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HomeMy WebLinkAbout13 - NB-2 - Creation of Economic Development Dir. - 1/3/2012CITY COUNCIL AGENDA REPORT MEETING DATE: January 3, 2012 ITEM NUMBER: SUBJECT: CREATION OF ECONOMIC DEVELOPMENT DIRECTOR JOB CLASSIFICATION AND CORRESPONDING SALARY RANGE DATE: DECEMBER 20, 2011 FROM: OFFICE OF CEO PRESENTATION THOMAS R. HATCH, CEO BY: FOR FURTHER INFORMATION CONTACT: Tom Hatch @ (714) 754-5328 RECOMMENDATION: 1. Create an Economic Development Director position to proactively support the retention and attraction of businesses by restructuring existing appropriations; and 2. Adopt Resolution No. 11- (Attachment 1), which amends Resolution No. 08- 59 by establishing the new Economic Development Director job classification with a salary range of $185,760 per year ($11,551 to $15,480 per month) under the Executive Salary Resolution. BACKGROUND: With the adoption of the FY 2011-2012 Budget, the City Council set aside $50,000 for a new initiative that would enhance our efforts at economic development for the City. It is clear that Costa Mesa would benefit from a coordinated strategy for retaining and attracting businesses. In addition, a person focused on updating our economic development strategy (Attachment 2) would better define a specific work plan for future success in this area. Any new efforts by the City would be coordinated with the Chamber of Commerce and the South Coast Metro Alliance along with the Costa Mesa Conference and Visitor Bureau as appropriate. In addition, the CEO wants to ensure even better coordination between two critical departments, Public Services Department and Development Services Department, for important development related issues. There clearly is a need for more detailed management of development related issues at this point. Specifically, with many large and complex issues as well as an aggressive capital improvement program, more management and coordination is critical. Examples of significant projects and studies requiring attention right now include: Newport Banning Ranch Development, Harbor Boulevard Beautification Project, City/NMUSD Sport Fields Master Plans, Fairview Park improvements, SR-55/Newport Blvd. Project, General Plan update, TeWinkle Sports Park Project, Lions Park improvements, and others as assigned by the CEO. 1 The CEO is interested in appointing Interim Assistant CEO Peter Naghavi into a new Economic Development Director position. Mr. Naghavi would report to the CEO and assist the CEO with coordinating key development issues and helping to expedite capital projects and resolve development related impacts/concerns. Mr. Naghavi has the experience and institutional knowledge to help the Interim Development Services Director and the Interim Public Services Director resolve issues. ANALYSIS: A new Economic Development Director position would allow the City to proactively partner with existing and prospective businesses. A key responsibility for this new position would be to develop/update the City's economic development strategy and once adopted by the City Council, a new strategy would guide the future work plan for the position. The position would seek input from local businesses to proactively resolve issues and support job growth. In addition, the position would be the City's key Liaison to the Chamber of Commerce and the South Coast Metro Alliance. Attachment 3 is a proposed job description for this position. Per Administrative Regulation 2.20 (Attachment 4), the CEO administratively authorizes the use of the "Deputy CEO" title in conjunction with the Economic Development Director title. This would allow the Economic Development Director/Deputy CEO to have some day-to- day supervisory authority over the Interim Development Services Director and the Interim Public Services Director. The CEO would remain the key supervisor with the assistance of the new Assistant CEO. The Economic Development Director/Deputy CEO position would help ensure a higher level of coordination between these two key departments as needed for a period of time. ALTERNATIVES CONSIDERED: Based on the current needs of the organization, the knowledge/expertise of current staff and the significant workload at this time, the proposed solution is the best alternative and no other alternatives were considered. Since this is a new classification, the Human Resources Division, with input from the CEO, was responsible for developing the job description and recommending the appropriate salary range. FISCAL REVIEW: The Finance and Information Technology Director estimates the total compensation costs for the Economic Development Director position for the remaining six months of this fiscal year to be $120,000. Funding for this position will come from funds that are already budgeted. An amount of $50,000 was budgeted this fiscal year to start a new program of economic development activities. In addition, creating this new position causes a vacancy in another position and it is anticipated that the City will generate salary saving of $70,000 by keeping a vacant Senior Engineer in the Public Services Department position open at least through the end of this fiscal year. Funding for the next fiscal year for the Economic Development Director position will be included as part of the budget development process with a review of alternative funding sources to reduce any impact to the General Fund. It is also anticipated that at the Mid - E Year Budget Review, staff will be proposing the elimination of several other vacant positions to ensure the organization does not increase the number of positions but continues to restructure and reduce its on-going costs to provide services. LEGAL REVIEW: The City Attorney's Office has reviewed the attached documents and, where appropriate, approved them as to form. CONCLUSION: It is recommended that the City Council adopt Executive Salary Resolution 11- that establishes the new classification and salary range for Economic Development Director as set forth in the attached documents. THOMAS R. HATCH Chief Executive Officer BOBBY YOUNG Finance & IT Director LANCE NAKAMOTO Human Resources Manager THOMAS P. DUARTE City Attorney ATTACHMENTS: 1 Executive Salary Resolution 2 Economic Development Strategy 3 Proposed Job Description 4 A.R. 2.20 Establish Econ Dev Dir Staff Report 3 ATTACHMENT RESOLUTION NO. 11- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF COSTA MESA, CALIFORNIA, AMENDING RESOLUTION 08-59 AND ESTABLISHING A NEW JOB CLASSIFICATION IN THE EXECUTIVE SALARY SCHEDULE. THE CITY COUNCIL OF THE CITY OF COSTA MESA DOES HEREBY RESOLVE, DETERMINE AND ORDER AS FOLLOWS: SECTION 1. The Costa Mesa City Council hereby amends Resolution 08-59 to establish the new job classification of Economic Development Director. SECTION 2. The following job classification is hereby placed under the Executive Salary Schedule at the salary ranges and monthly rates of pay specified effective January 1, 2012. The monthly rate of pay for individual executives may be anywhere within the monthly minimum and maximum salary step. Class Class Step Code Title Grade 1 2 3 4 5 6 7 APPOINTED AT -WILL EXECUTIVES 0080 Economic Development $11,551 $12,129 $12,735 $13,372 $14,041 $14,743 $15,480 Monthly Director $138,612 $145,548 $152,820 $160,464 $168,490 $176,914 $185,760 Annual $66.64 $69.98 $73.47 $77.15 $81.01 $85.06 $89.31 Hourly SECTION 3. All resolutions and parts of resolutions in conflict herewith are hereby rescinded. PASSED AND ADOPTED this 3rd day of January, 2012. Gary Monahan, Mayor 1 ATTEST: Julie Folcik, City Clerk STATE OF CALIFORNIA ) COUNTY OF ORANGE ) CITY OF COSTA MESA ) ss APPROVED AS TO FORM: Thomas P. Duarte, City Attorney ATTACHMENT 1 I, JULIE FOLCIK, City Clerk of the City of Costa Mesa, DO HEREBY CERTIFY that the above and foregoing is the original of Resolution No. 11- and was duly passed and adopted by the City Council of the City of Costa Mesa at a regular meeting held on the 3rd day of January, 2012, by the following roll call vote, to wit: AYES: COUNCIL MEMBERS: NOES: COUNCIL MEMBERS: ABSENT: COUNCIL MEMBERS: IN WITNESS WHEREOF, I have hereby set my hand and affixed the seal of the City of Costa Mesa this 4t" day of January, 2012. (SEAL) JULIE FOLCIK, CITY CLERK 2 ATTACHMENT CQ U NC [ L POLICY SUBJECT POLICY EFFECTIVE PAGE NUMBER DATE ECONOMIC DEVELOPMENT STRATEGY SOC -12 5/15/2000 1 of 3 The City Council and City Staff are frequently asked for "development incentives" by property owners, business owners, and developers. The justification for such requests is that the business is going to better Costa Mesa; therefore, the City should be willing to offer a special rebate or other financial inducements in return. In order to explicate the City's position On such requests, this policy sets forth odetailed Economic Development Strategy. The Economic Development Strategy identifies those professional services the City offers that are advantageous to the developer, property and business owner. Furthermore, the Economic Development Strategy specifies those items and requests that the City will not provide. 1. Welcome all businesses to the City. 2. Treat all businesses equitably under the same policies and codes. 3. Provide City information pertaining to property proposed for development or redevelopment (zoning code, applicable Municipal Code sections, current fee rate schedule, processing information, business license information, and other pertinent information). 4. Exhibit "A" of Policy 500-12 is to be used as: a. a reference by City staff; and b' as hand-out to clarify the City's position on development practices, in conjunction with Exhibit "B," the City's "Business Location Incentives." 5. Encourage property owners, business owners, and developers to review all information thoroughly. 6. Emphasize the many long-term, solid relationships the City nl8|ntGinS with various businesses that range from the "Mom and Pop" shops to the large- scale retailer or industrial firm. Page 1 of 3 ATTACHMENT 2 EXHrCBIT -A- Ecanamlc Deveflopment Strategy (POLICY SOG-112) Costa Mesa welcomes you and values you as a growing part of our community. We are a vibrant, multi -faceted, family-oriented community, with a prominent business base and within easy access to major freeways, John Wayne Airport, the Pacific Ocean, and other major attractions. The City of Costa Mesa has had numerous positive and long-term relationships with property owners, business owners, and developers. These include: C.J. Segerstrom & Sons, Balboa Instruments, Griswold Industries, Sakioka Farms, Filenet, Apria Health Care, Costa Mesa Tourism Council, Taco Mesa, Plums Catering & C06, Diedrich Coffee, Los Angeles Times -Orange County, Experian Information Systems, the Automobile Club of Southern California, and many other businesses of all types and sizes. The Economic Development Strategy promotes the many positive aspects the City of Costa Mesa has to offer developers, property owners and business owners: 1. High quality services 2. Low taxes 3. Fair and reasonable fees 4. No utility taxes 5. No license fees (other than City business licenses) 6. Shorter but thorough processing and review time periods 7. Knowledgeable, efficient, and friendly staff S. A dynamic and diverse community While the City embraces effective and beneficial associations with developers, property owners and business owners, the City does not provide special economic treatment to anyone. Doing so only dilutes the City's relationships with other businesses and surrounding communities. The City's Economic Development Strategy specifies the following to developers, property owners and business owners: 1. No property tax rebates 2. No tax refunds 3. No "free" land 4. No preferential treatment 5. No waiver of fees 6. No use of public funds for private purposes The attached "Business Location Incentives" provides all businesses with additional information on the advantages of locating in Costa Mesa. Thank vou for choosina to be a Dart of Costa Mesa! Page 2 of 3 EXHOT "B" 0TY OF COSTA MESA BUSINESS LOCATION INCENTIVES ® No Utility User Taxes 6% Transient Occupancy Tax (lowest lfi Orange County) Z� 0 $200 maximum annual Business License fee ® Active Business Retention Strategy e Ombudsman for local business issues 0 Business Assistance "Hotline" - (714) 754-5613 a Comprehensive Business Assistance Guide ® Locational Information for new businesses ® Strong, active Chamber of Commerce - (714) 885-9090 ® Consolidated, One -Stop Building Permit Plan Check Services ® Simplified Zoning Code and Sign Ordinance ® Active Tourism and Promotion Council Page 3 of 3 CITY OF COSTA MESA Established Date: January 3, 2012 DESCRIPTION: Economic Development Director ATTACHMENT 3 Class Code: 0080 Under administrative direction is responsible to plan, coordinate, promote and manage the Economic Development Program within the Economic Development Department to encourage economic growth including public and private development projects, business outreach, recruitment and retention; and performs related duties and responsibilities as required. CLASS CHARACTERISTICS: An incumbent possesses broad-based community and economic development experience and has demonstrated experience with regional strategic planning activities, prepared to manage large scale community planning processes, such as the General Plan update, and the opportunity to take part in a management effort to explore and potentially redesign how the City provides and funds services and manages ground breaking regional leadership initiatives. ESSENTIAL FUNCTIONS: These functions may not be present in all positions in this class. When a position is to be filled, the essential functions will be noted in the announcement of position availability. Management reserves the right to add, modify, change or rescind work assignments as needed. Assumes management responsibilities for all services and activities of economic development including attracting increased capital investments and expanding and diversifying employment opportunities; establishes and maintains a private/public partnership for positive long-term economic change. Analyzes existing economic situations relative to business attraction and expansion; reviews modern techniques for business attraction and retention and negotiates and resolves sensitive and controversial issues; monitors program performance and periodically report status to Chief Executive Officer. Attends and makes presentations to the City Council, commissions, civic groups and the general public on economic development issues. Coordinates the City's economic development efforts with those of other cities and the County of Orange Collects, analyzes and compiles economic, market and demographic data for dissemination. Assists with the negotiation, preparation and processing of documents and implementation of such documents as depositions and development agreements, owner participation agreements, contracts, resolutions, and requests for proposals/qualifications. Analyzes current availability of space for retail, office and industrial use. Meets, confers and provides detailed information to new businesses contemplating a relocation or expansion into Costa Mesa. Manages the development and implementation of economic change through retention, expansion, attraction of commerce and light industry and the creation of incentive zones and lending programs. Serves as a resource for the public, including the development community, property owners, businesses, community organizations, and the general public, negotiates and resolves significant and controversial issues; responds to and resolves difficult and sensitive citizen inquiries and complaints. Initiates marketing strategies; oversees and manages an advertising program; seeks out and assists commercial and industrial prospects for business within the City. Page 1 of 2 ATTACHMENT 3 QUALIFICATIONS GUIDELINES: A typical way to obtain the requisite knowledge and abilities to perform the duties and responsibilities of this classification is as follows: EDUCATION, TRAINING AND/OR EXPERIENCE: Extensive administrative experience of at least five (5) years as a department head or top management level in a full-service municipality; experience and expertise in most facets of municipal management including budget administration, long-range planning, project administration, city planning, economic development, and executive staff supervision. Equivalent to a Bachelor's degree from an accredited college or university with major course work in public administration, business administration, planning, engineering, or a related field. A Master's degree in a related field is preferable. LICENSE AND/OR CERTIFICATE: Possession of a valid California Class C Driver's License at time of appointment. Revocation of license during employment may result in disciplinary action or reassignment. REQUISITE KNOWLEDGE AND SKILL LEVELS: Knowledge of the principles and practices of public administration and economic development; operational characteristics, services and activities of an economic development program; management methods and techniques to analyze programs, policies and operational needs; marketing analysis and development; business law and contract development; and pertinent Federal, State and local laws, codes and regulations including the Community Development Corporations and the Small Business Administration. REQUISITE ABILITIES: Ability to supervise and perform technical research on economic and business development, planning, engineering, and housing issues as part of the planning process; recommend and implement goals and objectives for providing effective and efficient business development programs and services; provide productive input into economic development marketing plans and programs; identify, write and obtain grants; negotiate contracts, development and disposition agreements; interpret and apply federal, State and local policies, procedures, laws and regulations; communicate effectively verbally and in writing clearly and concisely with the general public, developers, attorneys, financiers, elected and appointed officials and staff at all levels of government; establish and maintain effective working relationships with city officials, other government agencies, influential citizens, and the general public. SUPPLEMENTAL INFORMATION: PHYSICAL TASKS AND ENVIRONMENTAL CONDITIONS: Please contact Human Resources for a summary of the essential tasks and environmental factors for this classification. Employee accommodations for physical or mental disabilities will be considered on a case-by-case basis. Page 2 of 2 ATTACHMENT 4 ADWKI!STRATIVE 1 EGULi�,71 N A. R.. 2.20 CITY CP COS7A IZE&A July 30, 2000 (Revised) DEPUTE CITY UkK1kGERDES[IGRATIOW Purpose: Page I of 2 The purpose of this regulation is to establish an administrative policy permitting the temporary designation of Department Directors or Division managers as Deputy City managers. The Deputy City Manager positions are intended to assist the City manager through the combination of multiple Departmental responsibilities under a single decision-making supeafisor/director vuho can communicate directly with the City M2nager.. The Deputy City manager is not intended to create an additional supervisory level but to consolidate operations from multiple Departments into a working team under a single decision maker. P_olliicy: It is the City Manager's policy that certain Department Directors or Division Managers may be assigned temporary responsibilities that transcend normal lines of Departmental responsibiiity. For the purposes of accepting responsibility and being held accountable, the City Manager may designate a Department Director or Division Manager with the working title of Deputy City Manager. The following conditions and restrictions shall apply: A. The Deputy City manager designation shall not be a new Class Title within the classified service or for at -will executives. B. The Department Director's or Division manager's personnel record shall reflect '[he Deputy City manager assignment period but the title shall not be used for comparative salary surveys or employment references. C. The designation to Deputy City Manager and acceptance of additional responsibility will not warrant additional compensation. 169. Procedure A. The City Manager, upon designating a Department Director or Division Manager to the Deputy City Manager temporary assignment, shall provide notice to Personnel of the effective date and specific title. B. The City Manager shall notify all Department Directors and Division Managers whose program responsibilities are subject to a Deputy City manager supervision and authority. ARs last revised on 7130100 Page 1 of 2 (5226-24. WP) ATTACHMENT 4 ADkflL$,11STRf,1-RVr-- REGULAT 110N1 1k. R. 2.20 CGT`" OF CO STkl I&ESA July 30, 2000 (Revised) Page 2 of 2 C. The City Manager should define by memorandum the level of Deputy Cit}/ Manager responsibility, limits of program and staff supervision, and eAtent of decision-making authority_ W. EfTective Date: The effective date of this Administrative Regulation is and subsequently revised July 30, 2000. ARs last revised on 7/30100 STEVEN E. HAYMAN ADMINISTRATIVE SERVICES DIF,//ECTOR ALLAN CIROEDER CITY MANAGER Page 2 of 2 (5228-24.%IVP)