HomeMy WebLinkAbout- - Big League Dreams RFP - 10/4/2011Upgrade, Operation and Maintenance of
Tewinkle Park SportsComplex
in
by
16339 Fairfield Ranch Road - Chino Hills - CA 91709 951.760.8681
Rick Odekirk/Managing ®i€.
Telephone: (949) 246-9184
16339 Faldield Ranch Road, Chino Hills, CA 91709
Mayor Gary Monahan
Mr. Ernesto Munoz
Mr. Baltazar Mejia
City of Costa Mesa
77 Fair Dr.
P.O. Box 1200
Costa Mesa, Ca. 92628-1200
nick.Odekirk@bigieaguedreams.com
. . I J__1 Fax: (949) 888-8293
BIG
s 1=rile vs 1-.1"A ` Phone: (909) 287-1700
fax: (909) 287-1717
As the Founding Partner and Managing Director of Big League Dreams USA, I am pleased to
submit to the City of Costa Mesa our response to your "Request for Statement of Qualifications for
the Upgrade and Maintenance of the Tewinkle Park Sports Complex at Tewinkle Park".
Many of your city officials have either visited or played at a Big League Dreams Sports Park, and
are aware of our unblemished operating history and reputation throughout the amateur sports
industry.
Big League Dreams opened our first public-private sportspark almost 15 years ago, in the Southern
California desert city of Cathedral City --adjacent to Palm Springs. This project unveiled a concept
that was so unique and exciting to the community that within the first year, the park was not only full
of local citizens playing in their recreational sports leagues, but it hosted over 40 tournaments in
baseball, softball and soccer which brought in over 35,000 players and tourists from out of town.
The economic impact of this park was so significant, and the benefits to the local families and
businesses so strong that the park was named the Coachella Valley's Business of the Year in our first
year. It also was the first of many Big League Dreams parks to win the national award of 'Best Park
in the Country", presented by SODA (Sports -complex Operators and Developers Assoc).
Midway through that first year of our existence, we began to receive inquiries coming to us from
other communities in the Western U.S. about bringing our concept, and our financial and social
benefits, to their town. We began to expand across the Western U.S.
Today, we have 10 Big League Dreams parks currently operating successfully throughout the
country. With parks operating in California (5 parks), Arizona (near Phoenix), Nevada (Las Vegas),
and Texas (outside of Dallas and Houston), and another park in final stages of construction and due
to open in the Perris valley (just north of Temecula) this winter, we strongly believe no other
vimv.BigLeagueDreams.com
company in America can match our company's track record. Since Big League Dreams began
operating, literally all 10 parks have made our payments to our city/partners as expected, and
according to contract. To date, our company has paid over $16 million in revenue sharing payments
to our city/county partners over the years.
We are also proud of our track record, which shows how our 10 parks generated approximately $25
million in gross revenues last year alone. Nobody in the amateur sportspark business can even come
close to generating those kinds of financial results. Approximately 6 million people visited a Big
League Dreams park last year alone. This year, we are on track to exceed that number. We are also
in planning or pre -development in communities outside of Atlanta, Georgia; Sarasota, Florida; Ft.
Lauderdale, Florida; and in final negotiations in 3 other cities.
Throughout the country, Big League Dreams has clearly established a strong, reputable brand that
would bring Costa Mesa instant credibility in the sports world.
What you might not know is that, again, in literally all 10 parks that BLD operates and maintains, no
city has EVER had to pay or contribute as much as a single dollar to operate or maintain the park
once the facility opened. In a typical California park, according to a study done by the League of
California Cities, it costs a municipality approximately $100,000 per year --per field --on average, to
pay for maintenance, utilities, and of course man power hours and salaries. Therefore, it is well-
documented that in some of our parks, the combination of revenue sharing payments that we make to
our city partner, along with the maintenance savings that the city --and its taxpayers-- would have
had to make on the park if BLD had not been the operator, is enough to have paid for the entire park
construction.
In reviewing our qualifications, we want you to know that there are several ways that the City of
Costa Mesa and Big League Dreams can work together. We have contractual agreements with cities
in which we operate the park, and pay the city a percentage of the gross income. This has been very
successful for the cities that have chosen to contract with us in this manner. Another option includes
cities that want us to simply manage their park for them on their behalf, comparable to the way cities
contract their golf courses out to Golf Course Management companies. This is a popular option for
cities in that the city retains control over all of the park policies, including fees, programming, hours
of operation, etc. Under any contractual arrangement that BLD enters into with a city -partner, our
company takes over 100 percent of the entire maintenance and operation of the park, which has
proven to be a huge asset to our cities. If selected, and if the city elected to do so, we can provide a
turnkey solution to Tewinkle Park's needs, which can consist of everything from supplying
architectural drawings from our other Big League Dreams parks, to project management of the
upgrades and renovations, to full-time maintenance and operations of Tewinkle Park.
There are other ways that BLD can partner up with the City of Costa Mesa, and also options on how
any upgrades and renovations are financed or paid for. If selected to sit down and negotiate with
www.BigLeagueDreams.com
you, we look forward to exploring the option that is best for the city of Costa Mesa. We are very
confident that Big League Dreams is the only company in the private sports complex development
business that has the ability to bring whatever amount of development capital is needed to the
project. This has come as a result of our 15 years of operating successful sports complexes, and a
t" == track record of being a dependable partner with the cities and counties we have worked with. Again,
there are a variety of ways that Big League Dreams parks, or park renovations are funded, and we
have a vast amount of experience in working with cities on this.
We are clearly best known for our scaled-down replicas of the most historic stadiums baseball
history. Boston's Fenway Park, New York's Yankee Stadium, and Chicago's Wrigley Field have
proven to be our most popular fields with the families that play at BLD. These have proven to be so
life -like and fun to play in that Sports Illustrated magazine featured us in a three-page spread and
referred to us as the "Disneyland for athletes". This was a great compliment to us, and a statement
that we take very seriously. These stadium replicas give us the ability to attract customers, better
tournaments, and much greater sponsorship opportunities (BLD comes to each city with existing
relationships that enable us to have naming rights for our stadium replicas and other park elements of
the park that no other company in our business has the ability to do.) This "big -league" environment
and atmosphere definitely provides each city's residents with a different experience than other city
parks provide, and tournament teams travel great distances to play in a world-class setting that they
aren't able to get in their home town. Besides giving our customers the ability to play in a "major-
league" stadium, our parks are known for our immaculately groomed and manicured fields, a well-
maintained park throughout, stadium -style seating for spectators, good food, and clean bathrooms.
We also have a minimum of 4 security personnel on-site at all times, which ensures a safe family
environment. No other company can make that statement.
As a result of these factors, plus our unique stadium replica features (which our company has the
design rights to replicate and use in our parks), our parks gain great popularity among the families
that play and watch at Big League Dreams. Tournament promoters and participants much prefer our
parks to even the finest of regular city parks, and these features give BLD the ability to generate
income and create revenue sources that other parks can't. Along this note, you may be aware that in
some cases, Big League Dreams receives a "License Fee" for the use of our trademarked design. In
Costa Mesa, if selected by the city to negotiate a contract at Tewinkle Park, the City would NOT be
expected to contribute any money toward this.
There are other activities that make the experience at BLD profitable. Corporate events and company
outings often fill a BLD managed park during times the park is not full of games. In most BLD
parks, we add upgrades besides the stadium replicas such as an indoor -outdoor concessions building,
where families can enjoy their postgame pizza and ice cream while watching a video replay of the
game their family member just played in. Beer and wine sales may, or may not be a part of what the
City wants for Tewinkle Park, and it is BLD's job to customize the programming the way the City
wants it.
www.BigLeagueDreams.com
However, the City of Costa Mesa may decide the entire Big League Dreams experience is not
exactly what you want for your City ... for some reason, the City may elect to go without the stadium
replicas, and simply want some minor upgrades to your park. Big League Dreams has the flexibility
to customize Tewinkle Park to become the park you want it to be. As you know, we gained a lot of
national attention, press coverage, and dozens of televised events from our BLD parks that were
built as new facilities from the ground up, at a cost of anywhere from $20 to $35 million. We are
currently approached on a weekly basis to convert an existing city park into a Big League Dreams
park, and at this present time we are evaluating approximately 25 proposals to renovate and operate
existing city parks throughout the country. The concept of renovating Tewinkle Park into a park that
pays for itself is becoming very common to us, and provides Costa Mesa with a way to have a BLD
park without spending taxpayer dollars.
I'd like to leave you with the following comments:
* BLD is surprisingly affordable for our customers. While we have existing BLD parks in
areas similar to Costa Mesa from a demographics standpoint, the majority of our parks are in
lower income areas.
* We have provided you with a Profit and Loss statement prepared by a CPA that is taken
from a currently operating BLD park. This city has population numbers and demographic
data similar to Costa Mesa, and is a good roadmap to how we feel a BLD park would
perform in Costa Mesa. Please keep this information confidential, as we know there are
companies out there trying to imitate us, and they would love to get their hands on any of our
financial information. We would be pleased to show you financial information on our other
Big League Dreams parks as well, if we get to the point that Costa Mesa chooses to sit down
with us and try to negotiate a contract with us.
* Big League Dreams would be pleased to work out an arrangement to hire Costa Mesa
residents and especially former Costa Mesa city employees. A BLD park typically employs
approximately 75-80 people, all of which typically are local residents.
* Big League Dreams is extremely proud of our track record and reputation. We have
supplied you with a list of references from every city we are operating in, and we strongly
encourage you to contact as many as you can to inquire about their experience in working
with Big League Dreams. We have been a financial success in each city that has helped
create a BLD park, and perhaps more important to you, the cities will tell you that we have
provided their residents with a world-class park that emphasizes family. I am confident that
most --if not all-- of the City Managers, Mayors and Councilman in cities we are operating in
will tell you that bringing a Big League Dreams park to their community is the best thing
their city has ever provided their citizens.
vvww.B1gLeagueDreams.com
I'm sure the other groups that are responding to this RFQ/SOQ are reputable businesses. In
fact, one of them approached us about two years ago and inquired if we were interested in
investing in their company, or purchasing them. Big League Dreams elected not to pursue
tt<.. this request, but in looking at this opportunity we learned a lot about the companies
attempting to emulate our business. Without trying to discredit their company, I do want to
=`a say that if the City of Costa Mesa is truly looking at which company is more 'qualified' for
you to work with, I can say with certainty that Big League Dreams is the only company in
America that is experiencing the success that we are.
F: -
We have our own experts that can supply Planning and Construction Consulting services. We also
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have our own Project Management services dept. We have an arm of our company that can
provide financing, as many of the cities we work with need that financial assistance. We also have
`
over 850 employees that are devoted to giving our customers an experience no other Sports
Complex operator can match, and our parks have won virtually every award possible --from
"Quality of Operations, to "Best Design", down to "Community Beautification".
`
Finally, Big League Dreams has been asked to respond to many RFQ's, SOQ's, and RFP's over
the years. We are proud to say that in our history, each time we have responded to one, our firm
has been chosen as the company that is by far the most qualified to solve that city's park needs.
4
Any time Big League Dreams has gone head-to-head with any of the other companies that have
responded to this SOQ, we have been selected to attempt to negotiate a deal with the city. On a
couple of occasions, Big League Dreams withdrew from negotiating any further. In one case,
environmental problems promised to hold up the development for years; in another case, the
market simply concerned us that it wasn't strong enough to go any further. Interestingly, our
competitor was then given the opportunity to try to expand their business in the cities where we
had withdrawn, and they are attempting to grow their business by operating in those cities.
We are proud of the fact that Big League Dreams has become the nation's leader in the amateur
sports complex industry. We are appreciative that you have invited us to submit a response to
your RFQ. Please accept this package as our official response, and as the company's original
Founder, Managing Director, and Chief Development Officer, I am authorized to make this
submittal.
Thank you for your interest in Big League Dreams. We are pleased that you are considering us.
Respectfully,
Richard Odekirk
Founder/Managing Director
Big League Dreams USA
Direct Cell (949) 246-9184
w1mw. BigLeagueDreams.com
Table of Contents
Section I The Big League Dreams Story
1.1 Introduction
1.2 Big League Dreams Concept
1.3 Big League Dreams History
1.4 Big League Dreams Expansion
1.5 Big League Experience and Qualification
1.6 Big League Dreams Approach
1.7 Financial Assistance/Participation
1.8 Big League Dreams Project Delivery Method
Section 2 The Big League Dreams Team
2.1 Planning, Design and Construction Team
2.2 Maintenance and Operations Team
2.3 Biographies of Key Personnel
2.4 Key Contractors
2.5 Organizational Makeup
Section 3 Big League Dreams Sports Parks
Attachments
3.1 Big League Dreams Existing Sports Parks
3.2 References and Contact Information
A. Representative Economic Impact Reports
A.1 Redding, California
A.2 League City, Texas
B. Letters of Recommendation
C. Media Articles
D. Host Hotels and Advertisers
E. Features of Big League Dreams Sports Parks
F. Economic Impact Articles
G. Financial Statement (see envelope marked G)
Section 1
The Big League Dreams Story
Section lel
Introduction
Big League Dreams USA, LLC is the nation's leading planning, design and construction
consultant and operator of multi -sport recreational complexes. A privately held, wholly
owned company, we are pleased to offer this Statement of Qualifications for the upgrade,
operation and maintenance of Tewinkle Park Sports Complex to Costa Mesa, CA (the
"City"). Big League Dreams hopes to discuss with the City the potential for a public-
private partnership to provide consulting for the planning, design and construction, and
ultimately, the maintenance and operation in conjunction with the renovation and upgrade
of Tewinkle Park to potentially become a Big League Dreams Sports Park.
This document outlines our experience and background, the history and growth of our
company, our concept and approach to the project and our qualifications. Big League
Dreams has a cumulative 58 years of experience and is well equipped financially with the
capacity to operate the facility. More than 6 million people entered a Big League Dreams
Park last year and we are expecting to exceed that number this year. To date, Big League
Dreams has also paid our municipal partners in excess of $16 million in direct revenue
sharing payments, and has never missed a payment in our 15 -year history. Big League
Dreams has never had a failure of any kind or refused to complete a contract with a
public/private contract. We have more than 850 employees and pride ourselves on
offering a turnkey solution to cities by providing all services related to new or existing
parks including maintenance, marketing, programming and operations as well as
concessions and retail sales. In addition to our new parks, we are currently working with
communities in several states to take over existing complexes and upgrade and enhance
them so that those communities can begin to enjoy all the advantages a Big League
Dreams -managed park brings. Details of these cities and the proposed partnerships are
available upon request.
The city of Costa Mesa obviously prides itself on providing its citizens with services and
facilities that bring a quality of life not found in many other cities in the United States. A
Big League Dreams -managed Sports Park is a natural fit for just such a city. Our well
designed and maintained facilities and operations will bring an additional sense of pride
to your community, as our other Big League Dreams parks have done time after time.
We will also endeavor to employ Costa Mesa residents, including former city employees,
as we hire the 60 — 80 full and part time employees for the Park.
Big League Dreams proposes to enhance Tewinkle Park, and make it an even more
beautifully maintained recreational sports destination for local league play for a variety of
ages and sports and also bring in a significant number of tournaments just as our other
existing Big League Dreams Sports Parks do.
Big League Dreams has conducted an initial market study related to a privately operated
sports complex in Costa Mesa. This initial study, undertaken as part of our internal
development due diligence process, was conducted specifically for the Costa Mesa
market and clearly showed that a Big League Dreams -managed Sports Park, if upgraded,
designed and operated by Big League Dreams, would be a success for the City, its
citizens and Big League Dreams. We expect that your Big League Dreams -managed
Sports Park would be an even more popular home for local youth and adult softball,
baseball, indoor soccer and other sports for Costa Mesa as is the case in our 10 other Big
d League Dreams Sports Parks.
A significant reason for Big League Dreams' growth and popularity is the Sports Park's
positive effect on municipal budgets. There are a variety of ways that Big League Dreams
contracts with cities to take advantage of our proven formula that eliminates the city's
costs of a park's maintenance and operations. In our standard Big League Dreams
maintenance and operations agreement ("MOA"), Big League Dreams has shown
(through a proven track record and by contract) that the City will incur no maintenance or
operational costs for the Sports Park — these immediately become the responsibility of
Big League Dreams.
In a different scenario, Big League Dreams enters into an agreement with cities that want
us to simply manage the city's park for them. This is comparable to the concept cities
and counties throughout the country have been using for years, in which cities employ
private businesses to manage and maintain their city -owned golf courses. The MOA
agreement also includes sharing Park gross revenues with our City partner. Again, Big
League Dreams' track record gives the municipality the ability to avoid the maintenance
and operational costs that are typical in any city -run complex.
By dramatically improving the park's concessions revenue, and upgrading the park so
that the experience attracts more users, sponsorship opportunities, and other revenue -
generating opportunities, the municipality retains ownership and complete control of the
park while eliminating, in most cases, all of the maintenance and operational costs of the
complex for its citizens.
Both of these formulas are examples of ways that Big League Dreams creates a win-win
partnership for municipalities at a time that cities need a proven way to provide quality
recreation for their citizens — without the expensive maintenance costs.
As a result, Big League Dreams has become the most successful, and sought after sports
complex developer and operator in the United States ... and has the track record to back up
this statement.
Under any public/private formula, Big League Dreams will also bring a substantial
investment to our projects through the pre -opening hiring and training of our employees
(generally to be hired locally in Costa Mesa) and marketing of the City's Sports Park.
Depending on the size of the Park, Big League Dreams typically hires between 60 and 80
local citizens as Sports Park staff.
Our operational and maintenance experience as well as the unique design features
common to a Big League Dreams Sports Park are sure to make a Big League Dreams -
managed Costa Mesa Sports Park one of the premier facilities in the country. Big League
Dreams is available to manage the existing facility or to upgrade it by incorporating
certain Big League Dreams proprietary design features into the playing fields and
concession areas. In either scenario, Big League Dreams can create a first-class facility
that Costa Mesa youth and adult league players will be proud to call their home.
With the popularity of recreational athletics in this country and the tourism potential of
the Costa Mesa region, Big League Dreams believes the Sports Park will quickly become
one of the country's most popular tournament venues as well. Big League Dreams'
experience in marketing, programming and operating such a facility is something we are
confident will spin off additional tourism and economic benefits to Costa Mesa,
comparable to the positive impact Big League Dreams' existing sports parks have had on
other areas. Please see Attachment F for several articles that detail these successes.
Section 1.2
Big League Dreams Concent
Private enterprise is increasingly helping local governments fill their need for more - and
better — recreational sport facilities. Big League Dreams has become the nation's leader in
this area and is committed to providing first-class sports and entertainment facilities.
Through public-private contractual partnerships, Big League Dreams helps cities and
counties plan, design, construct, maintain and operate first-class recreational sports
facilities that accommodate league and tournament play for youth and adults in baseball,
softball and soccer, as well as, depending on market considerations, demand and the type
of playing surfaces available, roller hockey, basketball, volleyball, flag football and
lacrosse.
Big League Dreams is best known for its stadium design baseball/softball fields inspired
by famous professional baseball stadiums. Big League Dreams stadium design fields are
scaled to softball and youth baseball dimensions, complete with quality infields, sunken
dugouts, public address systems, electronic scoreboards and more. Big League Dreams
gives the recreational athlete the chance to experience how it is to play in the "big
leagues".
In Costa Mesa, each field could be a different stadium that would contain the unique
architectural features and characteristics inspired by actual stadiums in which
professional baseball games have been played, such as the ivy-covered brick wall in the
outfield of Chicago's Wrigley Field, the "Green Monster" in the left field of Boston's
Fenway Park and the unique white outfield facade of New York's Yankee Stadium. Costa
Mesa, along with Big League Dreams, will select which stadium design fields to include
in the Costa Mesa Big League Dreams Sports Park ... if the City of Costa Mesa wants Big
League Dreams to bring stadium replicas to Tewinkle Park.
Big League Dreams would also propose adding a family -themed and oriented Stadium
Club food and beverage concession facilities, which features skybox -style glass walls
enabling patrons to watch game action, indoor and outdoor seating, TV sets for game
replays and other Big League Dreams features made popular in our existing parks. This
restaurant would overlook the stadium design fields.
Concessions help drive the viability of a public-private sports park. Big League Dreams
takes great care in designing the food and beverage concession facilities for ease of
access and proximity to the playing fields and courts. Big League Dreams also works
with local youth leagues to achieve the revenues they need from concessions to operate
their youth leagues.
Our unique Stadium Club design enables spectators to remain inside during inclement
weather and still watch games. We also offer a menu that is popular and priced
competitively with local fast food, pizza -style and family-oriented restaurants. Our staff
encourages Sports Park users to stay at Big League Dreams for their post game
refreshments the same way they currently gather for pizza after the game at other
restaurants.
We also regularly host team pizza parties, birthdays, company parties, reunions,
community awards diners, charity fundraisers and corporate events, and have also held
wedding receptions and funerals at our Stadium Clubs, the fieldhouse and fields.
Our pro -active programming of the facility encourages a Sports Park filled with hungry
and thirsty patrons virtually 360 days each year. (Big League Dreams Sports Parks are
closed for Christmas Eve, Christmas Day, Thanksgiving, New Year's Eve and New
Year's Day).
Big League Dreams would also propose adding a multi-purpose covered facility that
could be used for soccer, other sports and special events. Big League Dreams would also
propose incorporating batting cages and a Tot Lot for our youngest guests to play on.
When combining these facility features and professionally -run programs with a steady
stream of community events, corporate and other group activities, concerts, Easter sunrise
services, Fourth of July celebrations, dog and art shows and more, a Big League Dreams
Sports Park becomes a unique, family-oriented facility that creates a "sense of
community" too often lost in today's society.
Please refer to Attachment E of this proposal for pictures of existing Big League Dreams
Sports Park features.
Section 1.3
Big League Dreams History
In 1997, Big League Dreams, through a public-private venture with the City of Cathedral
City, California (located a few minutes east of Palm Springs), created its first facility. Big
League Dreams Cathedral City Sports Park, which has been operating successfully now
for over 14 years, sits on 24 acres in the heart of the Coachella Valley and features five
softball/baseball fields, three of which are stadium designs-, scaled to softball dimensions,
inspired by Boston's Fenway Park, Chicago's Wrigley Field and New Yorks Yankee
Stadium.
This park, like our other parks, has hosted a tournament
.... .. ....... ..
........... .....
virtually every weekend since it opened. Most of these
. . .... .. ............
consist of teams from out of the area. The City of League
fN
City concluded that through these tournaments and
special events, the Big League Dreams Sports Park
... attracts thousands of out of town visitors each year.
According to Doug Frazior, Economic Development
. .........
.......... .........
.... .......
Coordinator, this will produce an annual economic
........... . I ......
.......................
..........
...........
.. . ........ impact in excess of $27 million the first year of
. ..............
operation, when also taking into account their additional
spending, sales tax on Sports Park Sales and the employee payroll. (See Attachment A).
Mike Piazza at the Pepsi Game in
Cathedral City, CA. Various special events are held at our Parks throughout the
year. NBC has broadcast the Pepsi All-Star Softball Game
from the Big League Dreams Cathedral City Sports Park on multiple occasions. This
game features 24 of the best professional baseball players playing softball to benefit the
Juvenile Diabetes Foundation. Players have included Mike Piazza, Jason Giambi, Barry
Bonds, Randy Johnson, Ken Griffey Jr. and others. Sports Illustrated and Government
West Magazines as well as the Los Angeles Times, New York Times and Fox News have
run prominent pieces on the Big League Dreams, (see Attachment Q, giving our parks
and government partners significant national exposure.
Big League Dreams has received numerous awards including:
® 2011— American Public Works Assoc. Project of the Year (Las
Vegas)
• 2008 — Innovation Award for Design and Construction — DFW
Metro Area Park & Recreation Director Association
® 2008 Innovations in Park and Facility Development — Texas
Recreation & Park Society Region II
® 2003 & 2006 Best Sports Complex — USSSA (United States Specialty
Sports Association)
• 2000 Business Beautification Award — Jurupa Valley Chamber of
Commerce
® 2000 Desert Beauti, f kation Award — Coachella Valley
® 2000 Best New Business — Jurupa Valley Chamber of Commerce
® 1999 Business of the Year — Cathedral City, CA
® 1999 Best Public/Private Partnership — League of California Cities
® 1999 National Best New Complex of the Year — SODA (Sportsplex
Operators and Developers Association)
Section 1.4
Big League Dreams Lxnansion
Big League Dreams opened its second facility in the community of Mira Loma,
California (in Riverside County's 7urupa Valley) in 2000 and has since opened eight
more Parks in Chino Hills, California; Redding, California; League City, Texas;
Manteca, California; West Covina, California; Gilbert, Arizona; Mansfield, Texas and
Las Vegas, NV with another under construction in Perris Valley (Riverside County), CA.
All are public-private ventures with local governments.
See Section 3.1 for a description of all Big League Dreams projects.
Future Big League Dreams Sports Parks have taken the first step in several cities in
Florida, Georgia and California. In addition, Big League Dreams has been hired to
provide consulting services to plan Big League Dreams Sports Parks in New Orleans,
LA. Big League Dreams is approached by cities and counties across the U.S. weekly and
has become the nation's recognized leader in the development and operation of
recreational sport facilities, as well as for renovating and managing existing public parks.
With 10 parks operating in 2010, Big League Dreams welcomed well over 6 million
recreational athletes and their supporters through our gates. In 2010, more than 10,000
adult softball teams and thousands of youth baseball teams played in leagues or
E tournaments in Big League Dreams Sports Parks. Hundreds of other teams played indoor
<: soccer.
In each community, Big League Dreams enters agreements with local hotels to become
partner/host hotels. With each tournament or special event promoted, Big League Dreams
informs potential park attendees of the benefits of booking their hotel stay with one of
our partner/host hotels. We periodically request occupancy rate data from host hotels to
verify that they are capturing our weekend tournament players. That practice will
continue in Costa Mesa, bringing additional benefits to your local hoteliers in the form of
tens of thousands of room nights each year. A list of some current partner/host hotels is
included in Attachment D.
Reflecting the degree to which Big League Dreams Sports Parks become a community
focal point, more than 100 corporate, group or special events were held at Big League
Dreams Sports Parks last year. Over 50 companies have entered advertising, sponsorship
or other types of commercial affiliation agreements with Big League Dreams Sports
Parks. Our staff is in continual contact with local tourism groups as well as Economic
Development groups to assist with their efforts. A partial list of companies, corporations
and groups that have held events at our parks is included as Attachment D.
Section 1.5
Big League Dreams Experience and Qualifications
Big League Dreams successfully maintains and operates recreational facilities in the
following cities:
® Cathedral City, CA opened in 1998
® Riverside County (Jurupa Valley, CA) opened in 2000
® Chino Hills, CA opened in 2003
® Redding, CA opened in 2004
® League City, TX opened in 2005
® Manteca, CA opened in 2006
® West Covina, CA opened 2008
® Gilbert, AZ opened in 2008
® Mansfield, TX opened in 2008
® Las Vegas, NV opened in January 2010
® Perris Valley (Riverside County, CA) opening in Fall 2011
A summary of the projects for which Big League Dreams has provided planning, design
and construction consulting services and maintenance and operations expertise is
included as 3.1.
Big League Dreams possesses expertise in multi -sport recreational facilities exceeding
that of any other company in the United States. We are unique in our ability not only to
help cities plan, design and construct a sports park, but also to operate and maintain it to a
higher level once completed. Our hands-on experience in sports park operations, in turn,
continues to improve our future planning and design expertise.
We have planned, designed and now operate sports parks that accommodate multiple
sports and multiple events simultaneously. On a typical night, one might expect to see
youth baseball league games while soccer is being contested and a company picnic or
dinner is also being enjoyed — simultaneously. Big League Dreams' ties to professional
sports through Big League Dreams team members Bill Russell, Wally Joyner, Scott
Sheldon and Kevin Flora (all former major leaguers) afford us the ability to bring in well-
known athletes for sports clinics, tournaments or special events, thereby furthering the
"big league" atmosphere of the sports park.
Pete Rose, Dusty Baker, Fred Lynn, Goose Gossage, Maury Wills, Ron Cey, Davey
Lopes, Rollie Fingers, Vida Blue and "Blue Moon" Odom are examples of the hundreds
of professional athletes who have appeared in existing Big League Dreams Sports Parks.
Wynonna Judd, John Ratzenberger (Cheers' Cliff Claven) and The Hollywood All -Stars
(softball teams made up of TV and movie stars) are examples of the many Hollywood
celebrities who have also participated. The Adam Sandler -produced film
"Benchwarmers" was shot on location at the Big League Dreams Chino Hills Sport Park
in 2006.
Bobby Thomson recreates the historic
"shot head `round the world" in the Polo
Grounds stadium design at Big League
Dreams turuna_
Since opening, league participants, tournaments and
special/group events have become increasingly more
popular at each of our existing parks.
Big League Dreams can program all aspects of the
sports parks that we operate, with the exception of
youth leagues that request to do their own scheduling.
This includes leagues and tournaments for a variety of
sports and age groups. Big League Dreams Sports
Parks are sanctioned by the USSSA, AMCOM, AFA,
ASA, PONY and others. Group and corporate events,
special events and camps and clinics are also included
in our programming.
Big League Dreams is particularly proud of its role in furthering girls and women's
softball. Numerous high school and club girls' softball teams play their home games at
Big League Dreams Sport Parks each year and the premier NCAA Division 1 women's
softball tournament is played each year at the Big League Dreams Cathedral City Sports
Park.
With more than 58 cumulative years of operating history, Big League Dreams has a track
record of success. All of our 10 existing parks are financially viable, saving our public
partners an average of more than $400,000 each year in maintenance costs while
generating direct city revenue from our revenue sharing agreements. In addition, Big
League Dreams pays its city/county partners a negotiated amount per year in direct
payments, and helps generate TOT hotel revenue taxes, sales tax, and additional visitor
k« '> spending — all while serving more of their families with first-class recreation facilities. In
all, more than $16 million has been paid in direct revenue to our partners.
In each case, our public partners were in need of more sports/recreation facilities and
were planning to spend public funds to build or upgrade those facilities — with or without
Big League Dreams or had an existing facility that they wanted to eliminate the operation
and maintenance costs associated with it. Thus, our city/county partners would have been
responsible for all land costs and capital construction funds — as well as the ongoing
maintenance and operations costs of their own recreation facilities. Not so with Big
League Dreams, in regards to our standard long-term lease and revenue sharing history.
In this formula, we are responsible for the costs associated with operations and
maintenance and share the revenues with our City/County partners, creating a `win-win"
for the City and its residents.
Section 1.6
The Big League Dreams Approach
Big League Dreams believes its experience and success in the planning, design, and
construction of privately -operated sports parks is a result of its commitment to provide a
"big league" experience to the average recreational player, youth or adult, male or
female. Every Big League Dreams Sports Parks is first and foremost a Community
Park — meeting the needs of local youth and adult players. Our focus is not on
professional sports. Rather, we seek to create an opportunity for athletes of all economic
levels, ages, all skill levels and both genders to play in a safe, clean environment on fields
maintained to an unrivaled standard -- with features available only in a Big League
Dreams Sports Park.
Our approach to operating and maintaining our sports parks exemplifies similar quality.
Through our stringent hiring practices, employee training programs and standards of
conduct we are able to provide a safe, clean, friendly atmosphere for patrons. Further, Big
League Dreams relieves municipalities of any operational or maintenance responsibility
or cost once the sports park is built through long-term maintenance and operations
agreements.
Our parks are operated cooperatively with our public partner's Parks and Recreation
Department, the local sports organizations and the community (see reference letters from
Mark Cresse, Bob Burk, Craig Ciandella and Ron Kerr in Attachment B).
The needs of the local youth organizations are considered as the top priority when
scheduling playing time on the fields. Particularly in Costa Mesa, Big League Dreams
feels that our emphasis on high customer service, our unique approach to design and
construction and our willingness to work cooperatively with local sports organizations
will create for Costa Mesa a facility that meets and exceeds the expectations of its youth
and adult recreational teams, as Big League Dreams has done in other locations.
Big League Dreams Consulting, LLC would also provide program and construction
services to Costa Mesa as needed. Big League Dreams Costa Mesa, LLC would be the
company providing operations and maintenance services for the Sports Park. The Sports
Park General Manager will most likely be transferred from an existing Big League
Dreams Sports Park to open the new Big League Dreams Costa Mesa Sports Park. All
other operations personnel typically would be hired locally. The Big League Dreams
Costa Mesa Sports Park (as is the case in other Big League Dreams Sports Parks) will
employ a variety of staff including a General Manager, Sports Director, Sports
Coordinators, Food and Beverage Director, Restaurant Managers, Maintenance Director
and many other full and part time positions.
Section 1®7
Financial Assistance/Participation
All Big League Dreams Sports Parks are city/county owned and built. The park remains
the capital asset of the municipality and Big League Dreams operates the park on behalf
of our governmental partner much like libraries and museums in some cities around the
country. Whereas the delivery method in Costa Mesa has yet to be entirely defined and
the cost of such a project is also not known at this time, Big League Dreams is able to
provide a Turnkey Project Delivery Model to the City for the delivery of the design and
upgrades, as well as the funding of the Tewinkle Park Sports Complex. Section 3.1 lists
the previous Big League Dreams Parks, their size, amenities and cost of construction.
X::;..
Section 2
The Big League Dreams Teams
EC: is
Section 2.1
Planning, Design and Construction Team
4>>s During the planning, design phase and construction consulting phase, several officers of
<; Big League Dreams will be responsible for providing services to the City. (Biographies
:r of all key personnel identified are set forth in Section 2.3.) They are:
a. Rick Odekirk - Rick Odekirk, the Managing Director and Chief
,.., Development Officer of Big League Dreams, is in charge of all Big
League Dreams expansion, and will be one of the City's primary contact
AT points. He is the lead Big League Dreams contact for contract
negotiations betweens with city and Big League Dreams, along with Big
League Dreams CEO Scott LeTellier.
b. Ron Odekirk — Ron Odekirk, Principal of Ballpark Designs, Inc. will serve
as the Project Manager and acts as the City's primary contact. He manages
the planning, design and construction consulting services phase of the
project and coordinates efforts of all parties.
c. Scott LeTellier - Scott LeTellier, the Chief Executive Officer of Big
League Dreams, oversees and coordinates our legal and financial services
and serves as the primary contact to the City Attorney's office and the
City's finance staff.
d. Wayne Odekirk - Wayne Odekirk, who serves as the Big League Dreams
Construction Director, furnishes planning, design, and construction
consulting services with a specific emphasis in procurement of materials
and furniture, fixtures and equipment. Mr. Odekirk will be on-site
periodically as needed.
e. Bill Russell — the former Dodger All-Star shortstop and manager, Bill
works with Big League Dreams as a member of our Community Relations
team to assist the City in bringing a positive awareness to the project and
heightening community enthusiasm and involvement.
Big League Dreams has exclusively contracted the services of Ballpark Designs, Inc., the
principal of which is Ron Odekirk. Ballpark Designs is specifically responsible for
providing planning, design and construction consulting services for new Big League
Dreams Sports Parks and would serve in that role for the planning and design services
aspects of the Costa Mesa project. Ron Odekirk would be the primary point of contact to
the City's construction contractors and City building staff.
Section 2.2
Maintenance and Operations Team
Operations and Maintenance Phase
As the Sports Park nears completion (approximately six months before it opens), several
other Big League Dreams officers, listed below, prepare and implement the transition
from a construction project to an operating sports park.
a. Project Manager - Jeff Odekirk, the Managing Director and Chief
Operating Officer of Big League Dreams, assumes responsibility for
hiring and training the necessary staff; developing league, tournament,
group business and special events programming; opening the concession
facilities; and implementing Sports Park operating policies and
procedures.
b. Steve Navarro - Steve Navarro, our Vice President/Park Development of
Big League Dreams, works with Jeff Odekirk to provide the same services
listed above, with a specific emphasis on operating systems and league,
player and tournament recruitment.
Section 2.3
Biographies of Key Personnel
Richard C. Odekirk
Rick Odekirk serves as the Managing Director and Chief Development Officer of
Big League Dreams USA, LLC. Working with his father, Ron, and brother, Jeff,
Rick has been the driving force behind the creation and development of Big
League Dreams Sports Parks.
A top collegiate pitcher at the University of Southern California, Rick was drafted
by the Milwaukee Brewers in baseball's 1979 free agent draft. He went on to
spend 13 years in professional baseball with five organizations. In 1997, Rick
joined his father and brother to build the first Big League Dreams Sports Park in
Cathedral City, California, just outside of Palm Springs. The Odekirks' concept of
building stadiums designs inspired by baseball's most famous ballparks — scaled
to softball dimensions and situated in a multi -sport recreational facility — has
earned wide praise and acclaim.
In 1998, Big League Dreams in Cathedral City was named "Sports Complex of
the Year" by the Sportsplex Operators and Developers Association. In 1999, the
League of California Cities presented Big League Dreams and the City of
Cathedral City with the "Public -Private Partnership of the Year Award". Later
that year, Big League Dreams was named as the "Business of the Year" in
Cathedral City. There have been many other awards presented to the company in
:.. recent years as well.
Throughout his baseball and business careers, Rick has been devoted to his
Christian faith as a youth ministry leader and youth league coach. He has two
sons, Tyler and Jordan, ages 14 and 10, and resides in Orange County, CA.
Jeffrey B. Odekirk
Jeff Odekirk serves as Managing Director and Chief Operating Officer of Big
League Dreams USA, LLC. In his current role, Jeff is in charge of all. Big League
Dreams operations. Within the Big League Dreams USA holding company
structure, he oversees all food and beverage, human resources and park operations
functions.
Together with his father, Ron, and brother, Rick, Jeff played a significant role in
mapping out the original concept and construction of Big League Dreams' first
facility in Cathedral City, California, which began in 1997 as the nation's first and
only public-private sports complex with stadium designs inspired by of age-old
baseball parks.
Jeff was an All -Conference junior college shortstop before transferring to the
University of Southern California, where he majored in sports marketing. He has
worked as a youth league coach and baseball instructor at all levels and has held
various sales and marketing roles after graduating from USC and prior to
founding Big League Dreams.
In addition to his work for the Odekirk family's real estate development business,
he has held positions with the ESPN production department and the City of
Glendale Park and Recreation Department and also served as a reporter and
advertising representative for Cal -Hi Sports magazine.
Jeff, his wife Tina and their two children make their home in Rancho Santa
Margarita, California.
Scott Parks LeTellier
Scott LeTellier is the Chief Executive Officer of Big League Dreams USA, LLC
and also serves as acting Chief Financial Officer. In 1998, he and partners Ross
Berlin (now Senior Vice President of the PGA TOUR) and John Talley developed
a 17 -field soccer park on 136 acres of land in Memphis, Tennessee for Outback
Steakhouse, Inc., and in December 1999 acquired the long term operating lease
for the complex.
From its inception in 1989 through 1994, Scott was the Managing Director and
Chief Operating Officer of World Cup USA 1994, Inc., the Organizing
Committee for the soccer World Cup held in nine U.S. cities in the summer of
1994. He had responsibility for the day-to-day activities of the 600 plus full time
staff of the Organizing Committee and its relationships with the Federation
Internationale de Football Association (FIFA), ISL Marketing AG and ABC
Sports/ ESPN. Previously, he had served as one of the principal members of the
United States bid committee, which in 1988 secured the right from FIFA to serve
as the host country, and wrote the United States bid. On an operating budget of
approximately $350 million, the Organizing Committee produced a surplus in
excess of $50 million now being used to develop soccer in the United States.
Prior to joining World Cup USA 1994, Scott practiced corporate and securities
law for five years with major firms in Newport Beach, California and commercial
litigation and corporate law for three years in Los Angeles. From 1981-1984 he
worked for the Los Angeles Olympic Organizing Committee, serving as legal
counsel and holding, at various times, staff responsibility for 11 Olympic sports,
including athletics (track and field), soccer and baseball.
Scott earned a Bachelor of Science degree with high honors from the University
of Tennessee in 1975, majoring in statistics, and twice captained the Tennessee
Volunteer varsity tennis team. From 1972 to 1974, he served as a representative
of The Church of Jesus Christ of Latter-day Saints in Germany. Brigham Young
University granted him a Juris Doctorate degree in 1978. Scott has been a resident
of Palos Verdes Estates, California since 1992 and has four children.
Wayne Odekirk
Wayne Odekirk serves as Construction Director for Big League Dreams
Consulting, LLC. Wayne troubleshoots and resolves all construction issues
affecting Big League Dreams eventual maintenance and operation obligations,
with particular attention to value and quality engineering.
Wayne has 30 years of development and construction experience, including 10
years (1986 to 1996) as Managing Partner of Austin Court Construction Co. of
Orange, California. He oversaw the development of an 800 -unit, single family
residential tract, which won a "Building Industry Award" for unique factory/site-
built housing. Austin Court, under his direction, bid and constructed public works
projects for the City of Orange and the Buena Park School District.
Wayne joined Big League Dreams during construction of the Cathedral City
facility and refined the stadium wall designs to include "light steel' techniques.
He also worked with the County of Riverside on final stage improvements and
corrections to the Big League Dreams Jurupa Sports Park. He continues to
explore alternative construction techniques to improve the quality and reduce the
cost of Big League Dreams facilities.
He attended Glendale College and UCLA, where he majored in Business
Administration with minors in Real Estate Development and Taxation.
He and his wife, Vicki, live in Corona, CA.
Steven G. Navarro
Steve Navarro is the Vice President/Park Development for Big League Dreams.
He is responsible for the startup of each new Big League Dreams facility. He also
presently oversees the development of the Big League Dreams tournament
division and is co-chair of the annual budget process. Steve joined Big League
Dreams in September 1998 as the first General Manager of the Cathedral City
sports park.
Prior to joining Big League Dreams, Steve was a Corporate Director for
Sportsparks of America. He developed the Sports Group, a player's service and
non-profit athletic organization. In the executive director role of this new division,
he was responsible for the growth of the organization, membership benefits, the
insurance program and a tournament series for member teams. He also worked on
special projects that were instrumental to the strategic growth of the company.
In his 13 -year tenure with Sportsparks of America/RecTech, Steve held senior
managerial roles in several sports complexes throughout Arizona, California and
Texas. His responsibilities included hiring and training of staff and creating and
developing sports, maintenance, accounting, marketing, food and beverage,
computer and operational plans.
Steve has been in management of recreational sports facilities for more than 20
years. He has served as a director and national committee member for the United
States Specialty Sports Association (USSSA) and Amateur Softball Association
(ASA). He has presented seminars at the Sportsplex Operators and Directors
Association (SODA). He has also served as a tournament director for several
state, divisional, regional, national and world tournaments in various sports. In
addition, Steve has been selected to manage men's slo-pitch softball teams that
have participated in competitions in Hong Kong, China and the Bahamas.
Before entering the private recreational field, Steve was a sports cinematographer
for the University of Arizona and the USFL and operated a motion picture film
lab. He attended Arizona State University in Tempe, Arizona.
He and his wife Cheryl reside in Ontario, California, and together have four
children.
Kevin Flora
Kevin Flora, our Vice President/Park Operations, oversees operations for all of
the Big League Dreams facilities.
Kevin joined Big League Dreams in September 2001, starting in the sports
department at the Mira Loma facility. He later helped open the Chino Hills
facility as its Sports Director.
Prior to joining Big League Dreams, Kevin spent three years at Kingston
Technology as a business development manager. His responsibilities included
creating and maintaining business strategies with technology companies such as
Microsoft and Intel.
Before entering the business world, Kevin spent 11 years in professional baseball,
including two years in the Major Leagues with the California Angels and
Philadelphia Phillies.
He has two daughters, Gabriella and Alexandra, and resides in Irvine, CA.
Jeff Hopkins
Jeff Hopkins oversees and manages integrated services for Big League Dreams,
which includes business development, program and construction management
professional services and financing. Prior to being named President of Hopkins
Facilities Group, Jeff served as Vice President of Development for Hopkins Real
Estate Group, one the prominent public-private retail development companies in
California Jeff was responsible for all phases of project development from the
acquisition and entitlement phase through completion and operations of a project.
During his role as Vice President of Development, Jeff was involved in the
development of nine centers encompassing over one million square feet
throughout Southern California.
Prior to joining HREG, Jeff was with CB Richard Ellis where he specialized in
tenant representation on the office side. Jeff is an active member of ICSC, where
he is a Committee Member of the ICSC Next Generation Program. Jeff graduated
from UCLA with a Bachelor of Arts degree.
Thomas D. Lenny
Industry veteran Tom Lenny is responsible in assisting Big League Dreams with
business development which includes visiting prospective cities and counties,
performing site selection & analysis, demographic research, market analysis and
making recommendations to Big League Dreams as to the suitability of potential
partner cities and counties. Well-known and respected for his 30 -plus years in
commercial development, Tom's numerous relationships with high-level city
officials play a key role in the continued growth and success of company's
business. Prior to rejoining Hopkins Real Estate Group in 2006, Tom was
responsible for site acquisition, development, and major tenant relations for
Cousins' Western Region retail operations. His work for major California
development companies included 18 years at Hopkins in the 1980s and 1990s.
Tom is an active member of International Council of Shopping Centers, the
California Redevelopment Association, the Association of Corporate Real Estate
Executives, and Urban Land Institute. Tom has.a bachelor's degree in business
and sociology from California State University in Los Angeles.
Section 2.4
Key Contractors
Ballpark Designs, Inc.
Ron Odekirk, President
Ballpark Designs, Inc., through its principal, Ron Odekirk, serves as a full-time,
exclusive consultant to Big League Dreams in connection with its planning,
design and construction consulting services projects. Mr. Odekirk is a former
commercial real estate developer (primarily in the Glendale, California area) with
over 40 years of experience. He played minor league baseball (a second baseman
in the New York Yankees organization) and has played senior softball for many
years. Mr. Odekirk researched and traveled to most of the leading softball
complexes in the United States to learn their positive and negative features. This
experience and his conviction that a better concept could be created inspired his
sons Rick and Jeff to develop the initial Big League Dreams Sport Park in
Cathedral City, and, specifically, to include the professional baseball stadium
design features which have distinguished Big League Dreams Sports Parks from
all others. With Mr. Odekirk's experience in the planning, design and construction
aspects of nine similar sports parks, Ballpark Designs has developed an expertise
it would lend to this project we believe is unrivaled.
William E. Russell
Bill Russell has worked for the last 10 years with Big League Dreams as a
consultant responsible for community relations and new project development. He
has 36 years of professional baseball experience, as a player, coach and manager.
He appeared in more games than any other Los Angeles Dodger (2,181) in his 18 -
year major league career. He played in three All-Star Games and four World
Series. Bill was a coach in the Dodger organization for 10 years and managed the
team from June 1996 to June 1998. He has also coached in the Tampa Rays
organization and managed the San Francisco Giants Double -A Shreveport
affiliate in 2001.
In addition to working with Big League Dreams, he is one of 13 field observers
who report to the Director of Umpire Evaluation located in the Office of the
Commissioner of Major League Baseball. Bill is responsible for evaluating the
performance of all Major League umpires in accordance with specified criteria.
Bill is married to Susan, a life-long baseball fan. They live in Santa Clarita,
California with their Yorkshire terrier, Porky. Daughters Amy and Cindy live in
Tulsa, OK with their families. Susan and Bill have three grandchildren.
Section 2.5
Organizational Makeup
Each Big League Dreams Sports Park's operational responsibilities can be categorized in
three broad areas as follows:
First, we typically engage a full time maintenance staff of 10 to 12 individuals who
groom and maintain our fields to a "Big League" condition as well as furnish regular
maintenance and repair to the concession facilities and other physical plant elements.
Second, we employ a concession staff that operates and services the concession facilities.
These facilities typically produce greater than $1 million in gross revenues annually and
employ 40-50 employees, most on a part time basis.
Third, our sports staff recruits teams, organizes competition, engages umpires and
administers the rules and regulations which have been adopted to ensure the quality of the
Big League Dreams experience.
Section 3
Big League Dreams Existing Sports Parks
Section 3.1
1) Cathedral City, CA (opened April 1, 1998)
Description: Five baseball/softball fields (three stadium design fields); covered multi -
sport pavilion; Stadium Club family style, sports -themed concession building; additional
food and beverage concession building and patio; administration office; batting cages and
instructional area; children's playground; four sand volleyball courts; maintenance
facilities; and passive park on 24 acres. Big League Dreams planned, designed and built
this facility on City owned property and maintains and operates the sports park at no cost
to the City through a long-term maintenance and operations agreement.
Construction Cost: $6.4 million
2) NUra Loma (Jurupa Valley, Riverside County), CA (opened April 22, 2000)
Description: Five baseball/softball fields (three stadium designs fields); two additional
youth baseball/softball fields: covered multi -sport pavilion; Stadium Club family style,
sports -themed concession building; additional food and beverage concession building and
patio; administration office; batting cages and instructional area; children's playground;
three sand volleyball courts; and maintenance facilities on 30 acres. Big League Dreams
provided planning, design and construction consulting services in cooperation with the
County's design/build team. The County constructed the facility on County owned land.
Big League Dreams maintains and operates the sports park at no cost to the County
through a long term agreement.
Construction Cost: $8.5 million (a design/build contract)
Financing: Available County funds
3) Chino Hills, CA (opened January 7, 2003)
Description: Six baseball/softball fields (all stadium design fields); covered multi -sport
pavilion; two Stadium Club family style, sports -themed concession buildings;
administration office; Big League Dreams headquarters office; batting cages and
instructional area; two children's playgrounds; four sand volleyball courts; and
maintenance facilities on 35 acres. Big League Dreams provided planning, design and
construction consulting services to the City, which constructed the facility on City owned
land. Big League Dreams maintains and operates the sports park at no cost to the City
through a long term agreement.
Construction Cost: $13.1 million (including site drainage costs, offsite
infrastructure improvements and company offices)
Financing: Available City funds and General Obligation Bonds
4) Redding, CA (opened July 31, 2004)
Description: Five artificial turf baseball/softball fields (three stadium design fields); full
multi -sport, enclosed "fieldhouse" gymnasium; Stadium Club family style, sports -themed
concession building; additional food and beverage concession building and patio;
administration office; batting cages and instructional area; two children's playgrounds;
four sand volleyball courts; and maintenance facilities on 30 acres.
Big League Dreams provided planning, design and construction consulting services to the
City, which constructed the facility on City owned land. Big League Dreams maintains
and operates the sports park at no cost to the City through a long term agreement.
Construction Cost: $12.4 million (including environmental mitigation costs
and offsite infrastructure improvements)
Financing: Available City funds and State Grants
5) League City, TX (Houston) (opened June 2005)
Description: Six artificial turf baseball/softball fields (all stadium design fields); one
covered multi -sport pavilion; two Stadium Club family style, sports -themed concession
buildings; administration office; batting cages and instructional area; two children's
playgrounds; basketball courts; skateboard park; four sand volleyball courts; and
maintenance facilities on 34 acres. Big League Dreams provided planning, design and
construction consulting services to the City, who constructed the facility on City owned
land. Big League Dreams will maintain and operate the sports park at no cost to the City
through a long-term maintenance and operations agreement.
Construction Cost: $15.9 million
Financing: General Obligation Bonds
6) Manteca, CA (opened October 21, 2006)
Description: Six baseball/softball fields (all stadium design fields); covered multi -sport
pavilion; two Stadium Club family style, sports -themed concession buildings;
administration office; batting cages and instructional area; two children's playgrounds;
four sand volleyball courts; and maintenance facilities on 30 acres. Big League Dreams
provided planning, design and construction consulting services to the City, which
constructed the facility on City owned land. Big League Dreams maintains and operates
the sports park at no cost to the City through two long term agreements.
Construction Cost: $22 million
Financing: Available City funds and General Obligation Bonds
7) West Covina, CA (opened January 9, 2008)
Description: Six baseball/softball fields (all stadium design fields); covered multi -sport
pavilion; two Stadium Club family style, sports -themed concession buildings;
administration office; batting cages and instructional area; two children's playgrounds;
four sand volleyball courts; and maintenance facilities on 30 acres. Big League Dreams
provides planning, design and construction consulting services to the City, which
constructed the facility on a closed Class III landfill. Big League Dreams maintains and
operates the sports park at no cost to the City through a long term agreement.
Construction Cost: $21.9 million
Financing: Available City funds and General Obligation Bonds
8) Gilbert, AZ (opened January 9, 2008)
Description: Eight baseball/softball fields (all stadium design fields); one covered
multi -sport fieldhouse; two Stadium Club family style, sports -themed concession
buildings; administration office; batting cages and instructional area; one children's
playground; four sand volleyball courts; and maintenance facilities on 40 acres. Big
League Dreams provided planning, design and construction consulting services to the
City, which constructed the facility on City owned land. Big League Dreams maintains
and operates the sports park at no cost to the City through a long term maintenance and
operations agreement.
Construction Cost: $34.5 million
9) Mansfield, TX (Dallas) (opened March 2008)
Description: Eight artificial turf baseball/softball fields (all stadium design fields); one
covered multi -sport Field House; two Stadium Club family style, sports -themed
concession buildings; administration office; batting cages and instructional area; two
children's playgrounds; four sand volleyball courts; and maintenance facilities on 45
acres. Big League Dreams provided planning, design and construction consulting services
to the City, which constructed the facility on City owned land. Big League Dreams
maintains and operates the sports park at no cost to the City through a long term
maintenance and operations agreement.
Construction Cost: $24.5 million
Financing: General Obligation Bonds and Tax Revenue Bonds
10) Las Vegas, PSV (opened January 2010)
Description: Six artificial turf baseball/softball fields (all stadium design fields);
covered multi -sport pavilion; two Stadium Club family style, sports -themed concession
buildings; administration office; batting cages and instructional area; two children's
playgrounds and maintenance facilities on 35 acres. Big League Dreams provided
planning, design and construction consulting services to the City. Big League Dreams
maintains and operates the sports park at no cost to the City through a long term
agreement.
Construction Cost: $25 million
11) Perris Valley, CA (opening Fall, 2011)
Description: Four baseball/softball fields (all stadium design fields); covered multi -
sport pavilion; one Stadium Club family style, sports -themed concession building and a
second smaller concession building; administration office; two covered soccer fields,
batting cages and instructional area; two children's playgrounds; and maintenance
facilities on 35 acres. Big League Dreams provides planning, design and construction
consulting services to the County. Big League Dreams will maintain and operate the
sports park at no cost to the County through a long term agreement.
Construction Cost: $24.9 million
Financing: Available County funds
Section 3.2
References and Contact Information
1. Big League Dreams Sports Park — Cathedral City, California
Don Bradley Phone (760) 770-0372
City Manager Fax (760) 770-0399
City of Cathedral City
68-845 Perez Road
Cathedral City, CA 92234
Services Provided — Planning, Design, Construction Oversight
and Operations Responsibility
2. Big League Dreams Sports Park — Jurupa Valley (Riverside County),
California
John Tavaglione Phone (951) 955-1020
Supervisor Fax (951) 955-2362
Riverside County Board of Supervisors
4080 Lemon Street
Riverside, California 92501
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
3. Big League Dreams Sports Park — Chino Hills, California
Michael Fleager Phone (909) 364-2610
City Manager Fax (909) 364-2695
City of Chino Hills
2001 Grand Avenue
Chino Hills, California 91709
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
4. Big League Dreams Sports Park -- Redding, California
Kurt Starman Phone (530) 225-4060
City Manager Fax (530) 225-4463
City of Redding
777 Cypress Avenue
Redding, California 96049
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
ti
,..
5. Pig League Dreams Sports Park —League City, TX
Doug Frazior Phone (281) 554-1026
Economic Development Coordinator Fax (281) 554-1020
t City of League City
300 West Walker
League City, Texas 77573
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
6. Pig League Dreams Sports Park — Manteca, CA
Steve Pickerton Phone (209) 239-8455
City Manager Fax (209) 825-2333
City of Manteca
1001 W. Center
Manteca, California 95337
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
7. Pig League Dreams Sports Park - West Covina. California
Andrew Pasmant Phone (626) 939-8401
City Manager Fax (626) 939-8406
City of City of West Covina
1444 W. Garvey Avenue
West Covina, CA 91790
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
8. Pig League Dreams Sports Park - Gilbert, Arizona
Collin DeWitt Phone (480) 503-6864
Town Manager Fax (480) 497-4943
City of Gilbert
50 E. Civic Center Drive
Gilbert, AZ 85296
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
9. Big League Dreams Sports Park - Mansfield, Texas
Clayton Chandler Phone (817) 276-4273
City Manager Fax (817) 473-2925
City of Mansfield
1200 E. Broad Street
Mansfield, TX 76063
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
10. Big League Dreams Sports Park - Las Vegas, Nevada
Lonny Zimmerman Phone (702) 229-6501
Deputy Dir. Of Leisure Services Fax (702) 388-1807
Las Vegas
400 Stewart Avenue
Las Vegas, Nevada 89101
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
11. Big League Dreams Sports Park — Jurupa Valley (Riverside County),
California
Marion Ashley Phone (951) 955-1050
Supervisor Fax (951) 955-2362
Riverside County Board of Supervisors
4080 Lemon Street
Riverside, California 92501
Services Provided — Planning, Design and Construction Consulting
Service and Operations Responsibility
k
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3
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g
Attachment A.1
Redding, California
Michael Warren, City Manager
OFFICE OF THE CITY MANAGER
777 Cypress Avenue, Redding, CA 96001
P.O. Box 496071, Redding, CA 96049-6071
530.225.4060 FAX 530.225-4325
Phillip A. Perry, Assistant City Manager Big League Dreams Sports Park
Kurt Starman, Assistant City Manager y�
Randy Bachman, Deputy City Manager Redding, California
Economic Impact Deport
First Year of Operations, and Projections thru Year Five
December 9, 2005
Compiled by the Redding Convention and Visitors Bureau
Project Summary
Big League Dreams Sports Park in Redding is a multi -field world-class softball/baseball facility
featuring 3/4 -scale exact replicas of three major-league stadiums: Boston's Fenway Park,
Chicago's Wrigley Field, and New York's Yankee Stadium. Redding's new sports complex was
constructed, using the services of Big League Dreams, Inc., a California based construction
consultant and operator of multi -sport recreational complexes that are designed and built as
scaled down replicas of famous major league sports parks. The completed facility is now leased
to Big League Dreams, Inc. on a multi-year contract for operations and maintenance.
Redding's sports park is also the first of the Big League Dreams (BLD) complexes to utilize
artificial turf, which allows for almost year-round use of the facility for tournament play.
Redding, being the second sunniest city in America, offers the opportunity for tournament
organizers to commit to specific tournament dates, knowing their tournament will most likely not
have issues with cancelled games because of the weather or poor field conditions.
The City of Redding's decision to embark on the path towards building these world class
facilities was not an easy one. Several local committees spent more than a dozen years
reviewing numerous options, before recommending the current finalized project. A significant
part of the decision making process by both the Redding City Council, and Big League Dreams,
was whether the facility could attract out-of-town teams for multi -day tournament play. This
was to be both the key to helping the City recoup a portion of its investment, as well as the
operator's need to reach a critical mass of year-round play to cover the operating expenses for
the park, and make a profit.
Tournament Play
This analysis covers the first year of operation for the park, which opened at the beginning of
August 1", 2004, as well as what is hoped to be conservative estimates for years two thru five.
These estimates are deemed to be conservative, as the original opening date was well into the
summer season. Therefore, little effort could be made before the park opened at booking
tournaments in that first year, because tournament organizers are typically reluctant to book
tournaments into uncompleted facilities.
In the first year of operation, Big League Dreams, Redding hosted 31 baseball/softball
tournaments with a total of 620 teams. Only five of these tournament teams came from the
Redding area, with more than 99% of the teams coming from outside the area. This is
significantly higher than the 50% local vs. out of town participants experienced by other Big
League Dreams facilities, as they are located in urban settings with large population bases from
which to draw teams. It is anticipated, by year five, baseball/softball play is expected to increase
to 46 tournaments annually, with more than 900 teams coming to Redding.
Using average spending statistics provided by D.K. Shifflet and Associates, statistical consultant
to the California Travel and Tourism Commission, it is estimated that visitors to rural counties in
California spend an average total of $79.28 per visitor day (hotel and sales taxes included). This
is approximately divided into $48.05 per person per day for lodging, and another $24.64 per day
on goods and services (food, shopping, incidentals, etc.) and $6.59 more for hotel and state sales
taxes. The Amateur Softball Association, estimates that visiting individuals spend an average on
hotel rooms of $65 per night (double occupancy) and another $35 per day on goods and services
(food, shopping, incidentals, etc.). For this analysis, the lower averages determined for rural
California counties by D. K. Shifflet and Associates, is used. First year attendance figures also
show there were three spectators for each tournament player. It is also estimated that players and
spectators stay two nights on each visit to Redding Based on the first year of tournament play,
participants and spectators spent $3,309,684 on hotel rooms and $1,697,203 on local goods and
services in the first year of operation. Another $453,919 was collected in hotel and sales taxes.
By year five, these expenditures will increase to $4,843,440 on lodging, and $2,483,712 on
goods and services.
Although Big League Dreams Sports Parks in other cities have generated demand for additional
lodging facilities in close proximately to the actual parks, Redding has a well established "hotel
row" in the Hilltop Drive area of Redding, and adequate capacity during the key demand seasons
for BLD. Redding has over 2,500 hotel rooms developed for the traveler pass through and
summer vacation markets. Antidotal information provided by several Redding hoteliers
indicates increased demand created by Big League Dream tournament participants in the fall
through spring has been greater than anticipated and they are of course very pleasantly surprised
with this increased business during those times of the year when there is excess room capacity.
Sales and Room Taxes Generated
In the first year of BLD operation, the total Transient Occupancy Tax collected by Redding and
attributed to BLD tournament participants, is $330,968, increasing to $484,571 in year five. The
City's share of sales tax revenue is expected to be $16,972 in the first year and growing to
$24,849 in the fifth year of operation.
Food and beverage sales and retail sales in the Big League Dreams Pro Shop and food and
beverage operations totaled $670,947 for the first year of operation. This generated an additional
$6,710 in the City's portion of the sales taxes paid to the City of Redding. In year five, sales
should grow to $982,000 with $9,820 in Redding's portion of the sales tax revenue. Note, for the
purpose of this analysis, BLD goods and services sales are included in the average daily
expenditures for goods and services by tournament participants.
2
Economic Multiplier
Each dollar spent locally creates a multiplier effect as it is exchanged from person to person in
the community. According to the Amateur Softball Association, the multiplier, or turnover rate
for visitor spending at tournaments is 3.5. In the travel and tourism industry, a more
conservative multiplier two is commonly used. For this analysis, the more conservative
multiplier is used. In other words, every dollar spent will generate $2.00 in additional spending
before leaving the community.
Applying the multiplier, the total economic impact on additional expenditures for lodging and
goods and services in the first year of operation is estimated to be $16,170,561. By the fifth
year, additional expenditures are estimated to be $23,834,069:
Job Creation
At opening, Big League Dreams hired approximately 38 full time equivalent employees with an
annual payroll of $801,960. By the fifth year of operation, employment is estimated to increase
to 56 people with an annual payroll of $1,322,897. Because these are considered primary
employees, it is expected that an equal number of secondary jobs (retail, service, etc.) will be
created.
Big League Dreams Sports Park - Redding, CA
Five Year Economic Analysis
Item Description Year 1 Year 2 Year 3 Year 4 Year 5
Hotels
Good and Services
Economic Impact (Multiplier Applied)
Hotel Room Tax (1)
Sales Tax on Goods & Services (2)
Employee Payroll Estimate (3)
Total Economic Impact
$3,309,684 $3,640,652 $4,004,717 $4,405,189 $4,845,709
1,697,203 1,866,923 2,053,616 2,258,977 2,484,875
10,013,774 11,015,150 12,116,666 13,328,332 14,661,168
330,968 364,065
16,972 18,669
400,472 440,519
20,536 22,590
484,571
24,849
801,960 921,948 1,048,244 1,253,058 1,332,897
$16,170,561 $17,827407 $19,644,251 $21,708,665 $23,834,069
(1) 10% Transient Occupancy Tax
(2) Redding share of total sales tax collections
(3) Actual employee totals were not provided by BLD, totals reflect BLD employee payroll averages
3
Conclusion
The expenditures by additional visitors created by the development of the Big League Dreams
Sports Park in Redding, along with the multiplier effect, plus the local payroll created by Big
League Dreams has resulted in a significant economic impact to the community. The total
economic impact for the first year is estimated to be $16,170,561. This will increase to
` $23,834,069 by the fifth year. One of the most important benefits of this increased visitation by
Big League Dreams visitors, for Redding businesses, is the timing —mostly during the fall and
spring, Redding hotels have additional capacity, and welcome the tournament participants. Also,
diversifying the reasons visitors come to Redding tends to even out the business annually, and
these new visitors certainly accomplishes this goal. It is also hoped, once these visitors have
experienced what Redding and the surrounding area has to offer, they will want to return again
>' and again.
4
Attachment A.2
Lea
ARE City Texas
Big League Dreams Sports Park
prepared by: Doug F'razior, Economic Development Coordinator
City of League City
Date: March 26, 2003
Revised: November 3, 2003
Big League Dreams USA is a California based construction consultant and operator of
multi -sport recreational complexes that are di5signed and built as scaled down replicas of
fatuous major league sports parks. Big League Dreams proposes to provide construction
consultant services for a 28 -acre sports parr that would be owned by The City of League
City and leased to Big League Dreams for operations and maintenance.
Big League Dream has conducted market studies of the League City and Houston metro
area. It appears clear that there exists sufficient demand to support a sports park that
would meet the growing need for additional local baseball/softball recreation facilities as
well as attract regional and large market tournament events -
Tournament flay
In year one of operation, it is estimated that Big League Dreams will host 33
baseball/softball tournaments. Seventeen of these tournaments will be large market
events. Large market events are tournaments and corporate events requiring overnight
stay by participants and spectators. In addition, Big League Dreams expects to attract 24
corporate events with a total of 2,400 participants. In yeajr five, baseball/softbali play is
expected to increase to 27 tournaments. Attendance at corporate events will increase to
3,600 participants. (See Attachment A)
Using spending pattern information supplied by the Amateur Softball Association, it is
estimated that visiting individuals spend an average hotel room rate of $65 per night
(double occupancy) and another $35.per day on goods and services (food, shopping,
'$ incidentals, etc.). Based on expected tournament play, participants and spectators will
spend $1,014,650 on hotel rooms and $6,475,000 on local goods and services in the first
Year of operation. By year five, these expenditures will increase to $9,555,420 on goods
and services and $1,585,090 on lodging.
(1)
It is expected that within the first few years of operation the sports park will generate
demand for additional hotel facilities near the park. This has been the case at other Big
League Breams locations_
Sales .and Room Taxes Generated
It is estimated that, in the first year of operation, the local cities' portion of total hotel
room taxes collected will be $60,879, increasing to $95,105 in year five. The local cities'
share of sales tax revenue is expected to be $113,313 in the first year and $167,220 in the
fifth year of operation.
Food and beverage sales and retail sales in the Big League Dreams Pro Shop is estimated
at $711,316 for the first year of operation. This will generate an additional $12,448 in
sales taxes paid to the City of League City. In year five, sales will grow to $1,378,377,
with $24,122 in League City sales tax revenue.
Economic Multiplier
Each dollar spent locally creates a multiplier effect as it is exchanged from person to
person. According to the Amateur Softball Association, the multiplier, or turnover rate
for visitor spending at tournaments is 3.5. fn other words, every dollar spent will
generate $3.50 in additional business before leaving the community.
Applying the multiplier, the total economic impact on additional expenditures for lodging
and goods and services in the first year of operation is estimated to be $26,213,775. By
the fifth year, additional expenditures are estimated to be $38,991,785.
Job Creation
At opening, Big League Dreams plans to hire approximately 55 full time equivalent
employees with an annual payroll of $668,000. By the fifth year of operation,
employment is estimated to increase to 72 people with an annual payroll of $9101532.
Because these are considered primary employees, it is expected that an equal number of
secondary jobs (retail, service, etc.) will be created.
The company estimates approximately 239 contractor and subcontractor employees will
be hired to construct the facility. Construction payroll is estimated to be $7.8 million.
Conclusion
The expenditures by additional visitors to our area, along with the multiplier effect, plus
the local payroll created by Big League Dreams will result in a significant economic
impact to the community. The total economic impact in the first year is estimated to be
$27,068,415. This will increase to $40,188,814 in the fifth year. (See Attachment B)
(2)
League Drearns Sports Park
g
Teague City, Texas
Impact Report Attachment B
onomic
Description
Year 1
Year 2
Year 3
Year 4
Year 5
Jtels
$ 1,014,650
$ 1,262,625
$ 1,500,850
$ 1,585,090
$ 1,585,090
& Services
6,475,000
7,645,190
8,792,700
9,219,420
9,555,420
economic Impact (Multiplier Applied)
26,213,775
31,177,352
36,027,425
37,815,785
38,991,785
tel Room Taxes & Sales Taxes (1)
174,192
209,548
243,923
256,445
262,325
les Tax on Sports Paris Sales (2)
12,448
15,889
19,486
21,860
24,122
`employee Payroll (3)
668,000
724,700
795,055
867,221
910,582
ii�
Tnta1 Fronomic Impact
$27,068,415
$32,127,489
$37,085,889
$38,961,311
$40,188,814
N
Letters of Recommendation
Attachment B
Attached are letters of recommendation from the following:
Kody 3rd Grader, Hearst Elementary School, Chino Hills, CA
George Stettler Mayor, Cathedral City
Tony Barton Former Director Parks and Recreation, Cathedral City
Mark Cresse Director, Cathedral City Youth Baseball
John Tavaglione Supervisor, County of Riverside
Douglas N. LaBelle City Manager, City of Chino Hills
Bob Burk Jurupa Valley PONY League
Craig Ciandella USSSA (United States Specialty Sports Association)
Monica Kohlenberg Former Finance Director, League City, TX
Greg Pettis Councilman, City of Cathedral City, CA
Mike Warren Former City Manager, Redding, CA
Ron Kerr President Bay Area Baseball Assoc., League City, TX
Bob Adams City Manager, Manteca, CA
Hearst Elerr3(-�fffafy
Room. B-6
6-,30 Del e'er, c Btti%d. S2r; JIUgo,92 1'%0
619-58-3-5704
HearstB6@ccx.net
`: Biy League Dreams Sports Park
16333 Fairfield Ranch
vhino Hills, CA 91709
M.To Whom It May Concern:
my name is Kody and I'm in third grade at Hearst Elementary School. I played at your
elds a couple of weeks ago. I am writing to you because I want to say how cool your
elds are. I saw all your fields and they look just like the real parks. I liked all the people
the background and all the details_ I liked how you made a batting cage inside the
hark too. My favorite park was Fenway Park and it really looked just like the real one in
Boston.
wish to go to.yourfields again_
'!,"3incerely,
>ody
cathcdfal City
OFFICE OF THE MAYOR
GEORGE STE17LER
Approximately five years ago, Cathedral City and Big League Dreams formed
a partnership to create the first Big League Dreams Sports Park.
From my viewpoint, the park has been a major success, and is regarded as one
of the jewels of our community.
The park not only serves the recreational needs of local youth and adults, but also
pumps substantial dollars into our city by attracting thousands of tourists with its
tournaments and special events. Big League Dreams has given our city a park
that is a well run, safe attraction that has significantly bolstered our city's image.
The park has won numerous local and national awards, including being named
the Cathedral City Business of the Year by the Cathedral City Chamber of
Commerce.
I take great pride in our city's Big League Dreams Sports Park and highly
recommend that you worts with this company to achieve similar success in your
city.
Sincerely,
GEORGE STE-iTLER
MAYOR
G S/tlrn
-70 �VENICA ...,SLC GiJERRERC.
Cathedral c1tv
City of Redding
Ladies and Gentlemen:
As the Director of Parks and Recreation for Cathedral City, I would simply say that our
Big League Dreams park has been a great success for our city.
The youth leagues love the park and appreciate the level it is being maintained for them.
It is in fact being managed and maintained at a higher level than what we could do from
the government side, yet our taxpayers do not have the burden of paying those costs.
As the point man for overseeing the planning and construction of our Big League Dreams
Park, I heard some residents original questions about lights, noise, beer at the concession
stand, and the city's financial risk. I am pleased to say that these questions have been
satisfactorily answered. The park has been a source of pride to our residents, and has
proved to be a financial success.
Your residents should know that because of on-site security at Big League Dreams, it is
the safest park in our city. The opportunity for the wrong crowd to `hang out' at all hours
simply does not exist The immediate neighbors, and families using the park, have a
much greater sense of safety than those living near and using our open public parks.
Big League Dreams is a well-run, professional organization. They are honest and
straightforward, and have done everything they said they would. We are pleased that we
were abl?trg-�ig League Dreams park to our community.
Tony Barton
Director of Parks and Recreation
City of Cathedral City
Dear Ladies and Gentlemen:
As an active youth baseball coach, I write to you to tell you about the experience of our
organization — Cathedral City Youth Baseball (CCYB) — with Big League Dreams Sports Park
here in Cathedral City, Ca_ I have been in baseball my whole adult life. l am a former Major
League coach for the Los Angeles Dodgers and have run the Mark Cresse School of
Baseball for more than 20 years.
I was previously on the CCYB Board of Directors, and was responsible for negotiating the
first agreements with Big League Dreams for the use of their fields_
Prior to the construction of Big League Dreams in our City, some of our parents (me
included) were concerned about haw the Park would be operated; particularly regarding the
sale of beer an site. It was our experience however, that from our first game in the facility our
parents and kids were thrilled with the quality of the fields, the great customer service, the
concessions and prices, and the replica fields_ We have never had one problem with the
sale of beer at Big League Dreams. The Park is safe, clean and kept that way by the on-site
security that is in place.
CCYB plays all of its games at Big League Dreams. The League has tripled in size and now
also plays a winter season where there had been none before.
All other parks in the City- are of poor quality. The fields for practice are not properly
maintained, with dead grass, holes and poor fencing. We are very glad to have a place like
Big League Dreams to play.
I currently run a traveling youth baseball team, and we regularly visit all Big League Dreams
Sports Parks in southern California. Our kids love it each time we visit there. The "doubters"
of Big League Dreams have been replaced by parents who thank me an a regular basis for
making this Park our league's home.
Mark Cresse
Cathedral City. CA
JOHN F. TAVAGUONE
SECOND 01STRICT SUPERVISOR
BOARD OF SUPERVISORS
COUNTY OF RIVERSIDE
City Manager
City Council
City of Mansfield
t200 East Broad St.
LViansfield, TX 76063
Ladies and Gentlemen:
STAFF
ANNE STEPHENS. Chief Deputy
JOHN FIELD . Chief Deputy
KAREN CHRISTENSEN. l.egislftve Ass,,,r¢
UUANA AWN. Legislative Asst
GONNA JOHNSTON. Deputy
SUSAN SWIECA. Depury
It has been brought to my attention that your city has recently approved a Big League
Dreams project in Mansfield. I would like to take this opportunity to express to you what
a great experience we have had with Big League Dreams and our Sports Park.
My district in Riverside County was in need of additional recreational facilities. We had
examined many options available to us including a public "pay for play" facility and a
publicly maintained ordinary sports park. Unfortuntaley, the cost of ongoing maintenance
in both cases was simply more than our local parks district could handle. It was evident
that in either case, the level of maintenance of the park would not be something to be
proud of. It was then that I discovered the Big League Dreams park in Cathedral City,
California and decided that this was what my constituents deserved.
Since our Big League Dreams Sports Park opened more than four years ago, Riverside
County has been very pleased with the integrity of the organization and its people_ The
quality of the facility, and the first-class maintenance and operations have been very well
received by the community. In fact, our local youth and adult leagues have grown
dramatically since the park opened, which is proof positive that if you build it they will
come! Numerous special events and community events have been held at Big League
Dreams as well. These facilities lend themselves to corporate events very well also.
Our Big League Dreams Sports Park has been a "home nin" for my constituents and the
County of Riverside. I highly recommend Big League Dreams to the City of Mansfield.
My staff and I are always available to answer any questions you may have.
Sincerely, f
•K
thin F. Ta aglione.
R ounry Supervis'
Second District
-LOBO L-EMN 77gEET • 5iH F! CCP -ter. 3CX ;646 • -IM_aSICE. --aL;FCfiiNIA ;2502-16-16 ° 1.909) 366-1020
CITY OF CHINO HILLS
2001 GRAND AY6iVI1E
i (..RINII HILLS. CALIFORNIA 91709-4369
(909) ;64 600 • (909) 36-1-2695 F. -ax
TO WHOM IT MAY CONCERN:
CITY COUNCIL
Eo N1. G(i.1 Wli
W.C. '-BILL* Kau(mt
GARY G. L.aRsuri
GwtvN E. NURrO N -PERI•
JAMES S. THALM N
The City of Chino Hills and Big League Dreams are currently teamed -up to construct a
first-class sports facility, which we anticipate completing by late Summer/early Fall.
Big League Dreams was hired to help oversee the planning, design and construction of
the Sports Park and will be the operator through a long-term lease agreement once the
Paris opens.
Our experience with Big League Dreams has been a positive one, and we are very
excited about the opening of our new Big League Dreams Chino Hills Sports Park.
I would be happy to answer any questions you may have. I can be reached at
909/364-2610.
Very truly yours,
CITY OF CHINO HILLS
DLB:Idr
Bob Bork
Pmofdant
Jurups PONY paeaeb®fl
To: Mayor and C ouncfl, City MAnapr
city ui~ ,\Iwu&ld
.'df y ret in 54�,b Bush, and T mu rhu lat=wu ss - of Jam MINY well•
Cruc PO2 I.rj ue *ys in guar"." uc Aig-4, ae Lhrmms is Rigemde County_ Since the
a;xmmg of nar Big Leagun Dinsrna aver fvia iigcP, the a mbar of turn 5t piavimq PViVY
Bua dhal: in our dishier has grcmu fsaha tis:tc maze than sk.
Our leigoe% jxpav iattsa arith Ng I.e�_,tu -Qieamii burr .bom A -v ry posiSva ane. The pads is
ck=. wd rum, and much adder dm dm- uttsec cgWstT perk we used to play on.'alic
fialds, tcrC masasxised tiY BigSiepgwr,: ;�v=w arc much berms than any
&M
maintained by the county: Aad-tha "st &WA ufffeW-make fix a fits i=c6pherc for -A"mx
The ri-sburant at aur Dig Lft9w Dzft=&==04m adds bete:. We }save had no piol-)lems iz
tsar le" is a result Of fb* =_ di$. •p,tt$cxc�m�'a.!'sra�X.vpereted heel to ir.
PONY Basrbalt- is the ving at Big I,tag� i�;reeittae. Gaon htck an your near carngde:. Your
i roil love: it.
�ttcaralp, - •
Bob Suck
Prexidew jurapa'VONY I3iic4a
Craig Ciandella
Southern California State Director
16027 Brookhurst G-120
Fountain Valley, ca. 92708
To whom it may concern:
l am writing this letter to describe my relationship with Big League Dreams and to state
my pleasure with their high level of service. I am the State Director for baseball for the
United States Specialty Sports Association (USSSA) and in that position I am responsible
for organizing, operating, and promoting baseball tournaments in Southern California.
USSSA is a national sports sanctioning body that sanctions events in many sports.
I personally coordinate approximately 200 tournaments each year on about 35 different
weekends. Our organization has always been very impressed with the quality of the Big
League Dreams Sports Parks, their cleanliness and their level of security. Their staff is
always helpful and professional and our participants receive the best customer service of
any tournament facility in the country.
I began promoting tournaments with Big League dreams in 1998 and since that time our
relationship has constantly expanded. The relationship has helped our Association grow
in the very competitive Southern California market. We look forward to expanding that
relationship as Big League Dreams develops more parks. In 2003, our Association
awarded Big League Dreams the Complex of the Year award at our national convention_
Please feel free to call me at (714 )848-1850 if you would like any further information
about the working relationship between USSSA and Big League Dreams.
Sincerely,
Craig Ciandella
Southern California Baseball
State Director
f
Diuod r of Finance
23 I -554.1365
CITY CSE LEAGUE CITY
Y
300 W. Waiker a League City, Texas 77573 • 281-554-1000
To 1k110171 it May Conccrn
The City of League City started working with Big League Dreams USA in December of
2003- We officially became partners with them in Mav of 2003 when the City Council of
league City approved our Big League Dreams Spurts Park. it has been a }Measure to
work with their team of professionals. Although we know they have many clients, we
are always made to feel like we are their top priority.
Their commitment to League City and to quality has shown in everything they do. They
were extremely helprul in assisting the City select our project team. Our BLD project, at
our City Council's request, was put on a very aggressive time schedule. Big League
Dreams worked with our entire project team to assist us in meeting every deadline no
matter how tight. They have shown time and time again that they are as concerned about
our project budget as we are. They have made recommendations to assist the City in
saving construction dollars that in no way compromise the quality of our park. They are
responsive to questions whether asked by City Council, City Staff or our citizens. Even
though our park has not opened, Big League Dreams has already become supportive of
community events.
The City of League City gives Big League Dreams USA an outstanding recommendation
and looks forward to our partnership with them for many years to come.
Sincerely,
Monica Kohlenberg, CPA, CGFOf
Director of Finance/Project Mane ! Big League Dreams
Dear Mansfield City Council,
My naive is Greg Pettis and I am on the Cathedral City Council. I was a Council Member when- Big
League Dreams was originally proposed, and was the first Council Member to endorse Big L.ezgue
Dreams eight years ago. I have closely monitored this project ever since and I can honestly say that
Cathedral City could not be more pleased with the outcome and success of our relationship with. Big
League Dreams and our Sports Park-
The
ark
The site we chose for our Big League Dreams Sports Park is adjacent to homes, a high school and
churches. The location had initially caused complaints from some of our residents who felt there rnigErt be
a negative impact on the neighborhood from traffic, lights, noise, etc. '
Fortunately none of these problems ever materialized. Our Big League Dreams Sports Park is the safest;
most beautiful, and best maintained Park in the country.
Our youth baseball programs are thriving, and the park is virtually full of ldds and adult teat as ;)year
`round The sale of beer was a concern that we watched closely and it has turned out to be a "non -issue"
in our City. Big League Dreams' restaurant and concessions are well monitored and professionally nun. It
is rare when a youth league team doesn't come into our pizza parlor type restaurant for post -game Ozza
or ice cream (of course, teams have always done this in our City prior to Big League Dreams being bttilt).
However, they didn't have the convenience of the restaurant being on site.
In addition, our Chief of Police believes that our Big League Dreams Sports Park is much safer than any
of our existing City parks — where alcohol consumption and potential trouble -makers are unmonitored -and
uncontrolled.
One last thing. Our Big League Dreams Sports Park is the "gem" of our City. In its very first year it -won
the "Desert Beautification Award" for its beautiful landscaping and design. It also won an award[ for
Cathedral City "Business of the Year" that same year.
As you can see, We're pretty proud of our Big League Dreams Sports Park
Greg Pettis
Councilman
,_iry of Cathedral City
1T_a3Z23a a 'SQ � '70�J399OQ AVENIGA LALJ GUERRERC. CA .
Michael Warren, City Manager
Phillip A. Perry, Assistant City Manager
Kurt Starman, Assistant City Manager
Randy Bachman, Deputy City Manager
Honorable Mayor and City Council
City of Mansfield
1200 East Broad Street
Mansfield, TX 76063
Attention: Mayor Clay Chandler
Dear Mayor Chandler and Council Members:
OFFICE OF THE CITY MANAGER
777 Cypress Avenue, Redding, CA 96001
P.O. Box 496071, Redding, CA 96049-6071
530.225.4060 FAX 530.225-4325
November 3, 2004
P-050-600-200
I am the City Manager of Redding, California. Our City is home to the newest Big League Dreams
Sports Park in the country as our 17 mi.l. ion park opened this past summer. Weare thrilled with
our new Big League Dreams Sports Paris. The playing fields, with their stadium replicas, are
extremely popular with our citizens — both youth and adults. The level of service by the Big League
Dreams operations team has been excellent, and the restaurant in the park serves good stadium -style
food and provides a great family atmosphere. In short, the citizens of Redding are loving their new
Big League Dreams Sports Park, and we are very happy to call the entire Big League Dreams
organization our partners.
Of course, during the planning phase, there were "nay -sayers" and doubters. The idea of a pizza -
style facility serving alcohol drew some complaints prior to the park's opening. However, the
doubters are gone. The park is operating professionally, and beer sales have proven to be tightly
controlled. People have quickly learned that under Big League Dreams' management, there is no
difference between our Big League Dreams restaurant and taking the family out to an outside pizza
restaurant after the game.
Don't take my word for it! Come visit the country's most beautiful sports complex. It is here in
Redding.
Sincerely,
IaeMi(4"
l Warren
City Manager
MW:kr
c: Big League Dreams
MANSFIELD TEXAS BLD.wpd
4
F
Michael Warren, City Manager
Phillip A. Perry, Assistant City Manager
Kurt Starman, Assistant City Manager
Randy Bachman, Deputy City Manager
To Whom It May Concern:
CITY Off` REDDING
4; x Y 4 D �i Ni iY se Ctu� F.
OFFICE OF THE CITY MANAGER
777 Cypress Avenue, Redding, CA 96001
P.O. Box 496071, Redding, CA 96049-6071
530.225.4060 FAX 530.225-4325
We feel very fortunate to have been the fourth Big League breams Sports Park to open. We held
our grand opening in July 2004 and could not be happier with the park. It has exceeded our
expectations. It is truly a gathering place for families in Redding.
From the outset of the partnership, Big League Dreams (who was chosen because they had built
several similar parks) worked right along the side of City staff as we went through the design phase
after assisting us in selecting a design firm. Their familiarity with the construction phase of the
project aided us greatly as the project progressed and they were able to save us money through value
engineering in areas that would only be recognized by a firm who has been through this process
several times.
It was at the urging of Big League Dreams that we installed Field Turf on all five playing fields. Not
only is it a hit with the community, but it also extends the playing seasons throughout the winter
when normally, in Redding, there is no softball- played because of weather issues. This is just
another example of what Big League Dreams brings to the plate. With construction costs escalating
every month, their value only increases.
We firmly believe that this private -public partnership has been one of the best decisions we have
made in recent years. Our community has been extremely happy with the sports complex. In fact,
over 200,000 people have gone through the gate in the first six months of this year. This number has
been a pleasant surprise — especially when you consider we are a community with a papulation of
85,000.
It is with pleasure that I give my highest recommendation to Big League Dreams. They are a
company who takes great pride in their parks and will help your city recognize their "Big League
Dreams."
Sincerely
Mic ael Wa en
City Manager
8/05
Big League Dreams:
On behalf of the Bay Area Baseball Association, an association of over 120 youth baseball
teams in the Houston and the surrounding area, I wanted to thank you for bringing such an
incredible park to League City! I've been working with youth baseball in this city for many years
and Big League Dreams has made it possible to provide a new quality youth baseball opportunity in
a very high quality facility! We are now the talk of the entire Houston area.
In a two-month period our association grew from 20 teazels to 120 teams. We pack the park
full of very happy kids, excited and amazed parents, and many local teams,from the League City
and Houston areas as well as teams from Austin to Louisiana.
Once people experience the high quality fields at Big League Dreams, even the best
complexes in the area seem old and in bad shape. Big League Dreams has raised the bar in terms of
quality fields in the country. We only wish they had built 18 fields just like them here in League
City.
To sum it up on a personal note, quoting my 7 -year-old son Jonathan, ..."Cool Daddy! You
mean I get to play in Yankee Stadium?" Or my 9 -year-old son Cameron, "Daddy, you mean I get to
throw the first pitch at Big League Dreams?" Hearing quotes like this and seeing the smiles on kids'
faces .makes the investment by everybody very well worth it. Thank you League City and Big
League Dreams!
Sincerely,
_)er�
Ron Derr
President, Bay Area Baseball
League City, TX
Email: ba ori
Web Site: r.bavaxa"l.oc
- - rte::
Webber
FRX NO. = 9CO 695--5120
CITY OF MAN01"OBCA
ADMINISTRATl N
Don Webber
Vice -President, Development
Big League Dreams Consulting, LIG
16333 rairfield ranch Road
China Hills, CA 917M
To Whom It May Concern_
The City of Manteca opened its Big League Dreams (BLD) facility in October of -2006. We were
pleased to open the last element (the #'ieldhouse arena) of the BLD PaA in June 20Uf With six
fields, two restaurants and the Fieldhouse arena in operation, we look forward to a successful season
and future growth_ We are c mptetely setisfied with the new facility and our relationship with BLD_
four preliminary financial projections, based on 4 months of actual numbers, indicate that the
Manteca BLD Sports Parke is poised to substantially exceed the CitYs earlier financial forecasts.
This Facility has provided several benefits of great valvae to the greater Manteca community. We now
have six more softball/ baseball fields, batting rages, indoor soccer and events space for our locai
region. We also have an area to stage community events; our recent -eft of July community
celebration attracted appruodmately 10,W0 over the course of the day's events and the evming's.
fireworks display.
As marry people know, the City's decision to construct the BLD sports parts was a key catall* for
nearby commercial development along the ate Highway 124 corridor. The commercial property
adjacent to the park is approaching build that and at least three proposed hotellmotel projects are
moving forward_ Bass Pro Shops has announced Its ground breaker for October 2007 at union
Road and Highway 120 (1 mile away from SLD). Tisk- r$ part of a major 90 -acre "fife -WV' shopping
center that was proposed once the area was anchored by BLE).
The direct financial returns to the City are via rent payterft, on and esti tilt sales tax, possessory
interest tax, and transient o=panoy takes. The tourism impact of BLU tournament operations,
although difkijit to exa6tly-deterriiine, expects to be significant, not only from sales and holell taxes,
but through job creation and view money brought to our lit economy f orn participants rind visitors
to the facility.
The I LD Sports Park adds a destination t€s Manteca that provides us with another tool to market our
Gornmunity. The BLD facility not only helps youth learn an aper tion for the game but also for the
histDry of the game through the historically themed baseball fierds_
The BLD staff and attitude has been professkmai and shown a strong commitment to making the
Manteca BLit Park one of the frnest in the country. The pvbl"rsvate partnership forged in
Manteca is proving be a win-win for the cnt rimunity and BLD. The Manteca BLD Sports Park is a
source of prido-in oxer community and fs provng to be a financial success- The City of manteca looks
fdrwa€d to a long and succes4b[ experience_
Robert F. D. Adams
City Manager
1001 W. CENTER ST. - MANTECA, +;A 95337 (209) 239-8400 - FAX (209) B25-2333
wurw. CL Ma ntQC2. ca. us
Media Articles
Attachment C
• Snorts Illustrated, "Virtual Reality in California", April 19, 1999
• Government West Magazine, "Dreaming of the Big Leagues", October 2001
• Softball West Magazine, "Chino Hills Welcomes Big League Dreams in Style",
Nov/Dec 2002
• Alaska Airlines Magazine, "Fields of Dreams", August 2003
• Government West Magazine, "Public -Private Sports Park Benefits Residents,
Boosts Funds." Sept/Oct 2003
• Softball West Magazine, "Major Leaguers Take a Cut at Jennie Finch's Fastball",
Feb/Mar 2004
• Redding Record Searchlight, "Dream Come True", July 31, 2004
• Inland Valley Daily Bulletin, "Dream Weavers", 2004
• Pasadena Star News, "Filmmakers Find Dreams Location", June 22, 2005
• The Galveston Daily News, `Big League Dreams Opens New Doors", December
29, 2005
• The Manteca Bulletin, "Manteca Scores Big with BLD", January 3, 2007
• The Manteca Bulletin, "Big League Dreams Helps Keep Manteca in the Game",
May 31, 2009
• The Manteca Bulletin, "Manteca BLD Set to Smash Records with 400K Guests,
September 17, 2009