HomeMy WebLinkAbout- - CO-11-02 to Amend Title 13 - 9/20/2011CITY COUNCIL AGENDA REPORT
MEETING DATE: SEPTEMBER 20, 2011 ITEM NUMBER:
SUBJECT: ZONING CODE AMENDMENT CO -11-02 TO AMEND TITLE 13, CHAPTER VIII,
ARTICLE 2, GENERAL PROVISIONS AND ARTICLE 3, SIGN REGULATIONS, OF THE
COSTA MESA MUNICIPAL CODE RELATED TO SIGNS
DATE: SEPTEMBER 7, 2011
FROM: DEVELOPMENT SERVICES DEPARTMENT
PRESENTATION BY: MEL LEE, SENIOR PLANNER
FOR FURTHER INFORMATION CONTACT: MEL LEE, (714) 754-5611
mel.lee -costamesaca.gov
RECOMMENDATION
Introduce and give first reading to the ordinance amending Title 13 of the Costa Mesa
Municipal Code to revise specific regulations pertaining to signs.
BACKGROUND
On April 11, 2011, Planning Commission considered a list of possible revisions to Title 13
provisions as they pertain to sign regulations, which was forwarded to City Council for
consideration. At the May 3, 2011 meeting, City Council authorized staff to prepare an
ordinance amending certain sections of the City Sign Code as discussed in the analysis
section of this memo.
On August 8, 2011, Planning Commission reviewed the draft ordinance and recommended
that the Council adopt the ordinance by a 4-0 vote (Commissioner Salcedo absent). The
Planning Commission minute excerpts are attached -for reference (Attachment 4). The
Planning Commission staff report may be downloaded at the below link:
hftp://www.ci.costa-mesa.ca.us/council/planning/2011-08-08/080811 C01102.pdf
ANALYSIS
Code Amendment CO -11-02
The purpose of the code amendment is to:
• Promote consistency in appearance and size for signs that are approved over-the-
counter.
• Incorporate the Planning Commission's and City Council's direction regarding
updating key areas of the Sign Ordinance.
• Make no changes to the overall maximum allowable sign area currently allowed by
Code.
• Make no changes to existing on -premises advertising display on the date this
ordinance is adopted.
Sign Regulation Revisions as Recommended by Planning Commission
1. AMEND WALL SIGNAGE CALCULATION
The Zoning Code amendment proposes to change the manner in which building wall signage is
calculated. This change in the calculation of the size of building wall signage is intended to
accomplish two objectives:
• Promote consistency in the size of the tenant wall signage and
Result in a method that is consistent with industry standards for calculating wall signage.
CURRENT REGULATION:
1.0 sq. ft. of sign area per lot width plus 0.5 sq. ft. of sign area per lot depth.
The issue with the current calculation of building wall signage is that the calculation is based on
an aggregate maximum allowable sign area based on the size of the entire lot.
This sign calculation fails to address the appropriate size and scale of the sign based on the
tenant's storefront, and not the overall lot size. The industry standard to calculate tenant wall
signage is typically based on the lineal frontage of the storefront.
PROPOSED REGULATION:
The proposed amendment allows building wall signage area to be calculated based on the
lineal frontage of the storefront.
Table 13-115, Building Wall Signs Maximum Area — [add the following language to commercial,
industrial, and institutional zones]:
"Each single tenant may be allowed a maximum of 1.5 sq. ft. of building wall signage per
lineal foot of building frontage of the business. If the building frontage of any such use is
less than 25 lineal feet, only one sign, having a maximum area of 25 square feet, may
be permitted."
The proposed regulation will allow a more uniform sign size within multiple tenant commercial
buildings and prevent signs that are "out of scale" with other signs on the same building, such
as the large Subway sign shown in the photo on the following page.
N
2. PROHIBIT CYLINDRICAL "POLE" SIGNS
The Code amendment proposes to require that pole signs (supported by a cylindrical pole) be
screened or clad to eliminate the appearance of the pole. This change addresses aesthetic
concerns about the out -dated appearance of pole signs in favor of other sign designs.
CURRENT REGULATION:
No existing requirement to screen cylindrical poles.
PROPOSED REGULATION:
Table 13-115, Freestanding Signs, Development Standards (4) — add the following language:
"May not consist of a pole sign with a visible cylindrical pole structure(s)."
3
The proposed regulation would prohibit freestanding signs with bare support poles, as shown
on the left, and allow signs with architecturally compatible bases, as shown on the right.
Figure 2 — Pole Sign with
Visible Pole
Figure 3 — Freestanding Sign with
Architectural Base
3. REQUIRE INCREASED SEPARATION FROM 150 FEET TO 300 FEET BETWEEN
FREESTANDING SIGNS ON THE SAME SITE
The purpose of this amendment is to reduce sign clutter associated with multiple freestanding
signs in various locations on the same site.
CURRENT REGULATION:
150 ft. separation between freestanding signs on the same site, maximum 25 feet in height.
PROPOSED REGULATION:
Table 13-115, Freestanding Signs, Development Standards, Number and Separation — add
the following language:
"300 ft. separation between freestanding signs on the same site."
4. REDUCE THE MAXIMUM HEIGHT ALLOWED FOR FREESTANDING SIGNS FROM 25
FEET TO 12 FEET
The purpose of the proposed height reduction is to eliminate visual clutter. The 12 -foot height
may result in freestanding signage that has advertising visibility with motorists but is also in
scale with a walkable community.
Al
CURRENT REGULATION:
25 feet in height.
PROPOSED REGULATION:
Table 13-115, Freestanding Signs, Maximum Height Commercial Zones — reduce the 25 -foot
height limit to a 12 -foot height limit.
"12 ft.))
City Council expressed an interest to limit the height of freestanding signs to 12 feet based on
the recent approvals for several new commercial developments along Harbor Boulevard, such
as the proposed Fresh and Easy Market, with proposed signage considerably shorter than the
25 foot maximum height allowed under Code.
Below is a table staff presented at the August 8, 2011 Planning Commission meeting
comparing freestanding sign height with surrounding cities:
ComparisonCity
Irvine
12 feet
Huntington Beach
10 feet -20 feet (Major Streets)
7 feet -15 feet Other Streets
Newport Beach
20 feet (Pylon Signs)
8 feet Monument Signs)
Fountain Valley
8 feet
Mission Viejo
7 feet
Costa Mesa
25 feet (Existing)
12 feet Pro osed
Additional discussion for proposed sign height
Staff received two emails expressing concerns with the reduced height;. one from the California
Sign Association, the other from the Costa Mesa Chamber of Commerce (see Attachment 3).
During the meeting, Ed Fawcett from the Chamber suggested two alternatives to the
Commission, which directed staff to present to the City Council:
Alternative 1: 25 -foot high signs would be allowed if a property has a single -
street frontage of at least 250 feet or a combined multiple -street frontage of at
least 350 feet; or
Alternative 2: 25 -foot high signs would be allowed only on properties along
certain major streets, specifically, Harbor Blvd., Bristol St., Fairview Rd., Baker
St., (between Bristol St. and Harbor Blvd.), Red Hill Ave., East 17th St., West
19th St., Newport Blvd., and Adams Ave. (1500 block west of Harbor Blvd.).
Staff suggestion: Rather than a various selection of streets, Council may wish to consider
correlating the taller, 25 -foot high freestanding signs with heavily travelled streets which are
officially identified as "major arterials" in the Master Plan of Highways (Attachment 5). Major
arterials consist of approximately 104 feet of right-of-way and are wider than primary arterials
(80' R.O.W.) and secondary arterials (72' R.O.W.). These are heavily travelled arterials with
.J
limits already defined in the Master Plan of Highways, and the greater street widths may better
accommodate taller signs without creating visual clutter.
• Harbor Blvd.
• Newport Blvd., south of 19th St.
• Sunflower Ave., east of Bear St.
• Fairview Rd.
• Bristol St.
• Anton Blvd.
• Baker St., East of Bear St.
• Adams Ave., west of Harbor Blvd.
• East 17th Street, between Newport Blvd. and Tustin Ave.
If the Council were to consider these alternatives, the ordinance will include this language for
the second reading.
5. AMEND DEFINITION OF MURAL OR SUPERGRAPHIC
Staff is also recommending that the following language in the second sentence of definition of
a mural or supergraphic be revised to make a clear distinction between an advertising sign
versus a lifestyle graphic.
CURRENT REGULATION:
A large image, picture, or design painted on or affixed to the exterior of a'building or structure.
A mural or super graphic is a sign only if it is related by language, logo or imagery to the
advertisement of any product or service or the identification of any business.
PROPOSED REGULATION:
The word "imagery" as it relates to sign is proposed to be removed.
Section 13-111, Definitions — revise the definition of a mural or supergraphic as follows:
"A large image, picture, or design painted on or affixed to the exterior of a building or structure.
A mural or super graphic is a sign only if it is related by language and/or logo GF iMager to the
advertisement of any product or service or the identification of any business.
Compliance with State Law
The proposed revisions are consistent with State Law, specifically, Business & Professions
Code Section 5491.1, because the proposed revisions apply to new on -premises advertising
display only and will not be applied retroactively towards existing legal signs.
State law requires that any new sign regulation for existing signage that is more restrictive
than existing law shall require completion of an existing sign inventory; however, the
proposed ordinance only applies to new signage. According to the City Attorney's office, an
inventory of existing signs made nonconforming under the proposed revisions is not
necessary.
LEGAL REVIEW
The City Attorney's Office has reviewed the attached ordinance and approved it as to form.
CONCLUSION
The Planning Commission recommended that the City Council adopt the proposed Code
amendment to revise specific regulations pertaining to signs as outlined above. The draft
ordinance includes a new provision to reduce the height of freestanding signs from 25 feet to
12 feet. Any changes to this standard, or any of the other requirements, may be made prior
to the second reading of the ordinance.
�W04
EL LEE, AICP
Senior Planner
—,ann
KHANH NGUY WServices
Interim Develp Director
ATTACHMENTS: 1. Draft Ordinance
2. Redline/Strikeout Exhibits
3. Correspondence Received From Public
4. Planning Commission Minute Excerpts
5. Master Plan of Highways Exhibit
DISTRIBUTION:
Chief Executive Officer
City Attorney
Public Services Director
Transportation Svs. Mgr.
City Clerk (2)
Staff (4)
Planning Staff (8)
File (2)
File: 092011CO1102 I Date: 090811 1 Time: 11:30 a.m.
7
ATTACHMENT -1
ORDINANCE NO. 11 -
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF COSTA MESA TO AMEND TITLE 13,
CHAPTER VII, ARTICLE 2, GENERAL PROVISIONS
AND ARTICLE 3, SIGN REGULATIONS, OF THE
COSTA MESA MUNICIPAL CODE RELATED TO
SIGN REGULATIONS.
THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY ORDAIN AS
FOLLOWS:
SECTION 1: TITLE 13 (ZONING CODE) AMENDMENTS. Title 13 of the Costa Mesa
Municipal Code is hereby amended as follows:
A. Chapter VIII, Article 2, Section 13-111, Definitions, is amended to include a revised
definition for mural or supergraphic and to read as follows:
"Mural or super graphic. A large image, picture, or design painted on or affixed to
the exterior of a building or structure. A mural or super graphic is a sign only if it is
related by language and/or logo to the advertisement of any product or service or the
identification of any business."
B. Chapter VIII, Article 3, Section 13-115, Table 13-115, Permanent Signs, Total Sign
Area Per Street Frontage and Freestanding Signs, is amended to read as follows:
0
I
TABLE,1.3115 SIGN REP
PERMANENTSIGNS
RESIDENTIAL ZONES "COMMERCIAL
ZONES
INDUSTRIAL ZONES
INSTITUTIONAL
ZONES
TOTAL SIGN AREA PER STREET
Residential uses:
1.0 sq. R. per ft. of lot width
30 sq. ft. for sites less than
FRONTAGE
1.0 sq. ft per unit, not to exceed 90 sq. ft.
+ 0.5 sq. ft. per ft. of lot depth
I acre.
(25 sq. ft. minimum for sites with 4 or more units).
45 sq. ft. for sites of I acre
or more.
Permitted non-residential uses:
30 sq, ft. for sites less than I acre.
45 sq. ft. for sites of I acre or more.
Total area of all permanent signs (freestanding signs and building signs) may not exceed TOTAL SIGN AREA PER STREET FRONTAGE.
See Section 13-116 for commercial or industrial signs located within 200 ft. of residential) -zoned property.
FREESTANDING SIGNS
PERMIT REQUIRED
Yes
DEVELOPMENT
I. Must be located in landscaped planter equal to twice the sign area.
STANDARDS
2. May not obstruct visibility for motorists or pedestrians at driveways or intersections.
3. May not obstruct visibility of legal signs on adjacentsite(s).
4. May not consist of a pole sign with a visible cylindrical pole structure(s).
5. Planning Division may require freestanding signs to incorporate street address if address on building is not visible from public streets:
6 inches high minimum in residential zones
8 inches high minimum in non-residential zones
The address area, up to 6 sq. ft., is not counted against allowable sign area
Address must be integrated into the design of the sign and placed at such an elevation so as not -to be obstructed by
landscaping.
6. See Section 13-116 if located within 200 ft. of residentially -zoned property.
IYIAXIMUM AREA
30 sq. ft.
Total area of all freestanding signs may not exceed 50% of total
15 sq. fl. for sites less than
pncludes both on-site and neighborhood identification
allowed sign area per street frontage.
1 acre.
signs,)
30 sq. ft, for sites of I acre
or more.
1v1AXQvf1J I HEIGHT
7 ft.
12 ft. 7 ft.
t
TABLE -13-1115. SIGN REGULATIONS
PERMANENT SIGNS (continued)
RESIDENTIA11ZONES COMMERCIAL ZONES INDUSTRIAL ZONES
-INSTITUTIONALZONES
NUMBER & SEPARATION
300 tt separation between freestanding signs on same site.
ILLUMINATION
Exterior, or interior with opaque background. NoNo
flashing or blinking allowed.
Exterior, or interior with opaque
flashing or blinking allowed.
background. No flashing or
blinking allowed.
VERTICAL CLEARANCE
8 ft. minimum clearance over pedestrian circulation areas.
16 ft minimum clearance over parking and vehicular circulation areas.
I
C. Chapter VIII, Article 3, Section 13-115, Table 13-115, Permanent Signs, Building
Signs, is amended to read as follows:
SECTION 2: ENVIRONMENTAL DETERMINATION. The project has been reviewed
for compliance with the California Environmental Quality Act (CEQA), the CEQA guidelines, and
the City's environmental procedures, and has been found to be exempt pursuant to Section
15061 (b) (3) (general rule) of the CEQA Guidelines, in that the City Council hereby finds that it
can be seen with certainty that there is no possibility that the passage of this ordinance
amending the Zoning Code will have a significant effect on the environment..
SECTION 3: INCONSISTENCIES. Any provision of the Costa Mesa Municipal Code or
appendices thereto inconsistent with the provisions of this ordinance, to the extent of such
inconsistencies and or further, is hereby repealed or modified to the extent necessary to affect
the provisions of this ordinance.
SECTION 4: SEVERABILITY. If any provision or clause of this ordinance or the
application thereof to any person or circumstances is held to be unconstitutional or otherwise
invalid by any court of competent jurisdiction, such invalidity shall not affect other provisions
or clauses or applications of this ordinance which can be implemented without the invalid
provision, clause or application; and to this end, the provisions of this ordinance are declared
to be severable.
/0
TABLE 13II5 SYGIVREGULATIONS
..< .., PER➢YANEIVTSIGNS(con(vtu"ed)•r _.:.;, ',. ._ .. .
RESIDENTfALZONES COMMERGTALZONES iNDUSTRSAIiZUNES IIVSTITUCIONAUZONES
BUILDING WALL SIGNS
PERMIT REQUIRED
Yes
MAXIMUM AREA
Total area of all permanent building wall signage may
Each single tenant may be allowed a maximum of 1.5 sq. ft of building wall signage per lineal
not exceed TOTAL SIGN AREA PER STREET
foot of building frontage of the business. If the building frontage of any such use is less than 2
FRONTAGE.
lineal feet, only one sign, having a maximum area of 25 square feet, may be permitted.
ILLUMINATION
Exterior, or interior with opaque background. No
No flashing or blinking allowed.
Exterior, or interior with
flashing or blinking allowed.
opaque background. No
flashing or blinking allowed.
NUMBER
N/A
Single tenant buildings: A maximum of three wall signs per street
N/A
fmntage.
Multi -tenant buildings: One wall sign per business an each street
fmntage. Exception: A tenant with mom than 10,000 square feet of
floor area in a multi -tenant building shall be permitted a maximum or
three wall signs per business/stmet fmntage.
Buildings with more than 2 stories and 30 feet in height: No sign is
permitted above the first floor of any building except for a single sign
per street frontage on the uppermost portion of the building fascia
identifying either the street address, namoof the building, major tenant
and/or logo. Street address up to 6 square feet persloryshall not be
-
counted toward allowable sign area.
SECTION 2: ENVIRONMENTAL DETERMINATION. The project has been reviewed
for compliance with the California Environmental Quality Act (CEQA), the CEQA guidelines, and
the City's environmental procedures, and has been found to be exempt pursuant to Section
15061 (b) (3) (general rule) of the CEQA Guidelines, in that the City Council hereby finds that it
can be seen with certainty that there is no possibility that the passage of this ordinance
amending the Zoning Code will have a significant effect on the environment..
SECTION 3: INCONSISTENCIES. Any provision of the Costa Mesa Municipal Code or
appendices thereto inconsistent with the provisions of this ordinance, to the extent of such
inconsistencies and or further, is hereby repealed or modified to the extent necessary to affect
the provisions of this ordinance.
SECTION 4: SEVERABILITY. If any provision or clause of this ordinance or the
application thereof to any person or circumstances is held to be unconstitutional or otherwise
invalid by any court of competent jurisdiction, such invalidity shall not affect other provisions
or clauses or applications of this ordinance which can be implemented without the invalid
provision, clause or application; and to this end, the provisions of this ordinance are declared
to be severable.
/0
SECTION 5: PUBLICATION. This Ordinance shall take effect and be in full force thirty
(30) days from and after the passage thereof, and prior to the expiration of fifteen (15) days from
its passage shall be published once in the DAILY PILOT, a newspaper of general circulation,
printed and published in the City of Costa Mesa or, in the alternative, the City Clerk may cause
to be published a summary of this Ordinance and a certified copy of the text of this Ordinance
shall be posted in the office of the City Clerk five (5) days prior to the date of adoption of this
Ordinance, and within fifteen (15) days after adoption, the City Clerk shall cause to be published
the aforementioned summary and shall post in the office of the City Clerk a certified copy of this
Ordinance together with the names and member of the City Council voting for and against the
same.
PASSED AND ADOPTED this day of
ATTEST:
City Clerk of the City of Costa Mesa
2011.
GARY MONAHAN
Mayor of the City of Costa Mesa
APPROVED AS TO FORM:
City Attorney
STATE OF CALIFORNIA)
)ss
COUNTY OF ORANGE )
I, JULIE FOLCIK, City Clerk and ex -officio Clerk of the City Council of the City
of Costa Mesa, hereby certify that the above foregoing Ordinance No. 10- as introduced
and considered section by section at a regular meeting of said City Council held on the
day of , 2010, and thereafter passed and adopted as a whole at the regular meeting
of said City Council held on the day of , 2011, by the following roll call vote:
AYES:
NOES:
ABSENT:
IN WITNESS WHEREOF, I have hereby set my hand and affixed the Seal of the City
of Costa Mesa this day of 12011.
City Clerk
City Council of the City of Costa Mesa
IX
ATTAG H M E N T 2
Costa Mesa Zoning Code
Illumination - interior. Illumination generated from the interior of a sign.
Illumination - interior with opaque background. Interior illumination of a sign where the background of
the sign face is opaque and only the copy is illuminated.
Inflatable sign. Any inflatable object having any dimension in excess of 24 inches, including, but not limited
to, objects made of plastic, cloth, rubber, or canvas, having the shape of any object, and regardless of
whether or not it contains copy.
Mural or super graphic. A large image, picture, or design painted on or affixed to the exterior of a building
or structure. A mural or super graphic is a sign only if it is related by language,— and/or logoei:N�-to the
advertisement of any product or service or the identification of any business.
Neighborhood identification sign. A sign identifying the entrance to a residential area consisting of 5 or
more acres.
Nonconforming sign. A sign which was legally installed under laws or ordinances in effect at the time of its
installation, but which is in conflict with the current provisions of this chapter.
Open house sign. A real estate sign with the words "Open House" as the primary copy for the premises on
which the sign is located.
Painted wall sign. Any sign painted directly on the exterior surface of a building or structure, except
awnings or canopies. (See "mural or super graphic'.)
Permanent window sign. A sign that is placed on or behind a window for a period of time in excess of 60
days. Paper or cardboard signs, or signs painted directly onto the surface of a window, are not considered
permanent window signs, regardless of the duration of display.
Political campaign sign. A sign indicating the name and/or picture of an individual seeking election to a
public office, or concerning any issue, ballot measure or ballot proposition in a municipal, community, state or
federal election, or pertaining to the advocating by persons, groups, or parties of political views or policies
regarding a matter to be voted on in a forthcoming election.
Portable sign. Any sign which can be moved from place to place which is not permanently affixed to the
ground or to a building. The term portable sign includes, but is not limited to, any sign affixed to an
automobile, truck, trailer, or other vehicle where such sign solicits patronage to a specific business by means
of parking such a vehicle primarily for the purpose of advertising such business. The term portable sign shall
also include a sign posted in or on a vehicle parked on public or private property without written consent of
the property owner, advertising that vehicle for sale.
Public baseball/softball field. Any baseball and/or softball field owned, rented, or leased by the City or used
by the City under a joint use agreement.
Public property. Any building, park, grounds, structures, or other real property (collectively referred to as
"property" for the purpose of this definition) owned, rented, or leased by the City not within the public right-of-
way or any such property used by the City under a joint use agreement. For the purposes of this definition,
public property does not include public baseball and softball fields.
Public right-of-way. Any public sidewalk, street, alley or highway improved to allow vehicular and
pedestrian access and adjacent City landscape areas including trees therein, traffic control devices, street
name signs, fire hydrants and other structures, under the ownership and jurisdiction of the City or the State.
Real estate sign. A temporary sign placed for the purposes of advertising the premises on which the sign is
located as either for sale, lease or rent, and includes "for sale sign" and "open house sign".
Sign. Any medium for visual communication, including its copy, structure and component parts, which is
used or intended to be used to attract attention to, or identify, or advertise a business, product, service,
activity, or location or to provide information. "Sign" includes statuary and graphic wall designs used for
advertising purposes. "Sign" includes billboards, but does not include handbills.
Site. One or more parcels of land identified by the assessor's records and for which an integrated building
development exists or has been proposed.
Street banner. Any cloth, bunting, plastic, paper, or similar material used for advertising purposes on
Chapter Vill Signs
General Provisions
13 Revised 7/99 Ordinance 99-10; 5/02 Ordinance 02-8; 10104 Ordinance 04-11
Costa Mesa Zoning Code
ARTICLE 3. SIGN REGULATIONS
Sec. 13-113. GENERAL REQUIREMENTS
Unless otherwise provided in this chapter, erection, relocation or modification of all signs shall be in
accordance with the requirements of this article, including the specific regulations listed in Table 13-115.
Sec. 13-114. PERMITS REQUIRED
Where indicated in Table 13-115 and Section 13-118 the erection, relocation, or modification of signs shall
require permits and payment of fees as described in Article 7 Administration and Enforcement of this chapter.
No permit shall be required under this chapter for maintenance of a sign or for change of copy on a
changeable copy sign. The requirements of this chapter are in addition to the requirements of the Uniform
Building Code, National Electrical Code and other applicable codes.
Sec. 13-115. SIGNS REGULATIONS AND DESIGN STANDARDS
Table 13-115 indicates the maximum allowed area, height, number, and other design restrictions for both
permanent and temporary signs.
Chapter VIII Signs 1 /
General Provisions
Revised 7/99 Ordinance 99-10; 5/02 Ordinance 02-8; 10/04 Ordinance 04-11
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ATTACHMENT 3
From: )AranAtty@aol.com [mailto:]AranAtty@aol.com]
Sent: Thursday, August 04, 20114:55 PM
To: LEE, MEL
Cc: mgastineau@arrowsigncompany.com; tyoung@signbiz.com;
Edward.Wasserman@daktronics.com; jjwef@sbcglobal.net
Subject: Re: FW: Costa Mesa Sign Ordinance Revisions
Hello, Mr. Lee --
We have reviewed the proposed ordinance revisions and have specific concerns in one area
pertaining to freestanding signs being limited to 12' in height. Please kindly communicate this
memo to the Planning Commission; thank you.
We understand staffs rationale, but practical field experience is that a maximum of 12' equates to
a loss of visibility, especially in communities with wide streets and where there are many trees
shading the sidewalks. The purpose of these signs is to adequately and fairly communicate with
the motoring public in order to make a safe wayfinding or navigation decision, but with such a
restriction signs are often swallowed up and unseen, which, frankly, is not good for traffic safety.
In addition, there are situations where 12' tall sign limitations interfere with vehicle maneuvering
on lots (e.g., U -Haul and UPS have tall trucks which have been known to crash into such signs).
We urge the city to reconsider this limitation and to at least include provisions that would allow
signs up to 25' as of right (without having to pursue a variance) in circumstances where the man-
made and natural topography, including the streetscape, preclude adequate visibility.
Sincerely,
Jeff Aran
Legal Counsel
Director of Gov't Affairs
California Sign Association
Law Offices of Jeffrey L. Aran
6700 Freeport Blvd., Suite 208
Sacramento, CA 95822
916.395.6000; fax 916.395.6028
. M r
From: Ed Fawcett[ma iIto: efawcett@costamesachamber.com]
Sent: Monday, August 08, 2011 1:49 PM
To: LEE, MEL
Cc: NGUYEN, KHANH
Subject: Sign Ord - proposed amendment
Mel,
I want to copy you on this suggestion so that you are not caught off -guard. The distances and
streets are off the top of my head and might be worth examining more closely by the planning
dept.
Ed
To: CM Planning Commissioners
Fr: Ed Fawcett, CM Chamber of Commerce
Re: Proposed changes to Sign Ordinance (Item VI -3)
I ask that the Planning Commission consider alternative other than simply a blanket freestanding
sign height reduction from 25' to 12'.
The following might be able to stand alone or be combined. Direction to staff could be appropriate
to re-examine and refine one or both of these alternatives.
Alternative 1:
25' high signs would be allowed if a property has a single -street frontage of at least 250' or a
combined multiple -street frontage of at least 350'.
Alternative 2:
25' high signs would be allowed only on properties along the following streets:
• Harbor Blvd.
• Bristol St.
• Fairview Rd.
• Baker St. (between Bristol and Harbor)
• Red Hill
• East 17th St.
• West 19th St.
• Newport Blvd.
• Adams Ave. (1500 block west of Harbor)
1:5
a/-
ATTACHMENT 4
08-08-11 PC Minute Excerpt for PA -11-02 - Unofficial Until Approved
3. Application No.:
Site Address:
Applicant:
Environmental
Determination:
CO -11-02
Citywide
City of Costa Mesa
Exempt
Description:
An Ordinance of the City Council of Costa Mesa, California adopting Zoning
Code Amendment CO -11-02, amending Title 13, Chapter VII, Article 2,
General Provisions, and Article 3, Sign Regulations, of the Costa Mesa
Municipal Code relating to sign regulations.
Betty Clen, Costa Mesa, made a comment concerning a business using storage space
and signage at Triangle Square without actually having a storefront.
Ed Fawcett, President of Costa Mesa Chamber of Commerce, asked the Commission to
review his suggested alternatives relating to sign regulations for maximum height of free
standing signs.
No one else wished to speak and the Chair closed the public hearing.
MOTION: Recommend that City Council give first reading to the ordinance with
direction to staff to present alternatives provided by the Costa Mesa Chamber
of Commerce.
Moved by Vice Chair Sam Clark, seconded by Chair Colin McCarthy.
Commissioner Fitzpatrick asked if the maker of the motion would agree to additional
verbiage to direct staff to present alternatives provided by the Costa Mesa Chamber of
Commerce. The maker of the motion and the seconder agreed.
The motion carried by the following roll call vote:
Ayes: Chair Colin McCarthy, Vice Chair Sam Clark, Commissioner Robert Dickson,
and Commissioner Jim Fitzpatrick
Noes: None.
Absent: Commissioner Edward Salcedo.
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