HomeMy WebLinkAbout- Item 1 - Attachment 1 - 1/14/2014ATTACHMENT 1
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Visioning
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Communities frequently undertake a Visioning process as the first step in a General Plan update process. Visioning
is a highly interactive public process designed to build consensus regarding a community's common future.
Visioning is a useful and accepted part of the planning process. This paper has been prepared in response to Costa
Mesa residents' desire to provide a Vision foundation that they feel is lacking in the current General Plan, and to
explain what the process, benefits, and results of Visioning can be. Examples from several other cities' General
Plans have been provided to illustrate the variety of Vision statements —in terms of styles, content, and formats—
and how they might inform how the City of Costa Mesa will develop its own vision for the next two decades.
WHAT IS VISIONING?
"Visioning" is the term given to the process that enables a city to define its future in a very public process.
Visioning participants can be brought together to recognize shared values and purposes, with the aim of
articulating a shared vision for the City of Costa Mesa. A vision defines what the community should look like
physically, socially, and environmentally in five, 10, or 20 years. The visioning step in the General Plan update
process creates a sense of ownership for City residents, business and property owners, and other stakeholders to
the extent that they want to see and help make that vision a reality.
Visioning can:
Emphasize Costa Mesa's assets rather than just its needs
Identify Costa Mesa's options and opportunities based on shared values
Allows early and continuous involvement by Costa Mesa's residents, businesses, and stakeholders
Who should participate in Visioning?
■ Representatives from all economic sectors of the community
• All types of organizations in the City (art/culture, religious, youth, etc.)
• Elected and appointed officials and key City Department personnel
■ Residents representing all ages, ethnicity, interests, etc.
What are the advantages of Visioning?
Visioning can serve as the catalyst to bring Costa Mesans together to talk about the City in a new way.
Visioning creates excitement about the General Plan, allowing people to be part of the City's planning in a
meaningful way.
Visioning keeps the General Plan updated process on track. Once the Vision has been created, the rest of
the planning process is focused on addressing the issues raised and how to achieve the Vision.
Results of the Visioning Exercise
Costa Mesa can expect to have an overall community vision statement or thematic statements that address
various and specific areas/interests of the City. This translates into providing the framework for creation of guiding
principles, and adoption of functioning goals and policies within the General Plan. Ultimately, it grounds future
discussions and decisions when there is divisive land use challenges presented to the City.
What a Vision Statement or Statements should be or include:
• Positive and present -tense language
• Qualities and terms that invoke or explain the City's uniqueness
■ Language and ideas inclusive of all persons in the City's diverse population
• High standards for excellence and achievement
• A focus on people and their quality of life
• A schedule or time period associated with it
VISION EXAMPLES OF COMMUNITIES NEAR COSTA MESA
The cities of Newport Beach, Anaheim, Irvine, and Orange have each approached and included Visioning for their
communities in slightly different ways.
City of Newport Beach - Has devoted a Chapter within the General Plan to state the vision. Their vision is meant
to represent a retrospective view from what the community sees as the "end state" in 2025. It describes the City
and how it "looks" in nine topic areas that are defined as:
• Community Character
• Growth Strategy, Land Use, and Development
• Healthy Natural Environment
• Efficient and Safe Circulation
• Community Services
• Recreation Opportunities
• Boating and Waterways
• Airport
• Responsive Government
A copy of the entire chapter included in the City of Newport Beach General Plan is provided as Attachment A.
City of Anaheim - Uses an appendix to the General Plan to identify a broad vision for the City. A singular overall
statement was developed and acts as the driving principle for the narratives developed for ten specific vision
topics as the City sees itself in 2025. The primary Vision statement is as follows:
"Anaheim ... a mosaic of diverse people and thriving unified neighborhoods joined together by
beautiful, accessible open spaces and well -landscaped roadways offering enhanced mobility for
people and goods; safe place to live work and play; quality educational opportunities, engaging
gathering places, world class entertainment; recreational, spiritual, and cultural amenities available
for all, and, a variety of economic opportunities for its workforce."
A copy of the entire Appendix from the City of Anaheim General Plan is provided as Attachment B.
City of Irvine - Has a singular overarching vision statement at the beginning of the Introduction Chapter to the
General Plan. Their statement is as follows:
"The vision of the City: The creation of a livable and viable and visually attractive community through skilled
planning and sustainable development as outlined in this General Plan."
City of Orange - Contained in the Introductory Chapter of the General Plan, the City of Orange divided the 2030
vision into statements by "where they live, work and play." A preamble statement to the vision for each of these
was developed as part of the process and reads:
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"The people, neighborhoods, businesses, and educational and religious institutions define Orange.
Our identity has been enhanced because we have honored the past while creating our future. We
must continue to maintain our small town character within residential neighborhoods, while
providing a wide range of services, products, and amenities in our commercial, retail, and industrial
districts."
A complete copy of the section contained in the Introduction Chapter of the City of Orange General Plan that
provides the Vision is provided as Attachment C.
OTHER COMMUNITIES
The following describes and gives additional examples of how other cities have developed and incorporated their
vision within their General Plans:
City of Mountain View - Single overarching statement: "In 2030, the City of Mountain View embraces sustainable
living and provides for the needs of all residents. It is a place that values its diversity, balances preservation with
innovation and provides quality education. The Community supports a lively Downtown, vibrant neighborhoods
and a healthy economy." From the visioning statement, the City of Mountain View used thematic statements to
get specific about the vision statement in the topic areas including Quality of Life, Sustainability, Diversity, Health
and Wellness, and Economic Prosperity. A complete copy of each of these thematic statements is provided as
Attachment D.
City of Arcadia - Rather than a singular vision statement, the City of Arcadia developed "Guiding Principles" for key
topic areas to state the vision of the City. These topics covered:
• Balanced Growth and Development
• Connectivity
• Neighborhood Character
• Schools
• Cultural Diversity
• Environmental Sustainability
• City Services
• Changing Housing Needs
• Economic Health
• Preservation of Special Assets
Attachment E contains a complete list of the City's Guiding Principles that act as the Vision statement.
City of Ventura - In March of 2000, before implementing a revision to its General Plan, the City of Ventura went
through a lengthy visioning process and its Council accepted an overarching vision that states: "To remain
successful, Ventura must periodically renew itself, re-examine its goals and create a shared vision to guide the
community into the future." This statement became known as "Ventura Vision" and led to the update of the City's
1989 General Plan. The City's 2025 Vision is broken down into five components: Environment, Economy, Planning
Design and Circulation, Social Activity and Collaboration. Each is supported by one to six statements about what
the community sees occurring for that component of the City. A copy of the 2025 Vision of Ventura is provided as
Attachment F.
City of Chula Vista - The City of Chula Vista has devoted a chapter, provided as Attachment G, to address its vision
and themes that guide its principles, goals and objectives in the rest of the General Plan. Chula Vista has
developed a summary paragraph that describes the City in the year 2030, followed by eight defined themes to be
carried out to achieve this vision. The vision paragraph states: "The vision for Chula Vista in the year 2030 is a
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community that preserves and enhances the unique features that shape its identity. The bay, river valleys, and
foothills will frame the City, providing leisure opportunities and scenic value. At the same time, varied housing and
employment opportunities, excellent schools, and recreation facilities will offer residents the ability to live, work,
and recreate within the community. Safe neighborhoods served by efficient public services and facilities will provide
a sense of security. Beautiful parks and varied programs for culture and art will be enjoyed by residents and visitors
alike. Vibrant urban areas providing a mixture of commercial; residential; civic; and cultural amenities will add to
Chula Visa's character and secure its standing as the primary hub of the South Bay area. Strong citizen
participation and sound growth management will continue to guide growth in the City."
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APPENDICES
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APPENDIX A:
CITY OF NEWPORT BEACH
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Vision Statement
VISION
Newport Beach General Plan
The following describes the City's desired end state and what the community hopes to have achieved
by 2025. The GPAC played an instrumental role in crafting this vision statement through a series of
discussions and revisions, drawing upon public feedback from the Visioning activities. The statement
is intended to be a retrospective view of our community by an observer in the year 2025, to cite the
City's achievements as a result of our current "vision."
COMMUNITY CHARACTER
We have preserved and enhanced our character as a beautiful, unique residential community with
diverse coastal and upland neighborhoods. We value our colorful past, the high quality of life, and our
Newport Beach General Plan
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Vision Statement
community bonds. The successful balancing of
the needs of residents, businesses, and visitors
has been accomplished with the recognition that
Newport Beach is primarily a residential
community.
GROWTH STRATEGY, LAND
USE, AND DEVELOPMENT
We have a conservative growth strategy that
emphasizes residents' quality of life—a strategy
that balances the needs of the various
STATEMENT
Update: A New Vision for the Future
constituencies and that cherishes and nurtures our estuaries, harbor, beaches, open spaces, and natural
resources. Development and revitalization decisions are well conceived and beneficial to both the
economy and our character. There is a range of housing opportunities that allows people to live and
work in the City.
Design principles emphasize characteristics that satisfy the community's desire for the maintenance of
its particular neighborhoods and villages. Public view areas are protected. Trees and landscaping are
enhanced and preserved.
Newport Beach General Plan
Vision Statement
A HEALTHY NATURAL
ENVIRONMENT
Protection of environmental quality is a high
priority. We preserve our open space
resources. We maintain access to and visibility
of our beaches, parks, preserves, harbor, and
estuaries. The ocean, bay, and estuaries are
flourishing ecosystems with high water quality
standards.
EFFICIENT AND SAFE CIRCULATION
Traffic flows smoothly throughout the community. The transportation and circulation system is safe
and convenient for automobiles and public transportation, and friendly to pedestrians and bicycles.
Public parking facilities are well planned for residents and visitors.
COMMUNITY SERVICES
We provide parks, art and cultural facilities, libraries,
and educational programs directly and through
cooperation among diverse entities. The City
facilitates or encourages access to high-quality health
care and essential social services. Newport Beach is
noted for its excellent schools and is a premier
location for hands-on educational experiences in the
natural sciences.
Our streets are safe and clean. Public safety services
are responsive and amongst the best in the nation.
NOW.
Newport Beach General Plan
RECREATION
OPPORTUNITIES
Newport Beach attracts visitors with its harbor,
beaches, restaurants, and shopping. We are a
residential and recreational seaside community
willing and eager to share its natural resources
with visitors without diminishing these
irreplaceable assets in order to share them.
We have outdoor recreation space for active
local and tourist populations that highlight the
City's environmental assets as well as indoor
facilities for recreation and socializing. Coastal
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Vision Statement
facilities include pedestrian and aquatic
opportunities.
R
BOATING AND
WATERWAYS
We are recognized as a premier recreational _ { ' i
boating harbor. We have maintained a
hospitable, navigable pleasure boating harbor in
the lower bay through careful, low-density, non -
intrusive on -shore development, by regularly'
dredging navigation and berthing/mooring areas, t
1,
and by providing adequate access to the water-
and vessel -related servicing facilities. The upper
bay retains an unencumbered shoreline and its
waterways are maintained free of sediment and
debris.
AIRPORT
We remain united in our efforts to control and contain noise, air, and traffic pollution associated with
operation of the John Wayne Airport (JWA). Our City government vigorously and wisely uses the
political process to control the impact of JWA on our community. This has resulted in a level of JWA
operations that preserves our unique character and land values.
RESPONSIVE GOVERNMENT
Elected officials and City staff listen and respond to the interests of residents and the business
community.
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Newport Beach General Plan
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201 212023 General Alan Update
APPENDIX B:
CITY OF ANAHEIM
City of Anaheim
General Plan Update
Appendix A
THE ANAHEIM VISION
"Anaheim...
... a mosaic of diverse people and thriving unified
neighborhoods joined together by beautiful, accessible open
spaces and well -landscaped roadways offering enhanced
mobility for people and goods; safe place to live, work and
play; quality educational opportunities; engaging gathering
places; world class entertainment; recreational, spiritual, and
cultural amenities available for all; and, a variety of economic
opportunities for its workforce."
January 2002
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°°•�• City of Anaheim General Plan & Zoning Code Update
ANAHEIM VISION 2025
The following Vision Statement describes the desired future for Anaheim in the year 2025.
The statement is divided into several topical areas that will help shape the Anaheim General
Plan and Zoning Code update. The General Plan will provide consistent policy guidance for
the various City departments that will be responsible for helping to achieve the Vision.
Neighborhood Character/City Image:
Neighborhood Character is defined by many factors: what the neighborhood looks like, what
it feels like, etc. But more importantly, it is an image in the minds of those who live and work
there and in the perceptions of those who visit. City image is defined by the same factors.
But rather than focusing on the individuality of each neighborhood, City image emphasizes a
cohesive Citywide theme.
Anaheim is a mosaic comprised of a variety of unique neighborhoods with distinguishable
character that, when viewed as a whole, create a strong, positive image. Neighborhoods in
Anaheim are distinct from one another. All of Anaheim's residents are proud of their
neighborhoods. Many have lived here for decades. In fact, many are second, third and even
fourth generation natives. Communities are defined internally by the quality of their homes,
the diversity of their residents, the beauty of their streetscapes, the availability of and access
to, open space and recreation opportunities. Historic properties have been preserved through
a combination of innovative development standards, design guidelines and economic
incentives.
In turn, these communities are tied together by the common bonds of neighborhood pride and
a powerful City image. Diverse as they may be, community stakeholders share enormous
pride in the places where they live, work and play. This pride is reflected in high levels of
community participation, the positive appearance of the natural and built environment, and
residents' and business owners' desire to stay and thrive in Anaheim. When visitors come to
Anaheim, they know when they arrive. Attractive and identifiable entryways; well-
maintained and landscaped roadways; and beautiful, interconnected open spaces and parks,
distinguish Anaheim as a unique city.
Superior Design Standards:
In terms of community character and the quality of development, much of what Anaheim has
achieved was accomplished by the enhanced nature of the City's development standards.
Quality standards and the use of innovative, flexible incentives have resulted in pedestrian
friendly neighborhoods, well-maintained commercial centers and residential neighborhoods,
January 2002 Anaheim Vision Page 2
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^• F City of Anaheim General Plan & Zoning Code Update
well -landscaped public and private spaces, and signage that enhances community character
while meeting the advertising needs of local businesses.
Traffic/Circulation:
Few issues touch more daily lives than traffic. Traffic congestion inhibits economic growth
and reduces the City's livability. The City has implemented creative yet proven strategies to
enhance the circulation system to provide mobility for people and goods. Arterial streets are
designed more efficiently and operated smarter, with application of computer and
communications technologies. Mass transit plays a key role, with consideration of a broad
range of modes. Traffic calming strategies enhance pedestrian safety and lower speeds on
local streets, providing an added measure of neighborhood livability. Bicycle and pedestrian
paths are conveniently located and linked to commercial, civic, educational and institutional
uses.
Housing:
Anaheim provides an array of housing choices for its diverse population. Anaheim's mix of
housing types, including rental and for -sale housing, appeals to all economic segments of the
community. Well-designed residential neighborhoods are supported and balanced by an
ample amount of open space, parks, and other amenities. Appropriately sited multiple -family
housing is designed to high standards and supported by responsible on-site management and
maintenance arrangements.
Economic Development & Redevelopment:
Tourism continues to be one of the driving forces behind Anaheim's economy. The City
remains one of the premiere tourist destinations in North America. Anaheim's economic base
continues to expand and diversify. The implementation of business friendly programs and
comprehensive growth strategies, including incentives to locate in Anaheim, have attracted
newly formed and established companies in concentrated areas. Anaheim is a premiere
location in Orange County to establish a new business and expand current operations. In
addition to being the hub of vibrant sports and entertainment venues, Anaheim has
experienced substantial and dynamic growth, becoming the center of enterprise for thriving
multinational corporations, Fortune 500 companies and local and regional businesses.
With the growth and diversification of the City's economic base, coupled with aggressive job
training strategies for new economic partnerships, residents will have an opportunity to
strengthen their job skills, thereby increasing their economic potential.
Efforts to provide retail opportunities in Anaheim have resulted in the successful development
of retail centers, attracting not only local residents, but regional tax dollars as well. Thriving
residential corridors and surrounding neighborhoods link and support a system of commercial
nodes and activity centers, providing first-class shopping opportunities for all income levels
and retail needs.
January 2002 Anaheim Vision Page 3
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City of Anaheim General Plan & Zoning Code Update
With the synergy of the surrounding historic residential neighborhood, the Civic Center, and a
multitude of entertainment, cultural and dining opportunities, Downtown is an Orange County
destination. Thriving residential communities within easy walking distance of Downtown
have contributed to its revitalization.
Open Space & Conservation:
Preserving open space and other natural resources is important to the community. Through
efforts to preserve hillside vistas, ridgelines, and specimen trees, natural features are protected
and maintained as appropriate. The development of trails and paths throughout the City link
residential neighborhoods to schools, parks and activity centers.
Parks/Recreation/Lib raries/Culture:
The Anaheim community treasures its parks, libraries and community centers. The provision
of these important amenities has kept pace with development and population growth, and,
where feasible, is linked by walkways and bikeways that provide residents with convenient
access to these important community features. Sports fields are located throughout the City,
meeting the needs of the community's active population. Cultural amenities, including
museums and fine art venues, have flourished.
Safety:
Residents and businesses alike enjoy neighborhoods, shopping areas and workplaces that are
safe. Anaheim's professional, efficient safety personnel, innovative community design,
community policing, and extensive public outreach and educational programs ensure
Anaheim is known as a safe place to live, work and play.
Education:
Through extensive coordination between the City and its various school districts, Anaheim is
well known for its high standards of academic achievement, and adequate facilities are
available that provide a safe and healthy environment for children and school personnel.
Providing opportunities for higher education and continued learning is also an established
priority in Anaheim.
City Services/Boards and Commissions/Governmental Coordination:
Where the City directly provides services, staff maintains a close working relationship with
residents and businesses, and maintains a high level of professionalism. Where private
entities deliver services, the City works closely with service providers to ensure that the needs
of its citizens and businesses are met. Residents feel "connected" to the City by
understanding that they have the power and ideas necessary to affect actions to sustain a
quality living environment. City staff promotes this feeling by facilitating partnerships
amongst volunteer organizations, City boards and commissions, and community stakeholders
in confronting quality of life issues.
January 2002 Anaheim Vision Page 4
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2012/2023 Goncra[ Plan Updato
APPENDIX C:
CITY OF ORANGE
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A
Preamble
VISION FOR ORANGE: 2030
INTRODUCTION
The people, neighborhoods, businesses, and educational and religious institutions define Orange.
Our identity has been enhanced because we have honored the past while creating our future. We
must continue to maintain our small town character within residential neighborhoods, while
providing a wide range of services, products, and amenities in our commercial, retail, and
industrial districts.
Where We Live
Our vision for Orange is to continue to provide housing for all lifestyles within its diverse
population. The General Plan will strive to maintain the different residential areas that make
Orange unique: whether living in a semi -rural area that provides scenic views of natural beauty
and convenient access to nature and trails; residing in a traditional suburban neighborhood
setting; or enjoying the urban core experience near shops, restaurants, civic facilities, and public
services. In the future, we will strive to achieve the following objectives:
■ Orange must continue to encourage a variety of living environments for a diverse population,
consistent with existing neighborhoods.
■ The City will build upon existing assets to create a living, active, and diverse environment that
complements all lifestyles and enhances neighborhoods, without compromising the valued
resources that make Orange unique.
■ The City will continue efforts to protect and enhance its historic core. This same type of care
and attention will be applied throughout the rest of the City.
■ The City will work to improve the quality of life for all residents by providing residential,
commercial, industrial, and public uses that exist in harmony with the surrounding urban and
natural environments.
■ Residential areas will be connected to commercial, recreational, and open space areas, as well
as educational and cultural facilities via a balanced, multi -modal circulation network that
accommodates vehicles, pedestrians, cyclists, hikers, and equestrians. This network will create
additional opportunities for walking and biking, enhancing safety and well-being for
neighborhoods and businesses.
■ The City will encourage a local economy that provides ample commercial, financial, office, and
industrial opportunities that provide employment and sufficient revenue to support important
community services.
■ Orange recognizes the importance of managing development in a manner that ensures
adequate and timely public services and infrastructure and limits impacts on the natural
environment.
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ORANGE GENERAL PLAN
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INTRODUCTION = �+�w■ G,.••
Where We Work
Our vision for Orange is to find an appropriate balance between residential, commercial, and
industrial demands. This vision encourages the City's retail districts to improve piece by piece, so
that their efforts will result in a public realm along Chapman Avenue, Tustin Street, Katella
Avenue, and Main Street that will be characterized by visually attractive commercial development,
active public areas, high-quality streetscapes, and innovative design that complements Orange's
heritage.
To achieve our vision, we shall work toward the following objectives:
■ The City will strive to provide for a range of businesses including both small, family-owned
businesses and larger businesses that serve a regional market.
■ The appearance and variety of commercial, retail, industrial, and employment centers will
reflect the pride that residents have for Orange, as well as the long-term investments the City
has made in its infrastructure.
■ Orange will tap into the entertainment and hospitality markets by enabling development of
high-quality facilities strategically located near other regional tourist draws.
■ We will continue to support educational and medical institutions and other industries that
provide high paying jobs and are major contributors to the community.
Where We Play
Our community recognizes that its quality of life will be judged by how well we connect with our
surroundings. Therefore, this General Plan has focused on maintaining and creating those special
places that bring us together. It is paramount to reinforce the connections between those places
and the community, so that all our residents and visitors can share and enjoy the outdoors and
other activities.
Therefore, our Vision includes the following objectives-,
■ The City will work to define neighborhoods through the use of open space areas and a trail
system that provides a source of aesthetic beauty and recreational opportunities. These open
space areas support a healthy and active community.
■ We will continue to protect our critical watersheds, such as Santiago Creek, and other
significant natural and open space resources.
A The City will strive to build a comprehensive system of parks, open space, equestrian areas, scenic
resources, undeveloped natural areas, as well as a full array of recreational, educational, and
cultural offerings such as libraries, sports, entertainment areas, and play facilities.
• We will develop a connected multi -modal network for traveling from one end of town to the
other that provides the option for residents from different neighborhoods to access parks,
open spaces, and scenic areas by vehicle, transit, foot, bicycle or, where appropriate, horse.
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ORANGE GENERAL PLAN
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2012/2023 General Alan Update
APPENDIX D:
CITY OF MOUNTAIN VIEW
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Mountain View's
General Plan Vision
Mountain View's General Plan vision
was developed by the community in
2008 as part of the General Plan
Visioning Process. This core vision
represents the community's ideal
future:
In 20,30, the City of Mountain
View embraces sustainable living
and provides for the needs of all
residents. It a place that values
its diversity, balances preservation
with' innovation and provides
quality education. The carnnuvrLity
supports a lively Downtown,
vibrant neighborhoods and a
healthy economy.
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During the Visioning Process, the
community articulated important values
and planning principles, identified
assets and opportunities, and outlined
key areas for change and preservation.
These components built the foundation
for development of the General Plan
goals, policies and actions.
Where We've Been
and Who We Are
Located in the heart of Silicon Valley,
Mountain View is a community defined
by distinctive neighborhoods, diverse
residents, a rich natural environment
and a desirable quality of life. The city
has evolved from its agricultural roots
into one of the country's foremost
centers of industry and innovation.
Evolution of the City
Mountain View began as an agricultural
community with a compact Downtown
core surrounded by farms and orchards.
The City was incorporated in 1902
and retained its agricultural character
until the 1950s, while gradually adding
population and new development. After
World War II, the population increased
from approximately 6,500 in 1950 to
almost 55,000 in 1970. This rapid
growth transformed Mountain View into
a city with complete services and new
neighborhoods, parks and commercial
and industrial districts. As expansion
took place, different areas of the city
began to take shape, each with a
unique character. These included quiet
family-oriented ranch -style neighbor-
hoods, auto -oriented commercial uses
along EI Camino Real and large indus-
trial areas.
Growth continued over the next several
decades. New single-family develop-
ments expanded north of Central
Expressway and south of EI Camino
Real. New multi -family residential
developments were built throughout the
city. Regional shopping centers such as
Mayfield Mall and San Antonio Center
opened, offering residents new local
shopping opportunities while attracting
customers from around the region.
The past few decades have brought
more change to Mountain View. The
rebirth of Downtown in the 1990s
injected new life into the heart of the
city. Castro Street was redesigned as
an attractive, pedestrian -friendly street
connecting to new light rail service
and Mountain View's Transit Center.
Community vision, commitment and
investment helped to spur new private
development, creating a thriving Down-
town district of shops and restaurants.
The North Bayshore area also began
its remarkable transformation. Once
defined by its landfill, hog farms and
wrecking yards, the area became an
economic hub of technology offices
and industries. North Bayshore's rich
natural habitat was complemented by
new recreational opportunities along
the multi -use bayfront at Shoreline at
Mountain View Regional Park. East
Whisman has also experienced signifi-
cant growth in employment, including
technology headquarters, while new
residential developments oriented to
transit were built near the Whisman
Light Rail Station. In addition, some
residential neighborhoods and corridors
such as EI Camino Real have seen
moderate amounts of infill development
in recent years.
From Shockley to Start-ups
Mountain View has long been a hub of
Innovation. In 1955, William Shockley
established his pioneering silicon -device
manufacturing and research labora-
tory on San Antonio Road. Shockley
co -Invented the transistor, which revolu-
tlonized computer technology and led to
the rapid development of the computer
and electronics industries in the area.
In the 1960s, many of the first elec-
tronics industries and integrated -chip
manufacturers settled in the Ellis -
Middlefield industrial area.
Mountain View continues to attract
technology industries and start-up
businesses, making the city a major
regional employment center and home
to some of the world's most prestigious
and forward -thinking companies. While
business parks house many larger
companies, numerous start-up firms
and other thriving enterprises have
located Downtown, where they benefit
from the vibrant pedestrian -oriented
character and access to the Mountain
View Transit Center.
The NASA Ames Research Center at
Moffett Field was established in the
late 1930s as one of the country's
preeminent intellectual and technolog-
ical centers. It continues its vital work
today, focusing on space exploration,
scientific discovery and aeronautics
research. Owned and operated by the
federal government, NASA Ames plays
an important economic and educational
role in the community and region.
Mountain View's Quality of Life
Mountain View's rich and diverse
natural environment offers its residents
an excellent quality of life. The nearby
San Francisco Bay and Stevens and
Permanente creeks present abundant
opportunities for outdoor recreation.
Natural areas and urban forests
28
CHAPTER 1
Introduction
M8
also support valuable habitat for a
number of diverse species. Views of
the surrounding mountains inspired
the city's name and contribute to its
distinct sense of place.
Mountain View prides itself on a tradi-
tion of building high-quality parks, trails
and public facilities. Shoreline Golf
Links and Rengstorff, Eagle and Cuesta
parks are examples of outstanding facil-
ities with a variety of features including
fields, courts, playgrounds, pools and
recreational programs serving the broad
needs of residents. The City's vision
and leadership were instrumental in
developing the Stevens Creek, Perma-
nente Creek and Hetch Hetchy trails.
Today, these trails provide expanded
citywide pedestrian and bicycle access
and attractive places for exercising and
socializing.
The City partners with local schools to
create shared open space and recre-
ational facilities, as well as to maximize
access to recreational resources for
students and the larger community.
The Public Library, Civic Center and the
Mountain View Center for Performing
Arts anchor Downtown and benefit resi-
dents with educational, governmental
and cultural opportunities and services.
The Senior Center, Teen Center and the
Whisman and Mountain View sports
centers present civic and recreational
opportunities and services. The historic
Rengstorff House and the Adobe
Building offer unique meeting and
special event spaces and are strong
visual reminders of the community's
heritage.
Mountain View's long-standing local
organizations contribute to community
vitality. EI Camino Hospital has played
an Important role in the city since the
- 2.q-
1950s. Kaiser Permanente and Palo
Alto Medical Foundation also supply
community health care services. The
Community School for Music and Arts
has enriched the community with art
and music education for more than 50
years. The EI Camino YMCA has offered
recreational facilities and programs
to local families for decades. The
Computer History Museum is home
to one of the world's largest interna-
tional collections of computing artifacts
including hardware, photos and soft-
ware. It is a popular destination for both
residents and visitors.
The business community helps maintain
Mountain View's superior quality of life
by supplying local jobs and a substan-
tial tax base. The city's several large
world-class technology corporations,
along with its many start-up compa-
nies, contribute to Mountain View's
identity as a generator of cutting-edge
products and innovations. Many small
businesses offer daily goods and
services for these companies and their
employees, as well as for surrounding
neighborhoods. Service businesses are
primarily concentrated Downtown, along
EI Camino Real, in industrial areas and
in neighborhood shopping centers.
The Mountain View Community
Mountain View is proud of its rich
history of cultural diversity and
community activism. The community
was defined by large groups of early
settlers from Latin America, Asia and
Europe. This diversity is still evident
today through residents' varied back-
grounds and histories. The community
values these broad perspectives.
These perspectives help shape the city
and are expressed daily in schools,
community groups, businesses and
government.
Mountain View highly values and
supports its school system. Well-
regarded academics and facilities and
strong community involvement make
local schools a desirable choice for
families. The City actively supports the
school system through a range of
partnerships and programs.
Mountain View is home to a variety of
distinctive residential neighborhoods,
including single-family ranch -style
homes south of EI Camino Real;
eclectic and architecturally rich homes
in the Downtown area; single -story
Eichler subdivisions; and other diverse
neighborhoods throughout the City.
Many of these areas have strong neigh-
borhood associations actively involved
in both neighborhood and broader
City initiatives. The City supports its
neighborhoods in many ways, including
sponsoring local meetings, distributing
grants for community activities and
projects, and providing a volunteer
mediation program for residents.
Mountain View has been characterized
by many as the "start-up" community
of Silicon Valley. This entrepreneurial
culture is reflected in the number and
diversity of technology companies that
have located here over many years.
The 1992 General
Plan Legacy
Mountain View's 1992 General Plan
—the fifth such plan since the city's
inception—positioned it for much of
the change and improvement that has
occurred over the past 20 years.
Mountain View became widely recog-
nized as a pioneer of sustainable
growth in the 1990s by focusing devel-
opment along its transit corridors. The
City approved construction of several
new residential and commercial proj-
ects close to new light and heavy rail
stations. Noteworthy transit -oriented
developments include The Crossings
neighborhood near the San Antonio
Caltrain Station, the Whisman Station
neighborhood and Downtown develop-
ments. The Ellis -Middlefield industrial
area was also revitalized with new
transit -oriented office developments
along the light rail corridor.
Downtown revitalization incorporated
major streetscape improvements, new
civic buildings, and the new Mountain
View Transit Center. North Bayshore
continued its prominence as a center
of innovation with more than 2.5 million
square feet of new office developments.
Improvements included Shoreline at
Mountain View Regional Park upgrades,
a new recycled water system and
enhanced wildlife habitat and wetlands.
Since the 1992 General Plan, the
City adopted many implementation
plans such as the Parks and Open
Space Plan and precise plans to guide
further public and private projects.
New public facilities were designed and
constructed including a senior center,
child-care center and several neighbor-
hood parks. Approximately nine miles
of new trails were built throughout the
_ 3®�
CHAPTER 1
Introduction
7
city. Mountain View's strong emphasis
on urban design continued with new
residential development guidelines.
Several affordable housing projects
were built in recent years, including the
San Antonio Place efficiency studios
and Paulson Place senior housing.
General Plan
Foundation
The Mountain View 2030 General Plan
update began in 2008 with a compre-
hensive Visioning Process, which
included a series of community forums
and meetings.
Dozens of volunteers collected input
from neighborhood groups. This led
to two citywide community visioning
workshops, during which more than 400
community members discussed their
aspirations for Mountain View's future
and developed a community vision
statement and planning principles. The
Visioning Process set the foundation for
the General Plan by identifying neighbor-
hoods that should be preserved and
enhanced and areas in the city that
could support future change.
Following this initial phase, more than
1,400 community stakeholders partici-
pated in over 70 meetings and public
hearings to further shape the General
Plan. The City also targeted outreach to
neighborhoods, property owners, youth
groups, seniors, business groups and
local organizations to address topics
such as sustainability, transportation
and housing. Multi-lingual outreach was
an important part of the process with
Involvement from Spanish, Chinese and
Russian speaking groups.
31-
The City Council and the General Plan
Project Advisory Committee (PAC),
composed of Environmental Planning
commissioners and three City Council
members, reviewed the substantial
community input at milestones in the
planning process. Over the course of
the General Plan's development, the
Council, PAC, Environmental Planning
Commission and community members
reviewed preliminary Plan materials
and provided further input and recom-
mendations. Each of the City's boards,
commissions and committees also
reviewed draft materials and provided
comments on the Plan. The General
Plan builds on a number of City plans
and policies including the Environmental
Sustainability Task Force Final Report,
Parks and Open Space Plan, Water
Master Plan and Economic Develop-
ment Strategy and Action Plan.
Looking to the Future
The goals and policies of the Mountain
View 2030 General Plan provide vital
direction for the future. They set forth
the City's commitment to make appro-
priate decisions and allocate necessary
resources to support that direction.
Implementing actions are the specific
to-do steps required to carry out the
Plan's goals and policies. These actions
are included in a companion Action Plan
that will help carry out the broader goals
and policies.
The General Plan provides a framework
for anticipating future trends through
its vision, goals and policies. However,
it may need to be amended at times
to address new issues and informa-
tion. The Action Plan will be reviewed
regularly by the City and community to
ensure the General Plan is achieving
its goals. Based on this review, General
Plan actions may be amended, added or
deleted.
— 32�
CHAPTER 1
Introduction
10
General Plan Themes
General Plan goals, policies and actions direct how Mountain View will achieve its
vision for 2030. The following section describes major General Plan themes and
overarching strategies that support the community's preferred future. As the City
carries out its General Plan, these themes and strategies should ground decision
making and ensure that overall planning direction remains on course. More details
related to each of the overarching strategies can be found within specific General
Plan Elements, as noted in parentheses.
QUALITY OF LIFE
The Mountain View community enjoys an excellent quality of life with its strong
and diverse neighborhoods, vibrant Downtown, excellent schools, well-maintained
community facilities and infrastructure and many open space and recreational
opportunities. The General Plan seeks to maintain this high-quality environment
by preserving the land uses within most neighborhoods and establishing policies
to help enhance and support their distinct characters. Most of the General Plan
change in the city is focused in the North Bayshore area and along transit corridors
in the East Whisman, EI Camino Real and San Antonio areas.
Overarching strategies to support Mountain View's quality of life include:
■ Preserving neighborhood character and increasing City revenues to help fund
community facilities and other improvements. (Land Use and Design)
• Continuing the unique partnership and cooperation between the City and the
Mountain View Whisman School District to meet shared open space, recreational
and educational needs. (Parks, Open Space and Community Facilities)
■ Expanding parks and open space to support population growth. (Parks, Open
Space and Community Facilities)
• Supporting non -automotive transportation measures. (Mobility)
• Identifying new funding sources to ensure the continued maintenance and
improvement of the city's infrastructure. (Infrastructure and Conservation)
SUSTAINABILITY
A sustainable community is one that meets current needs without compromising
the ability to meet the needs of future generations. Sustainability is an important
underlying value identified by the Mountain View community. Greenhouse gas reduc-
tion and global climate change are especially critical challenges. This General Plan
includes a comprehensive set of goals and policies to achieve a more sustainable
future for Mountain View while contributing to regional and global sustainability
initiatives.
..-• 3 � --
The City's Greenhouse Gas Reduction Program, developed concurrently with the
General Plan, includes incremental measures the community can undertake to
address its emissions over time. The North Bayshore area, next to San Francisco
Bay, Is particularly vulnerable to future rise in sea level. The General Plan calls for
adapting to this future change through further targeted studies and by coordinating
with regional agencies on flood -prevention strategies.
Overarching strategies to support Mountain View's sustainability include:
■ Focusing future growth around major transportation corridors to increase transit
ridership. (Land Use and Design)
■ Creating flexible mixed-use land use designations to support "village centers,"
which are neighborhood mixed-use and commercial centers within walking
distance of neighborhoods. (Land Use and Design)
• Developing building, water and energy conservation measures. (Land Use and
Design; Infrastructure and Conservation)
■ Encouraging more bicycling and walking through improved connections and
facilities. (Mobility)
DIVERSITY
Mountain View is a place that embraces and celebrates its diversity including its
mix of cultures, range of ages and incomes and broad spectrum of groups with
special needs. The city's population is expected to become more diverse in the
future, with an Increased senior population and further changes in its cultural and
ethnic makeup. Increased diversity shapes how and where change in the community
should be focused. It also influences how City services and programs are planned
and delivered to address a range of needs.
Overarching strategies to support Mountain View's diversity include:
• Involving all community stakeholders in planning processes. (Land Use and
Design) CHAPTER 1
■ Providing a broad range of recreational and cultural programs and services to Introduction
meet various community needs. (Parks, Open Space and Community Facilities)
• Identifying locations for a range of housing supported by public transportation
options. (Housing; Land Use and Design)
■ Continuing innovative housing approaches for lower-income populations.
(Housing)
_3-4-
HEALTH AND WELLNESS
Mountain View residents generally enjoy good health, particularly related to neigh-
borhood quality and access to healthy foods and health care. However, there are
opportunities for improvement, especially for certain groups with specific health
needs or impairments, such as the elderly or those with chronic diseases. Rates of
obesity, diabetes, asthma and other conditions show the need for positive change in
the environment.
Overarching strategies to support Mountain View's health and wellness include:
■ Reducing risk factors for conditions such as obesity by improving bicycle and
pedestrian infrastructure to encourage active, non -automotive transportation
options. (Mobility)
■ Creating a land use pattern that improves access to healthy foods, services and
community spaces. (Land Use and Design)
■ Maintaining and expanding open space and recreational opportunities for resi-
dents to enjoy physical and social activities in a natural environment. (Parks,
Open Space and Community Facilities)
■ Continuing to monitor and improve the community's air, soil and water quality.
(Infrastructure and Conservation)
■ Implementing policies to create a safer community. (Public Safety)
Enhancing safe and affordable housing. (Housing)
ECONOMIC PROSPERITY
Mountain View has long been home to research facilities and forward -thinking
companies. This supports economic growth with significant new local jobs, a diversi-
fied tax base and worldwide recognition as a hub of technology and innovation. A
strong and diverse economy is vital in helping the City continue to generate the
revenue required to provide high-quality services and programs.
Overarching strategies to support Mountain View's economy include:
■ Supporting business needs through increased land use intensities and highly
i'`' sustainable, well-designed business districts. (Land Use and Design)
■ Improving the overall economic base and diversity of businesses and increasing
the City's future revenues. (Land Use and Design)
■ Improving transportation services between North Bayshore and the Mountain
View Transit Center. (Land Use and Design)
-35--
U1,02"'AAMAZ
201 W2023 General Plan Update
APPENDIX E:
CITY OF ARCADIA
Guiding Princiafes
The Guiding Principles provide the foundation for the goals, policies, and
implementation actions included in this General Plan. Developed through
an intensive process with the General Plan Advisory Committee, these
Principles reflect community values. They establish a vision of future
conditions in Arcadia. Each Principle provides clear direction to policy
makers, City staff, residents, and the business community regarding
decisions and actions that affect how the City functions and how
development occurs. One Principle is not more important than another;
they all work together. Decisions and actions related to land use,
community design, circulation, infrastructure, housing, public safety, open
space, resource sustainability, and community noise issues will be checked
against these Guiding Principles to ensure that such decisions and actions
respond to the community vision. While no proposal can be expected to
embody all of the Principles, any that runs counter to any one Principle
should not be pursued.
Balanced Growth and Development
The General Plan establishes a balance and mix of land uses that
promote economic growth and maintain a high quality of life for Arcadia
residents. Our development decisions reflect Smart Growth principles and
strategies that move us toward enhanced mobility, more efficient use of
resources and infrastructure, and healthier lifestyles.
Connectivity
Arcadia has a balanced, integrated, multi -modal circulation system—which
includes streets, sidewalks, bikeways, and trails—that is efficient and safe,
and that connects neighborhoods to jobs, shopping, services, parks, and
open space areas.
Neighborhood Character
Arcadia's single-family and multifamily residential neighborhoods have
given the City its identity as a "Community of Homes". The City protects
and preserves the character and quality of its neighborhoods by requiring
harmonious design, careful planning, and the integration of sustainable
principles.
Schools
Our schools are a valuable community asset. The quality of the schools
draw people to our City. We remain committed to working with the school
district to achieve mutually beneficial goals.
ARCADIA GENERAL PLAN - NOViMdiR 2010
—39—
INTRODUCTION 1 1.9
Cultural Diversity
We embrace and celebrate the cultural diversity of Arcadia. Our lives are
enriched by the many cultures that contribute their arts, food, values, and
customs to our community. We promote activities and programs that
strengthen these community bonds.
Environmental Sustainability
We are committed to environmental sustainability, which means meeting
the needs of the present while conserving the ability of future generations
to do the same. We take actions that work toward achieving regional
environmental quality goals. Arcadia leads the way to a healthy
environment by providing local government support, encouraging
partnerships, and fostering innovation in sustainable principles.
City Services
The high quality services the City provides are a source of civic pride and
bring us together as a community. We adjust service needs in response to
demographic changes, and we take actions to provide funding to support
these services.
Changing Housing Needs
The City encourages the retention, rehabilitation, and development of
diverse housing that meets people's needs in all stages of their lives.
Economic Health
A healthy economy requires a diversified employment and fiscal base. Our
priority is to create a resilient and thriving local economy, accessible to
local residents and responsive to local needs, with a balance of regional -
serving businesses that attract additional regional income. We are
business friendly.
Preservation of Special Assets
Arcadia's quality of life is enhanced by special places and features such as
Santa Anita Park, the Los Angeles County Arboretum and Botanical
Garden, a vibrant Downtown, the urban forest, attractive streetscapes,
diverse parks, historic buildings and places, and nearby views of the
mountains. These assets are preserved and enhanced so they continue to
contribute to our City's character.
1.10 1 INTRODUCTION ARCADIA GENERAL PLAN - NOVEMBER 2010
1-'3 19 ��
i
nl r Il
2012/2023 General Plan Update
APPENDIX F:
CITY OF VENTURA
SQ_
2 0 0 5 V E N T U R A
2005 Ventura General Plan
6
G E N E R A L P L A N
In the future, Ventura is a community that...
Environment
• Seeks sustainability by simultaneously
promoting ecological health, economic
vitality, and social well-being for current
and future generations.
• Acts as an environmentally responsible
model for other coastal areas.
• Protects and restores the natural
character of its beaches, ocean views,
hillsides, barrancas, and rivers as a scenic
backdrop for its high quality urban
environment.
Economy
• Develops a flourishing and balanced
economy by encouraging a broad range of
high quality employment and
entrepreneurial opportunities.
• Encourages private economic
development that supports public services
and amenities associated with high quality
of life.
• Has a vital, prosperous, and stable
economy while maintaining its small-town
feel.
• Is noted for private and public sector
cooperation that enhances economic
vitality.
• Actively participates in regional economic
development efforts.
Planning, Design, and Circulation
• Retains its character as an attractive
coastal town by growing slowly and
sustainably, and by emphasizing its
history, diversity, and natural environment.
• Cherishes its distinctive, diverse, and
eclectic neighborhoods, and preserves
their character.
• Has safe, accessible, and balanced
transportation that promotes multiple
modes of travel to local and regional
destinations.
Social Activity
• Is known as an inclusive, diverse, and
tolerant place that welcomes and
celebrates all people.
• Provides all residents access to quality
and affordable health and social services.
• Recognizes the importance of children
and seniors by providing exceptional
cultural, educational, and social support
programs.
Offers a diverse range of active and
passive recreation for residents and
visitors of all ages and abilities.
Is dedicated to educational excellence
and an emphasis on lifelong learning.
Celebrates and is enriched by the arts and
diverse cultural opportunities.
Collaboration
• Encourages residents to collaborate with
each other and City government in an
informed, active, and constructive manner
to assess and resolve common issues.
August 8, 2005
M37
r.
Fi * a a
IJ �
is
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201212123 Gororaf Plan tlgdoto
APPENDIX G:
CITY OF CHULA VISTA
-11-
VISION AND THEMES
CHAPTER 4
TABLE OF CONTENTS
1.0 OVERVIEW
1.1
Theme 1
Strong Community Character and Image
3
1.2
Theme 2
Healthy and Sustainable Economy
4
1.3
Theme 3
Strong and Safe Neighborhoods
5
1.4
Theme 4
Improved Mobility
6
1.5
Theme 5
Healthy and Sustainable Environment
7
1.6
Theme 6
High Quality Community Services
8
1.7
Theme 7
Effective Growth Management and Plan Implementation
9
1.8
Theme 8
Shaping The Future Through the Present and Past
10
City of Chula Vista General Plan
Page V&T-i CHUTAVISM
4hula C
�� Vista
���Vision
2020
100 OVERVIEW
Chula Vista has character
VISION AND THEMES
CHAPTER 4
The City of Chula Vista is the hub of civic and cultural activity in south San Diego County's south
bay area, making it a great place to live, work, learn, and play. A city with unique roots and
diverse character, Chula Vista stands ready to build on current opportunities and to face a
number of challenges as it continues to develop. Several critical elements give shape to Chula
Vista's character and vision for the future:
• A unique and beautiful physical environment;
• Healthy and well-planned neighborhoods;
• A broad range of quality business and employment opportunities;
• Abundant parks, open space, and recreation opportunities;
• High-quality educational, cultural, and artistic resources; and
• A rich history, heritage, and strong sense of community.
The visioning process began with gathering community input
Chula Vista's General Plan is the City's long-term strategy to
address planning issues, future growth, and development It
represents the community's ideal vision for the future and rests
on a foundation of key goals that will guide future planning
decisions.
Establishing the community's shared vision and goals for the
future was a critical first step to provide a framework and
direction for the General Plan Update. The process began with
gathering initial community input about likes, dislikes, hopes,
and fears for the City. That input was organized and published in a document entitled
"Preliminary Issues Reporr' in November 2002.
Visions express ideals of what Chula Vista could or should be like
Visions serve as a desired end, a reality toward which we should aspire as a community. Visions
are not absolutes and are not guaranteed to be fully realized. However, they are important in
establishing ideals for which to strive. The vision statements that follow are expressed in the
affirmative, to describe the City as it will be, based on this General Plan,
Page V&T-1 City of Chula Vista General Plan
— I�
VISION AND THEMES
CHAPTER 4
Chula Vista will be a vibrant, varied city
The vision for Chula Vista in the year 2030 is a community that preserves and enhances the
unique features that shape its identity. The bay, river valleys,
and foothills will frame the City, providing leisure opportunities
and scenic value. At the same time, varied housing and "
employment opportunities, excellent schools and recreation •-; -
facilities will offer residents the ability to live, work, and recreate t
within the community. Safe neighborhoods served by efficient
public services and facilities will provide a sense of security. -µ
Beautiful parks and varied programs for culture and art will be _
enjoyed by residents and visitors alike. Vibrant urban areas
providing a mixture of commercial; residential; civic; and cultural
amenities will add to Chula Vista's character and secure its
standing as the primary hub of the South Bay area. Strong citizen participation and sound growth
management will continue to guide growth in the City.
Chula Vista's core values support and sustain the plan for the future
Eight major themes support Chula Vista's vision for the future and provide a foundation for the
policies and action programs of this General Plan. These themes, representing the City's core
values, are developed throughout the chapters of this General Plan and include those outlined
on the following pages..
Page V&T-2
CITV OF
CHUTA VISTA
Chula
-�Vista
NO. Vision
2020
VISION AND THEMES
CHAPTER 4
Theme 1
1.O � Strong Community Character and Image
Chula Vista continues to develop as a city with a distinct identity that its
citizens are proud to call home.
Our community highlights the culture, values, and history of
our unique location on the Pacific Rim, linking the
mountains, rivers„ bay, and border region. Some notable
elements that define Chula Vista's identity include:
• Unique physical features that provide open
space, trails, and recreational opportunities;
• The bayfront, which will become a water -oriented
gathering and focal point;
.4,
• The downtown area, which serves to draw people together through its combination of
public; civic; commercial; entertainment; and residential uses;
• The Otay Ranch Eastern Urban Center, which will serve as a regional retail and
business center;
• The future development of a substantial technology park to serve the needs of the
region; and
• The potential establishment of a multi -institutional university center.
Strong community character and image is highlighted in the Land Use and Transportation
Element of this General Plan. The theme is developed through Chula Vista's choice of land use
distribution, well thought out urban design principles, and a focus on neighborhood preservation.
Planning areas identified in the Land Use and Transportation Element develop their own
character through specific goals and policies geared toward their unique attributes and needs.
Page V&T-3 City of Chula Vista General Plan
MMM
VISION AND THEMES
CHAPTER 4
Theme 2
1■Z Healthy and Sustainable Economy
Chula Vista continues to expand its local economy by providing a broad
range of business, employment, and housing opportunities that support
an excellent standard of living, and improve the ability for residents to
live and work locally.
Chula Vista recognizes that its prosperity depends upon its people,
their skills, and a competitive and healthy workplace based on
principles of environmental and economic sustainability. The City's
economy generates revenues sufficient for sustaining exemplary
public facilities and services, and for maintaining the community's
desired quality of life. Chula Vista promotes an entrepreneurial
spirit that fosters investment in local business and real estate, as
well as in cultural and environmental resources.
The City also recognizes the important relationship of regional
factors and influences on our local economy. Chula Vista continues to be an active participant in
developing collaborative regional approaches that support our local economy, and the
improvement of local facilities and services that enhance our quality of life.
A healthy and sustainable economy is highlighted in the Economic Development Element of this
General Plan. The theme is developed through a balanced land use plan, policies encouraging
sound economic and business development, and continued requirements to provide public
facilities concurrent with need.
Page V&T-4 C„ SA
(p'
Chula
* Vista
�L�Vision
2020
VISION AND THEMES
CHAPTER 4
Theme 3
1x3Strong and Safe Neighborhoods
Chula Vista is a diverse, yet integrated, community that celebrates its
neighborhoods as the building blocks that make it a great place to live.
Each neighborhood in Chula Vista continues to express its
individuality and character; is safe and attractive, with good access
to necessary facilities and services; and provides convenient' _
transportation options. Citizens feel safe to walk within and
among neighborhoods and allow their children to do the same.`
Chula Vista also takes a leadership and collaborative role in ,
ensuring the safety of its citizens on a citywide and regional level
The theme of strong and safe neighborhoods is highlighted in
several elements of this General Plan, including the Land Use and
Transportation Element, the Housing Element and the Public Facilities and Services Element The
theme is developed through a land use plan providing sufficient and varied housing
opportunities, and through the provision of excellent public services; including police and fire
protection; quality schools; and convenient parks and recreation facilities.
Page V&T-5 City of Chula Vista General Plan
ONE
VISION AND THEMES
CHAPTER 4
Theme 4
1.'4 Improved Mobility
Chula Vista provides a wide range of convenient and affordable mobility
options that allow people to go from where they are to where they want
to be, in a safe; pleasant; rapid; cost-effective; and environmentally
friendly manner.
Transportation is a unifying element of the City and the region, connecting regional and local
activity centers and neighborhoods through a network of major east/west and north/south
corridors. This network also links to local transportation services, such as the trolley, intra -city
express and shuttle loops, and expanded bus routes. The City also has a system of bicycle and
pedestrian paths that connect neighborhoods, activity centers, and recreation facilities throughout
the City.
Improved mobility is highlighted in the Land Use and Transportation Element of this General
Plan. The theme is developed through a land use plan and policies focusing on the connection
between land use and mobility and through the provision of varied modes of circulation citywide.
X111/
Page V&T-6,,UTAVISTA
N Chula
��Vista
l�Vision
2020
VISION AND THEMES
CHAPTER 4
Theme 5
1•� � Healthy and Sustainable Environment
Residents of Chula Vista cherish the open space and natural resources
of our City and continue to protect, enhance, and preserve them.
The City's Greenbelt serves not only to define the unique character
of our community, but also serves as an interconnected ecosystem
tyingtogether the rich mosaic of habitats within the General Plan
area. These habitats include the Sweetwater Marsh National
Wildlife Refuge; the Sweetwater and Otay River Valleys; the Otay
Lakes; and the surrounding mountains, portions of which are
within the San Diego National Wildlife Refuge.
Chula Vista actively promotes the use of conservation technologies
and sustainability practices that reduce or eliminate the use of
non-renewable resources. The City also promotes local non-polluting and renewable energy,
water, and material resources in a way that allows us to meet our present needs while ensuring
future generations the ability to meet their needs. In 2003, the City received the Climate Protection
Award from the Environmental Protection Agency for innovative measures that both protect the
environment and encourage economic development
A healthy and sustainable environment is highlighted in the Environmental Element of this
General Plan. The theme is developed through attention to habitat and natural areas, policies
regarding the protection of historical and archeological resources, and implementation of the
Multiple Species Conservation Program (MSCP).
Page V&T-7 Ciry of Chula Vista General Plan
■■■
VISION AND THEMES
CHAPTER 4
Theme 6
1.6 High Quality Community Services
Chula Vista places a high priority on exemplary community services and
facilities (such as police and fire protection, libraries, and parks and
recreation), and continues to ensure that services and infrastructure
expand to match needs created by growth and redevelopment
All areas of the City of Chula Vista enjoy an equitable balance of
services and infrastructure, recognizing their respective and
unique situations. The community encourages integrated health
and human services that are provided with dignity, are
conveniently and equitably located, and are recognized as
community centers that sustain families and residents.
High-quality community services are addressed by several sections
of this General Plan, including the Public Facilities and Services
Element the Environmental Element and the Growth Management
Element The theme is developed through policies on providing facilities concurrent with
need, as well as policies regarding child care, health and human services, and arts and culture.
mom
�tr►i
Page V&T-8 c., p
���Chula
VL
r Vista VISION AND THEMES
Vision CHAPTER 4
2020
Theme 7
1.7 I Effective Growth Management and
Plan Implementation
The City of Chula Vista effectively implements the General Plan's vision
and goals through coordinated policies and programs, developed with
input from residents and business owners.
The City directs and coordinates policies for new growth and
redevelopment in ways that maintain and consistently strive to
improve the quality of life in Chula Vista. When reviewing land
use decisions, the City consistently identifies and considers
community interests, including those of residents and as property
and business owners.
Effective growth management and plan implementation is
addressed by the Growth Management Element and the General
Plan Implementation Chapter. The theme is developed through
policies regarding clear communication with citizens, funding for
General Plan implementation measures, and monitoring the
progress of plan implementation.
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VISION AND THEMES
CHAPTER 4
Theme 8
1,8 Shaping the Future Through
the Present and Past
Chula Vista values its heritage and unique sense of place, and manages
change in a way that complements the important qualitites and features
that shape its identity.
New development and other physical alterations in Chula Vista continue to be done in a manner
that respects the character, scale, and historical value of the City. This approach limits discord with
the physical and social climate of the City, harmonizing changes to blend in with and enhance
the positive aspects of what is already there.
Shaping established Chula Vista's future through the present and past is achieved by
implementing policies in both the Land Use and Transportation Element, and the Environmental
Element of the General Plan. Such policies focus on preserving and enhancing stable residential
neighborhoods; enhancing community image; protecting cultural and historical resources; and
implementing compatible land uses and edge transition.
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