesa.wordpress.com/2011101 /211365 -things -to -do -in -costa -me... 365 Things To Do In Costa Mesa - Restaurant Month - Day 191 Posted on fqp j 2_ j„, j0 j j by hpjtysghWa.rtzorq There's hundreds of options to eat at here in Costa Mesa and to kick off 2011 some restaurants are offering special options. Perhaps if you like what they dish up for you now you'll continue to visit throughout the year. Thanks to the Costa Mesa Conference and Vistor Bureau 2o11 Dine At Costa Mesa is here! The Participating Restaurants n8 Degrees AnQi by Crustacean Antonello Ristorante The Capital Grille Costa Mesa South Coast Plaza Charlie Palmer at Bloomingdale's South Coast Plaza Hemingway's Costa Mesa Marriott Lawry's Carvery Le Chateau Garden Bistro at the Ayres Hotel & Suites Leatherby's Caf6 Rouge Mastro's Steakhouse Mesa Nello Cucina Old Vine Cafe Wine & Specialty Foods Pinot Provence at The Westin South Coast Plaza Savoy at The Hotel Hanford Terrallova at the Wyndham Orange County 365 Things To Do In Costa Mesa — Restaurant Month — Day 1911365 Things To D— http://365thingscostamesa.wordpress.com/2011/01/21/365-things-to-do-in-costa-me... -Which of these restaurants will you be checking out before the month of January comes to an end and all these special deals fade away? http://www.travelcostamesa.com/dineatcostamesa/ Please feel free to suggest ideas and events for the blog to Holly at h2UYE!hwartzoc n2ail Com and make sure to join the6 Tlins Tt1 L7o II1 costa 1Vlesa paeebook peat= and follow holly on Twitter for additional updates (@hollyschwartzoc). About hoRyschwartzoe Real estate enthusiast who formerly producered TV shows for HGTV like House Hunters, House Hunters International, and My House is Worth What? Currently provides social media services for Orange County real estate company Torelli Realty and provides home staging and design consultations for clients. This entry was posted in 365 Things To Do In Costa Mesa and tagged restaurants. Bookmark the permalln . Like Be the first to like this post, 365 Things To Do in Costa Mesa Theme: Twenty Ten Blog at WordPress.com. 4/7/11 9:45 AM ,antut uta t�cataw ttut tnvtn.0 �cuuta ut Januaty wu — tttw ctngc vvcat Iur✓t w w w.uav ctagcwwt.wtttr i t av O3-1NC / to tna-a t av ct-uuvt l.aut ut tun-z\cst. login I register SEARCH Home / News / Regional News / California Add 'yaw Corm n!, Add to brochure Print Email Share FREE Subscription Text Size: A I A I A California Restaurant Month Debuts in More than 20 destinations across California celebrate the first-ever event of its kind By Nif-_ Rape: November 30, 2010 California Restaurant Month will highlight the eclectic tastes of California cuisine. /! © 2010 Cooking Light The Details More Destinations The California Travel and Tourism Commission (CTTC) recently announced the inaugural debut of California Restaurant Month in Travel Types January 2011. This new promotion will feature more than 20 ------ — — — — — ------------ eateries across California that have created special week- or month -tong promotions with either gourmet prix -fixe menus, wine 4 pairings and/or chef talks. "California Restaurant Month is a great opportunity for foodies — and those who aspire to be — to experience the best of California's abundant and diverse wine and food product," said Caroline Beteta, CTTC president and CEO. "Visitors can save up to 25 percent on meals at some of the best restaurants in more than 20 destinations across the state, from mountain and coastal regions to urban and wine country hotspots. With these deals, there's never been a better time for an extended culinary getaway to California." So far, the following destinations have agreed to participate in California Travel and Tourism California Restaurant Month: Costa Mesa; El Dorado County; Fresno; Commission Irvine; Los Angeles; Madera County; Marin County; Monterey , �w<t i�s,cu _. r-_ra,itaiti n m[ounty; Napa Valley; Newport Beach; Oakland; Oxnard; Sacramento; San Diego; San Francisco; San Luis Obispo; San Mateo County; Santa Barbara; Santa Ynez Valley; Shasta -Cascade; M.o.-re ArtiC.les Temecula Valley; Tri-Vatley; and Yountvitle. Half fi,00n bay's Festival c,' Me,cWliflcent Niachmes Returns Mon erey osay Wetcontes Fust Giem Hotet in Ct�;itr . 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All Rights Reserved. 100 Lighting Way, Secaucus, NJ 07094-3626 USA) Telephone: (201) 902-2000 FravetAge West News Travel Views Tools Newsletters FAQs Help Site Map Privacy Terms of Use About Us Contact Us Subscribe Advertise Northstar I -ravel Media Sites Business Travel News Official Cruise Guide Business Travel Star Service Online Planner Successful Meetings Hotel &Travel Index Travel Weekly Incentive Magazine Weissmann Reports Intelliguide, Meetings & Conventions d/15/11 19•dn PA 1a111VI III a. 1it JI IX—law all 1 MI'll laAW r c,1a11Ualy —11 I "VILLlc111 l,alll Ull lid... NATIONAL ARIZONA COLORADO rlpr Ylr €:rri california meetin s + events IILL r 11t:a1.I11GR111�JIlla�J.G V l l I/ at I1 V 11 Llt-lanw-pla0 . California'sPlace January 2011 ;r:,';I (rrtA177ncal maednasmac corntncintf'7064 The Gaiifomia Travel & Tour sm Commissien (CTTC) m trwww VisitC itfomia com) has announced the jstate's first Restaurant: Month(htto:lh+.visitcalRom-ta,wndrestaurantmdnth). More than 20 destinations across California have created special restaurant week or month-long promotions, featuring gourmet prix fixe menus, wine pairings and chef talks throughout California Restaurant Month, a new promotion created by CTTC. "California Restaurant Month is a great opportunity for foodies - and those who aspire to be - to experience the best of California's abundant and diverse wine and food product," said Caroline Beteta, CTTC president & CEO. "Visitors can save up to 25 percent on meals at some of the best restaurants in more than 20 destinations across the state, from mountain and coastal regions to urban and wine country hotspots With these deals, there's never been a better time for an extended culinary getaway to California." California is the leading destination for culinary travel in the U.S., attracting wine and food -oriented consumers who tend to be more educated and affluent, and want to stay longer to experience other activities like national parks, spas and arts and culture - making them a high-value consumer. Last year, travelers in California spent $21.3 billion on food and beverages, more than any other spending segment, constituting 26 percent of all visitor spending. "One of the reasons California attracts these consumers it that here they have a personal connection to the food they enjoy," Beteta said. "California produces more than 400 agricultural crops, attracting some of the greatest chefs who enjoy creating with the freshest ingredients - which whets visitors' appetites for more." The following destinations are participating in California Restaurant Month: Costa Mesa, EI Dorado County, Fresno, Irvine, Los Angeles, Madera County, Marin County. Monterey County, Napa Valley, Newport Beach, Oakland; Oxnard, Sacramento, San Diego, San Francisco, San Luis Obispo, San Mateo County, Santa Barbara, Santa Ynez Valley, Shasta -Cascade, Temecula Valley, Tri -Valley and Yountville. Bookmark/Search this post with: Like 5klll UP to see what your friends like. Comments Post new comment Subject: Comment: " PFaraoraohrsavZ:Stvlesnavauxinr'iL' Path: tg) a tiavascrlot: ) _Disable rictr-text tiav -dptvoidlft ava rlol:: • Web page addresses and e-mail addresses tum Into links automatically. • Links to video content with 'reWlighlAdeo"'in the <a> tag mll appear in a Lightbox when clicked on. • Allowed HTML tags: <a> <em> <strong> <cite> <code> <img> <ul> <ol> <li> <dl> <dt> <dd> <p> <br> <span> <div> • Lines and paragraphs break automatically. More information about formatting notions'lnterN'a ) ,1/15/11 1? -a1 Ply Che iStopOver Magazine )> Blog Archive >>January is California Restaurant Month http://magazine.istopover.com/2010/12/27/January-is-califomia-restaurant-month/ - iStopOver Magazine kuy mrox M# What's Stonehenge Like in Person? Culinary Travel Los Angeles, San Diego, San Francisco, Santa Barbara — By Susan McKee on December 27, 2010 at 11:35 am Filed under: California, food events, Restaurants & Bars Golden State's Restaurant Month. travelers headed to California next month are in luck. January is the Take, for example, Dinel-A Restaurant Week. Actually two six-day weeks, this is a great opportunity to check out a new restaurant in 4/15/11 12:41 PM fhe iStopOver Magazine» Blog Archive » January is California Restaurant Month http://magazine.istopover.com/2010/12/27/January-is-california-restaurant-month/ Los Angeles (marc) while dining on a specially priced three -course meal. Dates are January 23 through 28, 2011, and January 30 through February 4, 2011. (Note that that Saturdays are specifically excluded from these Restaurant Weeks.) Lunches will be priced at $16, $22 or $28, and dinners at $26, $34 or $44 (plus tax and tip — beverages are extra, too). Should you make a reservation? You betchal Due to the popularity of the event, organizers note, there's no guarantee that walk-in guests can be accommodated. You can make reservations online or contact the restaurant directly. Need a place to stay? Check out hotel packages for that week here. LA not on your agenda? More than 20 destinations across California are hosting restaurant week events. Other participating towns in southern California are San Diego (mm), Newport Beach, Costa Mesa, Irvine and Temecula' Valley — but there are more. Sacramento's Restaurant Week ( is early: set for January 7-16,201 LIn San Francisco ( Q), the Dine About Tawn is January 15-31, 2011. On offer at close to 100 restaurants, you'll find a two -course lunch for $17.95 or three -course dinner for $34.95. Across the bay, Oakland's Restaurant Week (map) is January 23-29, 2011. In Santa Barbara (ma j , the restaurant week coincides with a movie festival, resulting in Film Feast, to be held January 27 through February 6, 2011. In Monterrey (masa), they're taking Restaurant Month quite literally. Participating restaurants will offer $20.11 specials throughout January. WHAT: California Restaurant Month WHEN: January 2011 WHERE: Cities and towns throughout the state (Photo courtesy of VisitCalifornia.com Tags: CadL . 'A, food events, R a M au Like sjsq j Up to see what your friends like. MM i Name (required) Mail (will not be published) (required) Website Submit Comment ! rackackS Leave a Trackback ail ull 1?•al vr,4 California Restaurant Month I NBC Los Angeles NEWS ENTERTAINMENT THESCENE WORTHI Our daily look at neraby getaways http://www.nbclosangeles.comlblo�s/worth-the-drive[WO c, RTH-THE-DRIVE-Califo.. "a1 1013111 1 REGISTER ON AIR TRAFFIC I WEATHER CONTESTS CALIFORNIA REESTAURIM-74110su'll, California Restaurant Month eua un. 0 1 COSTA MESA— OXNARD, SAN DIEGO: Were of the theory that one day soon it will always be Restaurant Week son-wbele vviffil't driving distance of Southern California, or within parts of Southern California. It is gettingto bethat way, but we are in no ShtMerst-1, way bellyaching; finding prix fixe deals and enticements to sample new spots is good for the customer and the business. And look at this: It turns out that January 2011 is Restaurant Month across the Golden State. COULD YOU EAT EVERYWHERE? Maybe not. But you can certainly map out a few places to try, regardless of where you'll find yourself, and when you'll find yourself there. The California Travel and Tomism Commission has the selections broken down by county and/or city. Helpful. Dream away. Colden-State-supper-finders. BY AU'SIA GRAY PAINTER H MONDAY, JAN 10, 2011 AT 08:29 PST I PRINT Leave Comments Add a tom ment— Id F.mb-k s,dai p),9j, 0% -s---- I.at 0 COMMENTS Apr 13,2011 Apr 12.2011 Apr 14, 2011 America's family Pet -Etgo Mountains. Sky, Serenity: 25t1i Annual FaIlbrooh National Parkvveek AvDcadc,Fetival 82' 82160 GET AROOM Hotel deals around the Golden State that don't nab all your gold. ROADSIDEATTRACTIONS Giant drive-through donuts? We got your giant drive- through donuts right here, ILA GETAWAY Peoplethe world over book their vacations in Los Angeles. You can, too, SPOTLIGHT SAN DIEGO From tune tasting in Temecula to visitng Sharon at Sea World, WAKE UP IN VEGAS Pools and &W -in -the -dark margaritas and dim and rue. suites. Oh yeah. You',. going. In25th Annual Fallbrook Avocado Festival I IAmerica',; Familv Pat ' p W Exo 2011'Vintners, Festival Weekend Coronado 11mver Sbow 0jYS' ," 'All i- G -G, '1-iy.1-MhT.1E1r'&;cd for NBCLA.com since October 2008, covering Los Angeles go -outs, restaurants, museums, hotels, as we as nearby Worth the Drive destinations. She served as the WestCoast Managing Editua-for AOL CityGuide, as well as the Lo. Angeles edit.,; she bas, also written for Bark magazine, "' ' Mad Humorist, and PBS programs MdSipubl'.."Itam es, 4/15/11 12:43 PM i:alifornia Travel & Tourism Commission Announces First -Ever California Restaura... http://www.wave3.com/story/13530563/califomia-travel-tourism-commission-anno.. « Back California Travel & Tourism Commission Announces First -Ever California Restaurant Month January 2011 Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third -party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith. SOURCE California Travel & Tourism Commission More Than 20 Destinations Offering Dining Deals to Inspire Culinary Getaways SACRAMENTO, Calif., Nov. 18, 2010 /PRNewswire/ -- The California Travel & Tourism Commission (CTTC) has a New Year's resolution everyone can stick to this January - eat, drink and be merry with healthy and delicious cuisine during California Restaurant Month. More than 20 destinations across California have created special restaurant week or month-long promotions, featuring incredible offerings such as gourmet prix fixe menus, wine pairings and chef talks throughout California Restaurant Month, a new promotion created by California Tourism. "California Restaurant Month is a great opportunity for foodies — and those who aspire to be — to experience the best of California's abundant and diverse wine and food product," said Caroline Beteta, CTTC president & CEO. "Visitors can save up to 25 percent on meals at some of the best restaurants in more than 20 destinations across the state, from mountain and coastal regions to urban and wine country hotspots. With these deals, there's never been a better time for an extended culinary getaway to California." California is the leading destination for culinary travel in the U.S., attracting wine and food -oriented consumers who tend to be more educated and affluent, and want to stay longer to experience other activities like national parks, spas and arts and culture — making them a high-value consumer. California Restaurant Month is a great opportunity for these travelers to combine their passion for wine and food with other experiences — such as skiing, surfing, hiking or festivals — in various regions in just one trip. Last year, travelers in California spent $21.3 billion on food and beverages, more than any other spending segment, constituting 26 percent of all visitor spending (Source: Dean Runyan Associates). "One of the reasons California attracts these consumers it that here they have a personal connection to the food they enjoy," Beteta said. "California produces more than 400 agricultural crops, attracting some of the greatest chefs who enjoy creating with the freshest ingredients —which whets visitors' appetites for more. Enjoying the California healthy, locovore lifestyle this January is a New Year's resolution we can all stick to! " The following destinations are participating in California Restaurant Month: Costa Mesa, EI Dorado County, Fresno, Irvine, Los Angeles, Madera County, Marin County, Monterey County, Napa Valley, Newport Beach, Oakland, Oxnard, Sacramento, San Diego, San Francisco, San Luis Obispo, San Mateo County, Santa Barbara, Santa Ynez Valley, Shasta -Cascade, Temecula Valley, Tri -Valley and Yountville. For more information on dining promotions in these areas, visit www.visitcalifornia.com/restaurantmonth. About CTTC: CTTC is a non-profit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top -of -mind as a premier travel destination. According to CTTC, travel and tourism expenditures total $87.7 billion annually in California, support jobs for 881,000 Californians and generate $5.3 billion in state and local tax revenues. For more information about CTTC and for a free California Visitor's Guide, go to www.VisitCalifornia.com. ©2090 PR Newswire. All Rights Reserved. ' AFARMERS4. AG"et-COM Cmh markets card 9,e kjtmtG-z ne�,s X 4/15/11 12:45 PM -alifornia Travel & Tourism Commission Announces First -Ever California Restaura... http://www.live5news.com/story/13530570/califomia-travel-tourism-coinmission-a.. California Travel & Tourism•Announces California Restaurant Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third -party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith. SOURCE California Travel & Tourism Commission More Than 20 Destinations Offering Dining Deals to Inspire Culinary Getaways SACRAMENTO, Calif., Nov. 18, 2010 /PRNewswire/ -- The California Travel & Tourism Commission (CTTC) has a New Year's resolution everyone can stick to this January - eat, drink and be merry with healthy and delicious cuisine during California Restaurant Month. More than 20 destinations across California have created special restaurant week or month-long promotions, featuring incredible offerings such as gourmet prix fixe menus, wine pairings and chef talks throughout California Restaurant Month, a new promotion created by California Tourism. "California Restaurant Month is a great opportunity for foodies - and those who aspire to be - to experience the best of California's abundant and diverse wine and food product," said Caroline Beteta, CTTC president & CEO. "Visitors can save up to 25 percent on meals at some of the best restaurants in more than 20 destinations across the state, from mountain and coastal regions to urban and wine country hotspots. With these deals, there's never been a better time for an extended culinary getaway to California." California is the leading destination for culinary travel in the U.S., attracting wine and food -oriented consumers who tend to be more educated and affluent, and want to stay longer to experience other activities like national parks, spas and arts and culture - making them a high-value consumer. California Restaurant Month is a great opportunity for these travelers to combine their passion for wine and food with other experiences - such as skiing, surfing, hiking or festivals - in various regions in just one trip. Last year, travelers in California spent $21.3 billion on food and beverages, more than any other spending segment, constituting 26 percent of all visitor spending (Source: Dean Runyan Associates). "One of the reasons California attracts these consumers it that here they have a personal connection to the food they enjoy," Beteta said. "California produces more than 400 agricultural crops, attracting some of the greatest chefs who enjoy creating with the freshest ingredients - which whets visitors' appetites for more. Enjoying the California healthy, locovore lifestyle this January is a New Year's resolution we can all stick to! " The following destinations are participating in California Restaurant Month: Costa Mesa, EI Dorado County, Fresno, Irvine, Los Angeles, Madera County, Marin County, Monterey County, Napa Valley, Newport Beach, Oakland, Oxnard, Sacramento, San Diego, San Francisco, San Luis Obispo, San Mateo County, Santa Barbara, Santa Ynez Valley, Shasta -Cascade, Temecula Valley, Tri -Valley and Yountville. For more information on dining promotions in these areas, visit www.visitcaliforr is:corn/restaurantmonth. About CTTC: CTTC is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top -of -mind as a premier travel destination. According to CTTC, travel and tourism expenditures total $87.7 billion annually in California, support jobs for 881,000 Californians and generate $5.3 billion in state and local tax revenues. For more information about CTTC and for a free California Visitor's Guide, go to www; VisitCaliforn ia:com. ©2010 PR Newswire. All Rights Reserved. 4/15/11 12:46 PM 2alifornia Travel & Tourism Commission Announces First -Ever California Restaura... http://www.cbs8.conVstory/13530558/california-travel-tourism-commission-announ <c Back California Travel & Tourism Commission Announces First -Ever California Restaurant Month January 2011 Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third -party content provider. PR Newswire, World/Vow and this Station make no warranties or representations in connection therewith. SOURCE California Travel & Tourism Commission More Than 20 Destinations Offering Dining Deals to Inspire Culinary Getaways SACRAMENTO, Calif., Nov. 18, 2010 /PRNewswire/ -- The California Travel & Tourism Commission (CTTC) has a New Year's resolution everyone can stick to this January - eat, drink and be merry with healthy and delicious cuisine during California Restaurant Month. More than 20 destinations across California have created special restaurant week or month-long promotions, featuring incredible offerings such as gourmet prix fixe menus, wine pairings and chef talks throughout California Restaurant Month, a new promotion created by California Tourism. "California Restaurant Month is a great opportunity for foodies — and those who aspire to be —to experience the best of California's abundant and diverse wine and food product," said Caroline Beteta, CTTC president & CEO. "Visitors can save up to 25 percent on meals at some of the best restaurants in more than 20 destinations across the state, from mountain and coastal regions to urban and wine country hotspots. With these deals, there's never been a better time for an extended culinary getaway to California." California is the leading destination for culinary travel in the U.S., attracting wine and food -oriented consumers who tend to be more educated and affluent, and want to stay longer to experience other activities like national parks, spas and arts and culture — making them a high-value consumer. California Restaurant Month is a great opportunity for these travelers to combine their passion for wine and food with other experiences — such as skiing, surfing, hiking or festivals — in various regions in just one trip. Last year, travelers in California spent $21.3 billion on food and beverages, more than any other spending segment, constituting 26 percent of all visitor spending (Source: Dean Runyan Associates). "One of the reasons California attracts these consumers it that here they have a personal connection to the food they enjoy," Beteta said. "California produces more than 400 agricultural crops, attracting some of the greatest chefs who enjoy creating with the freshest ingredients —which whets visitors' appetites for more. Enjoying the California healthy, locovore lifestyle this January is a New Year's resolution we can all stick to! " The following destinations are participating in California Restaurant Month: Costa Mesa, EI Dorado County, Fresno, Irvine, Los Angeles, Madera County, Marin County, Monterey County, Napa Valley, Newport Beach, Oakland, Oxnard, Sacramento, San Diego, San Francisco, San Luis Obispo, San Mateo County, Santa Barbara, Santa Ynez Valley, Shasta -Cascade, Temecula Valley, Tri -Valley and Yountville. For more information on dining promotions in these areas, visit www,v sitcalifornia.com/restaurantmonth. About CTTC: CTTC is a non-profit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top -of -mind as a premier travel destination. According to CTTC, travel and tourism expenditures total $87.7 billion annually in California, support jobs for 881,000 Californians and generate $5.3 billion in state and local tax revenues. For more information about CTTC and for a free California Vtsitor's Guide, go to www.VisitCalifornia.com, ©2010 PR Newswire. All Rights Reserved All content © Copyright 2000 - 2011 WorldNow and Midwest Television, Inc. All Rights Reserved, lb J For more information on this site, please read our Privacy Policy and Terms of Service. 4/1.5/11 1248 PM Conference and Visitor Bureau -1 CLL-Jau6Dv11 vI all be l Vuilly -"Il IIICU lul LvII - L ULV IvtvUVH - IIIc MallgC l V... Llick here to find out more! REAL ESTATE 1 JOBS CARS I DEALS I I. HOME NEWS SPORTS CLASSIFIEDS i PLACE AN AD lILLF.1/au Lv.v01 OS3JLCI.VVIll/LV IV/ I VI u l l Val 1 RL -Jac VVI-Vlallb'c- vuIILy- call I IIICu-1V1. CARS BUSINESS ENTERTAINMENT SUBSCRIBE E -REGISTER CUSTOMER SERVICE TODAY'S PAPER SURF REPORT/CAMS 170.0°F in Santa Ana I LIVE TRAFFIC LIFE TRAVEL OPINION Cars Home I Find a Car I Find a Dealer ! Find a Motorcycle I Find a Boat I Find an RV I News and Research I Sell I Finance I Service Car news, reviews and features by Matt Degen Barreft-Jackson Orange County confirmed for 2011 October 7th, 2010,11:31 am • Post a Comment • posted by Matt Degen 0 Recommcrid Share_ The Barrett -Jackson collector car auction has officially confirmed that it will be back in Orange County next year after its inaugural launch in Costa Mesa this past summer. The auction will return to the OC Fair & Event Center June 24-26, according to a news release from Costa Mesa's visitors bureau. This past summer's three-day event drew an estimated 58,000 visitors and sold 395 cars for a total of more than $15 million, according to the release. Barrett -Jackson officials added that more than $1 million was raised for charity from the event. "We are delighted to welcome Barrett -Jackson back to Orange County," Shaun Robinson, chairman of the Costa Mesa Conference & Visitor Bureau and general manager of the Hilton Orange County/Costa Mesa, said in the release. "We are confident that the second year of the auction will be even more successful than the first." Robinson said the auction could inject $25 million annually in local tourism dollars. "As we expected, Southern California supported our first Orange County auction with amazing attendance," said Craig Jackson, chairman/CEO of Barrett -Jackson. Orange County marked the fourth locale for Barrett -Jackson, a decades -old auction company based Scottsdale, Ariz. The company also holds annual auctions there and in Palm Beach, Fla., and Las Vegas: The auctions sell autos ranging in price from a few thousand to a few hundred thousand dollars. See our coverage from this year's event: ADVERTISEMENT THINGS TO DO PVENT81 DINING MOVIES I VENUES I ALL 1. (warren Cartier pan 2. All Time Lov 3. Chris Hardwick ` 4. Billy Gardell Live. . 5. Death cn Woonesday 6. Janot Jec:kson Add an Event 7. Jammin for Japan More event information from our partner OrangeCounty.corn Recently featured: My Totally Hot Car: 1964 Plymouth Belvedere Do YOU have a Totally Hot Car? Go to the Totally Hot Car submission page to find out how to get featured. nn ckaaga caut'Yt iiapl6knr sparJal mporl All All I—I — )alt Glt-JaL —II ul a"gu I uullly I:Vtltll111Gu lul Lv II - Aulu lvlutlull - 111c Vl all gQ l o_ I l lttl.1 lou Lll.V- sl 1-1.1111U— l v! lu/u // Vall Ca jal:nbuu-v/aub' c-l.vuui.y-1 Ull111111 u-1 ul. Barreft-Jackson rolls into Orange County Road rally photos ahead of Barrett -Jackson auction A sampling of sales from Barrett -Jackson Orange County In other news... First Fiat dealership opens in Orange County Japan crisis halts car production, cripples supply chain McLaren MP4-12C stuns in Newport Beach Meet the re -invented VW microbus Meet the 78 mpg MINI Roeketman, cue Elton John The Rolls-Royce of electric vehicles iscoming What's plural for Prlus? Toyotasays'.Prii' Paris Hilton turns 30 with a Lexus LFA supercar Tesla Motors charges forth Lamborghini Aventador poised for debut Photo: Matt Degen, The Orange County Register Posted in: Classic cars • Dealers, deals and for sale • Events • Barrett -Jackson • costa mesa ADVERTISEMENT You can follow any responses to this entry through the:RSS 2:0 feed. Both comments and pings are currently closed. Reader Comments Comments are encouraged, but you must follow our User Agreement. 1. Keep it civil and stay on topic. 2. No profanity, vulgarity, racial slurs or personal attacks. 3. People who harass others or joke about tragedies will be blocked. Recent Posts Review: 2012 Mazda5 is nimble and fun New recalls affect Hyundai Eiantra, Ford trucks Review: 2011 Jaguar XJL is long on luxury Answer to last week's mystery photo: Nissan Juke Honda Helpful teams offering free gas in O:C. Annual gasoline cost expected to hit record My Totally Hot Car: 1964 Plymouth Belvedere Gas prices creep toward $4 a gallon First Fiat dealership opens in Orange County Japan crisis halts car production, cripples supply chain Buy a car New Cars Used Cars MSRP & invoice pricing, specifications & FREE price quotes from OC dealers. Make: Select Make -- Model: -- Select Model Year: Any Year Zip Code:. 92701 . submitt1 D Recent Toyota recall updates (Google news) After the Ford F-150: The Search for the Next No, 1 Seller - Autotropolis (blog) Maruti to recall diesel cars over engine problem - India lnfoline.com Nissan Altima: proud but loud - Globe and Mail The digital age of automobiles - Globe and Mail How Businesses Can Survive a Product Recall Using Social Media- Mashable US stock market; economy and companies update (March 24, 2011) - Stock Markets Review From The Couch 2011: Round 2 World of Rugby League 4./1,1/11 1)-41 Pk Jdl l6L-jdOp Ull VIdWgV l., IILy VUlllll111cU 1v1 GV 11 -1 ULU lvluuull - 1❑O V1d11bG. �_ 11"paIaU W.VG30K3J 1G1.OVI1ll LV I-Iwv//Vall cu -jauA b,,i-v1a1 gg uLLllty -4:Vll111lllGU-1vi. Ads by Google Granite.Countertops Elegant and durable countertopsin every color. 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Call (877) 858-5990 www.IPLrealestate.com Classic Car Restoration Call Now to Schedule YourFree In -House Estimate dhautomotive.biz/contact-us/ Home I News I Sports I Business I Entertainment I Life I Travel I Opinion I Real Estate I Jobs I Cars I Deals I Classifieds Place An Ad ADVERTISE OPTIONS CONTACT OC REGISTER OCR SERVICES NEWS YOUR WAY ADVERTISING Self Service About Us Archives Blogs Classifieds Place an Online Ad Careers Buy Our Photos E -Mail Newsletters Cars Place a Print Ad Contact Us California Lottery E -Register Deals Place a Classified Ad Corrections Deals Mobile Jobs Media Kit Customer Service OCRegister Fanshop RSS Real Estate Advertising Contact Subscribe Today Orange County Article Map Place a Classified Ad Info Subscriber Services Businesses Site Map View our Media Kit Site Help Register Insider Video PARTNERS Site Feedback Register in Education KDOC-TV MSNBC OC Excelsior Coast Magazine Preferred Destination OrangeCounty.com FreedomPolitics.com ORANGE COUNTY RWISTER COMMUNICATIONS Copyright O 2011 Orange County Register Communications. All Rights Reserved. Privacy Policy I Site Help I User Agreement ( Site Map Return to Top d/I I/11 19•g1 PT laucu-uacnavtA wua 111— vlaugc i-, lily - nUw 1V1ULWU - 111c vluugc wuuAy JXcg1a1c1 LLtttJ.//iLL1tU.UGt Gg1�1G1 .GVLL1/LV LVf VV/L`F/ Val1 GlL-JaGri�Vll-1 V11J9AI1U-V12LL1gG-UV U1t Ly/JVJJJ REAL ESTATE i JOBS CARS DEALS J CLASSIFIEDS ! PLACE AN AD F_ CARS HOME NEWS SPORTS BUSINESS ENTERTAINMENT SUBSCRIBE E -REGISTER CUSTOMER SERVICE. TODAY'S PAPER SURF REPORTICAMS 170.0'F in Santa Ana ( LIVE TRAFFIC LIFE TRAVEL Cars Home I Find a Car l Find a Dealer I Find a Motorcycle I Find a Boat i Find an RV I News and Research j Sell I Finance I Service f, lial,Ut,j.. t . ln.1 Car news, reviews and features by Matt gegen Barrett -Jackson rolls into Orange County June 24th, 2010,1:39 pm • 5 Comments • posted by Matt Degen 3 Recommend are As of Friday, Orange County's place in automotive culture will get another huge boost with the first local Barrett -Jackson event taking place at the O.C. Fair and Event Center in Costa Mesa. If you're not familiar with Barrett -Jackson, think of it as a car auction on steroids, one that features everything from scooters to rolling masterpieces worth hundreds of thousands of dollars. In all, more than 400 vehicles are set for sale this weekend at the three-day event. Barrett -Jackson, which dubs itself as holding "The world's greatest collector car auctions," hosts annual events in Scottsdale, Ariz., where the company is based, and others in Las Vegas and Palm Beach, Fla. The company started as "a simple meeting between two car buffs" — Russ Jackson and Tom Barrett — and held its first show in 1967. Four decades later, it is one of the premier auction companies, holding what many consider the "World Series" of the automotive world. And its events are filled with more than just fast -talking auctioneers and even faster hand -raising buyers. Along with the ever -energetic bidding, Barrett -Jackson events feature vendors galore, sponsor displays and demos, and a place where automotive enthusiasts can gather to admire and envy. Much of the events are televised live nationwide. "It's less auction, more spectacle," said Erik Arneson, vice president of media relations at the SPEED Channel, which has been televising the events since 1997. "It has been over -the -tap entertainment for us, for the tribe of gearheads and auto maniacs." Arneson, whose channel will be broadcasting the O.C. event live all three days through Sunday, said the events hold such appeal because "there is the phenomenon of watching cars you may have had over the years, plus the game -show aspect of it of biddings." And even in the midst of celebrities appearing as guest hosts, at Barrett -Jackson, Arneson says "thenars are the stars." In preparation for the event, Barrett -Jackson officials reached out to local gearheads to take part in a pre -auction road rally that cruised from South Coast Plaza to the O.C. ,9- • ADVERTISEMENT People are buying their dream home with help from penny stocks... Learn more { If you have a $500,000 portfolio, ^a download the guide by Forbes Columnist Ken Fisher's firm. Learnmore. Fill out form and eliminate your tax debt. Find out the secrets from legal professionals. Learn more THINGS TO DO EVENTS I DINING I MOVIES I VENUES ( ALL r' I. Darren Carter w . 2. Ail Time Low r, 3. Chris Hardwick 4. Billy Gardell Lave .. 5. Death on Wednesday 6. Janet,lecksar7 Acid an Event 7. Jammin for Japan. More event information from our partner OrangeCounty:com Recently featured: My Totally Hot Car: 1964 Plymouth Belvedere Do YOU have a Totally Hot Car? Go to the Totally Hot Car submission page to find out how to get featured. A71 A/11 rn-n— I VLA 1111V U11rc lw IILY - L UW IVI—MI I - 1110 Vj al I g\.UUIILY AGrIbLcl IILLPJULUWr�IbLcl.cVl I I/ I V 1V/ual I I I b-1 I I LU1d11gcUU I I Ly/oVjjj Fair and Event Center. CLICK HERE TO SEE PHOTOS FROM A RECENT B -J ROAD RALLY Click HERE for more details on the Barrett -Jackson Orange County event, including full event schedule. Stay tuned to Auto Motion in the coming days for more coverage of the auction. In other_news: My Totally Hot Car: 1965'Storm Warning' Chevy Nova My Totally Hot Car: 'Mad Max' 1972 Ford Falcon Answer to last week's mystery photo: Amphicar My Totally Hot Car: 1949 Cadillac Series 61 Club Coupe Got a 1961 car or truck? This show wants you Imagine this: owning John Lennon's Ferrari Recovery of $250K hot -rod 'like a miracle' Suspect named in theft of $250K hot -rod BREAKING: $250,000 stolen hot -rod has been found, arrest made UPDATE: Stolen trailer found, missing hot -rod 'like a fugitive now' Posted in: Classic cars - Events - Barrett -Jackson - Barrett -Jackson Orange County - costa mesa ADVERTISEMENT You can follow any responses to this entry through the RSS 2,0 feed. Both comments and pings are currently closed. Reader Comments Comments are encouraged, but you must follow our User Agreement. 1. Keep it civil and stay on topic. 2. No profanity, vulgarity, racial slurs or personal attacks. 3. People who harass others or joke about tragedies will be blocked. 5 Comments Otis says: June 24, 2010 at 4:45 pm oh boy, more hawaiian shirt wearing old white guys paying exagurated prices on "flipped" cars. blablablabla sold! R. Werder says: June 26, 2010 at 2:45 pm Oh boy Otis, what are you buying/ & smiles r werder DWPsays: June 24, 2010 at 4:56 pm Should be EPIC..... R. Werder says: June 26, 2010 at 2:39 pm smiles with greed, we can afford to Recent Posts Review: 2012 Mazd@5 is nimble and fun New recalls affect Hyundai Elantra, Ford trucks Review: 2011 Jaguar XJL is long on luxury Answer to last week's mystery photo: Nissan Juke Honda Helpful teams offering free gas in 0. C. Annual gasoline cost expected to hit record My Totally Hot Car: 1964 Plymouth Belvedere Gas prices creep toward $4 a gallon First Fiat dealership opens in Orange County Japan crisis halts car production, cripples supply chain Buy a car New Cars Used Cars MSRP & invoice pricing, specifications & FREE price quotes from OC dealers. Make: Select Make -- Model: Select Model Year: Any Year 1 Zip Coder 92701 C 5umill .1, 11-D Recent Toyota recall updates (Google news) After the Ford F-150: The Search for the Next No. 1 Seller - ALItotropolis (blog) Maruti to recall diesel cars over engine problem - India Infoline.com Nissan Altima: proud but loud - Globe and Mail The digital age of automobiles - Globe and Mail How Businesses Can Survive a Product Recall Using Social Media - Mashable US stock market, economy and companies update (March 24, 2011) - Stock Markets Review From The Couch 2011: Round 2 - World of Rugby League A I I A I I 1 1 I.Q I DA ,al 1VVC1J tally 1V1 llall Clt-J aV3LJV1t - vtallgc k_. 11Ly 1�c�lJ lct Advertisement I1LLtJ. // <II L11:LCJ. V l:I G�+1J LG1.L; V till L V 1V -VV -GG/ Lt LLGJ/ L`+VJL 1 G7_1_Ual l GLL-�aI;AJ V ll-aul; Lt U. OC REGISTER > ARTICLE COLLECTIONS Ads by Google Car' r Affordable Attornevs Family Law Criminal Civil Federal Probate Immigration, 714 667 1038 GiibertandMarlowe. Com Classic auto Exceptional Engine Protection For Your Classic Vehicle. Vamw Castrol-com Cars for Prostate' Cancer Tax Deduction & Fast Free Towing ! Donate Car, Truck, RV or Boat CarponetionToPCAP org1888.88 5-6 710 Auto Accident Attorneys Auto Accident Case? We Can Help. Connect to an Attorney for Free! vnvw:lnjuryHelpUneAttorney co tn_ Car Auction Visit Our Monthly Auto Auction To Get A Great Car At A Great Price! WW,W PckAPart.org June 22, 2010 ( By MATT DEGEN About 100 cars and their enthusiastic owners turned out in Costa Mesa for a road rally ahead of the Barrett - Jackson auction that is making its debut in Orange County this weekend. The crowd gathered Saturday at South Coast Plaza and then drove a short route to the OC Fair & Event Center down the street, led by a police escort. Barrett -Jackson officials had reached out earlier to Orange County -based car clubs and auto enthusiasts, offering them a chance to take part in the rally and hang out with fellow car lovers in an informal atmosphere. The event helped stoke the flames for the Barrett -Jackson, a premiere collector -car auction that will take place at the fairgrounds Friday through Sunday. Once at the fairgrounds, participants heard live music, munched on some vendor food, and got a gift bag courtesy of the Mothers car -care products. In addition to the auction, this weekend's event will feature demonstrations, vendors and more for automotive enthusiasts. It will also be televised live on the SPEED Channel. Ads by Google Car Accident Attcarne� Need A Car Injury Attorney You Can Trust? Get A Free Consultation! www,BarrettinjuryLaw.com Advertisement The Barrett -Jackson Orange County auction will take place starting at 8 a.m. each day at the fairgrounds, 88 Fair Drive, Costa Mesa. General admission tickets is $13 Friday and Sunday, and $18 Saturday. A three-day pass is $35. Ads by Google Orange County Coupons 1 ridiculously huge coupon a day. It's like doing O.C. at 90% off! www,GrOLIP011.com/orange-COLinty ORANGE COUNTY REGISTER COM 5)UNTC;r'4rlONS Copyright © 2011 Orange County Register Communications. All Rights Reserved. Index by Keyword I Index by Date I Privacy Policy ( User Agreement dltd(t t t?•4{, PTS. ,ocal Auto Auction Debut: $15 Million, 58,000 on Hand I Orange County Business... littp://www.ocbj.com/news/2010/jul/11/local-auto-auction-debut-l5-million-58000-... c, Supplements o WebConnect o Investment Properties o Real Estate Gallery o Marketplace o OC Insider o Email News Updates d o RSS Headlines -Feed U • About Us o OCBJ o Staff o Privacy'Poliey o Contact Us • Hel o Contact Us o Webmaster Search Orange Countv Business Journal, HOME I FINANCE HEALTHCARE MANUFACTURING REAL ESTATE SERVICES TECHNOLOGY APPAREL/RETAIL TOURISM i-11-1 n s, t Local Auto Auction Debut: $15 Million, 58,000 on Hand May Auto Safes Rise for Fourth Straight Month; Wonderland Opens at Grove, Pitches Show Costa Mesa auto auction: nearly 400 cars sold By Sherri Cruz Sunday, July 11, 2010 Scottsdale -based Barrett -Jackson Auction Co.'s recent inaugural collectible auto auction at the OC Fair & Event Center in Costa Mesa saw $15 million in sales and drew about 58,000 people, according to Chief Executive Craig Jackson. He said he was targeting $10 million to $15 million in sales for the debut Orange County show. The company's original Scottsdale show sees about $70 million in sales annually. INTELLIGENT WEB HOSTINC 3 MONTHS FREE WHEN YOU PURCHASE 24 MONTHS OF OUR BUSINESS MS'! offer expires3m,30 wifilalI f• 4/14/11 12:40 PM Local Auto Auction Debut: $15 Million, 58,000 on Hand I Orange County Business... http://www.ocbj.com/news/2010/jul/11/local-auto-auction-debut-l5-million-58000-.. Barrett -Jackson also holds auctions in Las Vegas and Palm Beach, Fla. Nearly 400 cars were sold in Costa Mesa. The top three sellers were 1970 muscle cars: a Chevrolet Chevelle SS 454 convertible, which went for $253,000; a Chevrolet Chevelle SS custom coupe, which sold for $250,000; and a Plymouth Road Runner custom two -door hardtop for $187,000. TV personality Jesse James saw his 1936 Ford custom five -window coupe sell for $165,000. Nearly 60% of the bidders in Costa Mesa were first timers, according to Jackson. The auction sold everything from Volkswagen Karmann Ghias and Beetles to Mercedes-Benz Maybachs and Ford Packards. There were a lot of Ford Cobras, one of Jackson's favorites, he said. Jackson has about 30 cars in his personal collection. He has a red and black 427 Cobra. "I drive it all the time when the weather permits," he said. Leading up to the event, Connell Chevrolet in Costa Mesa hosted 164 cars at a Cruise -in car show. Sprawled across the fairground were tents housing rows of cars to be auctioned or that already had been sold. It was a fair -like atmosphere for car lovers. There were ride and drives and drifting competitions, fair foodstandsand vendors selling car art, antiques, jewelry and other wares. The event raised $1 million for various charities including the Juvenile Diabetes Research Foundation, the Russ & Brian Jackson Cancer Research Fund and the Armed Forces Foundation. Auto Sales Sales at OC auto dealers rose for the fourth straight month in May. Sales were up nearly 30% from a year earlier to 8,511 autos, according to the Newport Beach -based Orange County Automobile Dealers Association. The figure is based on registrations with the state, a barometer of sales. The gain is one of the biggest single month advances since the economic recovery began. Auto dealers could see increases for the next few months as they move into summer. Nearly all auto brands saw higher sales in May. Still, sales for the month were about half of the 14,622 autos that dealers sold in May of 2007, when the market was much stronger. South Korean automakers Hyundai and Kia, which have their U.S. bases in OC, did well in the downturn and continue to boost sales as the economy improves. Hyundai was up 44% to 382 autos sold in May. Kia was up 1% to 148 autos. Luxury car sales improved for the top three brands in OC. Mercedes-Benz was up 25% to 617 autos for May. Lexus was up 517b to 408 autos. BMW was up 23% to 381 autos. Jaguar and Porsche, which sell fewer cars here, had a tough May. Porsche was down 12% to 50 cars. Jaguar sales were down 70% to 12 autos. Toyota continues its upward climb after a series of recalls. The Japanese automaker was up 41% to 1,760 autos sold in May. Key rival Honda also was up. Honda boosted sales 32% to 1,283 autos. Wonderland at the Grove Newport Beach's Wonderland Bakery is opening another shop at The Grove in Los Angeles in October. The store, called Wonderland Bakery and The Enchanted Party Garden, is set to be big enough to host tea and cookie decorating parties. Wonderland Bakery also is shopping a reality cooking TV show about the hectic bakery and its owners, mother and daughter team Sondra Ames and Allyson Ames. Sondra Ames handles the business aspects of the bakery and Allyson Ames is the chef. Now in her 20s, Allyson Ames has been baking since she was a kid. 4/14/11 12:40 PM Local Auto Auction Debut: $15 Million, 58,000 on Hand I Orange County Business... http://www.ocbj.com/news/2010/jul/11/local-auto-auction-debut-l5-million-58000-.. The Ames's have hired William Morris Agency to shop their TV venture to networks. The show would be filmed at the Newport Beach and Grove bakeries. The bakery was recently busy making birthday goodies for the son of King Abdullah of Saudi Arabia. Wonderland also made cookies for baseball's All-Star Game this week at Angel Stadium of Anaheim. The cookies feature the game's logo on them. Store Openings Brazilian flip-flop maker Havaianas opened its first store in Huntington Beach at the Pierside Pavilion. The 1,250 -square -foot store also sells flip -flop -themed items, including a chandelier made of tiny sandals and flip -flop -shaped furniture. Havaianas is part of Brazil's Sao Paulo Alpargatas SA ... A Splendid boutique is opening at Fashion Island in September. Splendid sells extra soft T-shirts. The 2,200 -square -foot store sells shirts for men, women, kids and babies. Splendid's flagship store is on Robertson Boulevard in Los Angeles. Splendid is part of North Carolina's VF Corp., which also owns Cypress -based Vans, among others. e fih�re-This Rtory o Share this item Send this to a friend o Grab the link Copy and paste the link: http://www,ocbj.com/news,, o Close • LLlt Vieav 1" ;E Gr3MPANY HAVE "A'604 GNF2AC CAIINSL NoMlIn#`lon deadlfhe Aorll,%. • �` t!`�Rt�oft»ore`Jr�torrrm�littnt� �`� ��`�S��nr����'�x��i�b��� �i����°��' 1, E�VA", � INFSS o r tt © 2011 Orange County Business Journal I Phone: (949) 833-8373 1 Privacy Pore 4/14/11 12:40 PM Yuto Auction Boosts Fair Site, Then Some I Orange County Business Journal o Supplements a WebConnect o Investment Properties o Real: Estate Gallery o Marketplace o QC Insider o Email News Updates% o _RSS Headlines Feed About Us o OCBJ o _staff o Privacy Policy o Contact Us Help o Contact Us o Webmaster http://www.ocbj .com/news/2010/ju nl20/auto-auction-boosts-fai r-si te-then-some/ Search HOME I FINANCE HEALTHCARE MANUFACTURING REALESTATE SERVICES TECHNOLOGY APPAREL/RETAIL TOURISM i-nia Auto Auction Boosts Fair Site, Then Some EVENTS: Upgrades drew auction; big events seen as key for fair site Classic car set for auction: event expected to attract 60,000 people By Sherri Cruz Sunday, June 20, 2010 An auto auction this weekend in Costa Mesa is expected to draw some 60,000 auto enthusiasts and others to the OC Fair & Event Center—and area hotels, shops and restaurants. Scottsdale -based Barrett -Jackson Auction Co. is holding its first Orange County auction of collectable autos Friday through Sunday. Barrett -Jackson is known for big auto auctions in Arizona, Las Vegas and South Florida. The Costa Mesa show is set to be an annual event, and likely a boon for the area. "We're going to easily sell out," said Shaun Robinson, general manager of the Hilton Orange County/Costa Mesa, which has 486 rooms. All 10 of Costa Mesa's hotels should be booked, said Robinson, who also heads up the Costa Mesa Conference & Visitor Bureau. Newport Beach hotels also should do well, he said. Costa Mesa and Newport Beach's tourism 4/14/11 12:39 PM 1utoAuction Boosts Fair Site, Then Some I Orange County Business Journal http://www,ocbj.com/news/2010/jun/20/auto-auction-boosts-fair-site-then-some, agencies are promoting the auction. "Phis is the type of stuff we need," Robinson said. "It's a different, creative reason for people to come." The OC Fair & Event Center landed Barrett -Jackson nearly ayear ago after spending $16 million to upgrade the fairgrounds. The auction is set to be the largest event at the fairgrounds besides the OC Fair, said Steven Beazley, chief executive of the OC Fair & Event Center. Barrett -Jackson is taking the entire 150 -acre site for the auction. The auction is "a lifestyle festival for the automotive enthusiast," said Craig Jackson, chief executive of Barrett -Jackson, cofounded by Jackson's late father in 1971. "It's sort of a three-ring circus, but it's a lifestyle three-ring circus with cars at the center," he said. The event includes hundreds of sellers of auto accessories, jewelry, art, clothing and food. The buyers and sellers are part of the entertainment, according to Jackson. "They're a fun -hearted group of people, usually self-made, type -A personalities," he said. "The sport here is spending money." Fairgrounds officials hope the auction will lead to more big events. "Once we show proficiency managing this, events will be contacting us," Beazley said. The event comes at a -time of transition for the fairgrounds, which is owned by the state and is being sold amid Sacramento's budget woes. The site is in the process of being sold for $96 million to the city of Costa Mesa and Costa Mesa -based Facilities Management West Inc., which hopes to boost the number of events at the fairgrounds. More Profitable Big events are more profitable and hold the potential to double the site's $28 million in annual revenue, according to Beazley. "There's major unmet capacity for these grounds," he said. The annual OC Fair—the ninth largest in the nation—accounts for $17 million of the OC Fair & Event Center's annual revenue and about half of its $2.5 million in yearly net profit. The fairgrounds recently finished putting up a 31,000 -square -foot centerpiece building dubbed "the hangar." The auction is set to take place in the hangar, which has been extended with a tent. After the Barrett -Jackson show, the hangar will host fair concerts and be leased for events. The building was crucial to landing the auction company. Barrett -Jackson liked the site's proximity to John Wayne Airport, according to Beazley. The auction draws visitors from across the country with some flying in on their own planes. Jackson said he scouted the fairgrounds about six years ago. He said he has a lot of customers—wealthy auto collectors—in OC. "It's a nice area," he said. "I love it there. I've had a boat there for years." Jackson also has a home in Laguna Beach, where he'll spend the summer. But the fairgrounds needed a lot of work, according to Jackson. The site needed an auction building, newer bathrooms and better telecommunications. Barrett -Jackson also needed the entire fairgrounds, which meant carving out a week for the auction and changing the contract for the weekend Orange County Market Place swap meet. Related events are scheduled up to the weekend auction, including a road rally that starts at South Coast Plaza, a "cruise -in" at Connell Chevrolet in Costa Mesa, a charity gala and an opening night party with fashion shows put on by Fashion Island and South Coast Plaza. 4/14/1112:39 PM kuto Auction Boosts Fair Site, Then Some I Orange County Business Journal http://www.ocbj.com/news/2010/jun/20/auto-auction-boosts-fair-site-then-some/ Ford Motor Co. and General Motors Corp. are among the sponsors. The auction is set to broadcast live on the Speed Channel, a network for auto buffs. Some 400 classic cars, muscle cars and exotics—rare or unusual autos—are set to be auctioned. TV personality Jesse James plans to sell one of his hot rods, a 1936 Ford custom five -window coupe. Barrett -Jackson's flagship Scottsdale auction sold 1,200 autos this year. The Arizona auction sees about $70 million in sales. Sales For the first OC show, Jackson said he'd be happy with $10 million in sales. "If we hit $15 million I'd be ecstatic," he said. Barrett -Jackson runs a "no reserve" auction, meaning autos are sold to the highest bidder. Owners aren't allowed to bid to try and push up prices. Sellers and buyers are screened, which reduces problems later, Jackson said. "If you think your car is worth $200,000 and we think it's worth $100,000, we won't take it," he said. Barrett -Jackson makes sure buyers have the money to pay for the vehicles they bid on, Jackson said. The company gets commissions from buyers and sellers. It also makes money from entry fees and sponsorships. Barrett -Jackson also runs a number of other businesses, such as merchandise and insurance sales. The OC Fair & Event Center is set to make $1 off each ticket sale, which is incentive for the fairgrounds to market the event, Beazley said. The fairgrounds also shares in food and drink sales, he said. Jackson said he estimates the Scottsdale show adds $96 million to the economy there in lodging, food and beverage sales and shopping. The Hilton's Robinson has seen the auction's impact first hand. Until 2004, Robinson was general manager for the Hilton Scottsdale Resort and Villas hotel and was on the tourism board there. "People take their vacation every year around the show," Robinson said. "I saw what a piece of business it was for the community." • ShareThis tnry o Share this item Lend—this—to a friend o Grab the link Copy and paste the link: http://wvvw.ocbj.com/news;, o Close • Print View fn�t Ytiut�9 .idif) fhd JWWA 1 46,6&darM!'�vducxa �' z tI (itrcprneuYt7tieYear° , `,ye�rsoftnsplydllop< A►excluswegafhectngof.. ern&Yotlnr' Orange County s t business leader`s . " t l ILII ��' Ticket sats coming soonl Cir e t �iJSJNE�S§.16u . ku E1 La,,."`t • i 0 2011 Orange County Business Journal I Phone: (949) 833-8373 1 Privacv Policv 4/I4/11 12:39 PM ATTACHMENT 2 RESOLUTION NO 11. -xx A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF COSTA MESA, CALIFORNIA, DECLARING ITS INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2011-2012 FOR A BUSINESS IMPROVEMENT AREA COVERING CERTAIN COSTA MESA HOTELS AND MOTELS AND SETTING THE TIME AND PLACE FOR A PUBLIC HEARING ON PROPOSAL. THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY RESOLVE AS FOLLOWS: WHEREAS, the California Legislature in adopting the Parking and Business Improvement Area Law of 1989 (Streets & Highways Code § 36500 et. seq.) authorized cities to levy assessments on businesses in order to promote economic revitalization and tourism, to create jobs, attract new businesses, and prevent erosion of business districts; and WHEREAS, on July 5, 1995, by Ordinance No. 95-9, the City Council adopted a business improvement area, commonly known as the Costa Mesa Tourism & Promotion Business Improvement Area, the purpose of which is to promote tourism to the City and to fund programs and activities that benefit the hotel and motel businesses within the City of Costa Mesa; and WHEREAS, the City Council appointed the general managers of the ten hotels subject to the assessment area, to serve as the advisory board as required by California Streets and Highways Code Section 36530; and WHEREAS, said advisory board is known as the Costa Mesa Conference and Visitor Bureau (the "CMCVB"); and WHEREAS, the City Council has voted to continue the special assessment for the BIA each year since its inception, and it has been levied upon the ten hotel and motel businesses listed on Exhibit A, attached hereto and incorporated herein by this reference; and WHEREAS, in January 2000, the City Council approved an increase in the assessment, raising the assessment from one percent (1%) to two percent (2%). The two percent (2%) assessment is based on the sale of overnight room stays; and WHEREAS, in November 2010, the City Council approved an increase in the assessment, raising the assessment from two percent (2%) to three percent (3%). The three percent (3%) assessment is based on the sale of overnight room stays; and WHEREAS, on May 17, 2011, the City Council adopted Resolution No. 11-xx, entitled: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF COSTA MESA, CALIFORNIA, DECLARING ITS INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2011-2012 FOR A BUSINESS IMPROVEMENT AREA COVERING CERTAIN COSTA MESA HOTELS AND MOTELS AND SETTING THE TIME AND PLACE OF A PUBLIC HEARING ON PROPOSAL"; and WHEREAS, at its meeting on May 17, 2011, the City Council of the City of Costa Mesa approved the 2010-2011 Annual Report of the Costa Mesa Conference & Visitor Bureau submitted on May 17, 2011, and such report, which is on file in the City Clerk's Office and incorporated herein by this reference, has been considered at the public hearing before this Resolution was adopted; and WHEREAS, on June 07, 2011, in the Council Chambers of City Hall, 77 Fair Drive, Costa Mesa, California, a public hearing was held concerning the annual assessment for the business improvement area and no protests of the proposed assessment were filed or presented. WHEREAS, this Resolution of Intention will commence proceedings under the Parking and Business Improvement Area Law of 1989 (Streets & Highways Code § 36541) to levy the annual assessment of the Costa Mesa Tourism & Promotion Council Business Improvement Area for the 2010-2011 fiscal year; NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Costa Mesa as follows: Section 1. Assessment. An annual assessment for the Costa Mesa Tourism & Promotion Council Business Improvement Area is proposed to be levied pursuant to Streets & Highways Code § 36500 et seq. The proposed boundaries of the territory are the ten motels and hotels listed in Exhibit A, attached hereto and incorporated herein by this reference. The proposed amount of the annual assessment is three percent (3%). The three percent (3%) assessment is based on the sale of overnight room stays. New hotel and motel businesses commenced after the effective date of the ordinance levying the assessment will be exempt from the levy of assessment, pursuant to Streets & Highways Code § 36531 and § 36535. Section 2. Annual Report. An annual report on the Business Improvement Area has been prepared by the Costa Mesa Conference & Visitor Bureau, acting as the advisory board as required by Streets & Highways Code § 36533 and § 36534. Said report is on file in the City Clerk's Office. Section 3. Types of Activities To Be Funded. The proposed type or types of activities to be funded by and through the annual levy of assessments on businesses within the Costa Mesa Tourism & Promotion Council Business Improvement Area are specified in the referenced annual report. Section 4. Reporting and Remitting to the City of Costa Mesa Finance Department. Each hotel/motel owner shall separate the Business Improvement Assessment from the Transient Occupancy Tax on guest billing statements. The specific term "Business Improvement Assessment" shall be included on the billing to identify the assessment amount. The hotel/motel owner shall collect and subsequently remit the assessment to the City Finance Department at the same time and manner as the Transient Occupancy Tax. A ten percent (10%) penalty and half percent (.5%) interest will be assessed on late remittances. Section 5. Method and Basis of Levy. The proposed method and basis of levying the assessment to allow each business owner to estimate the amount of the assessment to be levied against his or her business is set forth in the Costa Mesa Conference & Visitor Bureau's annual report relative to the Business Improvement Area. Section 6. Time and Place of Public Hearing. The time and place of the public hearing on the business improvement area and the annual levy of assessments shall be at 7:00 p.m., June 7, 2011, at the Costa Mesa City Hall, City Council Chambers, 77 Fair Drive, Costa Mesa, California. At the public hearing set forth above, the testimony of all interested persons for or against the annual levy of assessment for the business improvement area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard by the City Council. Section 7. Protests. The following rules shall apply to all protests: (a) A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. (b) Every written protest shall be filed with the City Clerk's office, Costa Mesa City Hall, Room 101, 77 Fair Drive, Post Office Box 1200, Costa Mesa, California 92626-1200, at or before the time fixed for the public hearing as set forth above. (c) The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. (d) If written protests are received from the owners of businesses in the proposed business improvement area which will pay fifty percent (50%) or more of the assessments to be levied and protests are not withdrawn so as to reduce the protests to less than the fifty percent (50%), no further proceedings on the proposal to continue the business improvement area assessment, as specified by this resolution of intention, shall be taken by the City Council for a period of one year from the date of the filing of a majority protest. BE IT FURTHER RESOLVED THAT the City Council of the City of Costa Mesa, California, does hereby adopt the annual report by the Costa Mesa Conference & Visitor Bureau acting as the advisory board on the business improvement area (referenced report on file in the City Clerk's Office), and this Resolution of Intention as set forth herein, and Exhibit "A" which is attached hereto and incorporated by this reference. PASSED, APPROVED, AND ADOPTED this 17th day of May, 2011. ATTEST: Julie Folcik, City Clerk STATE OF CALIFORNIA ) COUNTY OF ORANGE ) CITY OF COSTA MESA ) ss Gary Monahan, Mayor APPROVED AS TO FORM: Tom Duarte, City Attorney I, JULIE FOLCIK, City Clerk of the City of Costa Mesa, DO HEREBY CERTIFY that the above and foregoing is the original of Resolution No. 11- and was duly passed and adopted by the City Council of the City of Costa Mesa at a regular meeting held on the 17th th day of May, 2011, by the following roll call vote, to wit: AYES: COUNCIL MEMBERS: NOES: COUNCIL MEMBERS: ABSENT: COUNCIL MEMBERS: IN WITNESS WHEREOF, I have hereby set my hand and affixed the seal of the City of Costa Mesa this day of May, 2011. JULIE FOLCIK, CITY CLERK (SEAL) FXHIRIT A The Business Improvement Area ("BIA") benefit zone encompasses the entire City of Costa Mesa boundaries. It is anticipated that the entire City, including businesses and residents, will benefit from increased revenues generated by the activities financed by the BIA assessment. The following businesses will be included in the BIA that is established pursuant to Streets & Highways Code § 36500 et seq., the businesses commonly known as: Ayres Country Inn & Suites Property Address: 325 and 345 Bristol Street, Costa Mesa Business Owner: Bruce Ayres 1817 Westminster Avenue Newport Beach, Ca. 92660 Donald Ayres, Jr. 506 Vio Lido Nord Newport Beach, CA 92626 Property Owner: Homes by Ayres 355 Bristol Street, Suite A Costa Mesa, CA 92626 Best Western Newport Mesa Inn Property Address: 2642 Newport Boulevard, Costa Mesa Business Owner: Somes Hsuen Shang -Pu Lee 2642 Newport Boulevard, Costa Mesa, CA 92627 Hilton Oranae Countv/Costa Mesa Property Address: 3050 Bristol Street, Costa Mesa Business Owner: Ashford Hospitality Trust 14185 Dallas Parkway, Suite 1100 Dallas, TX 75254 Hotel Hanford Property Address: 3131 Bristol Street, Costa Mesa Business Owner: Hanford Hotels Property Owner: Hanford Hotels 4 Corporate Drive, Suite 102 Newport Beach, CA 92660 Holidav Inn Exaress Hotel and Suites. Costa Mesa Property Address: 2070 Newport Blvd., Costa Mesa Business Owner: Narendra B. Patel 2070 Newport Blvd. Costa Mesa, CA 92667 Costa Mesa Marriott Property Address: 500 Anton Boulevard, Costa Mesa Business Owner: J.W. Marriott, Jr. Property Owner: Marriott Suites, Ltd. 1 Marriott Way Washington, D.C. 02258 M---.4- I Property Address: 1680 Superior Ave., Costa Mesa Business Owner: B.D. Inns Inc./Ramada Ltd. 1680 Superior Ave. Costa Mesa, CA 92627 Residence Inn. Costa Mesa Property Address: 881 Baker Street, Costa Mesa Business Owner: Residence Inn by Marriott 1 Marriott Way Washington, D.C. 02258 Property Owner: Marriott Residence Inn Ltd., Partnership 10400 Fernwood Road Bethesda, MD 20817 The Westin South Coast Plaza Hotel Property Address: 686 Anton Boulevard, Costa Mesa Business Owner: Host Hotels & Resorts 6903 Rockledge Dr., Suite 1500 Bethesda, JD 20817 Property Owner: CJ Segerstrom & Sons c/o South Coast Plaza 686 Anton Boulevard Costa Mesa, CA 92626 Wyndham Hotel Property Address: 3350 Avenue of the Arts, Costa Mesa Business Owner: Rosanna Inc. 4100 MacArthur Blvd., Suite 200 Newport Beach, CA 92660 FYHIRIT R The BIA assessment will be used to fund the Costa Mesa Conference & Visitor Bureau (CMCVB). The CMCVB will fund activities to promote tourism in Costa Mesa and will sponsor related tourist events that benefit the hotel and motel businesses within the City. The specific improvements and activities to be funded by this assessment are outlined in the CMCVB's 2010-2011 Annual Report, which is attached as Exhibit C. Revenue A three percent (3%) levy will be assessed against each of the ten hotels listed in Exhibit A, based on the net revenue from the sale of overnight room stays. Business owners shall pay the assessment to the Costa Mesa City Finance Department on a monthly basis. A penalty and interest shall be assessed on late payments. Note: New hotel and motel businesses commenced after the effective date of this Resolution will be exempt from the levy of assessment. ATTACHMENT 3 201 1-2012 Strategic Alliance GostaMesa The Bmt Of Southem California, rama. 10m.f. &�� History In 1995, the City Council adopted Ordinance No. 95-9 to establish a Business Improvement Area (BIA) for the purpose of assisting the Hotel and Motel Industry in their promotion of tourism within the City and activities that are mutually beneficial to the City of Costa Mesa. The BIA imposed a one percent (1%) assessment on the sale of hotel and motel overnight guest room stays. This money was to be used for the establishment and maintenance of a local tourism and promotion council. The Costa Mesa City Council authorized the City Manager to contract with the Costa Mesa Tourism and Promotion Council to develop and administer the BIA. The Council later became the Costa Mesa Conference and Visitor Bureau. The Bureau's Board of Directors is comprised of the ten (10) general managers of the participating hotels, a representative from the City Council, and the City Manager or his designee. • In January of 2000, the participating hotels requested, and the City Council approved an increase in the assessment from one percent (1%) to two percent (2%). • In November of 2010, the participating hotels requested and City Council approved an increase in the assessment from two percent (2%) to three present (3%). New rate was approved and effective in January 1, 2011. • The BIA agreement and continuous of the 3% assessment goes to City Council in June for approval. • In the past, the City was allocated between $10,000 - $25,000 for promotional items, marketing and for special events. Our goal is to maintain the quality of life for residents, employees, businesses and visitors to the City of Costa Mesa through the safe, cost effective, delivery of diverse cultural programming, community events, and recreational programming. The results of these efforts will reaffirm that the City of Costa Mesa is a prime location to live, work and play. 2 Marketing Plan The marketing plan includes an advertising campaign, as well as recommendations for positive public relations efforts, including exploration of local promotional possibilities and special events. Objectives: A. Assist with marketing, community relations and creating awareness for existing special events to increase attendance and weekend hotel occupancy. B. Develop and secure high quality events for the community and increase hotel occupancy. C. Improve the perception of the City of Costa Mesa and its assets including hotels, parks, recreational facilities, shopping, and the arts. Web Site The current City's web site was developed "in-house" 3 years ago. In order to keep up with rapidly changing design elements and the growing need for electronic services, a complete redesign and restructure of the web site are required. The goal of the City's web site is to serve as a public communication tool, provide access to public services, as well as provide a wealth of easily accessible information for citizens, visitors, businesses, prospective businesses, and government agencies. We are requesting funds to assist our goal in revamping our web site. In 2009, CVB agreed to fund $25,000 for web site improvements. We are requesting to reinstate the $25,000 commitment to our web site development. Promotion Items In the past, the CVB has provided funds to purchase logo items including bags, shirts, hats and pens. Those items were used at community events to increase the branding for the city and for "goodwill". It is the opinion of several city council members that more promotional items should be produced and that more branding apparel is needed. These materials would have both the City of Costa Mesa and the Costa Mesa Conference and Visitor's Bureau logos. Items include hats and shirts for special events, branded EZ Tent and table top, banners, giveaway items and marketing materials. 3 Special Events The City of Costa Mesa recognizes that special events serve an important role in the city, including building a sense of community, expressing the city's cultural and artistic diversity, as well as entertaining and educating. Each year the City of Costa Mesa commits its resources through staff time, facilities and equipment resources to provide support to these events. With events like Barrett Jackson and the OC Marathon, as the number and size of events grow, it is necessary to provide event organizers with a consistent process and a central liaison to better coordinate efforts related to event management and overall support. This position will work towards securing addition events to the City of Costa Mesa that will increase weekend occupancy. A special position has been added to the new marketing and communications division within the City Manager's/CEO office. This position has been provisionally filled by Dan Joyce, a seasoned professional with over 20 years of marketing, promotions and special event experience. Dan's resume is attached for your review. This position will work towards securing addition events to the City of Costa Mesa that may increase weekend occupancy. Schedule of Events -2011 Costa Mesa Community Run Barrett Jackson (including banner program, marketing campaign, community relations campaign and movie night) OC Marathon Costa Mesa City Golf Championship Lion's Club Fish Fry July 4t" All American Boys Choir Celebration Woodbridge Invitational USTA Southwest Regional Tennis Event Winter Soccer Tournament Westside Street Jam -Pending Vaudeville Concert and Street Fair -Pending Further partnering with many local events and fundraisers. 11 Potential Events -2012 July 4t" Community Concert and Fireworks Spectacular o One Kid and one Adult bands o 8000 spectators at the Pacific Amphitheater o Live Simulcast from PBS o Community Booths and Fair Amgen Tour The city has been selected to submit a bid for a 2012 tour stop. The event features the top cyclist in America during an 8 day tour. The event averages 50,000 in attendance and is a nationally televised event. In 2010, the City of Modesto reported that over 1000 rooms were booked by spectators, athletes, and media and support staff. Please see attach documents for the City of Modesto local organizing committee. Special Event Volunteer Squad To attract additional special events to Costa Mesa, a special civilian event "squad" will be created in 2011. The squad will be trained in special event management including traffic control, emergency procedures and communications. The training will be conducted by Costa Mesa PD. We are requesting funds for training materials and branded uniforms. Advertising Campaign The City of Costa Mesa has two top notch recreational facilities; Costa Mesa Golf Course and Costa Mesa Tennis Center. These facilities are not being promoted to their full potential through the CVB network. We are requesting funds to create a marketing and advertising campaign to increase weekend tourist to use these facilities. Sister City Program The Sister City Agreement is part of the program of the Sister City Project, which aims to build "goodwill and friendship between the two cities and in the earnest hope for deeper understanding between the nations of Australia 5 and the United States of America. " A non-profit, community benefit association, the Sister City Project is comprised of individuals and organizations dedicated to cultural enrichment, business opportunities, and government interaction between the communities of Wyndham and Costa Mesa. The project supports programs that mutually benefit and inform, enhance, and encourage interaction between citizens, businesses, and city leaders from both communities. The project involves a variety of members that make up the dynamic communities of Wyndham and Costa Mesa. The program is creating goodwill ambassadors that are promoting Costa Mesa through international relations. Our goal is to continue to use this program to promote Costa Mesa as a tourist destination. 0 ATTACHMENT Marketing • Promo E items $10,000.00 $0.00 ing Materials $10,000.00 $0.00 $20,000.00 $0.00 Advertising Campaign Requested CM Golf Course $1,000.00 $2,000.00 CM Tennis Center $1,000.00 $2,000.00 Total $2,000.00 1 $4,000.00 • Site Requested Redesign/Special Sections $25,000.00 1 $40,000.00 Special CVB Page Total $25,000.00 1 $40,000.00 Special Event Volunteer Squad Special Event Volunteer $5,000.00 Squad Total $5,000.00 $0.00 Special Event-CityRequested Per hour and expenses $50,000.00 $50,000.00 Total $50,000.00 1 $50,000.00 Special Events Sponsorship Requested Actual Special Events $25,000.00 1 $40,000.00 Total $25,000.00 1 $40,000.00 Miscellaneous Requested Sister City Program $10,000.00 $0.00 Start up for July 4th 2012 $10,000.00 $0.00 Total $20,000.00 $0.00 Total Expenses Estimated Actual Actual Cost Breakdown ■ Special Event Volunteer Squad ■ Special Event -City Staff � Cno.-i�l Fvon�c Cnnncn rchin $50,000.00 $45,000.00 $40,000.00 $35,000.00 $30,000.00 $25,000.00 $20,000.00 $15,000.00 $10,000.00 $5,000.00 $0.00 �o lir- ��\.00'.y`.00Hca a ■Requested5Q� ■Actual