HomeMy WebLinkAbout35 - PH-1 - Amendment to Planned Sign Programs Metro - 1/7/2014CITY COUNCIL AGENDA REPORT
MEETING DATE: JANUARY 7, 2014 ITEM NUMBER:
SUBJECT: PA -89-36 A2/PA-87-133 Al (ZA-13-22)
AMENDMENT TO PLANNED SIGN PROGRAMS FOR METRO POINTE OFFICE AND
RETAIL CENTER
901 SOUTH COAST DRIVE & 950 SOUTH COAST DRIVE
DATE: DECEMBER 27, 2013
FROM: DEVELOPMENT SERVICES DEPARTMENT
PRESENTATION BY: ANTONIO GARDEA, SENIOR PLANNER
FOR FURTHER INFORMATION CONTACT: ANTONIO GARDEA (714) 754-5692
antonio.gardea@costamesaca.gov
RECOMMENDATION
Uphold or Reverse the Planning Commission's decision to approve the project.
BACKGROUND
On December 9, 2013, the Planning Commission, by a 3-2 vote, approved the
amendments to the existing planned signing programs for the Metro Pointe office and retail
center located at 901 South Coast Drive as well as the affiliated property located at 950
South Coast Drive (PA -89-36 & PA -87-133). The Commission modified the conditions of
approval to allow display of City -sponsored and non-commercial/nonprofit events on the
reader board signs.
The approval to the Planned Sign Programs involved replacement of three freestanding
monument signs and two project identification signs. Two new pylon signs were also
allowed that included 9 -feet high by 18 -feet wide, electronic changeable copy signs (Light
Emitting Diode - LED reader board panels). The Planning Commission denied the
request for light -pole mounted banners.
In addition, the Planning Commission approved installation of a new illuminated directional
sign at the office property located on the north side of South Coast Drive.
On December 16, 2013, City Councilmember Genis submitted an appeal of the Planning
Commission decision (Attachment 1). The reasons for the appeal cited concurrence with
the issues raised by the dissenting Planning Commissioners. Chairperson Fitzpatrick and
Commissioner McCarthy expressed concerns related to the amount of signage along the
freeway and potential for sign glare.
ANALYSIS
Planned Sign Programs are typically reviewed by the City's Zoning Administrator.
However the request included two types of signs which are prohibited. Hence, the item
was referred to the Planning Commission to determine if circumstances exist to warrant
approval of the proposed electronic changeable copy signs and the temporary banners
along the south side of the parking structure.
The amendment to the planned sign program for the Metro Pointe office and retail
center includes the following:
1. Two new 53 -foot high pylon signs, which include an electronic changeable copy
sign (18 -feet wide and 9 -feet high);
2. Three freestanding signs (13 feet, 4 inches wide and approximately 24 feet in
height); to replace existing pylon signs
3. Fourteen temporary banners (2 feet, 6 inches wide by 10 feet in height each)
mounted on 7 light poles; and
4. Two project identification signs:
a. Replacement of the sign at the corner of Bear Street and South Coast
Drive with a 11 -foot, 8 -inch wide sign with individual letters, 18 -inches in
height and a logo 5 -feet, 2 -inches in height; and
b. Replacement of the sign mounted to the parking structure facing the
freeway with a 44 -foot wide sign with individual letters, 6 -feet in height and
a logo 12 -feet in height.
The amendment to the planned sign program for the affiliated office complex across the
street from the Metro Pointe retail and office center involves installation of a
freestanding, illuminated sign for directional purposes that is greater than 7 feet in
height (approximately 12 feet in height by 6 feet, 3 inches in width) and is located within
200 feet of residentially zoned properties. Please refer to the Planning Commission
staff report for more information (Attachment 2).
A permit from the State Department of Transportation (CalTrans) would be required for off-
site (or third party advertising) advertising. The applicant has indicated, and the conditions
of approval require, that the advertisements would be strictly related to on-site tenants and,
as revised by the Planning Commission, non-commercial (i.e. non-profit and/or City
sponsored) events. Because the advertisements are exclusively for on-site businesses,
the applicant does not have to obtain a CalTrans outdoor advertisement permit.
ALTERNATIVES
The City Council has the following alternatives:
1. Uphold the Planning Commission's decision and approve Zoning Application ZA-13-22.
The project approval may include any modifications to the project, including additional
conditions of approval. The project could proceed, subject to recommended conditions
of approval.
2. Reverse the Planning Commission's decision and den Zoning oning Application ZA-13-22.
If the project were denied, the applicant could not submit substantially the same type
of application for six months.
LEGAL REVIEW:
The City Attorney's office has approved the attached resolutions as to form.
CONCLUSION
Certain components of the proposed amendments to the Planned Sign Program conform
to the intent of the City's Sign Code as well as the City's General Plan. The replacement
monument and retail center identity signs generally comply with the current Planned Sign
Program. The directional sign also complies with the City's Sign Code and the general
intent of the planned sign program. The pylon signs, with the LED reader board displays,
and the temporary banners are prohibited in the City's Sign Code. However, the Sign Code
provisions, in terms of allowing Planned Sign Programs, permits greater flexibility for
unique sites.
ANTONIO GARDEA GARY ARMSTRONG, AICP
Senior Planner Economic and Development Services
Director / Deputy CEO
ATTACHMENTS:
1. Council Member Appeal
2. Planning Commission Staff Report
3. Draft Citv Council Resolutions
DISTRIBUTION: Chief Executive Officer
Assistant Chief Executive Officer
City Attorney
Public Services Director
Transportation Svs. Manager
City Clerk (2)
Staff (4)
Planning Staff (8)
File (2)
Barbara Cohen
Architectural Design & Signs
2950 Palisades Drive
Corona, CA 92880
Rosanna Dalat
Arnel Property Development
949 South Coast Drive Suite 600
Costa Mesa, CA 92626
CITY COUNCIL
SUPPLEMENTAL MEMORANDUM
MEETING DATE: JANUARY 7, 2014
PH -1
SUBJECT: APPEAL AND REVIEW OF ZONING APPLICATION ZA-13-22
AMENDMENT TO PLANNED SIGN PROGRAMS FOR METRO POINTE OFFICE AND
RETAIL CENTER
901 SOUTH COAST DRIVE & 950 SOUTH COAST DRIVE
DATE: JANUARY 7, 2014
FROM: DEVELOPMENT SERVICES DEPARTMENT
FOR FURTHER INFORMATION CONTACT: ANTONIO GARDEA, (714) 754-5692
antonio.gardea@costamesaca.gov
Per Councilmember Genis' request, the following two items are attached:
1. Elevations of the entire frontage along the 405 freeway were not provided as part
of the application submittal. Sign permits for the various tenants only include
partial elevations of the buildings. A reduced copy of the sign submittal package
for the Edwards Cinemas sign is provided. The partial South Elevation of the
building facing the 405 Freeway shows the location of the sign. The approximate
height of the existing building is 65 feet to the parapet.
2. Also attached is a copy of the existing project identification sign on the parking
structure. Because the sign was much smaller, the copy of the drawing
submitted for this sign is to scale. The height of the parking structure wall to the
top of the railings is 14 feet.
3. A copy of the running total of signage is also attached. The summary of sign
area includes approximations for the painted signs. The summary differs slightly
from the material provided by the applicant in that it adjusts the total allowable
area with the approved amendments.
ANT 10 GARDE GARY ARO TROT G, AICP
Senior Planner Economic Development Se ices
Director/ Deputy CEO
ATTACHMENT: 1. Building Elevation
2. Parking Structure Elevation
3. Metro Point Signage Summary
DISTRIBUTION: Chief Executive Officer
Assistant Chief Executive Officer
Director of Economic & Development/ Deputy CEO
City Attorney
Interim Development Svs. Director
Public Services Director
Transportation Svs. Mgr.
City Clerk (2)
Staff (4)
Planning Staff (8)
File (2)
Barbara Cohen
Architectural Design & Signs
2950 Palisades Drive
Corona, CA 92880
Rosanna Dalat
Arnel Property Development
949 South Coast Drive Suite 600
Costa Mesa, CA 92626
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Project Freeway Identification
Letters to be 42" high fabricated aluminum pan -channel letters with black-day/white-night acrylic faces.
Logo symbol to be 48" high fabricated aluminum reverse pan -channel with concealed neon halo illumination -
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41W Square feet Total Sign Area
* Dimensions used to calculate Total Sign Area.
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Scale: 1/4"= 1'-0
ATTACHMENT 3
136
Metro Pointe Retail Center
Planned Sign Program ZA-97-13/ZA-96-14/PA-89-36
PA -89-36 A2
Freeway Zone
Quantity
Approved
Committed
Balance
2
Freeway Pylon 'P1'
1,476
2
Office Building
444
222
222
1
Project ID 'P3'
50
34
16
264
1
Edwards
400
379
21
2
Pad Tentant Wall
240
-
240
Pac Sun*
100
(100)
Tilly's*
100
(100)
Verizon*
100
(100)
Multiple Restaurant Listings*
200
1
Restaurant (Karl Strauss*)
320
200
120
2
Restaurant
640
-
640
David's Bridal
-
156
(156)
Pacific Mechantile Bank
87
(87)
2
Nordstroms Rack
230
284
(54)
1
Container Store
235
145
90
1
Linens N Things
175
175
-
1
Marshalls
120
120
-
1
Barnes & Noble
330
155
175
2
Best Buys
456
342
114
*approximate size of painted signs
Sub -Total
3,640
2,799
841
1,740
South Coast Drive
4
Office Ground
120
120
-
8
Office Tenant
160
160
2
Large Ground
480
240
240
628
2
Project Id Wall
50
50
1
Theater Ground
300
244
56
6
Pad Wall
720
720
Karl Strauss
172
3
Pad Ground
135
135
1
Barnes & Noble Wall
120
82
38
1
Linens & Things
65
65
-
1
Marshalls
45
45
1
Old Navy
99
99
Sub -Total
2,294
1,067
1,399
628
Bear Street
1
Large Ground
240
120
120
314
1
Corner Ground -Project Id 'P6'
76
76
-
26
1
Project Id Wall
50
-
50
1
Big & Tall (Pad Wall)
120
107
13
1
Pad Ground
45
-
45
1
Old Navy
130
111
19
2
Container Store
300
179
121
1
Best Buys Wall
110
110
-
Sub -Total
1,071
703
368
340
Misc City Approved
236
-
236
Total
7,241
4,569
2,844
2,708
136