HomeMy WebLinkAbout25 - CC-10 - Attachment 3 - 4/15/2014ATTACHMENT
2014
Saturday, May 17
12:00 noon — 6:00 pm
Registration
Sunday, May 18
7:00 --10:00 am
VOLUNTEER Volunteer Leadership Orientation
LEADERSHIP (By Invitation only)
5:00 am — 5:00 pm
Registration
9:00 —10:00 am
Global Leadership Summit
(By invitation only)
10:00 —11:30 am
wowNreeR Volunteer Appreciation Brunch
LEADERSHIP (By invitation only)
6 1 RECvn 2014 PROGRAM
10:00 am — 5:00 pm
ICSC Marketplace Mall
Marketplace
Mall@REcon
10:30 am —12:00 noon
96 RECon Academy
,-1111 Education separate registration fee required. Register at www.icsc.org/2014RA,
12:00 noon — 5:00 pm
1:00 — 2:00 pm
Essential Restaurant Fundamentals and Leasing Strategies for Property Managers
and Leasing Professionals
This session will explain the strategies which every retail real estate professional in asset management, property
management and leasing should know in order to structure a successful restaurant deal. Whether in-line, out -parcel,
regional mall, lifestyle center or strip/power-located, restaurants are an essential component of the vitality of the
shopping center fiber. Topics will include: developing a strategic and tactical process that helps property managers
make better tenant improvements and leasing decisions; examining and evaluating restaurant tenant lease terms
and profitability statements; establishing key operational and performance tracking metrics; analyzing sales potential
relative to occupancy costs; and understanding essential restaurant principles and operational cost percentages.
SPEAKER:
Mike e'Amico
Senior Restaurant Consultant
The Lamy Group, Ltd.
Mandeville, LA
Leasing Mall
Coca-Cola Hosts "To Spend or Not to Spend"
If our businesses are to succeed in this consumer driven economy, it is of the utmost importance that we understand
consumer spending behavior. To spend or not to spend, that is the question. Join us for a roller coaster ride through how
do we at The Coca-Cola Company's Foodservice and On -Premise division understand the drivers of consumption, what
are the transmission mechanisms between the macro -economy and our business, and the implications going forward.
Is there really a "new" normal, have consumers really changed, is the consumer better or worse off, why is healthcare
an issue, what is the outlook for the economy and the consumer, let's explore these questions and peer through our
window into the future.
SPEAKER;
Carlos Herrera -Cuellar
Chief Economist
The Coca-Cola Company
RECon 2014 PROGRAM 1 7
2:00 — 3:00 pm
The New Math: 1 +1 = 3: Leveraging the Omni -Channel Shopper
Retailers have discovered that a bricks -and -mortar shopper who Is also an online shopper is a very profitable
shopper — that sales productivity doesn'tjust double, but triples ... and in some cases, goes to an even higher multiple.
This panel session will explore how shopping centers can best work with retailers in an online + in -center partnership
to drive traffic and sales. Panelists will discuss new technologies, such as geo-fencing and "push" marketing, designed
to keep the in-store shopping experience fresh and compelling. Omni -channel messaging and purchasing channels,
complimentary WiFi access, same-day delivery trends, new interactive shop concepts, mobile messaging, curating/
following and more will be addressed in this informative session.
MODERATOR:
2:00 — 3:30 pm
David D. Lobaugh
President
August Partners, Inc.
Marietta, GA
RECon Academy
Mild ICSC Separate registration fee required. Register at www.icsc.org/2014RA.
Education
2:00 — 4:00 pm
xki
CLS
8 1 RECon 2014 PROGRAM
Retail Property Redevelopment — Leading the Way in 2014
This session will address the challenges and opportunities in redeveloping and repositioning existing retail properties.
A panel of experienced retail industry executives will review recent successes and failures with a view toward lessons
learned. Specific topics to be addressed include the development of a strategic vision for the subject property, the
necessity for government sponsorship and support, value enhancement through partial or complete demolition,
construction challenges and the supremacy of co -tenancy. The session will include a series of opportunities to question
the panel and for panel discussion.
SPEAKERS:
Ken Bleakly
Founder & President
Bleakly Advisory Group
Atlanta, GA
John Gibson
Managing Director
GreenArch Capital
Augusta, GA
CLS Global Certification Review
Separate registration required at www.icsc.org/2014TRL,
Tommy Miller
Development Partner
Trademark
FortWorth,TX
Ideal for leasing professionals employed as representatives or agents of an owner and/or retail tenant, as well as
corporate leasing executives who oversee the leasing function for multiple centers, ICSC Certified Leasing Specialists
(CLS) have specialized expertise in leasing negotiation, licenses, contract administration, specialty leasing, trade area
analysis, merchandise mix, tenant prospecting, financing and retailing. Convenient and practical, this 2 -hour review
course is designed to familiarize CLS candidates with exam content, format and scoring. Providing insider perspectives
about the exam, participants will receive an in-depth overview and breakdown of the exam specifications. The highlight
of the course is a mock exam patterned after an actual CLS exam which will be graded and discussed in-depth as your
ICSC Certified instructor helps you identify your strengths, uncover your weaknesses, discover important test -taking
techniques and develop a targeted study plan.
3`00 — 4:00 pm
3:00 — 4:00 pm
ICSC Office of Global Public Policy Presents: Tax Reform and Retail Real Estate —
What Does the Future Hold?
The panel oriented session will discuss how efforts to reform the U.S. federal tax code will impact the shopping center
industry with invited Members of Congress who sit on the tax writing committees that will be deciding these important
issues. Providing an update from last year's panel on this topic, the ICSC Office of Global Public Policy hopes you will
come and learn more about how the political dynamics will influence the timing and content of policy discussions, the
potential impact of tax reform on your business and share your perspective on this very important topic.
Shopper Traffic Mapping Through Mobile Technology — Smart Business
or Privacy Nightmare?
Shopping center developers, operators and retailers have been flocking to new mobile technologies that allow them
to map customer movement through their shopping centers and stores. The mapping data gathered by these systems
promises to provide valuable information to better inform decision making in marketing, operations, leasing and
development. Is the gain worth the pain of entering the heated data privacy debate? Can the technology really improve
shopper loyalty, marketing efficiency and customer satisfaction? How can the information the systems provide enhance
NOI? Our panel of shopping center innovators, mobile mapping data providers and digital privacy experts will illuminate
the current state of this new business and provide insight into how it will evolve.
MODERATOR: PANELISTS;
Alan McKeon �'" 'I. Cyrus Gilbert -Rolfe Jules Polonetsky
President Vice President Executive Director
Alexander Babbage Path Intelligence 11 Co -Chair
Atlanta, GA Portsmouth, UK The Future of Privacy Forum
New York, NY
William Ross A. Adam Wilson
Executive Vice President,;, Chief Marketing Officer
Asset Management Euclid Analytics
Forest City Enterprises San Francisco, CA
Cleveland, Oil
4:00 — 4:15 pm
2014 VIVA "Best -of -the -Best" Awards Presentation
ICSC's annual VIVA "Best -of -the -Best" Awards honors and recognizes the most outstanding examples of shopping
I'ury center marketing, design and development, sustainability and community service worldwide.
66 RECon 2013 was a great show for us. Thanks to the fact that everyone in the industry
attends RECon, combined with a lot of prep work on our part to set up meetings in advance,
we were busy with high quality prospects the entire time. In fact, we decided to double the
size of our booth for next year. The bottom line is that RECon is THE show for us.
Joe Rando, President, Trade Area Systems
RECon 2014 PROGRAM 19
4:15 — 5:00 pm
5:30-7:00 pm
Opening Session
Biz Stone has been named Nerd of the Year by GQ, one of the Most Influential People in The World by TIME magazine,
Entrepreneur of the Decade by Inc. Magazine, one of Vanity Fair's Top Ten Most Influential People of the Information
Age, and was honored with the International Center for Journalists' Innovation Award. Biz is best known for developing
collaborative systems freely accessed by hundreds of millions of people worldwide.
As a progenitor of early social media, Biz became an Internet entrepreneur in 1999 and went on to work at Google.
Later, he co -invented and co-founded Twitter. After stepping away from his day-to-day role at Twitter Inc., Biz helped
incubate Medium, a new, web -based publishing platform. In April of 2013, Biz announced his latest startup, Jelly. An
adamant believer that when we help others, we also help ourselves, Biz supports a new way of doing business with a
higher level of ambition, and a better, more altruistic way to measure success.
SPEAKER;
Biz Stone
Co -Founder
Am Twitter
Fortune Tellers Gathering and Researcher Award Ceremony
0 Encore Hotel
Open to all with an interest in industry research.
Open Some Happiness at RECon!
Think the InTechl-ounge was s00000 2013? So did we! Therefore, much like digital platforms
and strategies themselves, we too are evolving rapidly. For 2014 we partnered with Coca-Cola
to bring some happiness (and knowledge!) to RECon. The ICSC Coca-Cola Happiness
Lounge is where digital, mobile and social platforms will be transformed into unified online
marketing strategies (and where you can be transformed from tired and stressed, to rested
and happy!). Stop by 19th Avenue and K Street in the Central Hall for digital, mobile and social
crash -courses during '9CSC Tech Talk" sessions, one of Coca-Cola's scheduled Happiness
Breaks. There will be live interviews with industry leaders, complimentary WiFi or mobile
device charging, and plenty of comfortable seating.
So whether you are looking to take the initial plunge into digital platforms, find out the latest trends that
will be shaping marketing strategy in the coming months, or for a quick
pick-me-up; you'll find it at the all-new Happiness Lounge at RECon.
All Leasing Mall badges will have access to the Lounge.
10 1 REGon 2014 PROGRAM
6:00 — 7:30 pm
6:00 — 9:30 pm
U.S. MAXI Awards Ceremony and Reception
Encore Hotel
Came and celebrate as ICSC recognizes best practices in retail marketing, new media strategies and NOI enhancement
programs. Awards will be given to innovative events and programs that add value to shopping centers and companies
across the United States. This event is open to all RECon attendees. Register at www.icsc.org/2014MAXI.
2014 U.S. MAXI CHAIR:
Jane Lisy
Senior Vice President Marketing
Forest City Enterprises
13 Cleveland, off
Foundation Gala Dinner
Encore Hotel
Kick off RECon in style. Join us to have fun, meet with industry leaders, host clients at a first-class dinner and enjoy
A -list comedian Howie Mandel. All of this while giving back to the industry that has brought you your success. An
additional fee applies. Register online at www.icscfoundation.org/2014GALA or with your RECon registration. Business
attire suggested.
HOST:
Wrema,i Howie Mandel
-. -" Comedian
ICSC Foundation Premier Sponsors:
FonsrCrrY
7:30 — 9:30 pm
Opening Reception
Encore Hotel
Deals and networking don't just happen on the show floor, they happen after hours as well! Be sure to stop by this
year's Opening Reception taking place poolside at the Encore Beach Club; Las Vegas' premier club featuring 26
cabanas and 8 bungalows all hosted by RECon sponsors. Mingle with friends and business colleagues while listening to
the sounds of DJ Fred, one of Las Vegas's renowned DJs.
Platinum Sponsors:
MER1DfA 7 �rr % Wr irodea Area Syslams
Gold Sponsors:
EQUJTY ONE
RECon 2014 PROGRAM 111
10:00 —11:00 am
The X Factor (and Other Global Certifications)
,4(1 Do
ore. Separate registration required at www.icsc.org/2014MIX13.
C:<
Want to be part of an elite group of industry professionals and receive global recognition from your peers, boards and
associates? It's time to start thinking about the CSM, CMD, CLS, CDP and the brand new CRX! Take a break from deal
making to refresh and explore the Ins and outs of how ICSC Professional Certification Programs can take your career to
the next level. This is an ideal way to better understand the prerequisites, the process for application, how to prepare,
and what the actual certification exams are like. Attendance is complimentary and refreshments are provided.
10:00 am —12:00 noon
Monday, May 19
7:00 am — 5:00 pm
CSM Global Certification Review
tiff
Registration
7:30 — 8:30 am
Ideal for center managers as well as corporate management professionals who manage multiple centers, ICSC
Global Delegates Breakfast
Join industry leaders and RECon delegates from all over the world for this networking breakfast. Get connected with
new business contacts from Europe, Africa, the Middle East, Asia/Pacific and Latin America.
7:30 — 9:00 am
is designed to familiarize CSM candidates with exam content, format and scoring. Providing insider perspectives about
Opening Breakfast
SPEAKER:
n_
Jean Chatzky
"
Award Wlnning Journalist&Best-Selling Author
.. <
Financial Editor NBC's TODAY
uµrwae
Contributing Editor MOREmagazlne
Columnist, The New York Daily News
8:00 am — 5:00 pm
Leasing Mall and Marketplace Mall
10:00 —11:00 am
The X Factor (and Other Global Certifications)
,4(1 Do
ore. Separate registration required at www.icsc.org/2014MIX13.
C:<
Want to be part of an elite group of industry professionals and receive global recognition from your peers, boards and
associates? It's time to start thinking about the CSM, CMD, CLS, CDP and the brand new CRX! Take a break from deal
making to refresh and explore the Ins and outs of how ICSC Professional Certification Programs can take your career to
the next level. This is an ideal way to better understand the prerequisites, the process for application, how to prepare,
and what the actual certification exams are like. Attendance is complimentary and refreshments are provided.
10:00 am —12:00 noon
CSM Global Certification Review
tiff
Separate registration required atwww.icse.org/2014TRL,
CSM
Ideal for center managers as well as corporate management professionals who manage multiple centers, ICSC
Certified Shopping Center Managers (CSM) have specialized management expertise in asset management, operations,
maintenance, lease negotiations, contract administration, retailing, merchandising, marketing, community relations,
financing, risk management, security, human resources and law. Convenient and practical, this 2 -hour review course
is designed to familiarize CSM candidates with exam content, format and scoring. Providing insider perspectives about
the exam, participants will receive an in-depth overview and breakdown of the exam specifications. The highlight of
the course is a mock exam patterned after an actual CSM exam which will be graded and discussed in-depth as your
ICSC Certified instructor helps you identify your strengths, uncover your weaknesses, discover important test -taking
techniques and develop atargeted study plan.
12 RECon 2014 PROGRAM
1030 am —12:00 noon
RECon Academy
55
IIIIICSCionSeparate registration fee required. Register at www.icsc.org/2014RA,
11:00 am —12:00 noon
Enhancing Property Value through Digital Marketing, Promotions & Partnerships
Lead by the marketing team for Retail Properties of America, Inc., this session will discuss how digital marketing,
promotions and partnership strategies enhance the value of your shopping centers. Whether you are taking the first
steps in developing your sponsorship strategy, interested in emerging trends, or looking for new way to integrate digital
platforms, this topic will have something for everyone.
SPEAKERS:
Tim O'Connell Mara Russiaky
— Assistant Vice President, AVP, Marketing Director
Director of O.ignal Marketing &13 Retail Properties of America, Inc.
Communications Oak Brook, It.
—" Retail Properties of America, Inc.
Oak Brook, IL
Concurrent Sessions
1. The Intersection of Global Growth for Retailers: It's Here, There and Everywhere
This fast paced panel composed of corporate executives from some of the global marketplace's top performing retailers
and nationally and internationally recognized "Wall Street" experts will explore and highlight the keys to successful
penetration and growth in away -from -home -country markets. Among other topics, the panelists will explain the
importance to their success of local partners (all real estate is local), maintaining nimbleness and flexibility to seize
opportunities and changes as they present themselves (new trends are everywhere), why the pace of global expansion is
accelerating (from maturing home markets to improvements in logistics and supply chain management) and for retailers,
the ability to outsource production in the global market to which they are expanding their footprint. The world may not
be flattening and It may not be shrinking (at least not physically—apologies to the contemporary author and New York
Times columnist, Thomas L. Friedman), but don't tell that to the market leaders and growth enterprises of our industry.
They'll tell you the world is doing both, at least metaphorically.
MODERATOR: PANELISTS:
.,: -`" `�` Jeffrey Hugh Newman, esu., cex Peter Sharp Dana L, Telsey
Chair of the Real Estate President Principal
_= Department, Senior Partner Walmart Asia Realty Tosey Advisory Group
_ a Sills Cummis & Gross P.C. Causeway Bay, Hong Kong New York, NY
Newark, NJ
David Zoba
ICSCTrustee
SVP Global Real Estate
Gap, Inc.
San Francisco, CA
RECon 2014 PROGRAM 1 13
2. Today's Debt Markets
Come hear these capital market experts who are actively engaged in the retail sector as they explore an array of debt
options. From fixed rate senior debt to floating rate bridge debt and everything in between. What lenders look for in the
retail sector and how the investor can take advantage of capital providers to maximize returns and realize opportunity.
The panel will consist of participants from commercial banking, life insurance, CMBS and private/public fund sectors.
MODERATOR: PANELISTS:
Brian Corrigan Michael Beidelman Wayne Brandt
Senior Vice President Senior Investment Professional Managing Director
Capital Markets— Nationwide Insurance Wells Fargo Capital
Debt & Equity Finance Columbus, OR Los Angeles, CA
CBRE
Newport Beach, CA
Jeffrey Friedman Jake Roberts
Principal/Co-Founder Vice President Capital Markets
Mesa West Capital Marcus & Millichap Capital Corp,
Los Angeles, CA West Los Angeles, CA
/JAlIisnee 3. Successful Public/Private Partnerships for Retail Development— Economic Developers and the
PROGRAM private Sector Panel Discuss Their Partnerships
This panel representing both the public and private sectors will discuss how their communities have created successful
retail developments through partnerships with municipalities, developers and retailers.
00 -MODERATORS: PANELISTS:
Jason Claunch Jay Noddle Cathy O'Connor
ICSC Texas State Alliance Chair President PresidenUCEO
Principal Noddle Companies The Alliance for Economic
Catalyst Commercial Omaha, NE _ Development of Oklahoma City
-- Dallas, TX"" Oklahoma City OK
Gordon J. Sudheck, Cex, CCM, Prakash David ,_ Lyneir Richardson
cna, ccs ICSC Canadian Division ICSC New Jersey State
Vice President Alliance Chair Alliance Chair
Noddle Companies Senior Vice President, CEO
Omaha, NE Residential & Retail Development - Brick City Development
Bulk TORONTO Corporation
Toronto, Canada Newark, NJ
4. Digital Channels & Today's Shopper: Is Your Digital Marketing Reaching Your Shopper
The ever-changing landscape of digital communication continues to evolve as new social networks become
mainstream and shoppers move to new tools to assist them on their path to purchase. So which are the right digital
platforms to embrace and what strategies should be adopted for maximum return on your investment?
Social media, mobile media and shopper companion apps all command strong and growing shopper audiences.
Knowing which digital channels most effectively influence the buying habits of the ever important Millennial shopper in
particular will be critical to future retail success. Hear from a panel of experts who know these digital channels inside
and out and can share insights on where the digital trends are headed and what benefits you can expect to gain by
employing a marketing strategy that uses these digital tools effectively.
MODERATOR:
PANELIST.
John Bee
Benjamin Miller
President
Co -Founder
Placewise Media
0
Furness
Denver, CO
Washington, DC
14 1 RECon 2014 PROGRAM
�IFrk,d.aasmP 5. Tackling Today's Marketing and Leasing Challenges — From the Management Perspective
Marketing and leasing activities in the shopping center environment continue to take new twists and turns. A panel of
seasoned asset and property management executives who are CRXs and CPMs will draw from their collective years
of in-depth experience providing marketing and leasing oversight and even in -the -trenches direction of both functions
often from a unique frame of reference.
12:00 noon — 2:00 pm
2:00 — 3:30 pm
Sponsored by the Institute of Real Estate Management (IREM®), this highly interactive session will explore such
contemporary hot topics as:
/ Success in Omni -Channel Retailing —What's working and why
/ How to Create a "Socko" Marketing Plan — even on a shoestring budget
► Fact or Fiction? It always costs less to keep a tenant than to replace one
/ Profitable "Pop -ups"— a look at innovative strategies for success
The session also will allow ample time for questions and answers. So bring your questions and problems...and our
panel of experts will be happy to address them.
MODERATOR:
O. Randall (Randy)
Woodbury, CPM
2010 President, Institute of Real
Estate Management
President
Woodbury Corporation
Salt Lake City, LIT
PANELISTS:
Lunch and Keynote Presentation
RECon Academy
MBZ H. Birdie, cnx, CPM, culm
Director — Retall Services
NAI Global
Orlando, FL
Yvonne A. Jones, cpm, com
Managing Director,
Asset and Property Management
McCaffery Interests, Inc.
Chicago, IL
Illllcsc Separate registration fee required. Register at www.icsc.org/2014RA.
Education
Gregory Carbone, cpm, CCU
Vice President of Property
Operations
EDENS
Bethesda, MD
Field Tested Ideas to Make Your Shopping Center More Valuable
Every shopping center owner knows that increasing net operating income creates value. Savvy asset managers
understand that value can also be greatly impacted by the property's curb appeal, in-place financing, and the quality
of the rent roll and the fine print of key lease terms. This interactive session will offer a framework for increasing your
center's worth and an opportunity to ask your questions regarding value whether you are preparing your property for
immediate sale or are a long-term holder seeking to create value far into the future.
SPEAKER:
Brad M, Hutensky
ICSC Past Chairman
Principal
Hutensky Capital Partners LLC
Hartford, CT
RECon 2014 PROGRAM 115
2:30 — 4:30 pm
CMD Global Certification Review
Ril
Separate registration required at www.icsc.org/2014TRL,
CHAD ideal for marketing professionals employed as representatives of an owner or retail tenant, as well as corporate
marketing executives who oversee the marketing function for multiple centers, ICSC Certified Marketing Directors
(CMD) have specialized expertise in customer relationship management, research and analysis, marketing plan
implementation, retailing and sales development, public and community relations, advertising, and media buying.
Convenient and practical, this 2 -hour review course is designed to familiarize CMD candidates with exam content,
format and scoring. Providing insider perspectives about the exam, participants will receive an in-depth overview and
breakdown of the exam specifications. The highlight of the course is a mock exam patterned after an actual CMD
exam which will be graded and discussed in-depth as your ICSC Certified instructor helps you Identify your strengths,
uncover your weaknesses, discover important test -taking techniques and develop a targeted study plan.
3:00 — 4:00 pm
Concurrent Sessions
-f1 1. How to Become a Developer—The Ground Work
So you think you want to be a shopping center developer and want to learn how to get started? Dealing with bankers,
municipalities, tenants and contractors can be an overwhelming and intimidating experience. Attend this interview with
ICSC Trustee and developer Gary Rappaport who will discuss the highs and lows of becoming a developer and owner.
Gary will share his journey as the founder of the Rappaport Companies that now controls over 13 million square feet as
well as discuss his views on how to manage risk, grow a company and what it takes to strike out on your own, Learn
from the best and grow your career as a part of this exciting ICSC Next Generation event.
Some questions that the session will seek to answer:
/ What type of developer do you want to be and how developers make money
/ The keys to successful development
/ Managing risk
/ The integrated stages of development
/ How to borrow money
SPEAKER:
Gary Rappaport, CRx, CMD, DSM, cis, CDP
ICSC Past Chairman
Chief Executive Officer
The Rappaport Companies
11 McLean, VA
2. Acquiring and Then Revitalizing a Challenged Center
A panel of industry leaders whose companies have recently been involved in the purchase, leasing, financing, or sale of
challenged regional centers discuss their long term strategies and plans for revitalizing and returning these assets to
their'glory days'. The discussion will Include what long-term financial goals are; how leasing targets can be achieved;
how much investment is typically required to refurbish the asset and what a typical return might look like; and whether
assets are purchased to hold or to rejuvenate and then sell.
MODERATOR: PANELISTS:
g Sean Burke yH ,d,.. Erik Christopher Edward J. Gouty
Principal David, Hicks & Lampert Vice President and
S.T. Burke Retail Partners i Brokerage, LLC Director of Leasing
Philadelphia, PA " Denver, CO Starwood Retail Partners
Chicago, IL
Timothy J. Joyce Bryan McFarland
Managing Director Principal
HFF, L.P. Alberta Development
Chicago, IL Partners, LLC
11 -` Greenwood Village, CO
3. Equity and the Retail Projects That Attract It
Come listen to these active retail equity providers as they present insights into the equity markets. What the investor
needs to know about equity and the projects that attract it. What is equity looking for? What does a typical equity
structure look like and what does it cost? Who does the equity provider partner with? As it relates to retail, where is
equity headed? You'll walk away with a solid understanding of equity and what it takes to attract it.
MODERATOR:
Chris Casey
Managing Director, Real Estate
Investment Banking
Jones Lang LaSalle
Los Angeles, CA
PANELISTS:
Michael D. Fisk, cm
Senior Director, Head of South
Region and Regional Mall
Acquisitions
TIAA-CREF
Charlotte, NC
Tuba Malinowski
Managing Director, Portfolio
Manager Smart Markets Fund
Stockbridge
Atlanta, GA
Jim Garvey
International Director, Portfolio
Manager, LaSalle Property Fund
LaSalle Investment Management
Chicago, IL
Richard Pink
Managing Director
Clarion Partners
Las Angeles, CA
*Alliance 4. How to Restart Your Engines
PROGRAM A panel of mayors will discuss how they have led efforts to revitalize and energize their communities by creating
partnerships with developers and retailers. This ICSC Alliance Program will showcase mayors representing both large
cities and smaller communities to demonstrate how they have been successful in bringing about successful retail
projects in their communities.
MODERATOR: PANELISTS:
Marry Wieder, AicP The Honorable Vincent C. Gray The Honorable William D,
Director, Economic Development1qMayor McLeod
City of Colleyville Washington, DC m Village President
Colleyville, TX 01 Village of Hoffman Estates, IL
The Honorable Jim Tipple
Mayor
Wausau, Wl
RECon 2014 PROGRAM 1 17
5. Outlet Retailing: Past, Present and Future
Outlet centers account for less than 1 percent of total shopping center GLA, yet the sector generates nearly 11 percent
of shopper visits and is one of the only retail asset classes to experience explosive growth during the last decade. Since
2006, 39 outlet centers have opened in the U.S., while developers have delivered only one regional mall. This panel of
outlet veterans will discuss how the industry has grown and the arc of its future. Topics to be considered include:
/ How brands are balancing multi -channel distribution
The emergence of tertiary and urban markets for outlet development
/ The impact of traditional developers into the outlet arena
/ The re-emergence of outlet -market site fights
/ International expansion by both brands and developers
/ New product lines for outlet distribution
MODERATOR: PANELISTS:
Linda Humphers Philip Endo
Editor in Chief/Director Senior Vice President, Leasing
Value Recall NewsPremium Outlets®
Clearwater, FL x5' Simon Property Group
Roseland, NJ
3:30 — 5:00 prn
Jeffrey Montang
Vice President, Real Estate
AM Retail Group INC.
Wilsons Leather, Andrew Marc,
Calvin Klein Performance,
EI Portal Luggage,
G.H.Bass&CO., Vilebrequin
Minneapolis, MN
Cities of the World Reception
4:00 — 5:00 prn
Concurrent Sessions
Sharon Haggard
Director, Real Estate
Chico's FAS, Inc.
Norcross, GA
Lisa Morrison, cox, ces
Senior Vice President of Leasing
Tanger Factory Outlet Centers, Inc.
Greensboro, NO
1. Retail — Hot Spots
Retailers are continuing to grow their businesses by adding traditional brick and mortar stores. They are in expansion mode
again and actively looking for developments around the world in which they can find their customers. With continuing
growth of overseas markets, when it comes to new stores, retailers are no longer constrained by political boundaries. This
session will take an in-depth look at a group of top performing retailers who operate around the globe and discuss
specific retail projects in which they are opening in order to reach their target customers. We will learn the "where and
why" of their international expansion program, and how they answer those questions in the various different developed,
emerging, and even frontier markets into which they are expanding.
- 18 1 RECon 2014 PROGRAM
MODERATOR: PANELISTS:
Michael Puline, GUS
:Senior Vice President — Leasing, 13
Mltl Atlantic & Southeast
DLC Management Corp,
Atlanta, GA
Laura DBSWart, CRx, CSM, CLS
Vice President, Leasing &
Asset Management
Walmart Asia Realty
Shanghai, China
Arecibo Quintana
Senior Director Real Estate
and Construction
Nike, Inc.
Beaverton, OR
Simon Wilcock
EMM_ CEO
Arabian Centres clan Billy Baez
Riyadh, Saudi Arabia
Lawrence Meyer
CEO
Unlglo USA
New York, NY
Joan Rouras Rodriguez
Director— Global Expansion
Desiguai
Barcelona, Spain
2. What Department Stores and Big Box Retailers are Doing to Use Up Excess Space
Managing and maximizing the value of Department Store and Big Bax real estate portfolios in today's environment
has created challenges and opportunities. Rightsizing initiatives aimed at heightened efficiencies and responding to
changes in consumer spending have retailers seeking solutions to surplus space. Listen to tap executives share how
they've overcome these challenges and through the disposition of excess space are even finding an upside.
3. Shopping Center Security and the Changing Role in a Challenging World...
How are we responding? Over the last year, there have been terrorist attacks, mass shootings, public demonstrations,
flash mob riots and smash and grab burglaries in shopping centers around the world. This session features some of the
best security experts in the world. They will have a frank discussion about what is being done both now and planned for
the future and give suggestions to help keep all sizes and types of shopping environments safe and secure. Come and
learn what they envision the future being and how this has changed over time. This panel will also discuss the security
risk of shopping malls for major events and what is being done and should be done to protect them. Some questions
that will be looked at will be:
lo Can a "Kenya style" terrorist attack occur at a local shopping mall in the U.S.?
/ Can we as owners do anything to prevent a gunman attack like Paramus, NJ?
lo Are we currently prepared for that? What can we do to help prepare for this type of situation?
/ What would be implications of such an attack and how would it affect our industry?
MODERATOR: PANELISTS:
InJoe R. Gehryr,„ Shaul Maouda
CEO - Senior Vice President
Technon, LLC Professional Security Consultants
Aventura, FL :Los Angeles, CA
Bill Strother, CDP
Director of Corporate Security
Weingarten Realty
Im Houston, TX
Clark Rice
Director
Bellevue Square Managers, Inc
Bellevue, WA
RECon 2014 PROGRAM 119
4. Lemons Into Lemonade — How These Developers Turned the Corner on Deeply Impacted
Post -Recession Projects'
It's been nearly 5 years since the official end of the "Great Recession" and many communities across the U.S. have
come back stronger than ever with new life from exciting retail developments. This session will take a look at several
success stories from around the country that were severely affected by the economic shift. Whether they were sold,
recapitalized, remerchandised or redeveloped, come hear from an expert panel of shopping center executives about
what were some key components to making these shopping centers thrive.
MODERATOR:
Scott Auster
Managing Director
Grid Properties Inc
New York, NY
5. "VIVA" la Difference
PANELISTS:
Clayton McCaffery
Vice President of Leasing
McCaffery Interests, Inc.
Chicago, IL
Chris Weilminster
Senior Vice President Leasing
Federal Realty Investment Trust
Rockville, MD
Mark Toro
Managing Partner
North American Properties
Atlanta, GA
Kathryn Welch
Executive Vice President
Forest City Enterprises
Brooklyn, NY
Competition to capture consumer spending is greater today than it has ever been in the history of the shopping center
industry. Whether it's through catalogs, computers or mobile devices, consumers today have many options and ways
in which to shop. In order to stay competitive, shopping center developers are pushing the design envelope in an effort
to create unique one -of -a -kind shopping center experiences that appeal to a multitude of senses and emotions while
enhancing value and delivering solid financial returns. Utilizing examples drawn from ICSC's VIVA (Vision, Innovation,
Value, Achievement) Best -of -the -Best Awards this session will delve into the details on what is working around the
world and why.
MODERATOR: PANELISTS:
Derek Barker
Managing Director
Haskoll Architects and Designers
Ed London, UK IN
Daniel T. McCaffery, csm
Founder & Chairman
McCaffery Interests
Chicago, IL
Michaela Weiner
Partner
Petroff Partnership Architects
Markham, ON
Gonzalo Montano Estrada
President and Chief Architecture
& Development Officer
MAC-LArquitectos
Mexico City, Mexico
4:00 — 5:30 pm
RECon Academy
1.
Illlresc Separate registration fee required. Register at www.icsc.org/2014RA.
Education
The New Green Lease Paradigm for Tenants and Landlords
This session will provide an overview of the new paradigm of "green leases" and will use the new ICSC Green
Study Lease as a template for how landlords and tenants can collaborate to create resource efficient, healthy and
comfortable buildings with financial underpinnings that work for both the landlord and the tenant. We will cover
the basic characteristics of what a green building is, and then delve into key leasehold provisions that will facilitate
the sustainable construction, operation and renovation of multi -tenant occupied commercial buildings. We will also
discuss how to "green" the leasing process and why regulatory considerations make this a critical factor for both retail
landlords and tenants.
SPEAKER:
19 Ellen Sinrelch, ESQ., LEEe AP
President
GreenEdge,LLC
New York, NY
4:15 — 4:30 pm
Annual Meeting of Members
5:30 — 8:00 pm
Diversity Reception
ver i$ Mandarin Oriental Hotel
receptionFor the past ten years the Diversity Reception has allowed national developers, title companies, retailers, law firms
and real estate investors to network and hear Industry leaders share their diversity experiences in the real estate and
retail communities. This year, the Diversity Reception will be underwritten by ICSC and will serve as the launch pad for
the ICSC Foundation, the charitable arm of ICSC, to create two diversity scholarships. You can support the Foundation's
efforts by making a tax deductible donation towards diversity scholarships at www.icscfoundation.org/donate (General
Contribution, Tribute to Diversity). Separate registration required at www.icsc.org/2014DR,
6:30 am — 5:00 pm
7:00 — 8:30 am
Tuesday, May 20
Registration
Meet the Trustees Breakfast
This is your opportunity to meet and discuss key industry issues with ICSC's Board of Trustees in an interactive,
roundtable setting. This breakfast is open to full convention attendees. Although there is no additional fee, pre-
registration is required. Register at www.lesc.org/2014TBR, Please see page 25 for a list of Trustees and roundtable
topics.
RECon 2014 PROGRAM 121
8:00 am — 5:00 pm
Leasing Mall and Marketplace Mall
9:00 —11:00 am
CDP Global Certification Review
lil+
Separate registration required at www.icsc.org/2014TRL,
PIdeal
for architects, engineers, contractors and developers, CDPs have specialized expertise in site selection,
acquisition, design, construction management, project scheduling and phasing, tenant coordination, cost management,
sustainability, regulatory codes and safety. Convenient and practical, this 2 -hour review course is designed to familiarize
CDP candidates with exam content, format and scoring. Providing insider perspectives about the exam, participants will
receive an in-depth overview and breakdown of the exam specifications, The highlight of the course is a mock exam
patterned after an actual CDP exam which will be graded and discussed in-depth as your ICSC Certified instructor
helps you identify your strengths, uncover your weaknesses, discover important test -taking techniques and develop a
targeted study plan.
10:00 —11:00 am
Concurrent Sessions
a� o '
1. Understanding a Retailer's P+L —An Insider's Look
This session will analyze a Profit & Loss statement for a sample retailer in order to educate the attendees on what a
retailer can truly afford to pay for rent. The session promises to be an invaluable opportunity for leasing agents to gain
in-depth knowledge about a retailer's cost of doing business beyond occupancy costs. Learn why relying solely on
public information can be misleading, understanding the difference between sales volume vs, profitability and about
variables that affect margin. Don't miss this rare chance to listen to a retailer's perspective as it relates to occupancy
and how each line item impacts the whole picture.
SPEAKER:
Jason D. Richter, cox, cis
ICSC New York/New Jersey State Director
Vice President, Real Estate
— Perfumanki Inc,
New York, NY
2. Pop -Up Stores and the Changing Retail Landscape
Pop-up shops have proven to be a popular and low risk way for retailers to either test the waters in new markets or
drive brand equity in targeted markets for specific periods of time and purposes. They allow the retailer to interact with
customers and see how they receive the brand while also fine tuning merchandise mix. As popular as pop -ups have
shown themselves to be, they still account for less than 1 percent of retail space and has been a difficult entity to track
aggregate sales. Hear this panel of experts speak to what they're seeing out there from both landlords and the world's
best, innovative and newest brands.
MODERATOR:
22 1 RECon 2014 PROGRAM
Jordan Claffey, crs
Eastern Division
Next Generation Chair
Vice Presltlent of Leasing
Thor Equities
New York, NY
PANELISTS:
David Blumenfeld
Senior Vice President
Westfield Labs
Russ Miller
Founder/Co-Owner
Vacant LLC
Pleasanton, CA
3. The New Frontiers: A Look Back, A Look Forward
The Internet grows by gigabyte, as the brick and mortar world keeps expanding. Both sides have fully engaged with
the other; no one has missed the internet-social media trend. Each side is now behind enemy lines as some Internet
operators have opened brick and mortar stores while more and more brick and mortar operators are multi -channeling
their offerings with a variety of Internet and social media initiatives. This fast -paced panel will discuss upcoming trends
and initiatives, likely future scenarios between the Internet and the brick and mortar players and how the various
participants will seek to enhance and grow their models through a combination of virtual and actual physical forays.
Lastly, the panelists will suggest the likely future winners on each side. Don't miss this panel if you want to better
understand the impact of the intersection of brick and mortar and virtual retail.
MODERATOR: PANELIST;
Uw Jeffrey Hugh Newman, ESQ., cox - Saeed Amid! Lori J. Schafer
Chair of the Real Estate CEO & Founder Executive Advisor, Retail
k Department, Senior Par[ner Plug and Play Tech Center SAS Institute Inc.
Sills Cummis & Gross P.C. c Sunnyvale, CA Middletown, MA
Newark, NJ - -
Lindsey Thomas
Vice President, Marketing
and Communications
Westfield Labs
San Francisco, CA
4. What Women Want
Why do women "shop till they drop" and wield their 85% (of all) purchasing power and passion in certain places and
with certain brands? These mysteries and more of what motivates gender F will be explored and explained by a group
of high level retail real estate professionals. At last, the keys to their experience/product/comfort preferences as well as
their spending habits will be revealed.
MODERATOR: PANELISTS:
Jill Bensley Julie Brinkerhoff-JacobsCindy Chong
President Presideni First Vice President, Asset
JB Research Company Lifescapes International, Inc. Management, Retail Division
Oxnard, CA Newport Beach, CA CIM Group
Los Angeles, CA
NornmLynn Cutler Roberta Perry
Principal Vice President Business
Cutler Enterprises Development
Marina Del Rey, CA Edwards Technologies, Inc. (ETI)
13 El Segundo,CA
2013 was the first year Heartland Dental attended RECon in hopes of increasing lease and
purchase opportunities. With 32,000 attendees and a great location between nationally
branded retailers, we had more than enough traffic to meet our objectives. We signed up
for RECon 2014 and are looking forward to what the show will bring.
Ashley L. Buehnerkemper, Community & Brand Manager, Heartland Dental Care
RECon 2014 PROGRAM 1 23
10:30 am —12:00 noon
RECon Academy
,-IIIIE Separate registration fee required, Register at www.icsc.org/2014RA.
Education
Retail Real Estate Benchmarking Strategies that Promote Sustainability and Improve N01
This 90 -minute session will explore why benchmarking for sustainability is important (in some locations, required!),
how to start and what tools and resources are available to streamline your benchmarking project. Two states and eight
major cities have passed laws requiring building owners to collect and disclose property energy use data. Typically
owners are required to disclose information on behalf of both landlord and tenant utility meters. The session will provide
a status update of what is required and where, and provide useful resources on how to comply. If you own a building,
lease space or provide services to customers in California, Washington State, New York City, Philadelphia, Washington
DC, Minneapolis, Boston, Austin, Seattle and/or San Francisco this session is not to be missed. Additionally, this session
will provide an overview of the ICSC Property Efficiency Scorecard, an effort to develop a benchmarking tool to measure
and compare the sustainability performance of shopping centers.
SPEAKER:
Patrick Leonard, PMP, LEEN AP
Manager, Portfolio Services
Paladino and Company
Seattle, WA
12:00 noon — 2:00 pm
Lunch and Keynote Presentation
SPEAKER:
Mike Duke
Chairman of the Executive
Committee of the Board
Wal-Mart Stores, Inc.
Bentonville, AR
2:00 — 3:30 pm
RECon Academy
IillicscEduion Separate registration fee required. Register at www.icsc.org/2014RA.
Market Analysis for Retail Real Estate Professionals
Successful retail projects are the result of a tested feasibility analysis. We will highlight the feasibility analysis process
for a retail property. The analysis begins with defining the trade area. The feasibility process includes the comparison
of forecasted demand and measured supply. Additional consideration is given to the evaluation of location, site and
building characteristics, as well as political and legal impacts. The final step is to test the financial feasibility.
SPEAKER:
Gary M. Ralston, CNE, CLS, CCIM, SICR, SRS
President
Coldwell Banker Commercial
Saunders Ralston Realty
Lakeland, FL
24 1 RECon 2014 PROGRAM